- Title
- Social media and participatory water conservation education in rural areas : a case study of Amathole District's Local Municipalities
- Creator
- Hove, Charity
- Subject
- Internet in public administration Political participation Local government -- South Africa -- Eastern Cape
- Date
- 2018
- Type
- Thesis
- Type
- Masters
- Type
- MSoc
- Identifier
- http://hdl.handle.net/10353/10073
- Identifier
- vital:35326
- Description
- This study conducted an explanatory sequential research on local municipalities in Amathole District‘s social media use for participatory water conservation education in South Africa. Social media is regarded as a powerful tool for information dissemination, because of its incredible speed, storage capacity, and communicative ability. However, it was worth finding out if social media platforms were being utilised fully to educate communities about water conservation by these municipalities. The South African government invests in water conservation interests through legislation and prescribes that municipalities, as local governance at the grassroots level, supply water and sanitation according to national norms and standards. With reference to this, municipalities have to educate about water conservation. The prevailing water scarcity in South Africa calls for increased education and awareness creation about water conservation to communities and municipalities have to use this opportunity by using social media. Therefore, the research aimed to know if social media platforms were being used as a tool for participatory water conservation education in Amathole District‘s local municipalities. This study used purposive sampling for data collection. The first data set was collected from the local municipalities‘ social media platforms and qualitative content analysis was used for analysis to find out if the municipalities used social media for water conservation education. The second data set aimed at getting residents‘ perception towards social media use for participatory water conservation education by their municipality was collected from 383 respondents in Raymond Mhlaba Local Municipality using a questionnaire. The data from the questionnaire was analysed quantitatively using Statistical Package for Social Sciences (SPSS). The study found out that Amathole District local municipalities were not using social media for water conservation education. Most respondents from Raymond Mhlaba Local Municipality indicated lack of knowledge of their municipality‘s social media presence, while the few who were aware of the social media platforms rarely communicated with the municipality. Hence, the study recommends that municipalities should advertise their social media platforms and use them for developmental and beneficial purposes such as water conservation education.
- Format
- 136 leaves
- Format
- Publisher
- University of Fort Hare
- Publisher
- Faculty of Social Sciences and Humanities
- Language
- English
- Rights
- University of Fort Hare
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Charity Hove - Final Corrected Masters Research.pdf | 5 MB | Adobe Acrobat PDF | View Details Download |