- Title
- Exploring how millennials prepare their content for social media: a narrative study of online users
- Creator
- Coleman, Robyn-Ann
- Subject
- Generation Y
- Date
- 2019
- Type
- Thesis
- Type
- Masters
- Type
- MSW
- Identifier
- http://hdl.handle.net/10353/17542
- Identifier
- vital:41089
- Description
- Millennials, (born between 1982 to 1996) referred to as ‘techno savvy’, are the largest and most highly educated generational cohort in this time. Introduced to technology early on in their lives has lead to a prolific use of social media. As possible future leaders, millennials also have the highest employment turnaround. The increased turnaround is because millennials are always on the lookout for better opportunities and purpose to meet their need for accelerated growth together with their need to belong. Social media platforms have the propensity to provide instantaneous and gratifying rewards, through various ways including self disclosure online. As millennials are seeking purpose and reward, communicating on a social media platform is way more rewarding than attempting to communicate. With the arena of face to face communication shifting to online communication this is becoming more amplified. This research study explored how millennials prepared to portray their content on Facebook and Instagram. A biographical narrative approach effectively acquired 15 individual millennials in-depth co-constructed narratives on how they prepare their online social media, and analysed through contexualising the co-constructed into a re-storied narrative with Connelly & Clandinin’s (2009) narrative analysis approach. Goffman’s dramaturgical approach, a conceptual framework based on micro social interaction was used to obtain insight into millennials online portrayal. The findings revealed that all of the participants utilised one or more of the following dramaturgical metaphors to portray themselves; a) they utilised props and /or filters to set the environment and filter their image online, b) they managed their impressions by being intentional in the selection of their images, and c) by intentionally selecting images or messages that portray roles their audience would affirm them for. The findings of this study highlights and provides insight in millennials’ preoccupation, distraction and portrayal online, which feeds into their need to be seen in a positive light and be affirmed. These findings provide social workers with new insight and perspective into millennials unspoken rich indepth narratives when millennials portray themselves online
- Format
- 210 leaves
- Format
- Publisher
- University of Fort Hare
- Publisher
- Faculty of Social Sciences and Humanities
- Language
- English
- Rights
- University of Fort Hare
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UFH Department of Social Work & Social Development
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details | SOURCE1 | Coleman_200602672_Social Work.pdf | 2 MB | Adobe Acrobat PDF | View Details |