- Title
- Individualism and collectivism as moderators of the relationship between achievement motivation and entrepreneurial interest among undergraduate students at Walter Sisulu University
- Creator
- Magadlela, Asanda Sinazo
- Subject
- Individualism -- Psychological aspects Collectivism -- Psychological aspects
- Date
- 2020
- Type
- Thesis
- Type
- Doctoral
- Type
- PhD
- Identifier
- http://hdl.handle.net/10353/18543
- Identifier
- vital:42607
- Description
- The purpose of this study” is “to explore individualism and collectivism” “as moderators of the relationship between entrepreneurial” interest “and achievement motivation”among undergraduate students. The study is focused on analysing the relationship behind the variables and what drives the University students of Walter Sisulu University towards the business development of young people. “Researchers have traditionally associated individualism with high rates of firm creation, arguing that an orientation towards achievement and the pursuit of personal objectives” (dominant aspects of individualist cultures) “are determinants of entrepreneurial activity.” “The current analysis shows that a culture correlates to entrepreneurship”, “but cannot uphold the idea that higher levels of individualism mean higher rates of entrepreneurship.” “Many universities have introduced entrepreneurship education to promote the interest” of undergraduates in “becoming future entrepreneurs. Here, the researcher tries to retrieve the undergraduate’s interest and achievement motivation which influences them to entrepreneurial intentions. Based on” the “literature” review, it identifies various factors that are used in the predictions of entrepreneurial interest. “These factors were” adopted “to explore” student’s interests. “Survey questionnaires were distributed to” two campuses from the University of Walter Sisulu, namely; College street campus (East London) and the Potsdam campus which is the main campus of the University. “A total of” 154 “valid data” was “analysed using multiple regressions. The results show that entrepreneurial” interest “was predicted by achievement” motivation, individualism and collectivism.
- Format
- 70 leaves
- Format
- Publisher
- University of Fort Hare
- Publisher
- Faculty of Management and Commerce
- Language
- English
- Rights
- University of Fort Hare
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UFH Department of Psychology
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | MAGADLELA S.A 201203366 MCOM IPS EMB.pdf | 1 MB | Adobe Acrobat PDF | View Details Download |