- Title
- Community radio as a tool for sport development: a case study of Mdantsane FM.
- Creator
- Sifingo, Yamkela
- Subject
- Community radio--South Africa--Eastern Cape
- Subject
- Radio in community development--South Africa--Eastern Cape
- Subject
- Sport development
- Date
- 2018
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10353/19650
- Identifier
- vital:43155
- Description
- This study focuses on critically examining the role of community radio in sports development, using Mdantsane FM as a case study. To carry out the study, the researcher employed a mixed research methodology as both qualitative and quantitative research approaches were used. In-depth interviews were conducted with key stakeholders and in addition, two focus groups discussions were conducted consisting of eight individuals in each group. The first focus group was held within the radio station and consisted of radio presenters and news readers. The second focus group was held with the external stakeholders who run sports programmes around Mdantsane community, from both the schools and local leagues and competitions. To try and fully represent the studied community and considering the vast population in Mdantsane, a survey/questionnaire study was also carried out. The research findings revealed that Mdantsane FM Community Radio Station listeners and members of the community are of the views that the radio station is playing a crucial role in driving community sport development programs, fixtures, leagues and tournaments. The sport fraternity feels that the radio station promotes local content and it represents the community it serves. Community sport coverage and announcements are said to be always accepted as the sports department operates with an open door policy, where every community member has the equal right to exercise the presence of the radio station accordingly.
- Description
- Thesis (M Soc Sc) (Communication) -- University of Fort Hare, 2018
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (204 leaves)
- Format
- Publisher
- University of Fort Hare
- Publisher
- Faculty of Social Science and Humanities
- Language
- English
- Rights
- University of Fort Hare
- Rights
- All Rights Reserved
- Rights
- Open Access
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UFH Department of Communication
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details | SOURCE1 | SIFINGO Y - COMMUNITY RADIO AS A TOOL FOR SPORT DEVELOPMENT MSOCSC COMMUNICATION.pdf | 2 MB | Adobe Acrobat PDF | View Details |