- Title
- Using narratives to understand consumer behaviour, nutrition knowledge perceptions and experiences amongst women at Thembeni Location
- Creator
- Ben, Sive https://orcid.org/0000-0003-4186-924X
- Subject
- Women -- Nutrition
- Date
- 2021-04
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10353/20164
- Identifier
- vital:45381
- Description
- Orientation: Nutrition knowledge is an important aspect which shapes the lived experiences of women when they are making a purchase. South Africa, being a developing country, is faced with many challenges that have in turn subjected rural women to various challenges in approaching nutrition. These challenges include but are not limited to low economic status, low levels of education, and lack of developmental programmes that are structured to cater for rural women. Purpose: The purpose of this study was to understand the experiences and the perceptions of rural women concerning nutrition knowledge. Motivation for the study: This study was conducted with a motivation to understand how a sample of women in a rural area approach issues of nutrition. In understanding this, women can be empowered in asserting the approach to consumer behaviour. Research design: A phenomenological philosophy was adopted using a qualitative tradition in pursuit of the research objective. A judgemental sampling technique was utilised to sample 20 women and semi-structured interviews were undertaken and the gathered data on the experiences and perceptions of women was analysed by way of narrative analysis.
- Description
- Thesis (MCom) -- Faculty of Management and Commerce, 2021
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (181 leaves)
- Format
- Publisher
- University of Fort Hare
- Publisher
- Faculty of Management and Commerce
- Language
- English
- Rights
- University of Fort Hare
- Rights
- All Rights Reserved
- Rights
- Open Access
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UFH Department of Industrial Psychology
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details | SOURCE1 | Ben 201817880. Industrial Psychology.pdf | 2 MB | Adobe Acrobat PDF | View Details |