- Title
- Social Media usage in low-income communities: Opportunities and constraints in Buffalo City Metropolitan Municipality, Eastern Cape
- Creator
- Botchway, Stanley Aubyn
- Subject
- Social media
- Date
- 2019
- Type
- Thesis
- Type
- Masters
- Type
- MSoc. Sci
- Identifier
- http://hdl.handle.net/10353/17717
- Identifier
- vital:41150
- Description
- Social media is 21st century phenomenon has captured the attention of millions of people across the globe and has hitherto, permeated through all facet of our contemporary life. It has become the important conduit through which people far and near interact. Sharing of information, communicating, collaborating, engaging are some of the visible highlights of Social Media. Social media usage cut across different demographics. This is due to the unique characteristics of social media which includes openness, participation and sharing. The purpose of this study is to investigate the impact such usage have on less advantaged communities and how it can be used to further their cause in achieving socioeconomic parity. This study is qualitative in nature and it relied on semi-structured interviews and observations to collect data. Purposive and convenience sampling was used to select respondents. The findings of the study indicate that utilizing social media for the utmost gain is imperative in that the presence of new technologies has revolutionised the way people socialise beyond real time and boundaries. It was also noted that social media is the new norm as such societies far and beyond need to harness the potential not only for the social media generation but for the communities within its reach. Thus, researching into the impact this phenomenon has on the poorest communities is of great importance for both the public and policy makers. This study however recommends regulation of social media in order to contain security risks that it poses. It is therefore important to enhance internet security to protect the privacy threats. It is also important to invest more on issues of information and communication technology on low-income communities
- Format
- 110 leaves
- Format
- Publisher
- University of Fort Hare
- Publisher
- Faculty of Social Sciences and Humanities
- Language
- English
- Rights
- University of Fort Hare
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details | SOURCE1 | STANLEY A Botchway Final Dissertation 2019.pdf | 1 MB | Adobe Acrobat PDF | View Details |