- Title
- Participatory development communication and the sustainability of poverty alleviation projects in Lesotho : a case of Lifajaneng
- Creator
- Ntobo-Letsie, Hlompho
- Subject
- Communication in economic development Communication in rural development Economic assistance, Domestic
- Date
- 2018
- Type
- Thesis
- Type
- Masters
- Type
- MSoc
- Identifier
- http://hdl.handle.net/10353/10244
- Identifier
- vital:35384
- Description
- This study aimed at assessing the impact of communication on the sustainability of poverty alleviation programmes established for selected beneficiaries in the rural community of Lifajaneng. This is conducted with the purpose of understanding how the Mafeteng community engages in the poverty alleviation projects carried out within their area of residence, so as to encourage more commitment in participation. The conceptual framework for this study is the empowerment approach and the study is informed by two theories; the participatory communication theory and the diffusion of innovation theory. The study employed the mixed method approach to gather and analyze the data; that is using questionnaires, focus group discussions and face to face interviews to solicit for information from project participants and project managers. The quantitative data was presented and analyzed through charts and graphs buttressed with themes that emerged in the qualitative data. The study revealed that the sustainability of the poverty alleviation projects remains questionable due to a number of challenges. The results reflect that communities are more comfortable when the mother language (Sesotho) is used predominantly as the medium of communication. The results also reflected that meetings had a higher attendance rate if called for by local leaders through word of mouth followed by communications done telephonically. Mainstream media such as radio and newspapers were the least effective when mobilizing the communities for meetings related to the poverty alleviation projects in the poor community. The study also unfolded the following issues; lack of full participation and commitment of the beneficiaries, inadequate funding to allow sufficient training of the beneficiaries. This is because the funds had some strings attached and the beneficiaries had their own expectations of the funds, therefore the objectives and the limits of the funder did not match the objectives and the limitations of the beneficiaries. Hence, the end results are lack of motivation for the beneficiaries.
- Format
- 135 leaves
- Format
- Publisher
- University of Fort Hare
- Publisher
- Faculty of Social Sciences and Humanities
- Language
- English
- Rights
- University of Fort Hare
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UFH Department of Communication
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details | SOURCE1 | FROM OO FINAL DOC TO BE CORRECTED.pdf | 1 MB | Adobe Acrobat PDF | View Details |