0 Representation of South African "tribal" culture in soap operas : a content and audience analysis of the series Generations : The Legacy
- Onyenankeya, Oluwayemisi Mary
- Authors: Onyenankeya, Oluwayemisi Mary
- Date: 2018
- Subjects: Television criticism Mass media and culture Mass media--Social aspects
- Language: English
- Type: Thesis , Doctoral , Communication
- Identifier: http://hdl.handle.net/10353/15430 , vital:40407
- Description: Commercial media entertainment offerings in South Africa especially mainstream soap operas, are progressively infusing dominant social values and ideas which are alien to South African tribal societies. In most of the commodified television drama series, people who hold tight to traditional beliefs and values are often characterised as traditionalists, while those who have imbibed the western defined dicta and ideology of modernity are seen as progressives. This study therefore, sought to ascertain how South African tribal language, traditional institutions, values, social norms and ancestral beliefs are portrayed through the television drama, Generations: The Legacy and what the viewers think about those constructions and the implication for cultural identity. The mixed methods approach was employed involving the administration of questionnaire to 350 participants selected through random sampling and a content analysis of 20 episodes of Generations: The Legacy. The findings suggest that Generations: The Legacy tends to portray South African tribal culture negatively (p-value > 0.05). More than half of the respondents (52percent) strongly believe such negative portrayals may erode the cultural identity of black South Africans, 68.6% were of the opinion that Generations: The Legacy gives preference to western culture as against South African tribal culture. The findings further showed that the African values and traditions represented in Generations: The Legacy do not significantly reflect the South African tribal tradition and values (p-value > 0.05). In the few occasions that African traditional values are represented Generations: The Legacy, they tend to be portrayed as old fashioned (p-value > 0.05), and inferior and backward (p-value > 0.05). In addition, the findings indicate that Generations: The Legacy is a vehicle for promoting dominant culture. Nearly, 59percent of the respondents stated that watching Generations: The Legacy affect the way they view South African tribal culture, while 59.1percent indicated that watching Generations: The Legacy has somehow affected their perception of their own cultural identity. In all, participants rated the representation of South African tribal culture as poor. The study concludes that while South African tribal culture is increasingly finding expression on mainstream soap opera, tribal South African values and beliefs are often depicted as old-fashioned, and inimical to modernisation, and individual’s freedom.
- Full Text:
- Date Issued: 2018
- Authors: Onyenankeya, Oluwayemisi Mary
- Date: 2018
- Subjects: Television criticism Mass media and culture Mass media--Social aspects
- Language: English
- Type: Thesis , Doctoral , Communication
- Identifier: http://hdl.handle.net/10353/15430 , vital:40407
- Description: Commercial media entertainment offerings in South Africa especially mainstream soap operas, are progressively infusing dominant social values and ideas which are alien to South African tribal societies. In most of the commodified television drama series, people who hold tight to traditional beliefs and values are often characterised as traditionalists, while those who have imbibed the western defined dicta and ideology of modernity are seen as progressives. This study therefore, sought to ascertain how South African tribal language, traditional institutions, values, social norms and ancestral beliefs are portrayed through the television drama, Generations: The Legacy and what the viewers think about those constructions and the implication for cultural identity. The mixed methods approach was employed involving the administration of questionnaire to 350 participants selected through random sampling and a content analysis of 20 episodes of Generations: The Legacy. The findings suggest that Generations: The Legacy tends to portray South African tribal culture negatively (p-value > 0.05). More than half of the respondents (52percent) strongly believe such negative portrayals may erode the cultural identity of black South Africans, 68.6% were of the opinion that Generations: The Legacy gives preference to western culture as against South African tribal culture. The findings further showed that the African values and traditions represented in Generations: The Legacy do not significantly reflect the South African tribal tradition and values (p-value > 0.05). In the few occasions that African traditional values are represented Generations: The Legacy, they tend to be portrayed as old fashioned (p-value > 0.05), and inferior and backward (p-value > 0.05). In addition, the findings indicate that Generations: The Legacy is a vehicle for promoting dominant culture. Nearly, 59percent of the respondents stated that watching Generations: The Legacy affect the way they view South African tribal culture, while 59.1percent indicated that watching Generations: The Legacy has somehow affected their perception of their own cultural identity. In all, participants rated the representation of South African tribal culture as poor. The study concludes that while South African tribal culture is increasingly finding expression on mainstream soap opera, tribal South African values and beliefs are often depicted as old-fashioned, and inimical to modernisation, and individual’s freedom.
- Full Text:
- Date Issued: 2018
Film as an agent of cultural transmission : a study of Nollywood films
- Onyenankeya, Oluwayemisi Mary
- Authors: Onyenankeya, Oluwayemisi Mary
- Date: 2015
- Subjects: Video recordings--Social aspects--Nigeria Motion pictures--Africa, West Digital video--Production and direction--Nigeria
- Language: English
- Type: Thesis , Masters , Communication
- Identifier: http://hdl.handle.net/10353/11685 , vital:39096
- Description: The popularity and viewership of Nollywood films have expanded across African countries as well as European and American cities especially those with considerable Diaspora population. This appears to underscore the assumption that Nollywood films not only project or transmit the embedded Nigerian cultural values to audience members but also actually make appreciable impression on those audience members. This study sought to ascertain the role of Nollywood film in the transference of Nigerian cultural heritage across other cultures using students at the University of Fort Hare as a case study. This study sought to determine if audience members learn, imbibe or manifest any behavioural tendencies that can be ascribed to the influence of watching Nollywood films. Specifically the study sought to establish the aspect of Nigerian culture that Nollywood films transmit to audience members. The survey research method was used while data was analysed using descriptive statistics. In all, 400 questionnaires were distributed while 370 were returned. Results show that students who were exposed to Nollywood film could mimic some common Nigerian expressions and exclamations. A small percentage of viewers could actually speak a smattering of some Nigerian language while a few have bought or made dresses in the pattern of what they saw in the films. It could be concluded that Nollywood films do exert significant influence on the viewers in the University of Fort Hare.
- Full Text:
- Date Issued: 2015
- Authors: Onyenankeya, Oluwayemisi Mary
- Date: 2015
- Subjects: Video recordings--Social aspects--Nigeria Motion pictures--Africa, West Digital video--Production and direction--Nigeria
- Language: English
- Type: Thesis , Masters , Communication
- Identifier: http://hdl.handle.net/10353/11685 , vital:39096
- Description: The popularity and viewership of Nollywood films have expanded across African countries as well as European and American cities especially those with considerable Diaspora population. This appears to underscore the assumption that Nollywood films not only project or transmit the embedded Nigerian cultural values to audience members but also actually make appreciable impression on those audience members. This study sought to ascertain the role of Nollywood film in the transference of Nigerian cultural heritage across other cultures using students at the University of Fort Hare as a case study. This study sought to determine if audience members learn, imbibe or manifest any behavioural tendencies that can be ascribed to the influence of watching Nollywood films. Specifically the study sought to establish the aspect of Nigerian culture that Nollywood films transmit to audience members. The survey research method was used while data was analysed using descriptive statistics. In all, 400 questionnaires were distributed while 370 were returned. Results show that students who were exposed to Nollywood film could mimic some common Nigerian expressions and exclamations. A small percentage of viewers could actually speak a smattering of some Nigerian language while a few have bought or made dresses in the pattern of what they saw in the films. It could be concluded that Nollywood films do exert significant influence on the viewers in the University of Fort Hare.
- Full Text:
- Date Issued: 2015
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