An investigation into guests' perceived service quality of the bed-and-breakfast and guest house market industry in the Nelson Mandela Bay area
- Authors: Zhang, Jin
- Date: 2009
- Subjects: Hospitality industry -- Customer services , Boardinghouses -- Customer services -- South Africa , Bed and breakfast accommodations -- South Africa
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9337 , http://hdl.handle.net/10948/1087
- Description: The tourism and hospitality industry has made a meaningful contribution to the development of the South African economy. Not only the hotels, but also the demand for self-catering holiday properties such as guest houses and bed-and-breakfast Bed and Breakfast establishments is increasing which could boost the tourist industry. Moreover, the prospect of the self-catering holiday properties in South Africa is extremely positive, particularly when the country is given the opportunity to hold the 2010 FIFA World Cup. Thus, expectations and perceptions are significantly shaped and transformed by the prosperous environment. The self-catering holiday properties should provide the best possible service to international and domestic tourists and ensure that their needs are fully met. The general purpose of this study was to evaluate the service quality of guest houses and Bed and Breakfasts in the Nelson Mandela Bay by comparing guests’ expectations and perceptions. The results of this study could assist the managers of guest house and Bed and Breakfast in improving its service performance to more effectively fulfil the needs of dynamic tourist market. The literature study provided an overview of tourism industry from the management and marketing perspectives, services marketing and a detailed discussion of service quality focusing on the nature of services, determinants of service quality and techniques for measuring service quality. The SERVQUAL model and its derivative, Lodging Quality Index (LQI), were adapted for measuring the guests’ perceived service quality in this research. ii The empirical data was collected by means of a survey, using a self-administered questionnaire distributed to guests who were staying at guest houses or Bed and Breakfasts in the Nelson Mandela Bay identified in terms of convenience sampling. One hundred and five useable questionnaires were received. The empirical findings based on the perception-minus-expectation (P-E) gap analysis showed that the perception mean scores were consistently lower than the expectation mean scores. This implies that guests perceived service quality of guest house and Bed and Breakfast to be relatively low. It is recommended that the managers of guest houses and BBs should: uniform the employees; use every tool to figure out what the guest wants; establish specific working procedures and help employees to understand their job responsibilities and mangers’ expectations; invite suggestions of existing located facilities from guests, and move the inconvenient facilities if possible; employ a communication audit to evaluate the overall quality of the communication system by comparing communication objectives to actual performance; combine useful destination information from different sources and update them on the website frequently; and apply an attracting layout to build positive image.
- Full Text:
- Date Issued: 2009
- Authors: Zhang, Jin
- Date: 2009
- Subjects: Hospitality industry -- Customer services , Boardinghouses -- Customer services -- South Africa , Bed and breakfast accommodations -- South Africa
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9337 , http://hdl.handle.net/10948/1087
- Description: The tourism and hospitality industry has made a meaningful contribution to the development of the South African economy. Not only the hotels, but also the demand for self-catering holiday properties such as guest houses and bed-and-breakfast Bed and Breakfast establishments is increasing which could boost the tourist industry. Moreover, the prospect of the self-catering holiday properties in South Africa is extremely positive, particularly when the country is given the opportunity to hold the 2010 FIFA World Cup. Thus, expectations and perceptions are significantly shaped and transformed by the prosperous environment. The self-catering holiday properties should provide the best possible service to international and domestic tourists and ensure that their needs are fully met. The general purpose of this study was to evaluate the service quality of guest houses and Bed and Breakfasts in the Nelson Mandela Bay by comparing guests’ expectations and perceptions. The results of this study could assist the managers of guest house and Bed and Breakfast in improving its service performance to more effectively fulfil the needs of dynamic tourist market. The literature study provided an overview of tourism industry from the management and marketing perspectives, services marketing and a detailed discussion of service quality focusing on the nature of services, determinants of service quality and techniques for measuring service quality. The SERVQUAL model and its derivative, Lodging Quality Index (LQI), were adapted for measuring the guests’ perceived service quality in this research. ii The empirical data was collected by means of a survey, using a self-administered questionnaire distributed to guests who were staying at guest houses or Bed and Breakfasts in the Nelson Mandela Bay identified in terms of convenience sampling. One hundred and five useable questionnaires were received. The empirical findings based on the perception-minus-expectation (P-E) gap analysis showed that the perception mean scores were consistently lower than the expectation mean scores. This implies that guests perceived service quality of guest house and Bed and Breakfast to be relatively low. It is recommended that the managers of guest houses and BBs should: uniform the employees; use every tool to figure out what the guest wants; establish specific working procedures and help employees to understand their job responsibilities and mangers’ expectations; invite suggestions of existing located facilities from guests, and move the inconvenient facilities if possible; employ a communication audit to evaluate the overall quality of the communication system by comparing communication objectives to actual performance; combine useful destination information from different sources and update them on the website frequently; and apply an attracting layout to build positive image.
- Full Text:
- Date Issued: 2009
Dimensions of guest house service: perceptions of owners and expectations of business travellers
- Wang, Yi
- Authors: Wang, Yi
- Date: 2005
- Subjects: Hospitality industry -- Customer relations , Boardinghouses -- Customer services -- South Africa , Consumer satisfaction -- South Africa
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9354 , http://hdl.handle.net/10948/d1006215 , Hospitality industry -- Customer relations , Boardinghouses -- Customer services -- South Africa , Consumer satisfaction -- South Africa
- Description: The need for successful management of a guest house in the increasingly competitive hospitality industry in South Africa, compels guest house owners to understand their customers’ needs and deliver service of acceptable quality. The objective of the research is to find out what business travellers expect from a guest house and how these expectations compare with the perceptions of guest house owners in Port Elizabeth. Conclusions drawn from this research would also benefit guest house owners in other parts of the country. A literature review was conducted to provide an understanding of the nature of service and the role “evidence of service” can play in the perception of quality. The empirical study aimed at comparing business travellers’ expectations of guest house service with guest house owners’ perceptions of their guests’ expectations. The empirical findings showed that business travellers deemed secure parking and professionalism of staff as the most important attributes, while guest house owners thought it would be friendliness of front desk staff and efficient handling of complaints. Moreover, both groups indicated that cleanliness of rooms and services performed by staff adequately the first time, were of particular importance. It was also found that the importance rating of the different service dimensions were not significantly influenced by the business travellers’ gender, managerial position, nights of stay or by the guest house grading. The study proposes that guest house owners continue to focus on strategies for training and developing competent employees, simplify the steps of service delivery and improve on the standards of the servcie to ensure that business facilities are in line with the expectations of business travelers.
- Full Text:
- Date Issued: 2005
- Authors: Wang, Yi
- Date: 2005
- Subjects: Hospitality industry -- Customer relations , Boardinghouses -- Customer services -- South Africa , Consumer satisfaction -- South Africa
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9354 , http://hdl.handle.net/10948/d1006215 , Hospitality industry -- Customer relations , Boardinghouses -- Customer services -- South Africa , Consumer satisfaction -- South Africa
- Description: The need for successful management of a guest house in the increasingly competitive hospitality industry in South Africa, compels guest house owners to understand their customers’ needs and deliver service of acceptable quality. The objective of the research is to find out what business travellers expect from a guest house and how these expectations compare with the perceptions of guest house owners in Port Elizabeth. Conclusions drawn from this research would also benefit guest house owners in other parts of the country. A literature review was conducted to provide an understanding of the nature of service and the role “evidence of service” can play in the perception of quality. The empirical study aimed at comparing business travellers’ expectations of guest house service with guest house owners’ perceptions of their guests’ expectations. The empirical findings showed that business travellers deemed secure parking and professionalism of staff as the most important attributes, while guest house owners thought it would be friendliness of front desk staff and efficient handling of complaints. Moreover, both groups indicated that cleanliness of rooms and services performed by staff adequately the first time, were of particular importance. It was also found that the importance rating of the different service dimensions were not significantly influenced by the business travellers’ gender, managerial position, nights of stay or by the guest house grading. The study proposes that guest house owners continue to focus on strategies for training and developing competent employees, simplify the steps of service delivery and improve on the standards of the servcie to ensure that business facilities are in line with the expectations of business travelers.
- Full Text:
- Date Issued: 2005
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