A framework to improve social media as a communication tool in technical vocational education and training colleges in South Africa: a case of twitter.
- Authors: Nyamanhare, Sangudzayi Innocent
- Date: 2021-02
- Subjects: Social media , Education, Higher , Universities and colleges
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/20495 , vital:46008
- Description: South Africa uses social media as a communication tool. The use of Twitter as a communication tool in Technical Vocational Education and Training Colleges (TVET) in South Africa is a crucial factor for efficient and effective communication between TVET College administration and stakeholders such as prospective students, students, prospective employers, prospective employees and the Twitter community which follow various Twitter accounts. Literature has found that TVET Colleges use Twitter in a monologic manner which promotes one-way information flow. Twitter is also used in a limited fashion and within silos within TVET Colleges that have incorporated this social media platform into their communication strategy. The main purpose of this research study was to develop a framework to improve social media as a communication tool in TVET Colleges in South Africa. The Social Media-Integration- Theory-Model was used as the theoretical framework to evaluate the use of Twitter in TVET Colleges in South Africa, thus enabling the development of critical success factors to improve the use of social media as a communication tool. The Interpretivist paradigm and qualitative research approach was chosen for this study. Netnography was used to collect the online data from Twitter that was analysed in the study. Data was collected from 36 TVET Colleges in South Africa that have a Twitter account over a one-year period (April 2019 – March 2020). After the data collection, content and thematic analysis were used to analyse the date. The study developed a framework from the analyses of tweets which incorporated the four constructs from the Social-Media-Integration-Theory-Model. The study also developed five critical success factors, namely, procuring and maintaining of ICT infrastructure; implementing a policy that guide the use of social networks for communication purposes in TVET Colleges; raising awareness on the use of Twitter as a tool for communication; intensive training to manage administration of Twitter accounts and appointing champions to promote Twitter as a communication tool in TVET Colleges. , Thesis (MCom) (Information Systems)-- University of Fort Hare, 2021
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Social Media usage in low-income communities: Opportunities and constraints in Buffalo City Metropolitan Municipality, Eastern Cape
- Authors: Botchway, Stanley Aubyn
- Date: 2019
- Subjects: Social media
- Language: English
- Type: Thesis , Masters , MSoc. Sci
- Identifier: http://hdl.handle.net/10353/17717 , vital:41150
- Description: Social media is 21st century phenomenon has captured the attention of millions of people across the globe and has hitherto, permeated through all facet of our contemporary life. It has become the important conduit through which people far and near interact. Sharing of information, communicating, collaborating, engaging are some of the visible highlights of Social Media. Social media usage cut across different demographics. This is due to the unique characteristics of social media which includes openness, participation and sharing. The purpose of this study is to investigate the impact such usage have on less advantaged communities and how it can be used to further their cause in achieving socioeconomic parity. This study is qualitative in nature and it relied on semi-structured interviews and observations to collect data. Purposive and convenience sampling was used to select respondents. The findings of the study indicate that utilizing social media for the utmost gain is imperative in that the presence of new technologies has revolutionised the way people socialise beyond real time and boundaries. It was also noted that social media is the new norm as such societies far and beyond need to harness the potential not only for the social media generation but for the communities within its reach. Thus, researching into the impact this phenomenon has on the poorest communities is of great importance for both the public and policy makers. This study however recommends regulation of social media in order to contain security risks that it poses. It is therefore important to enhance internet security to protect the privacy threats. It is also important to invest more on issues of information and communication technology on low-income communities
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Information security and the dark side of trust
- Authors: Flowerday, Stephen
- Date: 2013-08-07
- Subjects: Information security , Information age , Cyber fraud , Social media , Internet , Trust , Systems theory
- Language: English
- Type: Inaugural lecture
- Identifier: vital:11970 , http://hdl.handle.net/10353/d1007234 , Information security , Information age , Cyber fraud , Social media , Internet , Trust , Systems theory
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