E-books preference compared to print books based on student perceptions: a case of University of Fort Hare students
- Authors: Makwanya, Comfort
- Date: 2019
- Subjects: Electronic books College students
- Language: English
- Type: Thesis , Masters , MCom (Business Management)
- Identifier: http://hdl.handle.net/10353/13653 , vital:39688
- Description: Technology has been shifting students’ perceptions and preferences on how they learn. The way in which students perceive print books and e-books greatly affects which format they prefer to use for academic purposes. In recent years, e-book accessibility on a variety of mobile gadgets has become a substitute to print based resources which are costly in terms of production, sharing and heavy in terms of their physical nature. Institutions of higher learning have decided that e-books and related resources are the most preferred options among students. This, however, is in contrary to the research findings which propound that students do not actually favour e-books. The intention of this study was to determine students’ perceptions with regards to using e-books and print books in meeting information needs. In addition, the study aimed to determine students’ awareness, usage, preference and students’ plan to adopt e-books as their only source of information in the future. Contrasting views exist on which format (print or e-book) students prefer for academic purposes to enhance their learning experience with most studies being done in developed countries. Hence, the investigation that uncovers students’ perceptions and preferences towards the two formats in South Africa can provide a better comprehension and conclusion on an African student. This will consequently lead to improved student engagement and improved learning outcomes. A cross-sectional research design was used and a questionnaire administered to a sample of 307 students at the University of Fort Hare’s East London Campus through convenience sampling. Findings from this study showed that students at the University of Fort Hare’s Faculty of Management and Commerce preferred using both (e-books and print books) for their information needs. They also perceived e-books as good as print books, easier and friendly to use and capable of providing adequate information to meet study needs. The findings will assist practitioners to understand readers’ needs, improve awareness, and develop e-book collections and designs that improve the learning process.
- Full Text:
- Date Issued: 2019
- Authors: Makwanya, Comfort
- Date: 2019
- Subjects: Electronic books College students
- Language: English
- Type: Thesis , Masters , MCom (Business Management)
- Identifier: http://hdl.handle.net/10353/13653 , vital:39688
- Description: Technology has been shifting students’ perceptions and preferences on how they learn. The way in which students perceive print books and e-books greatly affects which format they prefer to use for academic purposes. In recent years, e-book accessibility on a variety of mobile gadgets has become a substitute to print based resources which are costly in terms of production, sharing and heavy in terms of their physical nature. Institutions of higher learning have decided that e-books and related resources are the most preferred options among students. This, however, is in contrary to the research findings which propound that students do not actually favour e-books. The intention of this study was to determine students’ perceptions with regards to using e-books and print books in meeting information needs. In addition, the study aimed to determine students’ awareness, usage, preference and students’ plan to adopt e-books as their only source of information in the future. Contrasting views exist on which format (print or e-book) students prefer for academic purposes to enhance their learning experience with most studies being done in developed countries. Hence, the investigation that uncovers students’ perceptions and preferences towards the two formats in South Africa can provide a better comprehension and conclusion on an African student. This will consequently lead to improved student engagement and improved learning outcomes. A cross-sectional research design was used and a questionnaire administered to a sample of 307 students at the University of Fort Hare’s East London Campus through convenience sampling. Findings from this study showed that students at the University of Fort Hare’s Faculty of Management and Commerce preferred using both (e-books and print books) for their information needs. They also perceived e-books as good as print books, easier and friendly to use and capable of providing adequate information to meet study needs. The findings will assist practitioners to understand readers’ needs, improve awareness, and develop e-book collections and designs that improve the learning process.
- Full Text:
- Date Issued: 2019
Gender differences and online shopping decisions of consumers in South Africa
- Authors: Mqulo, Thandokazi
- Date: 2019
- Subjects: Electronic commerce Consumer behavior
- Language: English
- Type: Thesis , Masters , MCom (Business Management)
- Identifier: http://hdl.handle.net/10353/16952 , vital:40788
- Description: Online shopping has emerged as one of the most convenient ways of shopping in both emerging and advanced economies. In South Africa, it has received much attention due to its unique way of satisfying both the rural and urban populations. Online shopping is growing and carries great potential of contributing to a country and/or local areas’ economy and development. The primary aim of the study was to analyse the differences of online shopping between males and females in South Africa. The main objective of this study is to determine if there are significant differences between male and female online shoppers in South Africa. The study is motivated by the literature gap that exists on the online shopping discourse, in that there are few published studies on the online shopping differences between males and females in South Africa. Therefore, there is a lack of information on the importance of online shopping activities on promoting convenience for shoppers in these busy times that people live in. A quantitative approach was used to analyse the data that were collected using a questionnaire. Data was collected from a sample of 377 people who are online shoppers in the Eastern Cape, South Africa. Simple random sampling was utilised for this study. The results showed that there is a significant difference between males and females online shopping patterns as determined by specific variables mentioned in this study. Their study had findings on research hypothesis of attitude towards online shopping, the difference in the usefulness of media on online websites, perceived ease of use of online websites, intrinsic enjoyment, perceived risk and trust towards online shopping. The implications of this study unpack and provides discussion on empirical evidence drawn from the study’s statistical results. The implications are presented in a way which explains how the results of this study affect theoretical dimensions of the studied phenomenon, online shoppers and the retail industry. There is a need for more research in this environment and this research study will stimulate further studies in the online shopping environment. Future research may focus on the development of a customer satisfaction scale that uses service quality items in the retail industry, to gather data about what satisfies customers in the retail context.
- Full Text:
- Date Issued: 2019
- Authors: Mqulo, Thandokazi
- Date: 2019
- Subjects: Electronic commerce Consumer behavior
- Language: English
- Type: Thesis , Masters , MCom (Business Management)
- Identifier: http://hdl.handle.net/10353/16952 , vital:40788
- Description: Online shopping has emerged as one of the most convenient ways of shopping in both emerging and advanced economies. In South Africa, it has received much attention due to its unique way of satisfying both the rural and urban populations. Online shopping is growing and carries great potential of contributing to a country and/or local areas’ economy and development. The primary aim of the study was to analyse the differences of online shopping between males and females in South Africa. The main objective of this study is to determine if there are significant differences between male and female online shoppers in South Africa. The study is motivated by the literature gap that exists on the online shopping discourse, in that there are few published studies on the online shopping differences between males and females in South Africa. Therefore, there is a lack of information on the importance of online shopping activities on promoting convenience for shoppers in these busy times that people live in. A quantitative approach was used to analyse the data that were collected using a questionnaire. Data was collected from a sample of 377 people who are online shoppers in the Eastern Cape, South Africa. Simple random sampling was utilised for this study. The results showed that there is a significant difference between males and females online shopping patterns as determined by specific variables mentioned in this study. Their study had findings on research hypothesis of attitude towards online shopping, the difference in the usefulness of media on online websites, perceived ease of use of online websites, intrinsic enjoyment, perceived risk and trust towards online shopping. The implications of this study unpack and provides discussion on empirical evidence drawn from the study’s statistical results. The implications are presented in a way which explains how the results of this study affect theoretical dimensions of the studied phenomenon, online shoppers and the retail industry. There is a need for more research in this environment and this research study will stimulate further studies in the online shopping environment. Future research may focus on the development of a customer satisfaction scale that uses service quality items in the retail industry, to gather data about what satisfies customers in the retail context.
- Full Text:
- Date Issued: 2019
Mobile money adoption: a case study of Zimbaweans residing in South Africa
- Authors: Chimusoro, Anna
- Date: 2019
- Subjects: Mobile commerce Financial institutions
- Language: English
- Type: Thesis , Masters , MCom (Business Management)
- Identifier: http://hdl.handle.net/10353/13326 , vital:39634
- Description: A mobile phone has become an essential tool for both social and economic development in various countries around the world. For Zimbabweans residing in South Africa, a mobile phone is a lifeline to support family and relatives back home through Eco-cash mobile money service. With the assistance of mobile commerce applications, consumers are able to use their devices for financial transactions, taking pictures, videos and accessing social networks. As such, a mobile phone can be used for a myriad of functions other than communication purposes. These innovative technological developments in the telecommunications sector have also empowered businesses to improve on their efficiency and effectiveness. However, the challenge remains for consumers to adopt these innovations. Therefore, the purpose of this study was to determine the factors influencing the adoption of mobile money (Eco-cash) by Zimbabweans residing in South Africa. The study also established if perceived usefulness, perceived ease of use, perceived risk, perceived trust, social influence and facilitating conditions influence the intention to adopt mobile money (Eco-cash). The research adopted the TAM, extended TAM and UTAUT constructs to develop a theoretical model. A quantitative, descriptive research approach was applied to the study. Both primary and secondary sources were utilised in the collection of data. A self-administered questionnaire was distributed to a sample of 377 respondents through convenience and snowballing sampling methods in East London. Statistical Package for Social Sciences (SPSS) version 25 software packages was utilised to analyse the data. Analysis of Variance (ANOVA) and multiple linear regression analysis (MLR) statistical techniques were employed to interpret the findings. The study found significant relationships on perceived ease of use, perceived trust, perceived risk, perceived usefulness, social influence and user intention. No significant relationship was found between facilitating conditions and user intention. The study recommends that MNOs design mobile money systems that are user-friendly and simple to use. Furthermore, MNOs and mobile money agents can offer value added services to attract more consumers to use their services.
- Full Text:
- Date Issued: 2019
- Authors: Chimusoro, Anna
- Date: 2019
- Subjects: Mobile commerce Financial institutions
- Language: English
- Type: Thesis , Masters , MCom (Business Management)
- Identifier: http://hdl.handle.net/10353/13326 , vital:39634
- Description: A mobile phone has become an essential tool for both social and economic development in various countries around the world. For Zimbabweans residing in South Africa, a mobile phone is a lifeline to support family and relatives back home through Eco-cash mobile money service. With the assistance of mobile commerce applications, consumers are able to use their devices for financial transactions, taking pictures, videos and accessing social networks. As such, a mobile phone can be used for a myriad of functions other than communication purposes. These innovative technological developments in the telecommunications sector have also empowered businesses to improve on their efficiency and effectiveness. However, the challenge remains for consumers to adopt these innovations. Therefore, the purpose of this study was to determine the factors influencing the adoption of mobile money (Eco-cash) by Zimbabweans residing in South Africa. The study also established if perceived usefulness, perceived ease of use, perceived risk, perceived trust, social influence and facilitating conditions influence the intention to adopt mobile money (Eco-cash). The research adopted the TAM, extended TAM and UTAUT constructs to develop a theoretical model. A quantitative, descriptive research approach was applied to the study. Both primary and secondary sources were utilised in the collection of data. A self-administered questionnaire was distributed to a sample of 377 respondents through convenience and snowballing sampling methods in East London. Statistical Package for Social Sciences (SPSS) version 25 software packages was utilised to analyse the data. Analysis of Variance (ANOVA) and multiple linear regression analysis (MLR) statistical techniques were employed to interpret the findings. The study found significant relationships on perceived ease of use, perceived trust, perceived risk, perceived usefulness, social influence and user intention. No significant relationship was found between facilitating conditions and user intention. The study recommends that MNOs design mobile money systems that are user-friendly and simple to use. Furthermore, MNOs and mobile money agents can offer value added services to attract more consumers to use their services.
- Full Text:
- Date Issued: 2019
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