Sustainability challenges of community newspapers: The case study of iDike-Lethu Community Newspaper
- Authors: Ndarane, Luvuyo Gladstone
- Date: 2022-09
- Subjects: Community newspapers , Journalism, Regional
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/23754 , vital:60485
- Description: Community newspapers are an important source of information and play a vital role in the development of communities. They are, therefore, an important stakeholder in community development. IDike-Lethu community newspaper`s presence in the community of Alice and in the areas where it is distributed is facilitating communication and development in these areas. Raymond Mhlaba Local Municipality is benefiting in the presence of iDike-Lethu because this newspaper is the conduit through which communication to its citizens is submitted. This study assessed the challenges iDike- Lethu is having that impact on its maximum contribution in this society. Participants in this study are residents of Alice and are readers of iDike-Lethu Community Newspaper. This study adopted a mixed method design in which questionnaires and interviews were used to collect primary data. Data collected was analyzed using both qualitative and quantitative methods. Major findings that impede smooth operations in this newspaper were discovered. These include inadequate funding, lack of technical backing and lack of community support. The study findings show that with all the challenges iDike-Lethu is having it continues to play a meaningful role by disseminating information, promoting local culture, equipping communities with skills and providing a platform on which these communities including local businesses send information across. Recommendations include the need for this newspaper to find a commercial, profitable and sustainable financial model which will support and reinforce its operations. This study will contribute in further research of methods to link communities and community newspapers to work harmoniously. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2022
- Full Text:
- Date Issued: 2022-09
Sustainability challenges of community newspapers: The case study of iDike-Lethu Community Newspaper
- Authors: Ndarane, Luvuyo Gladstone
- Date: 2022-09
- Subjects: Community newspapers , Journalism, Regional
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/23754 , vital:60485
- Description: Community newspapers are an important source of information and play a vital role in the development of communities. They are, therefore, an important stakeholder in community development. IDike-Lethu community newspaper`s presence in the community of Alice and in the areas where it is distributed is facilitating communication and development in these areas. Raymond Mhlaba Local Municipality is benefiting in the presence of iDike-Lethu because this newspaper is the conduit through which communication to its citizens is submitted. This study assessed the challenges iDike- Lethu is having that impact on its maximum contribution in this society. Participants in this study are residents of Alice and are readers of iDike-Lethu Community Newspaper. This study adopted a mixed method design in which questionnaires and interviews were used to collect primary data. Data collected was analyzed using both qualitative and quantitative methods. Major findings that impede smooth operations in this newspaper were discovered. These include inadequate funding, lack of technical backing and lack of community support. The study findings show that with all the challenges iDike-Lethu is having it continues to play a meaningful role by disseminating information, promoting local culture, equipping communities with skills and providing a platform on which these communities including local businesses send information across. Recommendations include the need for this newspaper to find a commercial, profitable and sustainable financial model which will support and reinforce its operations. This study will contribute in further research of methods to link communities and community newspapers to work harmoniously. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2022
- Full Text:
- Date Issued: 2022-09
An evaluation of the impact of social media on youth political participation in South Africa's 2014 general election: the case of Fort Hare students
- Authors: Mhlomi, Yolisa
- Date: 2014-12
- Subjects: Political participation -- South Africa , Elections -- South Africa , Universities and colleges -- South Africa Maps
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/26255 , vital:65225
- Description: The aim of this paper is to evaluate the impact that social media had on influencing youths to engage in political and civic participation in the campaigning for and national elections of 2014, South Africa. Different views may impact on the implementation and use of social networking sites for politics. Youths consist of a larger population in the country but young people are also considered to be apathetic in political activities. However, it is essential to understand the perceptions of youth as this strategy was implemented especially to reach out to them, as they are the beneficiaries of the democratic system as well as future leaders of the country. Using the quantitative method, 200 questionnaires were distributed to the respondents in the University of Fort Hare and analysed by the researcher. The results of the study show that, youth are not entirely apathetic to politics and the use of social media for campaigning was seen as having a positive impact on voters because it managed to shift some youth’s perspectives about voting and how important it is for them to participate in the electoral process. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2014
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- Date Issued: 2014-12
- Authors: Mhlomi, Yolisa
- Date: 2014-12
- Subjects: Political participation -- South Africa , Elections -- South Africa , Universities and colleges -- South Africa Maps
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/26255 , vital:65225
- Description: The aim of this paper is to evaluate the impact that social media had on influencing youths to engage in political and civic participation in the campaigning for and national elections of 2014, South Africa. Different views may impact on the implementation and use of social networking sites for politics. Youths consist of a larger population in the country but young people are also considered to be apathetic in political activities. However, it is essential to understand the perceptions of youth as this strategy was implemented especially to reach out to them, as they are the beneficiaries of the democratic system as well as future leaders of the country. Using the quantitative method, 200 questionnaires were distributed to the respondents in the University of Fort Hare and analysed by the researcher. The results of the study show that, youth are not entirely apathetic to politics and the use of social media for campaigning was seen as having a positive impact on voters because it managed to shift some youth’s perspectives about voting and how important it is for them to participate in the electoral process. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2014
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- Date Issued: 2014-12
Perceptions of social media as a tool for research: a study of postgraduate students, University of Fort Hare, Alice campus
- Authors: Abolanle, Ogunnubi Adeyemi
- Date: 2014-10
- Subjects: University of Fort Hare , Media literacy , Internet research
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/26381 , vital:65299
- Description: The study aimed at examining the perceptions of social media as a tool for research among postgraduate students at the University of Fort Hare, Alice campus. Data were collected using a quantitative research approach by administering structured questionnaires to 310 postgraduate students under the cluster sampling across different faculties and departments, and analysed by SPSS Statistical software and Chi-square test. 264 questionnaires were returned for analysis and these respondents maintained that they utilized social media platforms for their academic research. The findings further revealed that social media has to a large extent improved students‟ research activities as they frequently seek practical knowledge for demonstration and tutorship. Furthermore, the respondents regard social media as a good platform for research topics in audio and video formats, scholarly articles, journals and books. This study concluded that since students explore the social media platforms and search engines for various reasons, academic research inclusive, it therefore becomes imperative to create more links within the social media for students to explore books, scholarly journals and articles necessary for research and academic purposes. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2014
- Full Text:
- Date Issued: 2014-10
- Authors: Abolanle, Ogunnubi Adeyemi
- Date: 2014-10
- Subjects: University of Fort Hare , Media literacy , Internet research
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/26381 , vital:65299
- Description: The study aimed at examining the perceptions of social media as a tool for research among postgraduate students at the University of Fort Hare, Alice campus. Data were collected using a quantitative research approach by administering structured questionnaires to 310 postgraduate students under the cluster sampling across different faculties and departments, and analysed by SPSS Statistical software and Chi-square test. 264 questionnaires were returned for analysis and these respondents maintained that they utilized social media platforms for their academic research. The findings further revealed that social media has to a large extent improved students‟ research activities as they frequently seek practical knowledge for demonstration and tutorship. Furthermore, the respondents regard social media as a good platform for research topics in audio and video formats, scholarly articles, journals and books. This study concluded that since students explore the social media platforms and search engines for various reasons, academic research inclusive, it therefore becomes imperative to create more links within the social media for students to explore books, scholarly journals and articles necessary for research and academic purposes. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2014
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- Date Issued: 2014-10
Sources of advertisement messages and their impacts on purchasing behaviour:A case study of Walter Sisulu University students
- Oladimeji, Olawumi Kate https://orcid.org/0000-0002-6577-0140
- Authors: Oladimeji, Olawumi Kate https://orcid.org/0000-0002-6577-0140
- Date: 2013-11
- Subjects: Mass Media -- Social aspect , Advertising -- Social aspects
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/23203 , vital:55898
- Description: The purpose of this research was to investigate the sources of advertisement messages and the impacts they have on the buying behaviour of students of Walter Sisulu University (WSU) and examine whether traditional mass media advertising still influences the students’ decision to buy and whether advancement in communication technology affects how the students receive information. This study also investigated the impact of traditional mass media advertising in comparison to new media advertising. Questionnaires were administered to students of WSU, Mthatha campus. The survey was conducted within the period of February 2013 – March 2013. The desired sample size was 270 students. A final sample of 220 valid responses was analysed, representing 81 percent of the desired sample. The study revealed that majority are aware of television while billboards and direct mails have the least awareness. The results also revealed that 78 percent of the respondents felt that traditional mass media still influences their buying behaviour, (90 percent) of the respondents prefer the traditional mass media advertising. This study demonstrated that the students of WSU are aware and exposed to the various sources of advertisement messages. In addition, existing literature and this research report have shown that the various mediums have distinctive characteristics which make them unique. In spite of the advent of modern technology, the traditional mass media still influences buying behaviour with television being the most influential media. , Thesis (MA) -- Faculty of Social Sciences and Humanities, 2013
- Full Text:
- Date Issued: 2013-11
- Authors: Oladimeji, Olawumi Kate https://orcid.org/0000-0002-6577-0140
- Date: 2013-11
- Subjects: Mass Media -- Social aspect , Advertising -- Social aspects
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/23203 , vital:55898
- Description: The purpose of this research was to investigate the sources of advertisement messages and the impacts they have on the buying behaviour of students of Walter Sisulu University (WSU) and examine whether traditional mass media advertising still influences the students’ decision to buy and whether advancement in communication technology affects how the students receive information. This study also investigated the impact of traditional mass media advertising in comparison to new media advertising. Questionnaires were administered to students of WSU, Mthatha campus. The survey was conducted within the period of February 2013 – March 2013. The desired sample size was 270 students. A final sample of 220 valid responses was analysed, representing 81 percent of the desired sample. The study revealed that majority are aware of television while billboards and direct mails have the least awareness. The results also revealed that 78 percent of the respondents felt that traditional mass media still influences their buying behaviour, (90 percent) of the respondents prefer the traditional mass media advertising. This study demonstrated that the students of WSU are aware and exposed to the various sources of advertisement messages. In addition, existing literature and this research report have shown that the various mediums have distinctive characteristics which make them unique. In spite of the advent of modern technology, the traditional mass media still influences buying behaviour with television being the most influential media. , Thesis (MA) -- Faculty of Social Sciences and Humanities, 2013
- Full Text:
- Date Issued: 2013-11
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