Billing system, communication strategies, and organisation change in Zimbabwe: the case of telone customers’ postpaid to prepaid migration
- Authors: Dube, Sizalobuhle
- Date: 2023-04
- Subjects: Communication , Organizational change , Organizational change -- Management
- Language: English
- Type: Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/27336 , vital:66942
- Description: This study investigated the effectiveness of the communication strategies used to implement the migration of telephone services from post-paid to prepaid billing at TelOne Zimbabwe. This study adopted the Freeman‟s stakeholder theory and the Lewin‟s change model to analyse the factors that influenced the effectiveness of the communication strategies used by TelOne before, during and after the change implementation as a way to communicate the initiative with its stakeholders. A qualitative approach was utilised and the key research methods used included document analysis, participant observation, as well as 21 face-to-face and 79 telephonic semi-structured interviews conducted with respondents from among TelOne managers, employees and the customers. The documents and respondents were purposively sampled based on the researcher‟s knowledge of their relevance in the study. The findings revealed several factors that mired effective change communication strategies such as company image, stakeholder recognition and communication centralisation. To curb these communication challenges, the study proposes Thrive organisational communication change model TOCC that encourages organisations to communicate the initiative to its relevant internal and external stakeholders considering their views and addressing factors that might hinder effective communication as a strategy to enhance successful change management. , Thesis (PhD) -- Faculty of Social Sciences and Humanities, 2023
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- Authors: Dube, Sizalobuhle
- Date: 2023-04
- Subjects: Communication , Organizational change , Organizational change -- Management
- Language: English
- Type: Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/27336 , vital:66942
- Description: This study investigated the effectiveness of the communication strategies used to implement the migration of telephone services from post-paid to prepaid billing at TelOne Zimbabwe. This study adopted the Freeman‟s stakeholder theory and the Lewin‟s change model to analyse the factors that influenced the effectiveness of the communication strategies used by TelOne before, during and after the change implementation as a way to communicate the initiative with its stakeholders. A qualitative approach was utilised and the key research methods used included document analysis, participant observation, as well as 21 face-to-face and 79 telephonic semi-structured interviews conducted with respondents from among TelOne managers, employees and the customers. The documents and respondents were purposively sampled based on the researcher‟s knowledge of their relevance in the study. The findings revealed several factors that mired effective change communication strategies such as company image, stakeholder recognition and communication centralisation. To curb these communication challenges, the study proposes Thrive organisational communication change model TOCC that encourages organisations to communicate the initiative to its relevant internal and external stakeholders considering their views and addressing factors that might hinder effective communication as a strategy to enhance successful change management. , Thesis (PhD) -- Faculty of Social Sciences and Humanities, 2023
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The analysis of social networking sites usage by the public relations management students from Walter Sisulu University: Buffalo city campus (Chiselhurst site)
- Authors: Kwinana, Zingisa. N
- Date: 2023-04
- Subjects: Grahamstown (South Africa) , Eastern Cape (South Africa) , South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/27589 , vital:69318
- Description: This study analysed the use of social networking sites by undergraduate Public Relations Management students from Walter Sisulu University, Chiselhurst site. The reason for this study was to seek student’s opinions on what drove them to open SNs accounts, use social networking sites and examine these motivations in relationship to the building blocks of the uses and gratification theory, which are information search or education, selfactualization, socializing and entertainment. A qualitative online questionnaire was employed in this study. 218 questionnaires were sent through to the participants WhatsApp class groups, 168 questionnaires were answered and returned back to the researcher. The discovery of the study was that the participants are diverse in many different ways and made use of social networking sites for many various reasons. Furthermore, this study indicated that the participants were motivated to use social networking sites because they wanted to interact and stay connected with their family, peers and loved ones, and to meet people or create connections. The study argued that the participants’ reasons for use of social networking sites was not only for socialising but also for entertainment, self-actualization get academic and general information. This study concluded that SNs have a meaningful role in the life of a student’s life doing public relations management from Walter Sisulu University, Chiselhurst site. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2023
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- Authors: Kwinana, Zingisa. N
- Date: 2023-04
- Subjects: Grahamstown (South Africa) , Eastern Cape (South Africa) , South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/27589 , vital:69318
- Description: This study analysed the use of social networking sites by undergraduate Public Relations Management students from Walter Sisulu University, Chiselhurst site. The reason for this study was to seek student’s opinions on what drove them to open SNs accounts, use social networking sites and examine these motivations in relationship to the building blocks of the uses and gratification theory, which are information search or education, selfactualization, socializing and entertainment. A qualitative online questionnaire was employed in this study. 218 questionnaires were sent through to the participants WhatsApp class groups, 168 questionnaires were answered and returned back to the researcher. The discovery of the study was that the participants are diverse in many different ways and made use of social networking sites for many various reasons. Furthermore, this study indicated that the participants were motivated to use social networking sites because they wanted to interact and stay connected with their family, peers and loved ones, and to meet people or create connections. The study argued that the participants’ reasons for use of social networking sites was not only for socialising but also for entertainment, self-actualization get academic and general information. This study concluded that SNs have a meaningful role in the life of a student’s life doing public relations management from Walter Sisulu University, Chiselhurst site. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2023
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Unleashing the nexus between climate change and food security in rural South Africa: role of three community radio stations in the Eastern Cape Province
- Authors: Bamigboye, Foluke Bosede
- Date: 2023-04
- Subjects: Climatic changes , Food security , South Africa -- Rural conditions
- Language: English
- Type: Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/27325 , vital:66939
- Description: This study investigates the role of Forte FM, Mdantsane FM and Rhodes Music Community Radios in disseminating the different kinds of messages on the nexus between the impacts of climate change and food security in the Eastern Cape Province, South Africa. Therefore, the study aims to investigate how these community radio stations play their informative, educative and entertainment roles regarding climate change and food security awareness programmes to their listeners. The study employed the qualitative research approach and convenience, and non-probability samplings techniques were subsequently used to select samples for this study. In-depth interviews were conducted individually for Forte FM, Mdantsane FM and Rhodes Music community radio programme managers respectively, who serve as the key informants. One focus group discussion each was held with residents of Golf Course, Mdantsane and Grahamstown areas where these radio stations broadcast from, with eight participants in each focus group. The total number of participants for the focus group discussions was 24 participants. The collected data were coded into themes using NVivo 12 software to generate the theme nodes and case nodes as key findings, analysis and then interpreted. The findings of this study confirmed that these three community radio stations do contribute to climate change communication through their programmes that focus on climate change and food security related issues. Another vital finding from the study showed that listeners do benefit immensely from these climate change and food security related programmes of the under-study community radio stations. Hence, listeners physical, social, and cognitive well-being of their climatic environment have been greatly impacted. In the same vein, the findings of this study further revealed that the rural communities who are mostly affected by the impacts of climate change on food security have been well informed and enlightened on the suitable ways to enhance a sustainable food security and climate adaptation system through Forte FM, Mdantsane FM, and Rhodes Music community radio stations. Significantly, this study has been able to come up with two suggested models and the conceptual frameworks, which are the Local Action Adaptive Communication (LAAC) Model and the Indigenous Behavioral Change Conceptual (IBCC) Model. These models are focused on increasing listeners interests, adaptation, and behavioral change on climate change issues. The models are also aimed at ensuring better climate change and food security communication Author. , Thesis (PhD) -- Faculty of Social Sciences and Humanities, 2023
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- Authors: Bamigboye, Foluke Bosede
- Date: 2023-04
- Subjects: Climatic changes , Food security , South Africa -- Rural conditions
- Language: English
- Type: Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/27325 , vital:66939
- Description: This study investigates the role of Forte FM, Mdantsane FM and Rhodes Music Community Radios in disseminating the different kinds of messages on the nexus between the impacts of climate change and food security in the Eastern Cape Province, South Africa. Therefore, the study aims to investigate how these community radio stations play their informative, educative and entertainment roles regarding climate change and food security awareness programmes to their listeners. The study employed the qualitative research approach and convenience, and non-probability samplings techniques were subsequently used to select samples for this study. In-depth interviews were conducted individually for Forte FM, Mdantsane FM and Rhodes Music community radio programme managers respectively, who serve as the key informants. One focus group discussion each was held with residents of Golf Course, Mdantsane and Grahamstown areas where these radio stations broadcast from, with eight participants in each focus group. The total number of participants for the focus group discussions was 24 participants. The collected data were coded into themes using NVivo 12 software to generate the theme nodes and case nodes as key findings, analysis and then interpreted. The findings of this study confirmed that these three community radio stations do contribute to climate change communication through their programmes that focus on climate change and food security related issues. Another vital finding from the study showed that listeners do benefit immensely from these climate change and food security related programmes of the under-study community radio stations. Hence, listeners physical, social, and cognitive well-being of their climatic environment have been greatly impacted. In the same vein, the findings of this study further revealed that the rural communities who are mostly affected by the impacts of climate change on food security have been well informed and enlightened on the suitable ways to enhance a sustainable food security and climate adaptation system through Forte FM, Mdantsane FM, and Rhodes Music community radio stations. Significantly, this study has been able to come up with two suggested models and the conceptual frameworks, which are the Local Action Adaptive Communication (LAAC) Model and the Indigenous Behavioral Change Conceptual (IBCC) Model. These models are focused on increasing listeners interests, adaptation, and behavioral change on climate change issues. The models are also aimed at ensuring better climate change and food security communication Author. , Thesis (PhD) -- Faculty of Social Sciences and Humanities, 2023
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