- Title
- Mobile money adoption: a case study of Zimbaweans residing in South Africa
- Creator
- Chimusoro, Anna
- Subject
- Mobile commerce Financial institutions
- Date
- 2019
- Type
- Thesis
- Type
- Masters
- Type
- MCom (Business Management)
- Identifier
- http://hdl.handle.net/10353/13326
- Identifier
- vital:39634
- Description
- A mobile phone has become an essential tool for both social and economic development in various countries around the world. For Zimbabweans residing in South Africa, a mobile phone is a lifeline to support family and relatives back home through Eco-cash mobile money service. With the assistance of mobile commerce applications, consumers are able to use their devices for financial transactions, taking pictures, videos and accessing social networks. As such, a mobile phone can be used for a myriad of functions other than communication purposes. These innovative technological developments in the telecommunications sector have also empowered businesses to improve on their efficiency and effectiveness. However, the challenge remains for consumers to adopt these innovations. Therefore, the purpose of this study was to determine the factors influencing the adoption of mobile money (Eco-cash) by Zimbabweans residing in South Africa. The study also established if perceived usefulness, perceived ease of use, perceived risk, perceived trust, social influence and facilitating conditions influence the intention to adopt mobile money (Eco-cash). The research adopted the TAM, extended TAM and UTAUT constructs to develop a theoretical model. A quantitative, descriptive research approach was applied to the study. Both primary and secondary sources were utilised in the collection of data. A self-administered questionnaire was distributed to a sample of 377 respondents through convenience and snowballing sampling methods in East London. Statistical Package for Social Sciences (SPSS) version 25 software packages was utilised to analyse the data. Analysis of Variance (ANOVA) and multiple linear regression analysis (MLR) statistical techniques were employed to interpret the findings. The study found significant relationships on perceived ease of use, perceived trust, perceived risk, perceived usefulness, social influence and user intention. No significant relationship was found between facilitating conditions and user intention. The study recommends that MNOs design mobile money systems that are user-friendly and simple to use. Furthermore, MNOs and mobile money agents can offer value added services to attract more consumers to use their services.
- Format
- 142 leaves
- Format
- Publisher
- University of Fort Hare
- Publisher
- Faculty of Management and Commerce
- Language
- English
- Rights
- University of Fort Hare
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Collections
UFH Department of Business Management
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details | SOURCE1 | CHIMUSORO A (201511175) MCOM Business Management.pdf | 3 MB | Adobe Acrobat PDF | View Details |