- Title
- Design and development of mobile-based e-Marketing application for communal farmers in Eastern Cape. South Africa.
- Creator
- Fatumo, Dare Ebenezer
- Subject
- Food security
- Subject
- Agriculture
- Subject
- Agriculture -- Technology transfer
- Date
- 2023-02
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10353/27511
- Identifier
- vital:67421
- Description
- The application of Information and Communication Technologies (ICT) in agriculture can augment farmers' production capabilities, this is a perception for all farmers worldwide, but there are some in communal areas who may not be as exposed to ICT tools as their commercial counterparts in urban areas, especially in developed communities. Food security in any society is a vital measure that should always be treated with high priority since humankind's existence is based on food availability. One major challenge with farmers in communal areas has been the marketing of their farm produce effectively to avoid wastage, get more value, and bridge the gap between themselves and urban commercial farmers. This challenge includes food wastage, untimely information, and market accessibility due to distance restraint. ICT can beused to bring a functional platform to assist this challenge. In this context, communal farmers have a challenge. The aim of this research was to design and develop an easy-to-use mobilebased e-marketing application for marketing farm products for communal farmers in Alice community, South Africa. Before design and development, review of challenges of farmers on the reception and communication of sensitive information pertaining to food security. Effective communication of farm produce baseline information on awareness and adaptation of mobile ICT technology of communal farmers was investigated. A mixed method was used through reviews of literature and as well distribution of questionnaires to get an understanding of the present state of communal farmers’ marketing problems. Furthermore, a prototyping methodology was used in the development of the mobile-based application for this research. The result of this research demonstrated the need for communal farmers to market their farm products at their convenience. An easy-to-use mobile-based e-market application was then developed; the application is an android application that will assist communal farmers in marketing their farm products as soon as they are available to avoid food wastage. The application performance and evaluation assessment indicated that the tool would maximize farm productivity and profitability and, facilitate concise and effective access to the market, as well as eliminate the need for an intermediary.
- Description
- Thesis (MSci) -- Faculty of Science and Agriculture, 2023
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (xiv, 118 leaves)
- Format
- Publisher
- University of Fort Hare
- Publisher
- Faculty of Science and Agriculture
- Language
- English
- Rights
- University of Fort Hare
- Rights
- All Rights Reserved
- Rights
- Open Access
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UFH Department of Computer Science
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details | SOURCE1 | DEWALD KOEN THESIS.pdf | 3 MB | Adobe Acrobat PDF | View Details |