- Title
- The analysis of social networking sites usage by the public relations management students from Walter Sisulu University: Buffalo city campus (Chiselhurst site)
- Creator
- Kwinana, Zingisa. N
- Subject
- Grahamstown (South Africa)
- Subject
- Eastern Cape (South Africa)
- Subject
- South Africa
- Date
- 2023-04
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10353/27589
- Identifier
- vital:69318
- Description
- This study analysed the use of social networking sites by undergraduate Public Relations Management students from Walter Sisulu University, Chiselhurst site. The reason for this study was to seek student’s opinions on what drove them to open SNs accounts, use social networking sites and examine these motivations in relationship to the building blocks of the uses and gratification theory, which are information search or education, selfactualization, socializing and entertainment. A qualitative online questionnaire was employed in this study. 218 questionnaires were sent through to the participants WhatsApp class groups, 168 questionnaires were answered and returned back to the researcher. The discovery of the study was that the participants are diverse in many different ways and made use of social networking sites for many various reasons. Furthermore, this study indicated that the participants were motivated to use social networking sites because they wanted to interact and stay connected with their family, peers and loved ones, and to meet people or create connections. The study argued that the participants’ reasons for use of social networking sites was not only for socialising but also for entertainment, self-actualization get academic and general information. This study concluded that SNs have a meaningful role in the life of a student’s life doing public relations management from Walter Sisulu University, Chiselhurst site.
- Description
- Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2023
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (x, 117 pages)
- Format
- Publisher
- University of Fort Hare
- Publisher
- Faculty of Social Sciences and Humanities
- Language
- English
- Rights
- rights holder
- Rights
- All Rights Reserved
- Rights
- Open Access
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UFH Department of Communication
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details | SOURCE1 | ZINGISA NOLUKHANYO KWINANA DESERTATION.pdf | 3 MB | Adobe Acrobat PDF | View Details |