- Title
- Consumers' attitudes towards ready-to-eat fast-food products and their relationship with obesity in Mdantsane township in the Eastern Cape Province, South Africa
- Creator
- Matyolo, Pamela
- Subject
- Obesity -- South Africa -- Eastern Cape Obesity
- Date
- 2017
- Type
- Thesis
- Type
- Masters
- Type
- MSc
- Identifier
- http://hdl.handle.net/10353/9022
- Identifier
- vital:34183
- Description
- The South African fast-food industry has experienced substantial recent growth. However, as consumers have incorporated more fast food into their daily diets, obesity has become a major problem. The aggressive marketing techniques of fast food firms coupled with the busy urban lifestyle have significant implications for dietary health habits. The study aimed at investigating consumers’ attitudes towards fast food and the relationship between fast food consumption and obesity. The field survey design of the study employed a mixed-methods approach involving the use of a semi-structured questionnaire. The study was limited to the Mdantsane Township located in the Eastern Cape Province of South Africa. A quota sample of 200 respondents (n = 200) was selected from which data were collected using a self-administered questionnaire. Descriptive results revealed that the participants had positive attitudes towards fast foods. Although they agreed that eating fast foods increased body weight, the participants mostly did not feel overweight or obese. The participants were well aware of the negative health implications of excessive fast food consumption. This knowledge generally did not deter their positive fast food attitudes, although participants expressed their desire for additional healthier fast food options in the market. Regression estimates further revealed that carbohydrate and starchy type of fast foods (𝑃 < 0.01), other sources of fast foods (𝑃 < 0.05), age group, physical appearance and meaty type of fast foods (𝑃 < 0.10) had significant influence on the frequency of fast food consumption. The results further revealed that physical appearance (𝑃 < 0.01), religion (𝑃 < 0.05), age group and supermarkets and source of fast foods (𝑃 < 0.1) had significant influence on respondents’ BMI scores. The study concludes that there exist socio-economic and institutional factors that have considerable bearing on consumers’ fast food consumption and BMI scores. The study advocates for public health policy making concerning awareness of the negative health consequences of fast food consumption targeting mostly young adult females who mainly purchase in franchises and supermarkets with a high meaty diet.
- Format
- 108 leaves
- Format
- Publisher
- University of Fort Hare
- Publisher
- Faculty of Agricultural Economics and Extension
- Language
- English
- Rights
- University of Fort Hare
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details | SOURCE1 | PAMELA.pdf | 1 MB | Adobe Acrobat PDF | View Details |