- Title
- Perspectives of social media's influence on university students' social lives : a case study of the University of Fort Hare, Alice campus
- Creator
- Mazaiwana, Tanyaradza Sandra
- Subject
- University of Fort Hare Social media Universities and colleges
- Date
- 2017
- Type
- Thesis
- Type
- Masters
- Type
- MSoc
- Identifier
- http://hdl.handle.net/10353/13128
- Identifier
- vital:39467
- Description
- The main purpose of this study was to explore the perspectives of social media‘s influence on students‘ social life and the study made use of the University of Fort Hare Alice Campus as a case study. The internet and new media technology has brought about communication systems such as social media which has taken over the communication media world and is seen as an important socializing agent that students make use of. The study was therefore based on the premise that social media is enhancing the social interaction of people. It has become clear that most studies look at how social media enrich the life of students but little information is there on the kind of influence that it has on their social life. The study employed a quantitative approach to find out the effects of social media on social lives. The population was drawn from the four faculties at the University of Fort Hare, Alice campus and the sample size was 190. The data was collected using a standardized questionnaire and proportioned stratified random sampling was used to ensure a representative sample. The data was analysed using the Statistical Package for Social Sciences (SPSS) and descriptive statistics was used to analyse the demographical and general factors on the perceptions of students‘ social life. The perceptions of the respondents about social media and their social life was that it plays a great role in improving their social life as they are able to maintain relationships, they are always up to date with what is going on in their environment and it makes communication a lot more easier. In addition the results and discussion of this study confirmed that there is another dark side of social media which is hardly acknowledged by most scholars. Social media has a negative side towards students‘ social life which include isolation, depression, and distraction from reality, cyberbullying and low self- esteem. The study confirmed that students spent most of their time on social media and that their social life is affected as they have little or no time to socialise.
- Format
- 147 leaves
- Format
- Publisher
- University of Fort Hare
- Publisher
- Faculty of Social Sciences and Humanities
- Language
- English
- Rights
- University of Fort Hare
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UFH Department of Communication
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details | SOURCE1 | Tanya Masters Dissertation - Final Draft 2017.pdf | 3 MB | Adobe Acrobat PDF | View Details |