- Title
- The mediating role of strategic innovation on the relationship between strategic thinking, strategic planning and performance of women-owned small businesses
- Creator
- Nyati, Nokhutula Tinotenda https://orcid.org/0000-0002-6546-1786
- Subject
- Women-owned business enterprises -- Management
- Subject
- Strategic planning
- Subject
- Business enterprises
- Date
- 2023-09
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10353/28948
- Identifier
- vital:75576
- Description
- In recent years the number of SMMEs in general has been on the rise; moreover, what is remarkable about this rise is that the number of women entrepreneurs has also risen at the same time. Over the past decade’s women entrepreneurs have attracted the attention of many scholars because of the significant impact they have been having on economic growth, economic development and job creation, among many other benefits. Entrepreneurship and the participation of women in the formation of SMMEs has been recognised as a new strategy for women to be part of the ever-growing entrepreneurship population. Although there has been a rise in the number of womenowned SMMEs, there is however, a general under-performance of women-owned businesses versus their male counterparts. As such it is crucial to understand what impacts the performance of women-owned SMMEs and amongst the key factors is strategy which encompasses strategic thinking, strategic planning and strategic innovation. The purpose of this study was to investigate these factors, specifically the mediating role of strategic innovation, on the relationship between strategic thinking, strategic planning and performance of women-owned SMMEs. To achieve the purpose of this study, the study adopted a positivist paradigm because of its objective nature which is also supported by the quantitative research approach; in addition the study adopted the descriptive research design. An electronic questionnaire (online-administered) system was administered to the women in the Buffalo City Metropolitan Municipality (BCMM) which yielded 200 responses. Participants were selected through the convenience sampling technique across small businesses in the BCMM in the Eastern Cape province of South Africa. The Statistical Package for Social Sciences (SPSS) software and Smart PLS software were used for data analysis to test the hypotheses. Tests such as multiple linear regression, factor analysis, correlations, ANOVA and t-tests were used to test the hypotheses. The findings of the study showed that strategic thinking, strategic planning and strategic innovation have a significant influence on the performance of women-owned SMMEs. The study also found that strategic innovation does not mediate the relationship between strategic thinking, strategic planning and the performance of women-owned SMMEs. Instead, it is strategic planning that was found to have this mediating effect. As such, amongst other recommendations, it is recommended that women should take time to educate themselves on the concepts of strategy, strategic thinking, planning and innovation so that they can improve their performance and achieve competitive advantage within their respective industries. The study also recommended that the government and metropolitan municipality should encourage and develop support structures that will help women entrepreneurs to enhance and develop their strategic thinking, strategic planning and strategic innovation skills.
- Description
- Thesis (MA) -- Faculty of Management and Commerce, 2023
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (x, 220 pages)
- Format
- Publisher
- University of Fort Hare
- Publisher
- Faculty of Management and Commerce
- Language
- English
- Rights
- rights holder
- Rights
- All Rights Reserved
- Rights
- Open Access
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- Visitors: 19
- Downloads: 2
Collections
UFH Department of Business Management
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details | SOURCE1 | Nyati_201702637_Business Management.pdf | 75 MB | Adobe Acrobat PDF | View Details |