Research into entrepreneurship and small business in South Africa: current status and future challenges
- Authors: Tai-Hing, Paul
- Date: 2012
- Subjects: Entrepreneurship -- South Africa , Small business -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8794 , http://hdl.handle.net/10948/d1015981
- Description: This research seeks to advance knowledge of the current state of entrepreneurship and small businesses in South Africa, and reports on a review of 32 articles and 244 research abstracts in the field. The studies as a whole indicate that entrepreneurs in South Africa require more knowledge in the fields of: Networking in business, Internationalisation of business, Entrepreneurship training. Since the 1990s, research in entrepreneurship has grown in terms of the number of articles published and conference papers presented. In many countries entrepreneurship has also become part of the political agenda as it is perceived as a possible solution to high unemployment rates. In addition, interest in entrepreneurship has heightened during the 2000s, especially in business schools. Much of this interest is driven by student demand for courses in entrepreneurship, either because of genuine interest in the subject, or because students see entrepreneurship education as a useful hedge given uncertain corporate careers. Most of the entrepreneurship research abstracts reviewed for this study focused on race, gender and ethical issues in South Africa. These three research topics focused on: Attitudes and experiences of black women: differ from other racial groups in business with the results indicating that black women were competent and highly-motivated, but lacked communication skills and Western business orientation. Many black women also desired equality although their male counterparts opposed this. Black women also lacked role models and career guidance. Different population groups participate in the economy: reflect regional, income, expenditure, skill, occupational and labour differences, including labour supply and demand. Ethics concerns: include whether it should be taught in the human resources management curricula taught in universities. From the findings it appeared that entrepreneurship research in South Africa is fairly similar to international research contexts. As entrepreneurship and small businesses are diverse and multi-disciplinary, the studies reviewed indicated a wide range of different models, theories, frameworks, and combinations of these. However, the theoretical richness of the studies reviewed was, in many cases, relatively low, and only a few of the studies could be regarded as highly-theoretical. In addition, the presentation of the various theories and models applied was very often inadequately reported. It is also important to note that altogether between 7 and 11 percent of the studies were without any well-argued theoretical framework. Thus, researchers in the field should discuss the theoretical frameworks applied in their empirical analyses, to ensure this will improve the theoretical understanding of the phenomenon. Although this study made use of the mixed-method approach to conduct the research, it is also important to note that, in 12 percent of cases, methodological issues were poorly described. Most of the studies often did not describe the data collection response rate provide sample demographic and firm size details as well as identify the target industry. These details were often missing or loosely defined. The reasons for the selection of a certain research approach were also poorly explained, making many of the research studies deficient or limited methodologically. These omissions present a challenge, not only to authors in the field, but also to reviewers and editors in academic journals, as this impacts on the scientific rigor of published papers. On the basis of published papers reviewed, it seems that, personally-administered data collection works best in South Africa. From the research studies undertaken in South Africa, it is evident that much has been researched in the areas of gender (specifically the role of women in business), entrepreneurship training and ethics in business. It is evident that during the 1980s, no research was conducted in South Africa in the areas of family businesses and entrepreneurship training, while international research focuses on these topics. During the 1990s, no research focused on networking in small businesses, and. during the 2000s, there was a lack of research on internationalisation of businesses as only six articles were published from 2000 until 2011 on these topics. This highlights a need for internationalisation research especially as it is well-documented that the South African economy cannot survive if it does not take cognisance of its international competitors. On the basis of the articles and abstracts reviewed, the current state of knowledge concerning entrepreneurship and small businesses in South Africa was assessed, especially the need for the internationalisation of South African small businesses. Moreover, research studies could also focus on the obstacles encountered in the internationalisation process of South African small businesses.
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- Date Issued: 2012
An evaluation of the brand campus concept implemented at Mercedes-Benz South Africa: a case study
- Authors: Samkange, Tichaona
- Date: 2009
- Subjects: Mercedes-Benz of South Africa DaimlerChrysler -- South Africa Consumer satisfaction Case studies -- South Africa Product management Case studies -- South Africa Brand name products -- Management Case studies Brand name products -- Valuation Case studies Marketing Case studies -- South Africa Brand choices Case studies -- South Africa Customer preferences Case studies -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:741 , http://hdl.handle.net/10962/d1003861
- Description: Primarily, this research study was concerned with the evaluation of the brand campus concept implemented at then DaimlerChrysler South Africa in 2002, as a case study. Pretoria-based Mercedes-Benz South Africa (Pty) Ltd. (MBSA) is a subsidiary of global vehicle manufacturer Germany’s Daimler-Benz AG (DBAG). They are responsible for assembling, distributing and retailing, certain Mercedes-Benz and Mitsubishi vehicle brands, and spare parts. The landmark 1998 DaimlerChrysler global ‘merger of equals’ was preceded by the 1995 joint venture between Mercedes-Benz and Mitsubishi Motor Corporation. Consequently, three brands (Mercedes-Benz, Chrysler and Mitsubishi) were retailed and marketed under DaimlerChrysler South Africa (Pty) Ltd. (DCSA), positioned next to each other in the same showroom. This report identifies key challenges stemming from this approach, namely: brand strength dilution, more than 80 multi-franchised dealers and multi-branded showrooms, service capacity problems, old working environment and infrastructure, and perceived intra-brand competition. The research evidence suggests that these problems prompted then DCSA to launch the 2000 Dealer Network Strategy (DNS). In the grand scheme of things, the DNS intervention entailed partitioning the dealer network into five brand centres in five metro regions, and eighteen market centres in the rural areas. The brand campus concept was borne out of DNS and proved to be a masterstroke since, the primary focus was on streamlining the retail facilities for DCSA vehicle sales, service and spare parts for both the passenger and commercial vehicles. This study highlights key pillars of the brand campus concept, namely: profitability, brand focus, customer orientation and diversity. The challenge was to address seven major drivers of the brand campus concept, namely: after-sales vehicle support, vehicle service capacity, lead-times, spare parts availability, sales information propagation, behavior of sales personnel and the overall vehicle dealership appearance. Semi-structured interviews constituted part of the evaluation based on the perspectives of five customers, three dealer principals and two MBSA marketing executives. The research evidence, which also came from MBSA documentation and direct observation, shows that this innovative concept has been remarkably successful.
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- Date Issued: 2009
An exploratory investigation of the factors that influence the retention of knowledge workers at the National Energy Regulator of South Africa
- Authors: Nompula, Thami Ignatius
- Date: 2007
- Subjects: National Energy Regulator (South Africa) Knowledge workers
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:771 , http://hdl.handle.net/10962/d1003892
- Description: The research, investigating how a selected group of former BETD graduates understand and implement the theory of reflective practice, is a qualitative case study carried out in the Kavango region of Namibia. The study was shaped by one of the major policy emphases in Namibia’s post independence teacher education reform process - that of developing reflective teachers who actively participate in curriculum planning and take educational decisions based on their own judgment. A basic assumption underlying the study is that effective educational practice is dependent on practitioners thinking about what they are doing and acting on their reflections to improve practice. The study found that a fundamental problem preventing these teachers from implementing reflective practice in accordance with the Namibian educational reform process, is that the participating teachers neither understand the exact meaning of reflective practice nor do they have a common or shared view of the concept, in spite of their common qualifications. A key contributing factor to their problems withimplementing reflective practice is the lack of a deep understanding of the reform epistemology and pedagogy revealed by the three former BETD graduates selected for the research. These are the teachers referred to in the first paragraph: The first teacher is Helena, a teacher at Duduva primary school, the second teacher is Kalishe, also teaching at the same school as Helena and the third teacher is Darius at Ntja Junior secondary school. The qualitative approach employed for the study served to illuminate and highlight specific issues related to the implementation of reflective practice that will be of considerable value for the researcher in her capacity as a teacher educator. These included among others: • The teacher’s need for an understanding of the key principles on which reflection is based and how to translate these into practice. • The need for teachers to have a clear understanding of the role that learners play in the reflective process. • The need to revisit the Basic Education Teacher Diploma (BETD) education programme, because for teachers to reflect they need a sound subject knowledge on which to base their judgments. These aspects, as well as the identification of the factors in the school system that contribute to the failure of reflective practice, provide a foundation for finding real solutions to the problems identified.
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- Date Issued: 2007