The community as part of a multi-stakeholder approach towards development opportunities for youth in Indwe, Eastern Cape
- Authors: Baleni , Khangelwa
- Date: 2019
- Subjects: Youth development Community development
- Language: English
- Type: Thesis , Masters , MSW
- Identifier: http://hdl.handle.net/10353/17518 , vital:41083
- Description: This dissertation discusses the involvement of a community in creating development opportunities for youth in Indwe, under Emalahleni Local Municipality in the Eastern Cape. Establishing a position where community members put themselves concerning youth development is what inspired the study. The study is further motivated by trying to gain perspectives from the youth because most discourses on youth rarely feature their voices. Additionally, it seeks to gain perspectives on the stakeholder’s insights on the involvement of the community in youth development. The literature consulted was broken up into; the situation of youth in South Africa, which looked at youth unemployment and youth development policies; youth development, which looked at risk and protective factors that affect youth development. The literature further uncovered the role currently played by communities in youth development, and lastly the multi-stakeholder processes for youth development. The Quintuple Helix model was a framework used to shape this study. This framework emphasises that the natural environment and in this case, the community be added to other stakeholders to ensure a sustainable youth development. What is crucial in the framework is the overlap and cross-communication between the different helixes or sectors, sectors such as the university, the government, the private sector, the culture based media, and the natural environment. The study utilised a qualitative methodology with an interpretive and descriptive paradigm, which used focus groups and a qualitative questionnaire as a method of data collection. The data was analysed and presented following the following three themes; i.e., community involvement in youth development, indigenous knowledge for youth development, and opportunities for youth development. The findings of the study revealed that, if Indwe community provides youth with more spaces, and chances to participate in their development, the youth could challenge prominent discourses than treat them as unmotivated, and exclude them from decision-making processes, which directly affect them, and the society within which they live. The findings also revealed that the Indwe community should inform youth iv development programmes, as this would ensure sustainability, and give a sense of ownership to the community. The findings further indicated that the Indwe community could utilise its natural resources to create opportunities for youth development. Moreover, the private sector, the media, and the education system have all contributed in youth development; however, the government has taken full responsibility for youth development in Indwe, and this caused the participants to feel that it is the government’s responsibility to create opportunities for youth development. In conclusion, Indwe community has a challenge of youth development. The problem is fuelled by issues such as complexity in politics, nepotism, and a lack of opportunities. Stakeholders such as the private sector, the media based culture, and the government are involved in the creation of development opportunities for youth in Indwe. However, the sector that has taken the most responsibility for the development of youth is the government. Indwe community members are not involved in the creation of opportunities for youth development; they, however, understand that they have to be significant role players.
- Full Text:
- Authors: Baleni , Khangelwa
- Date: 2019
- Subjects: Youth development Community development
- Language: English
- Type: Thesis , Masters , MSW
- Identifier: http://hdl.handle.net/10353/17518 , vital:41083
- Description: This dissertation discusses the involvement of a community in creating development opportunities for youth in Indwe, under Emalahleni Local Municipality in the Eastern Cape. Establishing a position where community members put themselves concerning youth development is what inspired the study. The study is further motivated by trying to gain perspectives from the youth because most discourses on youth rarely feature their voices. Additionally, it seeks to gain perspectives on the stakeholder’s insights on the involvement of the community in youth development. The literature consulted was broken up into; the situation of youth in South Africa, which looked at youth unemployment and youth development policies; youth development, which looked at risk and protective factors that affect youth development. The literature further uncovered the role currently played by communities in youth development, and lastly the multi-stakeholder processes for youth development. The Quintuple Helix model was a framework used to shape this study. This framework emphasises that the natural environment and in this case, the community be added to other stakeholders to ensure a sustainable youth development. What is crucial in the framework is the overlap and cross-communication between the different helixes or sectors, sectors such as the university, the government, the private sector, the culture based media, and the natural environment. The study utilised a qualitative methodology with an interpretive and descriptive paradigm, which used focus groups and a qualitative questionnaire as a method of data collection. The data was analysed and presented following the following three themes; i.e., community involvement in youth development, indigenous knowledge for youth development, and opportunities for youth development. The findings of the study revealed that, if Indwe community provides youth with more spaces, and chances to participate in their development, the youth could challenge prominent discourses than treat them as unmotivated, and exclude them from decision-making processes, which directly affect them, and the society within which they live. The findings also revealed that the Indwe community should inform youth iv development programmes, as this would ensure sustainability, and give a sense of ownership to the community. The findings further indicated that the Indwe community could utilise its natural resources to create opportunities for youth development. Moreover, the private sector, the media, and the education system have all contributed in youth development; however, the government has taken full responsibility for youth development in Indwe, and this caused the participants to feel that it is the government’s responsibility to create opportunities for youth development. In conclusion, Indwe community has a challenge of youth development. The problem is fuelled by issues such as complexity in politics, nepotism, and a lack of opportunities. Stakeholders such as the private sector, the media based culture, and the government are involved in the creation of development opportunities for youth in Indwe. However, the sector that has taken the most responsibility for the development of youth is the government. Indwe community members are not involved in the creation of opportunities for youth development; they, however, understand that they have to be significant role players.
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Local versus international celebrity endorsement credibility and consumer purchase intentions in the cosmetic industry
- Authors: Nyamakanga,Nyarai Faith
- Date: 2017
- Subjects: Consumer behavior -- South Africa -- Eastern Cape Purchasing
- Language: English
- Type: Thesis , Masters , MCom (Business Management)
- Identifier: http://hdl.handle.net/10353/13891 , vital:39724
- Description: In order for a firm to create and improve the image of its product or services, celebrity endorsement is considered to be a highly effective tool which can influence consumer behaviour. This is evident in the increasing number of marketers who are harnessing the power of celebrities to endorse their products. However, for endorsement to be successful the celebrity endorsers must be viewed as credible by consumers. It has been shown that there are three dimensions that determine the level of credibility in celebrity endorsements: trustworthiness, expertise and attractiveness. The purpose of this study was to analyse the effect of the credibility of local versus international celebrity endorsement in advertising on consumers’ intention to purchase cosmetic products in a South African (SA) context. This study focused on the cosmetic industry as it is an industry that relies heavily on endorsement to advertise and attract consumers to purchase products. Firms in this industry need to be aware of the criteria when selecting celebrity endorsers such as whether to hire an international or local celebrity as brand representatives. Thus, the researcher aimed to determine whether there is a difference in terms of credibility between local and international celebrity endorsers as viewed by SA consumers with respect to the cosmetic industry. The credibility of the celebrities was rated using the credibility scale developed by Ohanian (1990). The credibility scale rates the credibility of celebrities using the three factors of attractiveness, trustworthiness and expertise. Two models were proposed for the study, one testing the credibility of local endorsers whilst the other testing the credibility of international endorsers. These dimensions were hypothetically by the researcher to determine their effect on consumer purchase intention. To hypothetically test the dimensions, a quantitative approach and design were used as methods of gathering and analysing data. A total of 237 selfadministered questionnaires were distributed at a University in the Eastern Cape (EC). Analysis and interpretation of findings was done using the descriptive statistical measures with the help of Statistical Package for Social Scientists. The inferential statistics were analysed using the multiple regression analysis. Multiple regression analysis was used to analyse the statistical significance of the model, which was found to be statistically significant for both models. The regression coefficients where then used to determine the strength of the relationship between the independent variables and the dependent variable for each model. iii The study concluded that consumers perceive both local and international celebrity endorsers as credible and are influenced to purchase cosmetics products because of perceived credibility. The data analysis showed that local celebrity endorsers are perceived as more credible than international celebrity endorsers within the context of marketing cosmetic products in the South African industry. This means that consumers can be easily persuaded to purchase cosmetics products when marketed using locally based celebrity endorsers. The outcome of the research informatively helps managers to carefully select the endorser that will be able to create awareness, attract and retain loyal consumers through the advertisement. Inasmuch as marketers have to endorse local celebrities, it is also safe for them to consider international celebrity endorsers as their credibility to a lesser extent influences consumers to purchase products. However, marketers need to define and determine the target market, and select an endorser that aligns with the characteristics of the market. One of the study’s objectives was to test which of the three dimensions mentioned earlier had a stronger impact on consumer’s intention to purchase for both local and international endorsers. The attractiveness dimension indicated a much stronger influence on consumer purchase intention in comparison to the other dimensions for local celebrities and was found to be statistically significant. As the cosmetic industry is a beauty industry, it is recommended that firms in the industry use local attractive endorsers to market the cosmetic products. However, the endorser must also be trustworthy as it ranks second in terms of influence to intention to purchase. On the other hand the expertise dimension in international celebrities had the highest coefficient score indicating a greater strength and influence on consumer purchase intention and was the only dimension statistically significant. It is recommended that marketers in the cosmetic industry could employ international celebrities as endorsers by considering their level of expertise and experience in the cosmetics and other industries such the fashion industry, as well as previous advertisements they would have endorsed. The trend is often for marketers to consider, select and endorse the most attractive celebrities especially in the cosmetic industry, but this research has indicated that attractiveness is not the most important dimension that marketers should be using in selecting international celebrity endorsers. If marketers within a firm have adopted international celebrity endorsement, it is recommended they use it within a target market that is less price-sensitive whereby the high prices charged can cover the endorsement costs. It was also suggested that marketers can use international celebrity endorsers with expertise when introducing new products as consumers would need a iv lot of information on the product. Local celebrity endorsers would then be used when the product has been established
- Full Text:
- Authors: Nyamakanga,Nyarai Faith
- Date: 2017
- Subjects: Consumer behavior -- South Africa -- Eastern Cape Purchasing
- Language: English
- Type: Thesis , Masters , MCom (Business Management)
- Identifier: http://hdl.handle.net/10353/13891 , vital:39724
- Description: In order for a firm to create and improve the image of its product or services, celebrity endorsement is considered to be a highly effective tool which can influence consumer behaviour. This is evident in the increasing number of marketers who are harnessing the power of celebrities to endorse their products. However, for endorsement to be successful the celebrity endorsers must be viewed as credible by consumers. It has been shown that there are three dimensions that determine the level of credibility in celebrity endorsements: trustworthiness, expertise and attractiveness. The purpose of this study was to analyse the effect of the credibility of local versus international celebrity endorsement in advertising on consumers’ intention to purchase cosmetic products in a South African (SA) context. This study focused on the cosmetic industry as it is an industry that relies heavily on endorsement to advertise and attract consumers to purchase products. Firms in this industry need to be aware of the criteria when selecting celebrity endorsers such as whether to hire an international or local celebrity as brand representatives. Thus, the researcher aimed to determine whether there is a difference in terms of credibility between local and international celebrity endorsers as viewed by SA consumers with respect to the cosmetic industry. The credibility of the celebrities was rated using the credibility scale developed by Ohanian (1990). The credibility scale rates the credibility of celebrities using the three factors of attractiveness, trustworthiness and expertise. Two models were proposed for the study, one testing the credibility of local endorsers whilst the other testing the credibility of international endorsers. These dimensions were hypothetically by the researcher to determine their effect on consumer purchase intention. To hypothetically test the dimensions, a quantitative approach and design were used as methods of gathering and analysing data. A total of 237 selfadministered questionnaires were distributed at a University in the Eastern Cape (EC). Analysis and interpretation of findings was done using the descriptive statistical measures with the help of Statistical Package for Social Scientists. The inferential statistics were analysed using the multiple regression analysis. Multiple regression analysis was used to analyse the statistical significance of the model, which was found to be statistically significant for both models. The regression coefficients where then used to determine the strength of the relationship between the independent variables and the dependent variable for each model. iii The study concluded that consumers perceive both local and international celebrity endorsers as credible and are influenced to purchase cosmetics products because of perceived credibility. The data analysis showed that local celebrity endorsers are perceived as more credible than international celebrity endorsers within the context of marketing cosmetic products in the South African industry. This means that consumers can be easily persuaded to purchase cosmetics products when marketed using locally based celebrity endorsers. The outcome of the research informatively helps managers to carefully select the endorser that will be able to create awareness, attract and retain loyal consumers through the advertisement. Inasmuch as marketers have to endorse local celebrities, it is also safe for them to consider international celebrity endorsers as their credibility to a lesser extent influences consumers to purchase products. However, marketers need to define and determine the target market, and select an endorser that aligns with the characteristics of the market. One of the study’s objectives was to test which of the three dimensions mentioned earlier had a stronger impact on consumer’s intention to purchase for both local and international endorsers. The attractiveness dimension indicated a much stronger influence on consumer purchase intention in comparison to the other dimensions for local celebrities and was found to be statistically significant. As the cosmetic industry is a beauty industry, it is recommended that firms in the industry use local attractive endorsers to market the cosmetic products. However, the endorser must also be trustworthy as it ranks second in terms of influence to intention to purchase. On the other hand the expertise dimension in international celebrities had the highest coefficient score indicating a greater strength and influence on consumer purchase intention and was the only dimension statistically significant. It is recommended that marketers in the cosmetic industry could employ international celebrities as endorsers by considering their level of expertise and experience in the cosmetics and other industries such the fashion industry, as well as previous advertisements they would have endorsed. The trend is often for marketers to consider, select and endorse the most attractive celebrities especially in the cosmetic industry, but this research has indicated that attractiveness is not the most important dimension that marketers should be using in selecting international celebrity endorsers. If marketers within a firm have adopted international celebrity endorsement, it is recommended they use it within a target market that is less price-sensitive whereby the high prices charged can cover the endorsement costs. It was also suggested that marketers can use international celebrity endorsers with expertise when introducing new products as consumers would need a iv lot of information on the product. Local celebrity endorsers would then be used when the product has been established
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The approaches of traditional healers in the treatment of HIV/ AIDS: the case of Chris Hani District Municipality, Cala, Tsengiwe, Eastern cape, South Africa
- Authors: Mati, Similo
- Date: 2017
- Subjects: People with HIV and AIDS disease -- healers -- South Africa --Eastern Cape Traditional medicine -- South Africa -- Eastern Cape Healers -- South Africa -- Eastern Cape HIV infections -- Treatment -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , Degree
- Identifier: http://hdl.handle.net/10353/5249 , vital:29171
- Description: In South Africa, just like in any other country within the African continent, traditional healing remains an integral part of many communities and this is not just restricted to the rural communities only, as is sometimes assumed. The main aim of this research was to explore the approaches of traditional healers in the treatment of HIV/AIDS in the Chris Hani District Municipality, Eastern Cape. The following research objectives were followed regarding the approaches of traditional healers in the treatment of HIV/AIDS: (i) to assess how traditional healers and people living with HIV/AIDS in Tsengiwe village understand HIV/AIDS, (ii) to investigate the reasons people living with HIV/AIDS consult traditional healers in Tsengiwe village, (iii) to assess Tsengiwe village traditional healers’ treatment strategies for HIV/AIDS, (iv) to establish how traditional healers view their role in the treatment of HIV/AIDS in Tsengiwe village. A qualitative research design was utilized, using in-depth interviews with traditional healers and focus group discussions with caregivers and people living with HIV/AIDS respectively. A type of non-probability sampling known as purposive sampling was used. A total of sixteen (16) participants were interviewed. The findings in this research revealed the following themes: (i) HIV/AIDS is incurable and it is understood by symptoms, (ii) belief system entrenched in traditional healing, (iii) cleansing rituals and traditional medicinal remedies and, (iv) strengthening relations between stakeholders. While traditional healers expressed a willingness to work with biomedical professionals in the management of HIV/AIDS, caregivers and people living with HIV/AIDS preferred going to clinics and hospitals for treatment. Furthermore, people living with HIV/AIDS in this research never admitted to consulting traditional healers for their ailments, only saying that they choose to self-medicate.
- Full Text:
- Authors: Mati, Similo
- Date: 2017
- Subjects: People with HIV and AIDS disease -- healers -- South Africa --Eastern Cape Traditional medicine -- South Africa -- Eastern Cape Healers -- South Africa -- Eastern Cape HIV infections -- Treatment -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , Degree
- Identifier: http://hdl.handle.net/10353/5249 , vital:29171
- Description: In South Africa, just like in any other country within the African continent, traditional healing remains an integral part of many communities and this is not just restricted to the rural communities only, as is sometimes assumed. The main aim of this research was to explore the approaches of traditional healers in the treatment of HIV/AIDS in the Chris Hani District Municipality, Eastern Cape. The following research objectives were followed regarding the approaches of traditional healers in the treatment of HIV/AIDS: (i) to assess how traditional healers and people living with HIV/AIDS in Tsengiwe village understand HIV/AIDS, (ii) to investigate the reasons people living with HIV/AIDS consult traditional healers in Tsengiwe village, (iii) to assess Tsengiwe village traditional healers’ treatment strategies for HIV/AIDS, (iv) to establish how traditional healers view their role in the treatment of HIV/AIDS in Tsengiwe village. A qualitative research design was utilized, using in-depth interviews with traditional healers and focus group discussions with caregivers and people living with HIV/AIDS respectively. A type of non-probability sampling known as purposive sampling was used. A total of sixteen (16) participants were interviewed. The findings in this research revealed the following themes: (i) HIV/AIDS is incurable and it is understood by symptoms, (ii) belief system entrenched in traditional healing, (iii) cleansing rituals and traditional medicinal remedies and, (iv) strengthening relations between stakeholders. While traditional healers expressed a willingness to work with biomedical professionals in the management of HIV/AIDS, caregivers and people living with HIV/AIDS preferred going to clinics and hospitals for treatment. Furthermore, people living with HIV/AIDS in this research never admitted to consulting traditional healers for their ailments, only saying that they choose to self-medicate.
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Participation and economic empowerment of the youth in resettlement areas in Zimbabwe: the case of the agricultural sector in Mutare district
- Authors: Mushunje,Fungai
- Date: 2015
- Subjects: Rural development -- Zimbabwe Community development -- Zimbabwe Agricultural development projects -- Zimbabwe Agriculture -- Economic aspects -- Zimbabwe
- Language: English
- Type: Thesis , Masters , M Soc Sci
- Identifier: http://hdl.handle.net/10353/1568 , vital:27471
- Description: This study sought to probe the exclusion of young people from the land distribution process and therefore, overlooking their economic empowerment and development. The focus was on economic empowerment of the youth to participate meaningfully or undertake agricultural initiatives in the resettlement areas of Mutare district in Zimbabwe; youths’ ownership and control of economic assets. The data was gathered using a case study research design with the qualitative method being the main research approach.
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- Authors: Mushunje,Fungai
- Date: 2015
- Subjects: Rural development -- Zimbabwe Community development -- Zimbabwe Agricultural development projects -- Zimbabwe Agriculture -- Economic aspects -- Zimbabwe
- Language: English
- Type: Thesis , Masters , M Soc Sci
- Identifier: http://hdl.handle.net/10353/1568 , vital:27471
- Description: This study sought to probe the exclusion of young people from the land distribution process and therefore, overlooking their economic empowerment and development. The focus was on economic empowerment of the youth to participate meaningfully or undertake agricultural initiatives in the resettlement areas of Mutare district in Zimbabwe; youths’ ownership and control of economic assets. The data was gathered using a case study research design with the qualitative method being the main research approach.
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Perceptions of learners and teachers on the alternatives to the alternatives to corporal punishment: a case study of two high schools in King William’s Town Education District in the Eastern Cape
- Authors: Kepe Mzukisi Howard
- Date: 2014
- Subjects: Corporal punishment of children -- South Africa , Children's rights -- South Africa , School discipline -- South Africa , Teacher-student relationships -- South Africa
- Language: English
- Type: Thesis , Masters , M Ed
- Identifier: vital:16226 , http://hdl.handle.net/10353/d1019741 , Corporal punishment of children -- South Africa , Children's rights -- South Africa , School discipline -- South Africa , Teacher-student relationships -- South Africa
- Description: The purpose of the study was to examine the perceptions of learners and teachers on the alternatives to ‘Alternatives to Corporal Punishment’ (ATPC) in particular and discipline generally in the King William’s Town Education District in two high schools. The study ascended as a result of the decline of learner’s discipline in high schools. This study is located in the interpretive paradigm and adopted a qualitative research approach using questionnaires, interviews focus groups and field notes in the collection of data. The Data revealed that schools were using different strategies to maintain learner’s discipline such as Code of Conduct, Disciplinary hearing, Safety and Security Committee, Educators, Corporal Punishment, Alternative methods to Corporal Punishment and the role of parents. It further revealed that the Department of Education is not supportive in the maintenance of discipline in the schools under study in King William’s Town District. The conclusion that was arrived at was that all the stakeholders should agree upon and be acquainted with the Code of Conduct and rules that are guiding the schools. The study came up with the proposal that learners should know the consequences of transgressing the Code of Conduct. To address disciplinary problems, the study came up with the key recommendation that all stakeholders must have ownership and to work as a team in the implementation of those policies.
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- Authors: Kepe Mzukisi Howard
- Date: 2014
- Subjects: Corporal punishment of children -- South Africa , Children's rights -- South Africa , School discipline -- South Africa , Teacher-student relationships -- South Africa
- Language: English
- Type: Thesis , Masters , M Ed
- Identifier: vital:16226 , http://hdl.handle.net/10353/d1019741 , Corporal punishment of children -- South Africa , Children's rights -- South Africa , School discipline -- South Africa , Teacher-student relationships -- South Africa
- Description: The purpose of the study was to examine the perceptions of learners and teachers on the alternatives to ‘Alternatives to Corporal Punishment’ (ATPC) in particular and discipline generally in the King William’s Town Education District in two high schools. The study ascended as a result of the decline of learner’s discipline in high schools. This study is located in the interpretive paradigm and adopted a qualitative research approach using questionnaires, interviews focus groups and field notes in the collection of data. The Data revealed that schools were using different strategies to maintain learner’s discipline such as Code of Conduct, Disciplinary hearing, Safety and Security Committee, Educators, Corporal Punishment, Alternative methods to Corporal Punishment and the role of parents. It further revealed that the Department of Education is not supportive in the maintenance of discipline in the schools under study in King William’s Town District. The conclusion that was arrived at was that all the stakeholders should agree upon and be acquainted with the Code of Conduct and rules that are guiding the schools. The study came up with the proposal that learners should know the consequences of transgressing the Code of Conduct. To address disciplinary problems, the study came up with the key recommendation that all stakeholders must have ownership and to work as a team in the implementation of those policies.
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Nature of spelling errors of grade three isiXhosa background learners in English first additional language
- Authors: Mpiti, Thandiswa
- Date: 2012
- Subjects: Language and languages -- Orthography and spelling , Spelling errors -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , M Ed
- Identifier: vital:16175 , http://hdl.handle.net/10353/472 , Language and languages -- Orthography and spelling , Spelling errors -- South Africa -- Eastern Cape
- Description: A central concern of education internationally and in South Africa is to develop children's literacy skill. However a literacy crisis exists in spite of efforts to counter this. Some researchers have explored the issue of literacy focusing on second language learners‟ spelling in English as Additional Language. There is, however, insufficient literature that looks into spelling experiences of isiXhosa background learners in English First Additional Language. Hence this study investigated the nature of spelling errors of Grade three isiXhosa background learners in English First Additional Language. In understanding the nature of spelling errors of Grade three isiXhosa background learners, the features of words that learners find difficult to spell and the features of words that learners find easy to spell were investigated. Moreover, learners' barriers in acquiring spelling skills in English First Additional Language and teacher practices for teaching spelling were examined. In exploring these issues the study adopted a qualitative approach in order to ensure reliability and validity of the study. The data gathering process was in the form of semi-structured interviews, classroom observations and document analysis. One isiXhosa medium primary school in a Black Township in Buffalo City Municipality in the East London District was purposively selected to form the context of the study. In this school English is taught as a subject in grade three. Participants were eight grade three learners and one Grade three class teacher who teaches these learners. The findings of the study revealed that learners with an isiXhosa background seemed to be struggling with understanding basic English words and terms. This is exacerbated by the fact that the learners seemed to struggle to understand the rules of the English language. The words that learners find difficulties in to spell in English Second Language were diagraphs. Barriers to spelling were influenced, among other issues, by learners' pronunciation and their heavy reliance on their mother tongue.
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- Authors: Mpiti, Thandiswa
- Date: 2012
- Subjects: Language and languages -- Orthography and spelling , Spelling errors -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , M Ed
- Identifier: vital:16175 , http://hdl.handle.net/10353/472 , Language and languages -- Orthography and spelling , Spelling errors -- South Africa -- Eastern Cape
- Description: A central concern of education internationally and in South Africa is to develop children's literacy skill. However a literacy crisis exists in spite of efforts to counter this. Some researchers have explored the issue of literacy focusing on second language learners‟ spelling in English as Additional Language. There is, however, insufficient literature that looks into spelling experiences of isiXhosa background learners in English First Additional Language. Hence this study investigated the nature of spelling errors of Grade three isiXhosa background learners in English First Additional Language. In understanding the nature of spelling errors of Grade three isiXhosa background learners, the features of words that learners find difficult to spell and the features of words that learners find easy to spell were investigated. Moreover, learners' barriers in acquiring spelling skills in English First Additional Language and teacher practices for teaching spelling were examined. In exploring these issues the study adopted a qualitative approach in order to ensure reliability and validity of the study. The data gathering process was in the form of semi-structured interviews, classroom observations and document analysis. One isiXhosa medium primary school in a Black Township in Buffalo City Municipality in the East London District was purposively selected to form the context of the study. In this school English is taught as a subject in grade three. Participants were eight grade three learners and one Grade three class teacher who teaches these learners. The findings of the study revealed that learners with an isiXhosa background seemed to be struggling with understanding basic English words and terms. This is exacerbated by the fact that the learners seemed to struggle to understand the rules of the English language. The words that learners find difficulties in to spell in English Second Language were diagraphs. Barriers to spelling were influenced, among other issues, by learners' pronunciation and their heavy reliance on their mother tongue.
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