The effect of marketing capabilities on the competitive advantage of Small Medium and Micro Enterprises in OR Tambo District Municipality, Eastern Cape
- Mpongwana, Konaye https://orcid.org/0000-0003-4105-1536
- Authors: Mpongwana, Konaye https://orcid.org/0000-0003-4105-1536
- Date: 2020-01
- Subjects: Market segmentation , Marketing -- Management
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/20197 , vital:45407
- Description: It is usually understood that the development of technological marketing capabilities by firms provides them with immense opportunities to transform their business practices and strategies, to strategically position themselves in the market and enhance firm performance. The main objective of this study was to determine the effect of marketing capabilities (Intellectual capital, marketing strategy and market orientation) on the competitive advantage of SMMEs. Prior research has that early development of marketing capabilities enables firms to achieve competitive advantage. The issue to be attended to will be to identify the connection between the incorrect marketing capabilities and failure of SMMEs, if there is any. Furthermore, a thorough investigation looking at how the reduction of failure of SMMEs can be realised by investigating the marketing capabilities of SMMEs. Quantitative research approach was used in the study, with a population of 200 SMMEs, the Raosoft calculator is also used to calculate the sample size of 100 SMMEs which were used to collect the primary data of the study. Convenience sampling method was used by the researcher. The findings also revealed that SMMEs adopt new and advanced technologies when marketing their products and services. The study recommends that SMME Owners/ Managers should consider spending a higher proportion of their time and money engaging in activities related to marketing throughout the life of their business. Therefore, it has concluded that effective deployment of marketing capabilities can lead to competitive advantage and greater performance. , Thesis (MCom) -- Faculty of Management and Commerce, 2020
- Full Text:
- Date Issued: 2020-01
- Authors: Mpongwana, Konaye https://orcid.org/0000-0003-4105-1536
- Date: 2020-01
- Subjects: Market segmentation , Marketing -- Management
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/20197 , vital:45407
- Description: It is usually understood that the development of technological marketing capabilities by firms provides them with immense opportunities to transform their business practices and strategies, to strategically position themselves in the market and enhance firm performance. The main objective of this study was to determine the effect of marketing capabilities (Intellectual capital, marketing strategy and market orientation) on the competitive advantage of SMMEs. Prior research has that early development of marketing capabilities enables firms to achieve competitive advantage. The issue to be attended to will be to identify the connection between the incorrect marketing capabilities and failure of SMMEs, if there is any. Furthermore, a thorough investigation looking at how the reduction of failure of SMMEs can be realised by investigating the marketing capabilities of SMMEs. Quantitative research approach was used in the study, with a population of 200 SMMEs, the Raosoft calculator is also used to calculate the sample size of 100 SMMEs which were used to collect the primary data of the study. Convenience sampling method was used by the researcher. The findings also revealed that SMMEs adopt new and advanced technologies when marketing their products and services. The study recommends that SMME Owners/ Managers should consider spending a higher proportion of their time and money engaging in activities related to marketing throughout the life of their business. Therefore, it has concluded that effective deployment of marketing capabilities can lead to competitive advantage and greater performance. , Thesis (MCom) -- Faculty of Management and Commerce, 2020
- Full Text:
- Date Issued: 2020-01
The effects of exchange rate volatility on manufacturing exports in South Africa
- Authors: Munyu, Yibanati
- Date: 2020-01
- Subjects: Foreign exchange rates
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/20208 , vital:45411
- Description: The study examined the effect of exchange rate volatility on manufacturing exports in South Africa utilizing quarterly time series data from 1990 to 2018. Manufacturing exports (MX), foreign income (GDPf), input costs (C01), the real effective exchange rate (REER) and exchange rate volatility (V) were the key parameters. The study employed two alternative measures of exchange rate volatility. The first measure is the moving average standard deviation of the logarithm of the real effective exchange rate (MASDlnREER) based on the raw monthly data of the real effective exchange rate. The second measure is a dummy variable intended to capture the unexpected variation of the exchange rate. The study utilized the Autoregressive Distributed Lag (ARDL) and the Error Correction Method (ECM) to examine the both the long run and short-run relationships. The empirical results revealed that in the long run, the real effective exchange rate volatility measure (MASDlnREER) has a negative and significant effect on manufacturing exports in South Africa. This result suggests that policy makers need to make an effort to moderate, the volatility of the Rand in an attempt to contain the adverse effects on manufacturing exports. , Thesis (MCom) -- Faculty of Management and Commerce, 2020
- Full Text:
- Date Issued: 2020-01
- Authors: Munyu, Yibanati
- Date: 2020-01
- Subjects: Foreign exchange rates
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/20208 , vital:45411
- Description: The study examined the effect of exchange rate volatility on manufacturing exports in South Africa utilizing quarterly time series data from 1990 to 2018. Manufacturing exports (MX), foreign income (GDPf), input costs (C01), the real effective exchange rate (REER) and exchange rate volatility (V) were the key parameters. The study employed two alternative measures of exchange rate volatility. The first measure is the moving average standard deviation of the logarithm of the real effective exchange rate (MASDlnREER) based on the raw monthly data of the real effective exchange rate. The second measure is a dummy variable intended to capture the unexpected variation of the exchange rate. The study utilized the Autoregressive Distributed Lag (ARDL) and the Error Correction Method (ECM) to examine the both the long run and short-run relationships. The empirical results revealed that in the long run, the real effective exchange rate volatility measure (MASDlnREER) has a negative and significant effect on manufacturing exports in South Africa. This result suggests that policy makers need to make an effort to moderate, the volatility of the Rand in an attempt to contain the adverse effects on manufacturing exports. , Thesis (MCom) -- Faculty of Management and Commerce, 2020
- Full Text:
- Date Issued: 2020-01
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