Hiv/Aids communication and youth behaviour in South Africa: a study of female high school students in the Eastern Cape Province
- Authors: Mpofu, Nkosinothando
- Date: 2012
- Subjects: HIV infections -- Social aspects -- South Africa , AIDS (Disease) -- Social aspects -- South Africa , Communication in public health -- South Africa
- Language: English
- Type: Thesis , Doctoral , PhD (Com)
- Identifier: vital:11368 , http://hdl.handle.net/10353/d1015374 , HIV infections -- Social aspects -- South Africa , AIDS (Disease) -- Social aspects -- South Africa , Communication in public health -- South Africa
- Description: Human Immuno-Deficiency Virus and Acquired Immune-Deficiency Syndrome communication remains one of the most significant tools in the fight against HIV/AIDS given the absence of the cure to fight the growth and spread of the global pandemic. Through the use of information, HIV/AIDS communication seeks to empower recipients or societies with skills that will help reduce their risk of infection. South Africa has seen a high visibility of HIV/AIDS communication programmes or campaigns aimed at empowering different audiences, whilst paying particular emphasis on the most vulnerable. Young people, in particular young women, have a higher prevalence of HIV/AIDS in South Africa. This has prompted the development of many youth focused communication campaigns which have sought to address factors that increase young people`s vulnerability to HIV infection. However, despite the high visibility of HIV/AIDS communication campaigns targeting young people, high risk behaviours are still being seen among young women. Important to note are the high teenage pregnancy rates, growing abuse of substances and even the premature engagement of sexual activities among female youths. This, therefore, raises questions on the effect of HIV/AIDS communication programmes in encouraging protective behaviour against risky behavioural practices amongst young women. Using both quantitative and qualitative research approaches to this study, an investigation was conducted into whether current HIV/AIDS communication campaigns have been limited (in terms of effectiveness) when it comes to communicating with young women on issues relating to HIV/AIDS. Awareness of HIV/AIDS and HIV/AIDS communication programmes, relevance of HIV/AIDS communication programmes, the factors that influence the use and understanding of HIV/AIDS messages and the impact of HIV/AIDS communication on attitude and behaviour change amongst female youths is measured. A total of 350 questionnaire copies were self-administered to 350 participants, with a 100 percent response rate. From the 350 participants, seventy five took part in focus group discussions. Data obtained was analysed using SPSS (for descriptive statistics), and the grounded theory. The results of the study indicate that all participants were aware of HIV/AIDS with at least 60% of the participants aware of at least three HIV/AIDS communication campaigns. When measuring the relevance of HIV/AIDS communication campaigns, participants (58%) indicate that issues discussed in most HIV/AIDS communication campaigns increased the relevance of HIV/AIDS messages to young women although such relevance was, for some respondents, affected by limited access to communication campaigns. Results also show that levels of knowledge and understanding of factors that expose young women to HIV infections differed amongst participants in as much as the factors that hinder the use of advice contained in HIV/AIDS messages also differed. Sixty-nine percent of the participants have knowledge and a better understanding of factors that expose young females to HIV infections. Twenty-five percent of the participants identified peer pressure, whilst 23% identified limited access to HIV/AIDS communication campaigns and another 18% identified a disregard of HIV/AIDS messages as significant factors that limit the ability of individuals to implement advice contained in HIV/AIDS messages. The results also indicate that although HIV/AIDS communication campaigns seem to have played a role in empowering some participants, there is still a significant minority whom communication has not effectively communicated with. Based on these findings, the study suggests, amongst other things, the need to intensify current HIV/AIDS communication campaigns through the provision of consistent messages on appropriate condom use, the identification of easily accessible communication channels and the development of thought provoking and attention grabbing campaigns as well as the need to continue to directly involve young women in the processes of their own development.
- Full Text:
- Authors: Mpofu, Nkosinothando
- Date: 2012
- Subjects: HIV infections -- Social aspects -- South Africa , AIDS (Disease) -- Social aspects -- South Africa , Communication in public health -- South Africa
- Language: English
- Type: Thesis , Doctoral , PhD (Com)
- Identifier: vital:11368 , http://hdl.handle.net/10353/d1015374 , HIV infections -- Social aspects -- South Africa , AIDS (Disease) -- Social aspects -- South Africa , Communication in public health -- South Africa
- Description: Human Immuno-Deficiency Virus and Acquired Immune-Deficiency Syndrome communication remains one of the most significant tools in the fight against HIV/AIDS given the absence of the cure to fight the growth and spread of the global pandemic. Through the use of information, HIV/AIDS communication seeks to empower recipients or societies with skills that will help reduce their risk of infection. South Africa has seen a high visibility of HIV/AIDS communication programmes or campaigns aimed at empowering different audiences, whilst paying particular emphasis on the most vulnerable. Young people, in particular young women, have a higher prevalence of HIV/AIDS in South Africa. This has prompted the development of many youth focused communication campaigns which have sought to address factors that increase young people`s vulnerability to HIV infection. However, despite the high visibility of HIV/AIDS communication campaigns targeting young people, high risk behaviours are still being seen among young women. Important to note are the high teenage pregnancy rates, growing abuse of substances and even the premature engagement of sexual activities among female youths. This, therefore, raises questions on the effect of HIV/AIDS communication programmes in encouraging protective behaviour against risky behavioural practices amongst young women. Using both quantitative and qualitative research approaches to this study, an investigation was conducted into whether current HIV/AIDS communication campaigns have been limited (in terms of effectiveness) when it comes to communicating with young women on issues relating to HIV/AIDS. Awareness of HIV/AIDS and HIV/AIDS communication programmes, relevance of HIV/AIDS communication programmes, the factors that influence the use and understanding of HIV/AIDS messages and the impact of HIV/AIDS communication on attitude and behaviour change amongst female youths is measured. A total of 350 questionnaire copies were self-administered to 350 participants, with a 100 percent response rate. From the 350 participants, seventy five took part in focus group discussions. Data obtained was analysed using SPSS (for descriptive statistics), and the grounded theory. The results of the study indicate that all participants were aware of HIV/AIDS with at least 60% of the participants aware of at least three HIV/AIDS communication campaigns. When measuring the relevance of HIV/AIDS communication campaigns, participants (58%) indicate that issues discussed in most HIV/AIDS communication campaigns increased the relevance of HIV/AIDS messages to young women although such relevance was, for some respondents, affected by limited access to communication campaigns. Results also show that levels of knowledge and understanding of factors that expose young women to HIV infections differed amongst participants in as much as the factors that hinder the use of advice contained in HIV/AIDS messages also differed. Sixty-nine percent of the participants have knowledge and a better understanding of factors that expose young females to HIV infections. Twenty-five percent of the participants identified peer pressure, whilst 23% identified limited access to HIV/AIDS communication campaigns and another 18% identified a disregard of HIV/AIDS messages as significant factors that limit the ability of individuals to implement advice contained in HIV/AIDS messages. The results also indicate that although HIV/AIDS communication campaigns seem to have played a role in empowering some participants, there is still a significant minority whom communication has not effectively communicated with. Based on these findings, the study suggests, amongst other things, the need to intensify current HIV/AIDS communication campaigns through the provision of consistent messages on appropriate condom use, the identification of easily accessible communication channels and the development of thought provoking and attention grabbing campaigns as well as the need to continue to directly involve young women in the processes of their own development.
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Citizenship, social capital and HIV/AIDS: a sociological analysis derived from the experience of the Umkhanyakhude district community, Kwazulu-Nata
- Nyawasha, Tawanda Sydesky https://orcid.org/0000-0002-4854-9989
- Authors: Nyawasha, Tawanda Sydesky https://orcid.org/0000-0002-4854-9989
- Date: 2009-02
- Subjects: Social capital (Sociology) , AIDS (Disease) -- Social aspects -- South Africa , AIDS (Disease) -- South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/26208 , vital:64965
- Description: This thesis is a multi-level analysis that seeks to examine the utility of applying the concept of social capital in dealing with a complexity of challenges and problems caused by HIV/AIDS in areas of social marginality. It examines social capital in the context of rurality and how its usage can successfully mediate on the effects of all structural factors fuelling the HIV/AIDS epidemic including poverty and social marginality. It does this against the background of scholarly research findings on the relevance of community or neighbourhood social structure in resolving a host of issues affecting its citizens. The study establishes that the ‘public benefit’ of social capital lies in resource connectivity, meso-level interactions and reciprocal transactions useful for HIV/AIDS prevention. Social capital is therefore identified in this study as civic engagement, neigbourliness, voluntary association or civic membership and collective action. The central thesis or argument advanced by this study is that community or village level interactions and associations among people and groups can greatly influence community cohesion and action towards HIV/AIDS prevention, avoidance and mitigation. In its pursuit of a deeper enquiry and understanding of the most often misunderstood concept or rather elusive in both the social science and public health lexicon, the thesis identifies the major sources of social capital as voluntary civic membership or associations in community groups, local village or community assemblages, exchanges of HIV/AIDS specific information, public discussions and other social spaces useful in helping community citizens to get an awareness of HIV/AIDS thereby making them adopt an HIV/AIDS protective behaviour. In this thesis, community or village-level social capital is seen as having a significant effect on household and HIV/AIDS. The study establishes that the prevalence of norms of ‘civicness’ and the vibrancy of horizontal ties at the community or village level generates the needed stocks of social capital for poverty reduction and HIV/AIDS mitigation.Building on Habermas’s(1992) theories of the ‘public sphere’ and ‘communicative action’ andthe Freirian(1996) discourse of ‘dialogue and praxis’, the study highlights the need for social for communication and dialogue in order to break the silence around HIV/AIDS in rural societies. Deliberative discussions or community conversations are suggested to build a critical awareness and consciousness on HIV/AIDS within the community or village context. In this study, quantifiable evidence tends to suggest that there is a strong correlation between lack of HIV/AIDS specific knowledge and HIV/ AIDS vulnerability. The study underscores the need forpublic communication on HIV/AIDS through community-level dialogues and conversations.Community dialogues and conversations are suggested to be active forms of interaction generating significant levels of social capital in the form of public knowledge on HIV/AIDS. This form of public knowledge is perceived as generating action oriented towards HIV/AIDS prevention and fostering the adoption of safer behavioural practices. The thesis also highlights the often muted link or correlation between human capital in the form of education and social capital. In several instances, the study has proven that human capital and education in particular helps in the creation of high stocks of social capital that can be applied to counteract both household and village level HIV/AIDS. The research further establishes the need for citizenship education which is more contextual and calls for critical enquiry, reflection and thinking on the part of all citizens or villagers. All in all, the research extends the existing knowledge on collective efficacy, village or neighbourhood advantage, associational or group membership, village governance and HIV/AIDS in the developing economies. It sheds more light on how village-level processes, interactions and exchanges within the ‘public sphere’ can be streamlined to deal with issues of marginality and rural HIV/AIDS. These study findings on social capital contribute to the ongoing debate about social capital, its relevance and applicability, in solving public health issues and challenges in developing societies. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2009
- Full Text:
- Authors: Nyawasha, Tawanda Sydesky https://orcid.org/0000-0002-4854-9989
- Date: 2009-02
- Subjects: Social capital (Sociology) , AIDS (Disease) -- Social aspects -- South Africa , AIDS (Disease) -- South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/26208 , vital:64965
- Description: This thesis is a multi-level analysis that seeks to examine the utility of applying the concept of social capital in dealing with a complexity of challenges and problems caused by HIV/AIDS in areas of social marginality. It examines social capital in the context of rurality and how its usage can successfully mediate on the effects of all structural factors fuelling the HIV/AIDS epidemic including poverty and social marginality. It does this against the background of scholarly research findings on the relevance of community or neighbourhood social structure in resolving a host of issues affecting its citizens. The study establishes that the ‘public benefit’ of social capital lies in resource connectivity, meso-level interactions and reciprocal transactions useful for HIV/AIDS prevention. Social capital is therefore identified in this study as civic engagement, neigbourliness, voluntary association or civic membership and collective action. The central thesis or argument advanced by this study is that community or village level interactions and associations among people and groups can greatly influence community cohesion and action towards HIV/AIDS prevention, avoidance and mitigation. In its pursuit of a deeper enquiry and understanding of the most often misunderstood concept or rather elusive in both the social science and public health lexicon, the thesis identifies the major sources of social capital as voluntary civic membership or associations in community groups, local village or community assemblages, exchanges of HIV/AIDS specific information, public discussions and other social spaces useful in helping community citizens to get an awareness of HIV/AIDS thereby making them adopt an HIV/AIDS protective behaviour. In this thesis, community or village-level social capital is seen as having a significant effect on household and HIV/AIDS. The study establishes that the prevalence of norms of ‘civicness’ and the vibrancy of horizontal ties at the community or village level generates the needed stocks of social capital for poverty reduction and HIV/AIDS mitigation.Building on Habermas’s(1992) theories of the ‘public sphere’ and ‘communicative action’ andthe Freirian(1996) discourse of ‘dialogue and praxis’, the study highlights the need for social for communication and dialogue in order to break the silence around HIV/AIDS in rural societies. Deliberative discussions or community conversations are suggested to build a critical awareness and consciousness on HIV/AIDS within the community or village context. In this study, quantifiable evidence tends to suggest that there is a strong correlation between lack of HIV/AIDS specific knowledge and HIV/ AIDS vulnerability. The study underscores the need forpublic communication on HIV/AIDS through community-level dialogues and conversations.Community dialogues and conversations are suggested to be active forms of interaction generating significant levels of social capital in the form of public knowledge on HIV/AIDS. This form of public knowledge is perceived as generating action oriented towards HIV/AIDS prevention and fostering the adoption of safer behavioural practices. The thesis also highlights the often muted link or correlation between human capital in the form of education and social capital. In several instances, the study has proven that human capital and education in particular helps in the creation of high stocks of social capital that can be applied to counteract both household and village level HIV/AIDS. The research further establishes the need for citizenship education which is more contextual and calls for critical enquiry, reflection and thinking on the part of all citizens or villagers. All in all, the research extends the existing knowledge on collective efficacy, village or neighbourhood advantage, associational or group membership, village governance and HIV/AIDS in the developing economies. It sheds more light on how village-level processes, interactions and exchanges within the ‘public sphere’ can be streamlined to deal with issues of marginality and rural HIV/AIDS. These study findings on social capital contribute to the ongoing debate about social capital, its relevance and applicability, in solving public health issues and challenges in developing societies. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2009
- Full Text:
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