An evaluation on the impact of Forte FM's HIV/AIDS campaign programmes on listeners: a case study of Golf Course and Ntselamanzi residents, Alice
- Authors: Jeke, Christopher
- Date: 2014
- Subjects: AIDS (Disease) in mass media , Mass media in health education--South Africa , Health promotion--South Africa
- Language: English
- Type: Thesis , Masters , Communication
- Identifier: http://hdl.handle.net/10353/17417 , vital:40966
- Description: HIV/AIDS has rapidly spread globally since its inception more than three decades ago and almost every sort of communication media have been utilised to disseminate information helpful to reduce its spread. This research is based on a case study of Forte FM’s HIV/AIDS campaign programmes in the reduction of the spread of HIV/AIDS in Golf Course and Ntselamanzi areas in Alice, Eastern Cape. To explore and evaluate the effectiveness of Forte FM’s HIV/AIDS programmes, the researcher employed a descriptive qualitative research paradigm whereby convenience and purposive non-probability sampling methods were used to draw samples of participants for focus groups and in-depth interviews. Bearing in mind the total population of Golf Course and Ntselamanzi residential areas, the researcher perceived it applicable to establish two focus groups in each area consisting of at least eight participants in each focus group, making a total of four focus groups for both areas. Additionally, the radio programmes manager was also interviewed for her views. The collected data were analysed thematically to infer the meaning and present the findings. The findings revealed that the station disseminates influential information towards socio-behavioural change in the reduction of the spread of HIV/AIDS in Golf Course and Ntselamanzi. The research participants expressed that the station’s programmes on HIV/AIDS awareness are easily understood and influence their behaviour as they enlighten and educate them about the dangers of HIV/AIDS and how to reduce its spread. Another critical finding of this study as highlighted by the participants is the use of local language in these programmes which listeners view as a contributing element towards the reduction of the spread of this epidemic disease. The findings also showed that the station’s radio programmes have been effective for the fact that the station depends more on two-way participatory communication whereby listeners are involved and participate in the development and running of these programmes.
- Full Text:
- Date Issued: 2014
- Authors: Jeke, Christopher
- Date: 2014
- Subjects: AIDS (Disease) in mass media , Mass media in health education--South Africa , Health promotion--South Africa
- Language: English
- Type: Thesis , Masters , Communication
- Identifier: http://hdl.handle.net/10353/17417 , vital:40966
- Description: HIV/AIDS has rapidly spread globally since its inception more than three decades ago and almost every sort of communication media have been utilised to disseminate information helpful to reduce its spread. This research is based on a case study of Forte FM’s HIV/AIDS campaign programmes in the reduction of the spread of HIV/AIDS in Golf Course and Ntselamanzi areas in Alice, Eastern Cape. To explore and evaluate the effectiveness of Forte FM’s HIV/AIDS programmes, the researcher employed a descriptive qualitative research paradigm whereby convenience and purposive non-probability sampling methods were used to draw samples of participants for focus groups and in-depth interviews. Bearing in mind the total population of Golf Course and Ntselamanzi residential areas, the researcher perceived it applicable to establish two focus groups in each area consisting of at least eight participants in each focus group, making a total of four focus groups for both areas. Additionally, the radio programmes manager was also interviewed for her views. The collected data were analysed thematically to infer the meaning and present the findings. The findings revealed that the station disseminates influential information towards socio-behavioural change in the reduction of the spread of HIV/AIDS in Golf Course and Ntselamanzi. The research participants expressed that the station’s programmes on HIV/AIDS awareness are easily understood and influence their behaviour as they enlighten and educate them about the dangers of HIV/AIDS and how to reduce its spread. Another critical finding of this study as highlighted by the participants is the use of local language in these programmes which listeners view as a contributing element towards the reduction of the spread of this epidemic disease. The findings also showed that the station’s radio programmes have been effective for the fact that the station depends more on two-way participatory communication whereby listeners are involved and participate in the development and running of these programmes.
- Full Text:
- Date Issued: 2014
Investigation into HIV/AIDS coverage in selected South African newspapers
- Authors: Moqasa, Nketsi Abel
- Date: 2013
- Subjects: AIDS (Disease) in mass media , Mass media -- South Africa , Journalism -- Social aspects , AIDS (Disease) -- South Africa , Content analysis (Communication) , Press -- South Africa
- Language: English
- Type: Thesis , Masters , M Soc Sc (Com)
- Identifier: vital:11367 , http://hdl.handle.net/10353/d1006285 , AIDS (Disease) in mass media , Mass media -- South Africa , Journalism -- Social aspects , AIDS (Disease) -- South Africa , Content analysis (Communication) , Press -- South Africa
- Description: This study investigates HIV/AIDS coverage in selected South African newspapers. The rationale for the study hinges on the fact that the media’s role in informing society about social issues, such as HIV/AIDS, is of paramount importance. The study adopted, principally, the content analysis method and, as a supplement, discourse analysis. Four daily newspapers were content-analysed, namely: Daily Dispatch, Daily Sun, Sowetan and The Star. A total of 288 editions of newspapers, spanning a period of twelve months (January to December 2010) were sampled. This study is informed by agenda setting theory. Discourse analysis was used to determine the compliance of these newspapers to media guides on the use of appropriate language or terminologies. The tone, sentence structures used when disseminating HIV/AIDS stories were also examined. The results revealed that HIV/AIDS coverage by these newspapers is reasonable even though the prominence given to HIV/AIDS issues is dissatisfactory in terms of placement on the page, headline font-size and number of paragraphs devoted to HIV/AIDS stories. 5.0% of HIV/AIDS-oriented stories were placed on the front page; 93.8% on the inside pages while 1.3% were placed on the back pages. It was also found that news and feature were used equally to disseminate HIV/AIDS issues. These genres constituted 50% each. On the other hand, the results revealed a statistically non-significant relationship between the newspapers and categories; that is: (25.09 2 , p 0.122 0.05 ). Results further revealed that these newspapers used appropriate terminology and value-neutral language in their stories. The tone of the messages was found to be positive and encouraging.
- Full Text:
- Date Issued: 2013
- Authors: Moqasa, Nketsi Abel
- Date: 2013
- Subjects: AIDS (Disease) in mass media , Mass media -- South Africa , Journalism -- Social aspects , AIDS (Disease) -- South Africa , Content analysis (Communication) , Press -- South Africa
- Language: English
- Type: Thesis , Masters , M Soc Sc (Com)
- Identifier: vital:11367 , http://hdl.handle.net/10353/d1006285 , AIDS (Disease) in mass media , Mass media -- South Africa , Journalism -- Social aspects , AIDS (Disease) -- South Africa , Content analysis (Communication) , Press -- South Africa
- Description: This study investigates HIV/AIDS coverage in selected South African newspapers. The rationale for the study hinges on the fact that the media’s role in informing society about social issues, such as HIV/AIDS, is of paramount importance. The study adopted, principally, the content analysis method and, as a supplement, discourse analysis. Four daily newspapers were content-analysed, namely: Daily Dispatch, Daily Sun, Sowetan and The Star. A total of 288 editions of newspapers, spanning a period of twelve months (January to December 2010) were sampled. This study is informed by agenda setting theory. Discourse analysis was used to determine the compliance of these newspapers to media guides on the use of appropriate language or terminologies. The tone, sentence structures used when disseminating HIV/AIDS stories were also examined. The results revealed that HIV/AIDS coverage by these newspapers is reasonable even though the prominence given to HIV/AIDS issues is dissatisfactory in terms of placement on the page, headline font-size and number of paragraphs devoted to HIV/AIDS stories. 5.0% of HIV/AIDS-oriented stories were placed on the front page; 93.8% on the inside pages while 1.3% were placed on the back pages. It was also found that news and feature were used equally to disseminate HIV/AIDS issues. These genres constituted 50% each. On the other hand, the results revealed a statistically non-significant relationship between the newspapers and categories; that is: (25.09 2 , p 0.122 0.05 ). Results further revealed that these newspapers used appropriate terminology and value-neutral language in their stories. The tone of the messages was found to be positive and encouraging.
- Full Text:
- Date Issued: 2013
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