Communication practices of NGOs in poverty alleviation programmes in rural communities of Zimbabwe: the case of Deutsche Welthungerhilfe German Agro Action (GAA) in Gowke South Rural District
- Authors: Tasaranago, Collet
- Date: 2013
- Subjects: Deutsche Welthungerhilfe , Poverty -- Prevention , Non-governmental organizations , Communication in economic development , Poverty -- Zimbabwe , Midlands Province (Zimbabwe)
- Language: English
- Type: Thesis , Masters , M Soc Sc (Com)
- Identifier: vital:11366 , http://hdl.handle.net/10353/d1006028 , Deutsche Welthungerhilfe , Poverty -- Prevention , Non-governmental organizations , Communication in economic development , Poverty -- Zimbabwe , Midlands Province (Zimbabwe)
- Description: The aim of this study was to analyse the communication practices of Non-Governmental Organisations (NGOs) in their poverty alleviation programmes, using Deutsche Weltihungerhilfe German Agro Action (GAA) in Gokwe South Rural District, Midlands Province, Zimbabwe as a case study. The study was based on the premise that effective communication is essential for successful poverty alleviation programmes. Communication facilitates the diffusion of innovations and encourages active participation by local people in programmes. It is also clear that despite several attempts to end the social malaise, poverty still persists. While several factors such as corruption, misappropriation of funds and misdirection of programs are not innocuous considering the failures of poverty alleviation programmes, communication is an indispensible tool to their success. It therefore becomes imperative that the communication practices be evaluated to identify the missing links. It is evident that by so doing, going forward, NGOs can effectively communicate with the local people and advances towards poverty alleviation can be realised. To this end, third world countries amongst them Zimbabwe and particularly rural communities, Gokwe included continue to suffer from poverty despite a number of programmes to address the pandemic by NGOs. The study was guided by the tenets of the Diffusion of innovations and Participatory development communication theories. These theories were considered the most applicable in terms of the research subject. The study employed both quantitative and qualitative research methods and it was carried out in four of the wards in the district. The research methods were applied to solicit information from the rural people on how communication took place between the organisation and the community. The study found out that GAA used mainly the Indigenous Communication Systems (ICSs) in form of meetings and interpersonal face-toface communication modes. Names of projects were also fairly used for communication. The Modern Communication Systems (MCSs) used were cell phones and letters. GAA used local Page v languages mainly Shona and Ndebele and was flexible with the use of the indigenous languages. English language was also used for communication. The communication modes as well as the languages used were effective. The research also analysed and evaluated the communication practices by GAA. The study found out that the organisation effectively used the communication modes which were available for use but there were limitations in terms of access to other communication modes, especially the modern mediums due to poor infrastructure, state monopolisation of the mass media industry using regulations and fear of political persecution. The modern communication modes which GAA did not have access to could facilitate the diffusion of innovations and provide adequate information for active participation by the rural people in poverty alleviation programmes. The study also found out that only one person had heard about GAA through radio and no-one heard about GAA through the television, magazine or newspaper. The orgnanisation did not use these forms of mass media. In addition, the integration of ICSs and MCSs would provide an effective feedback system in Gokwe South Rural District. The researcher suggested the Tilled Communication Field approach whereby every stakeholder is required to make sure that the ICSs and MCSs are available for use by anyone at anytime for development purposes. There is need to give everyone adequate opportunity to use all the communication systems and users are advised to use communication for positive purposes, poverty alleviation included.
- Full Text:
- Date Issued: 2013
- Authors: Tasaranago, Collet
- Date: 2013
- Subjects: Deutsche Welthungerhilfe , Poverty -- Prevention , Non-governmental organizations , Communication in economic development , Poverty -- Zimbabwe , Midlands Province (Zimbabwe)
- Language: English
- Type: Thesis , Masters , M Soc Sc (Com)
- Identifier: vital:11366 , http://hdl.handle.net/10353/d1006028 , Deutsche Welthungerhilfe , Poverty -- Prevention , Non-governmental organizations , Communication in economic development , Poverty -- Zimbabwe , Midlands Province (Zimbabwe)
- Description: The aim of this study was to analyse the communication practices of Non-Governmental Organisations (NGOs) in their poverty alleviation programmes, using Deutsche Weltihungerhilfe German Agro Action (GAA) in Gokwe South Rural District, Midlands Province, Zimbabwe as a case study. The study was based on the premise that effective communication is essential for successful poverty alleviation programmes. Communication facilitates the diffusion of innovations and encourages active participation by local people in programmes. It is also clear that despite several attempts to end the social malaise, poverty still persists. While several factors such as corruption, misappropriation of funds and misdirection of programs are not innocuous considering the failures of poverty alleviation programmes, communication is an indispensible tool to their success. It therefore becomes imperative that the communication practices be evaluated to identify the missing links. It is evident that by so doing, going forward, NGOs can effectively communicate with the local people and advances towards poverty alleviation can be realised. To this end, third world countries amongst them Zimbabwe and particularly rural communities, Gokwe included continue to suffer from poverty despite a number of programmes to address the pandemic by NGOs. The study was guided by the tenets of the Diffusion of innovations and Participatory development communication theories. These theories were considered the most applicable in terms of the research subject. The study employed both quantitative and qualitative research methods and it was carried out in four of the wards in the district. The research methods were applied to solicit information from the rural people on how communication took place between the organisation and the community. The study found out that GAA used mainly the Indigenous Communication Systems (ICSs) in form of meetings and interpersonal face-toface communication modes. Names of projects were also fairly used for communication. The Modern Communication Systems (MCSs) used were cell phones and letters. GAA used local Page v languages mainly Shona and Ndebele and was flexible with the use of the indigenous languages. English language was also used for communication. The communication modes as well as the languages used were effective. The research also analysed and evaluated the communication practices by GAA. The study found out that the organisation effectively used the communication modes which were available for use but there were limitations in terms of access to other communication modes, especially the modern mediums due to poor infrastructure, state monopolisation of the mass media industry using regulations and fear of political persecution. The modern communication modes which GAA did not have access to could facilitate the diffusion of innovations and provide adequate information for active participation by the rural people in poverty alleviation programmes. The study also found out that only one person had heard about GAA through radio and no-one heard about GAA through the television, magazine or newspaper. The orgnanisation did not use these forms of mass media. In addition, the integration of ICSs and MCSs would provide an effective feedback system in Gokwe South Rural District. The researcher suggested the Tilled Communication Field approach whereby every stakeholder is required to make sure that the ICSs and MCSs are available for use by anyone at anytime for development purposes. There is need to give everyone adequate opportunity to use all the communication systems and users are advised to use communication for positive purposes, poverty alleviation included.
- Full Text:
- Date Issued: 2013
Improving economic development through effective communication strategies in Nelson Mandela Bay
- Authors: Headbush, Shambalda
- Date: 2010
- Subjects: Communication in economic development
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8666 , http://hdl.handle.net/10948/1246 , Communication in economic development
- Description: The purpose of this study is to improve Local Economic Development (LED) through effective communication strategies between Local Government and the Private sector in Nelson Mandela Bay. The study has been carried out by means of a literature and a primary study. Effective communication is one of the key elements which contribute to the success of Local Economic Development implementation. The communication strategies in Local Economic Development have been discussed and analysed to determine the ineffective methods of communication in Local Economic Development implementation. The literature indicated that a good communication strategy is determining the most effective method of communicating with ones’ target audience. The findings of the primary study revealed that the communication strategy between the stakeholders was not fully maximised in improving Local Economic Development implementation. It also revealed secondary factors that contributed to the ineffectiveness of Local Economic Development implementation. In order to improve the current communication strategies, the researcher recommended that new forms of communication medium between Government and the Private sector could be introduced. Lastly, the secondary factors which contribute to ineffective Local Economic Development implementation were analysed and recommendations were suggested.
- Full Text:
- Date Issued: 2010
- Authors: Headbush, Shambalda
- Date: 2010
- Subjects: Communication in economic development
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8666 , http://hdl.handle.net/10948/1246 , Communication in economic development
- Description: The purpose of this study is to improve Local Economic Development (LED) through effective communication strategies between Local Government and the Private sector in Nelson Mandela Bay. The study has been carried out by means of a literature and a primary study. Effective communication is one of the key elements which contribute to the success of Local Economic Development implementation. The communication strategies in Local Economic Development have been discussed and analysed to determine the ineffective methods of communication in Local Economic Development implementation. The literature indicated that a good communication strategy is determining the most effective method of communicating with ones’ target audience. The findings of the primary study revealed that the communication strategy between the stakeholders was not fully maximised in improving Local Economic Development implementation. It also revealed secondary factors that contributed to the ineffectiveness of Local Economic Development implementation. In order to improve the current communication strategies, the researcher recommended that new forms of communication medium between Government and the Private sector could be introduced. Lastly, the secondary factors which contribute to ineffective Local Economic Development implementation were analysed and recommendations were suggested.
- Full Text:
- Date Issued: 2010
Participation and dialogue in development
- Authors: Neves, David Telles
- Date: 2002
- Subjects: Action theory , Communication in economic development
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3148 , http://hdl.handle.net/10962/d1007456 , Action theory , Communication in economic development
- Description: "Participation" is a frequently articulated requirement within the context of community development. Yet despite this, the concept of participation is neither comprehensively theorised, nor entirely unproblematic. The theoretical paucity surrounding participation is particularly marked within accounts of its interactional and relational dynamics . This thesis is accordingly concerned with theorising the interactional and relational features of participation in, and for, development. To this end a small development intervention, constituted as an agricultural co-operative within a rural area of South Africa, is examined. In this inquiry the phenomenon of participation is viewed through the lens of dialogical-activity. This enables explication of the "joint activity" directed towards participatory development, within the focal research setting. The overarching theoretical framework for this thesis is conferred by Activity theory. Orientated towards examining the collective and artefactually mediated nature of human action, Activity theory is foregrounded in Y. Engeström's (1989; 1999b) analytic schema of the Activity System. This Activity System framework is expanded by the inclusion of communicative and semiotic elements; an inclusion effected by reference to R. Engeström's theory of communicative action (1995,1999), which in turn, draws on theoretical precepts gleaned from the work of Mikhail Bakhtin. The resultant fusing of dialogue and activity therefore serves to extend Activity theoretical insights. The results of this research are based on data collected from a multitude of sources within the focal participatory development research setting, including internal project documentation, interview transcripts and field notes. The dialogical Bakhtin-derived an alytic categories of speech genre , voice and social language were drawn on in order to examine this textual data , and to explicate the interactional and relational features of participatory development. Analysis of these served to reveal the polyphony of (speech genre constituted) voices, wherein the phenomenon of participation is disparately accentuated. The results chapter moreover discusses the substantial mismatches and discontinuities in the referential object invoked by the various roleplayers, within the focal research context. This thesis considers the sources of these discontinuities and tensions, including how they point to historically constituted contradictions within participatory development. It furthermore briefly examines the opportunities and affordances these offer up for expansive new forms of activity. Finally, in re-examining participation and development, the complex, and sometimes antithetic relationship that exists between these two concepts and their associated social practices, are considered.
- Full Text:
- Date Issued: 2002
- Authors: Neves, David Telles
- Date: 2002
- Subjects: Action theory , Communication in economic development
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3148 , http://hdl.handle.net/10962/d1007456 , Action theory , Communication in economic development
- Description: "Participation" is a frequently articulated requirement within the context of community development. Yet despite this, the concept of participation is neither comprehensively theorised, nor entirely unproblematic. The theoretical paucity surrounding participation is particularly marked within accounts of its interactional and relational dynamics . This thesis is accordingly concerned with theorising the interactional and relational features of participation in, and for, development. To this end a small development intervention, constituted as an agricultural co-operative within a rural area of South Africa, is examined. In this inquiry the phenomenon of participation is viewed through the lens of dialogical-activity. This enables explication of the "joint activity" directed towards participatory development, within the focal research setting. The overarching theoretical framework for this thesis is conferred by Activity theory. Orientated towards examining the collective and artefactually mediated nature of human action, Activity theory is foregrounded in Y. Engeström's (1989; 1999b) analytic schema of the Activity System. This Activity System framework is expanded by the inclusion of communicative and semiotic elements; an inclusion effected by reference to R. Engeström's theory of communicative action (1995,1999), which in turn, draws on theoretical precepts gleaned from the work of Mikhail Bakhtin. The resultant fusing of dialogue and activity therefore serves to extend Activity theoretical insights. The results of this research are based on data collected from a multitude of sources within the focal participatory development research setting, including internal project documentation, interview transcripts and field notes. The dialogical Bakhtin-derived an alytic categories of speech genre , voice and social language were drawn on in order to examine this textual data , and to explicate the interactional and relational features of participatory development. Analysis of these served to reveal the polyphony of (speech genre constituted) voices, wherein the phenomenon of participation is disparately accentuated. The results chapter moreover discusses the substantial mismatches and discontinuities in the referential object invoked by the various roleplayers, within the focal research context. This thesis considers the sources of these discontinuities and tensions, including how they point to historically constituted contradictions within participatory development. It furthermore briefly examines the opportunities and affordances these offer up for expansive new forms of activity. Finally, in re-examining participation and development, the complex, and sometimes antithetic relationship that exists between these two concepts and their associated social practices, are considered.
- Full Text:
- Date Issued: 2002
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