Effective international expansion strategies for hotel companies
- Authors: Pienaar, J. A
- Date: 2009
- Subjects: Export marketing -- South Africa , Export marketing -- Management , International business enterprises -- South Africa , Hotels -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8676 , http://hdl.handle.net/10948/1156 , Export marketing -- South Africa , Export marketing -- Management , International business enterprises -- South Africa , Hotels -- South Africa
- Description: This study investigated the expansion strategies of hotel companies that want to expand away from their local market. Due to the growing importance of services in economic development, there is an impressive body of knowledge on the process of internationalisation and service industries. Due to the major changes impacting upon the industry due to the effects of technology and globalisation, it would be useful to establish the important key factors and processes involved during internationalisation. Expanding cross border for a hotel group signifies a number of challenges that must be focused on at the same time. Markets need to be identified, political stability needs to be scanned and cultural differences must be taken into consideration. Logistics and supply chain have to be developed together with operational issues from financial reporting, marketing and human resources. Organisational structures must be adapted to take into account the new levels of responsibility. An in-depth review of the literature regarding internationalisation was conducted, which evidenced that the most useful model for answering the questions was the eclectic paradigm as developed by John Dunning (1993). The paradigm has been used in many manufacturing and service sector studies, including that of the hotel sector (Contractor and Kundu, 1994). A questionnaire was compiled and interviews were set up with the directors and executives tasked with the respective companies’ expansion programmes. Due mainly to the effects of new technology and globalisation on the hotel industry, there have been many changes in the last decade, including increasing consolidation and concentration and an increasing importance upon branding and financial performance. It was apparent from the research that the time taken to internationalise by hotel chains has reduced significantly in the last decade, especially if one looks at the performance of hotel companies such as Accor Hotels. iii Only two of the three companies studied in this treatise had undertaken expansion into Africa with the third company ready for entering soon. Nonequity involvement in general was the most favoured form of involvement with majority of their expansions based on management contracts, joint partnership or franchises. The role of the functional departments, the importance of a global outlook and the necessary structural changes during international expansion was also explored. In order to answer the various research propositions that are posed, the researcher chose to base this research on a phenomenological approach through case study analysis.
- Full Text:
- Date Issued: 2009
- Authors: Pienaar, J. A
- Date: 2009
- Subjects: Export marketing -- South Africa , Export marketing -- Management , International business enterprises -- South Africa , Hotels -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8676 , http://hdl.handle.net/10948/1156 , Export marketing -- South Africa , Export marketing -- Management , International business enterprises -- South Africa , Hotels -- South Africa
- Description: This study investigated the expansion strategies of hotel companies that want to expand away from their local market. Due to the growing importance of services in economic development, there is an impressive body of knowledge on the process of internationalisation and service industries. Due to the major changes impacting upon the industry due to the effects of technology and globalisation, it would be useful to establish the important key factors and processes involved during internationalisation. Expanding cross border for a hotel group signifies a number of challenges that must be focused on at the same time. Markets need to be identified, political stability needs to be scanned and cultural differences must be taken into consideration. Logistics and supply chain have to be developed together with operational issues from financial reporting, marketing and human resources. Organisational structures must be adapted to take into account the new levels of responsibility. An in-depth review of the literature regarding internationalisation was conducted, which evidenced that the most useful model for answering the questions was the eclectic paradigm as developed by John Dunning (1993). The paradigm has been used in many manufacturing and service sector studies, including that of the hotel sector (Contractor and Kundu, 1994). A questionnaire was compiled and interviews were set up with the directors and executives tasked with the respective companies’ expansion programmes. Due mainly to the effects of new technology and globalisation on the hotel industry, there have been many changes in the last decade, including increasing consolidation and concentration and an increasing importance upon branding and financial performance. It was apparent from the research that the time taken to internationalise by hotel chains has reduced significantly in the last decade, especially if one looks at the performance of hotel companies such as Accor Hotels. iii Only two of the three companies studied in this treatise had undertaken expansion into Africa with the third company ready for entering soon. Nonequity involvement in general was the most favoured form of involvement with majority of their expansions based on management contracts, joint partnership or franchises. The role of the functional departments, the importance of a global outlook and the necessary structural changes during international expansion was also explored. In order to answer the various research propositions that are posed, the researcher chose to base this research on a phenomenological approach through case study analysis.
- Full Text:
- Date Issued: 2009
An empirical analysis of the determinants and growth of South African exports
- Authors: Choga, Ireen
- Date: 2008
- Subjects: Exports -- South Africa -- History , Export marketing -- South Africa , International trade -- South Africa , Exports -- South Africa
- Language: English
- Type: Thesis , Masters , M Com
- Identifier: vital:11452 , http://hdl.handle.net/10353/198 , Exports -- South Africa -- History , Export marketing -- South Africa , International trade -- South Africa , Exports -- South Africa
- Description: Exports have considerable effects on economic growth, employment and trade so it is crucial to understand the factors that are responsible for their variation. This study analyses the fundamental determinants of exports using annual South African data covering the period 1980 to 2006. It initially provides an overview of the South African export structure and export growth. A review of theoretical determinants is then specified. The study tests for stationarity and cointegration using the Johansen (1991, 1995) methodology. A vector error correction model is run to provide robust determinant variables on exports. The following variables which have been found to have a long run relationship with exports include: the domestic price of exports, real effective exchange rate, trade openness, foreign income and price of inputs (cost of production). The estimate of the speed of adjustment coefficient found in this study indicates that about 96% of the variation in exports from its equilibrium level is corrected within one year. The results that have emerged from this analysis corroborate the theoretical predictions and are also supported by previous researchers or studies.
- Full Text:
- Date Issued: 2008
- Authors: Choga, Ireen
- Date: 2008
- Subjects: Exports -- South Africa -- History , Export marketing -- South Africa , International trade -- South Africa , Exports -- South Africa
- Language: English
- Type: Thesis , Masters , M Com
- Identifier: vital:11452 , http://hdl.handle.net/10353/198 , Exports -- South Africa -- History , Export marketing -- South Africa , International trade -- South Africa , Exports -- South Africa
- Description: Exports have considerable effects on economic growth, employment and trade so it is crucial to understand the factors that are responsible for their variation. This study analyses the fundamental determinants of exports using annual South African data covering the period 1980 to 2006. It initially provides an overview of the South African export structure and export growth. A review of theoretical determinants is then specified. The study tests for stationarity and cointegration using the Johansen (1991, 1995) methodology. A vector error correction model is run to provide robust determinant variables on exports. The following variables which have been found to have a long run relationship with exports include: the domestic price of exports, real effective exchange rate, trade openness, foreign income and price of inputs (cost of production). The estimate of the speed of adjustment coefficient found in this study indicates that about 96% of the variation in exports from its equilibrium level is corrected within one year. The results that have emerged from this analysis corroborate the theoretical predictions and are also supported by previous researchers or studies.
- Full Text:
- Date Issued: 2008
An analysis of factors that inhibit small and medium enterprises from exporting their products to South Africa's most important trading partners
- Muller, Franciscus Fredricus
- Authors: Muller, Franciscus Fredricus
- Date: 2003
- Subjects: Export marketing -- South Africa , Small business -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10932 , http://hdl.handle.net/10948/197 , Export marketing -- South Africa , Small business -- South Africa
- Description: The research problem addressed in this study was concerned with the identification of factors that inhibit Small and Medium Enterprises from exporting their products to South Africa’s most important trading partners. To achieve this objective, a theoretical study was conducted to establish what literature reveals to be the most important trading partners, and the problems which businesses experience when they export their products to these destinations from the Eastern Cape. The information obtained in the literature study was analysed, and, in order to resolve the main problem, the research questionnaire was divided into four parts. • Part 1 consisted of biographical questions. • Part 2 consisted of questions aimed at establishing the reasons why organisations embarked on exporting. • Part 3 was concerned with what the respondents perceived as barriers to their export operations. • Part 4 was concerned with strategic decisions and the minimising of risk. The empirical results obtained indicate that, although inhibiting factors are a reality in exporting, these remain secondary to general market forces of supply and demand. It was shown that inhibiting factors do not play as big a role in the export process as the literature suggests.
- Full Text:
- Date Issued: 2003
- Authors: Muller, Franciscus Fredricus
- Date: 2003
- Subjects: Export marketing -- South Africa , Small business -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10932 , http://hdl.handle.net/10948/197 , Export marketing -- South Africa , Small business -- South Africa
- Description: The research problem addressed in this study was concerned with the identification of factors that inhibit Small and Medium Enterprises from exporting their products to South Africa’s most important trading partners. To achieve this objective, a theoretical study was conducted to establish what literature reveals to be the most important trading partners, and the problems which businesses experience when they export their products to these destinations from the Eastern Cape. The information obtained in the literature study was analysed, and, in order to resolve the main problem, the research questionnaire was divided into four parts. • Part 1 consisted of biographical questions. • Part 2 consisted of questions aimed at establishing the reasons why organisations embarked on exporting. • Part 3 was concerned with what the respondents perceived as barriers to their export operations. • Part 4 was concerned with strategic decisions and the minimising of risk. The empirical results obtained indicate that, although inhibiting factors are a reality in exporting, these remain secondary to general market forces of supply and demand. It was shown that inhibiting factors do not play as big a role in the export process as the literature suggests.
- Full Text:
- Date Issued: 2003
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