Impact of internet marketing on the profitability of the hospitality sector in the Eastern Cape Province, South Africa
- Authors: Matikiti, Rosemary
- Date: 2011
- Subjects: Internet marketing , Internet advertising , Hospitality industry -- South Africa -- Eastern Cape , Investment analysis -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape , Advertising -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , M Com (Business Management)
- Identifier: vital:11314 , http://hdl.handle.net/10353/570 , Internet marketing , Internet advertising , Hospitality industry -- South Africa -- Eastern Cape , Investment analysis -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape , Advertising -- South Africa -- Eastern Cape
- Description: The application of internet marketing techniques has been widespread in the hospitality sector worldwide, with many hotels crafting websites for marketing purposes. However, there is still a debate and speculation on the impact of internet marketing on business performance and profitability. Given the well-recognised value of internet marketing in the hospitality and tourism industry, this study sought to examine the impact of internet marketing on the profitability of the hospitality sector in South Africa and to establish factors which influence internet marketing usage. In order to achieve these objectives, a perceptual survey was conducted in graded hotels and lodges in the Eastern Cape province of South Africa. Multiple linear regression analysis and hierarchical regression analysis were used to determine the relationship between internet marketing and business profitability as well as the relationship between organisational and environmental factors and internet marketing usage. Based on the findings of this study, it is concluded that the use of internet marketing can positively influence business profitability. It is also concluded that internet marketing experience moderates the relationship between internet marketing usage and business profitability. The results also indicate that factors such as technological competence, managerial support, level of star grading and alliances significantly influence internet marketing usage. Thus, from the findings of this study, it was concluded that hotels and lodges can enhance their profitability through internet marketing usage.
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- Authors: Matikiti, Rosemary
- Date: 2011
- Subjects: Internet marketing , Internet advertising , Hospitality industry -- South Africa -- Eastern Cape , Investment analysis -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape , Advertising -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , M Com (Business Management)
- Identifier: vital:11314 , http://hdl.handle.net/10353/570 , Internet marketing , Internet advertising , Hospitality industry -- South Africa -- Eastern Cape , Investment analysis -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape , Advertising -- South Africa -- Eastern Cape
- Description: The application of internet marketing techniques has been widespread in the hospitality sector worldwide, with many hotels crafting websites for marketing purposes. However, there is still a debate and speculation on the impact of internet marketing on business performance and profitability. Given the well-recognised value of internet marketing in the hospitality and tourism industry, this study sought to examine the impact of internet marketing on the profitability of the hospitality sector in South Africa and to establish factors which influence internet marketing usage. In order to achieve these objectives, a perceptual survey was conducted in graded hotels and lodges in the Eastern Cape province of South Africa. Multiple linear regression analysis and hierarchical regression analysis were used to determine the relationship between internet marketing and business profitability as well as the relationship between organisational and environmental factors and internet marketing usage. Based on the findings of this study, it is concluded that the use of internet marketing can positively influence business profitability. It is also concluded that internet marketing experience moderates the relationship between internet marketing usage and business profitability. The results also indicate that factors such as technological competence, managerial support, level of star grading and alliances significantly influence internet marketing usage. Thus, from the findings of this study, it was concluded that hotels and lodges can enhance their profitability through internet marketing usage.
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A model for user requirements elicitation specific to users in rural areas
- Authors: Isabirye, Naomi
- Date: 2009
- Subjects: Internet marketing , Electronic commerce , Land reform -- South Africa -- Eastern Cape , Sustainable development -- South Africa -- Eastern Cape , Rural poor -- South Africa -- Eastern Cape , Information resources management
- Language: English
- Type: Thesis , Masters , MCom (Information Systems)
- Identifier: vital:11130 , http://hdl.handle.net/10353/145 , Internet marketing , Electronic commerce , Land reform -- South Africa -- Eastern Cape , Sustainable development -- South Africa -- Eastern Cape , Rural poor -- South Africa -- Eastern Cape , Information resources management
- Description: Dwesa is a rural town situated in South Africa's Eastern Cape Province that has been selected as a testing site for an e-commerce project to address some of the challenges faced by the community. These challenges include difficulties stemming from poverty, poor access to public services, unemployment and low levels of literacy. The Siyakhula Living Lab project’s aim is to develop an e-commerce platform that will 'connect' the residents with the necessary access to services and markets by providing them with the necessary tools that can help in alleviating some of their challenges. In order for the project to achieve its objectives, a deeper understanding into the needs of the prospective users is required. User requirements elicitation deals with the process of interacting with the prospective users to understand and document their needs. This research aims at evaluating existing requirements elicitation techniques and methodologies in the context of rural information technology implementations. The primary objective is to develop a model for user requirements elicitation in Dwesa. Many requirements elicitation techniques and frameworks exist, but few have been evaluated in the context of rural software implementations. Requirements elicitation techniques should not be applied simply as steps to gather information. Instead this research project proposes a model that can be applied to assimilate the contribution of knowledge regarding the stakeholders, problem and solution characteristics, and other characteristics into the software development process for the effective elicitation of requirements.
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- Authors: Isabirye, Naomi
- Date: 2009
- Subjects: Internet marketing , Electronic commerce , Land reform -- South Africa -- Eastern Cape , Sustainable development -- South Africa -- Eastern Cape , Rural poor -- South Africa -- Eastern Cape , Information resources management
- Language: English
- Type: Thesis , Masters , MCom (Information Systems)
- Identifier: vital:11130 , http://hdl.handle.net/10353/145 , Internet marketing , Electronic commerce , Land reform -- South Africa -- Eastern Cape , Sustainable development -- South Africa -- Eastern Cape , Rural poor -- South Africa -- Eastern Cape , Information resources management
- Description: Dwesa is a rural town situated in South Africa's Eastern Cape Province that has been selected as a testing site for an e-commerce project to address some of the challenges faced by the community. These challenges include difficulties stemming from poverty, poor access to public services, unemployment and low levels of literacy. The Siyakhula Living Lab project’s aim is to develop an e-commerce platform that will 'connect' the residents with the necessary access to services and markets by providing them with the necessary tools that can help in alleviating some of their challenges. In order for the project to achieve its objectives, a deeper understanding into the needs of the prospective users is required. User requirements elicitation deals with the process of interacting with the prospective users to understand and document their needs. This research aims at evaluating existing requirements elicitation techniques and methodologies in the context of rural information technology implementations. The primary objective is to develop a model for user requirements elicitation in Dwesa. Many requirements elicitation techniques and frameworks exist, but few have been evaluated in the context of rural software implementations. Requirements elicitation techniques should not be applied simply as steps to gather information. Instead this research project proposes a model that can be applied to assimilate the contribution of knowledge regarding the stakeholders, problem and solution characteristics, and other characteristics into the software development process for the effective elicitation of requirements.
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Implementing a robust, cost effective, e-commerce platform for a disadvantaged community of the Eastern Cape, South Africa
- Authors: Njeje, Sicelo Given
- Date: 2008
- Subjects: Computer network architectures -- South Africa -- Design and construction , Rural development -- South Africa -- Eastern Cape , Internet marketing , Business enterprises -- Computer networks , Electronic commerce
- Language: English
- Type: Thesis , Masters , MSc (Computer Science)
- Identifier: vital:11373 , http://hdl.handle.net/10353/75 , Computer network architectures -- South Africa -- Design and construction , Rural development -- South Africa -- Eastern Cape , Internet marketing , Business enterprises -- Computer networks , Electronic commerce
- Description: The development of electronic commerce (e-commerce) is the most visible business use of the World Wide Web. The primary goal of an e-commerce site is to sell goods and services online. This project deals with developing an e-commerce platform for marginalized communities of the Eastern Cape region, South Africa. An online “shopping mall” to support the marketing of art and crafts from disadvantaged communities is presented, with Linux-Apache-MySQL-PHP (LAMP) as the development environment. Free and Open Source Software has been chosen to develop the virtual shopping mall system because the use of Open Source allows easy localization and extensions to the system developed and long term sustainability, as the source code is available. Also, it might start a “virtuous” circle, whereby young members of the communities hosting art and craft makers become involved in maintenance, and then production, of software systems. One important design constraint from the e-commerce platform presented in this thesis is the possibility for the art and craft makers to manage their shops directly, from the initial loading of their wares to the day-to-day maintenance, such as changes of price or items. The user requirement elicitation and initial field testing were conducted in Dwesa, an area on the wild coast, South Africa. The system currently comprising two shops is live at the time of writing this thesis at www.dwesa.com.
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- Authors: Njeje, Sicelo Given
- Date: 2008
- Subjects: Computer network architectures -- South Africa -- Design and construction , Rural development -- South Africa -- Eastern Cape , Internet marketing , Business enterprises -- Computer networks , Electronic commerce
- Language: English
- Type: Thesis , Masters , MSc (Computer Science)
- Identifier: vital:11373 , http://hdl.handle.net/10353/75 , Computer network architectures -- South Africa -- Design and construction , Rural development -- South Africa -- Eastern Cape , Internet marketing , Business enterprises -- Computer networks , Electronic commerce
- Description: The development of electronic commerce (e-commerce) is the most visible business use of the World Wide Web. The primary goal of an e-commerce site is to sell goods and services online. This project deals with developing an e-commerce platform for marginalized communities of the Eastern Cape region, South Africa. An online “shopping mall” to support the marketing of art and crafts from disadvantaged communities is presented, with Linux-Apache-MySQL-PHP (LAMP) as the development environment. Free and Open Source Software has been chosen to develop the virtual shopping mall system because the use of Open Source allows easy localization and extensions to the system developed and long term sustainability, as the source code is available. Also, it might start a “virtuous” circle, whereby young members of the communities hosting art and craft makers become involved in maintenance, and then production, of software systems. One important design constraint from the e-commerce platform presented in this thesis is the possibility for the art and craft makers to manage their shops directly, from the initial loading of their wares to the day-to-day maintenance, such as changes of price or items. The user requirement elicitation and initial field testing were conducted in Dwesa, an area on the wild coast, South Africa. The system currently comprising two shops is live at the time of writing this thesis at www.dwesa.com.
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