An evaluation of a bank’s clients’ preference for particular communication channels
- Authors: Chapwanya, Marvelous
- Date: 2021-04
- Subjects: Communication , Mass media
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/26615 , vital:65663
- Description: This study aims to establish clients’ preference for particular communication channels of a particular bank in Alice. The study, focusing on marketing communication, was guided by the tenets of media richness theory. The study employed both quantitative and qualitative research methods. This particular bank is one of the biggest banks in South Africa and it has many branches across the country and abroad. However, this study only focused on clients in the small town of Alice in the Eastern Cape. Alice has three major groups of clients: those who are highly educated, those who are illiterate and those who fall in between. This diversity in the demographics of the clients affects the way people react to the communication channels used by this bank including modern communication channels and traditional channels. It was discovered that education level, age (as related to literacy level), language, geographical location and access to computers and the internet have an impact on the way the clients evaluate the preference for particular communication channels of this bank. The results of the study show that the majority of the clients prefer communication channels that are interactive like face-to-face communication and cell phone calls. The other channels at the clients’ disposal are television, radio, newspapers, printed mail, internet and emails. However, some of these channels are not regarded as very effective by the clients in Alice for several reasons such as the rural nature of Alice, lack of access and resources, being illiterate, and a lack of education. The clients suggested that the bank make use of other communication channels that suit a rural and less developed area in order to effectively communicate with the clients. The study also brought to light that the use of the new ICTs in Alice is still lagging, resulting in many customers experiencing problems when they want to use some of the communication channels offered by the bank. , Thesis (MSoc ) -- Faculty of Social Sciences & Humanities, 2021
- Full Text:
- Authors: Chapwanya, Marvelous
- Date: 2021-04
- Subjects: Communication , Mass media
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/26615 , vital:65663
- Description: This study aims to establish clients’ preference for particular communication channels of a particular bank in Alice. The study, focusing on marketing communication, was guided by the tenets of media richness theory. The study employed both quantitative and qualitative research methods. This particular bank is one of the biggest banks in South Africa and it has many branches across the country and abroad. However, this study only focused on clients in the small town of Alice in the Eastern Cape. Alice has three major groups of clients: those who are highly educated, those who are illiterate and those who fall in between. This diversity in the demographics of the clients affects the way people react to the communication channels used by this bank including modern communication channels and traditional channels. It was discovered that education level, age (as related to literacy level), language, geographical location and access to computers and the internet have an impact on the way the clients evaluate the preference for particular communication channels of this bank. The results of the study show that the majority of the clients prefer communication channels that are interactive like face-to-face communication and cell phone calls. The other channels at the clients’ disposal are television, radio, newspapers, printed mail, internet and emails. However, some of these channels are not regarded as very effective by the clients in Alice for several reasons such as the rural nature of Alice, lack of access and resources, being illiterate, and a lack of education. The clients suggested that the bank make use of other communication channels that suit a rural and less developed area in order to effectively communicate with the clients. The study also brought to light that the use of the new ICTs in Alice is still lagging, resulting in many customers experiencing problems when they want to use some of the communication channels offered by the bank. , Thesis (MSoc ) -- Faculty of Social Sciences & Humanities, 2021
- Full Text:
Understanding the role of the media in Zimbabwe African Union-Patriotic Front (ZANU-PF) factional fights and the representations of the Lacoste faction in Zimbabwe public discourses
- Mauswa, Desmond Tagara Tavengwa
- Authors: Mauswa, Desmond Tagara Tavengwa
- Date: 2018
- Subjects: ZANU-PF (Organization : Zimbabwe) , Political parties , Mass media
- Language: English
- Type: Thesis , Masters , MSoc
- Identifier: http://hdl.handle.net/10353/12582 , vital:39290
- Description: This thesis sought to critically examine the origins, nature and impact of ZANU PF factionalist tendencies and how a particular faction headed by former Vice President Emmerson Dambudzo Mnangagwa was represented in Zimbabwean public discourses. Drawing from comparative politics, history, media studies and Zimbabwean current affairs, this interdisciplinary narrative detailed how the new media played a central role in precipitating factional implosion in the liberation war based political party (ZANU PF). Clearly, ZANU PF internecine conflicts in and outside the state controlled and new media had far-reaching socio-economic and political ramifications as rival ZANU PF factions resorted to dirty strategies and tactics to try and weaken and outwit each other. These political machinations took the form of slandering, use of hate speech, dissemination of fake news, assassinations and poisoning among others. As the battle for factional supremacy raged on, the Zimbabwean economy continued on a downward spiral due to inter alia policy contradictions and uncertainty but at the end, November 2017 saw Mugabe being unexpectedly deposed in a coup after 37 years in power. This study went on to identify a number of factors that were working against Mugabe’s patient and heir apparent – Mnangagwa, as he sought to take over the reins of power. These included inter alia the presence and close proximity of the G40 faction linked to the first family but opposing the former vice president, his tainted political record as a result of his involvement in the Matabeleland massacre of the Ndebele ethnic group in the 1980s, allegedly masterminding and engineering electoral fraud in 2008 and having been Mugabe's right hand man for almost four decades. On the other hand, findings from this study suggest that Mnangagwa’s liberation war credentials and his close association with the military and the war veterans played a pivotal role in assisting him to land the presidency following Mugabe’s forced resignation or what was defined by many as a coup. While the Lacoste faction eventually prevailed over their G40 rivals, the study concluded that ZANU PF factionalism negatively impacted on governmental decisions, policies and systems and the aftermath of the military coup continues to pose serious challenges to Zimbabwe’s political future however defined.
- Full Text:
- Authors: Mauswa, Desmond Tagara Tavengwa
- Date: 2018
- Subjects: ZANU-PF (Organization : Zimbabwe) , Political parties , Mass media
- Language: English
- Type: Thesis , Masters , MSoc
- Identifier: http://hdl.handle.net/10353/12582 , vital:39290
- Description: This thesis sought to critically examine the origins, nature and impact of ZANU PF factionalist tendencies and how a particular faction headed by former Vice President Emmerson Dambudzo Mnangagwa was represented in Zimbabwean public discourses. Drawing from comparative politics, history, media studies and Zimbabwean current affairs, this interdisciplinary narrative detailed how the new media played a central role in precipitating factional implosion in the liberation war based political party (ZANU PF). Clearly, ZANU PF internecine conflicts in and outside the state controlled and new media had far-reaching socio-economic and political ramifications as rival ZANU PF factions resorted to dirty strategies and tactics to try and weaken and outwit each other. These political machinations took the form of slandering, use of hate speech, dissemination of fake news, assassinations and poisoning among others. As the battle for factional supremacy raged on, the Zimbabwean economy continued on a downward spiral due to inter alia policy contradictions and uncertainty but at the end, November 2017 saw Mugabe being unexpectedly deposed in a coup after 37 years in power. This study went on to identify a number of factors that were working against Mugabe’s patient and heir apparent – Mnangagwa, as he sought to take over the reins of power. These included inter alia the presence and close proximity of the G40 faction linked to the first family but opposing the former vice president, his tainted political record as a result of his involvement in the Matabeleland massacre of the Ndebele ethnic group in the 1980s, allegedly masterminding and engineering electoral fraud in 2008 and having been Mugabe's right hand man for almost four decades. On the other hand, findings from this study suggest that Mnangagwa’s liberation war credentials and his close association with the military and the war veterans played a pivotal role in assisting him to land the presidency following Mugabe’s forced resignation or what was defined by many as a coup. While the Lacoste faction eventually prevailed over their G40 rivals, the study concluded that ZANU PF factionalism negatively impacted on governmental decisions, policies and systems and the aftermath of the military coup continues to pose serious challenges to Zimbabwe’s political future however defined.
- Full Text:
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