For the people : an appraisal comparison of imagined communities in letters to two South African newspapers
- Authors: Smith, Jade
- Date: 2013
- Subjects: Daily Sun (Johannesburg, South Africa) , Times (Johannesburg, South Africa) , Mass media and social integration -- South Africa , Language and languages -- Usage , Mass media and language -- South Africa , Mass media and culture -- South Africa , Belonging (Social psychology)
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2385 , http://hdl.handle.net/10962/d1016264
- Description: This thesis reports on the bonds that unify imagined communities (Anderson 1983) that are created in 40 letters prominently displayed on the opinions pages of the Daily Sun, a popular tabloid, and The Times, a daily offshoot of the mainstream national Sunday Times. An APPRAISAL analysis of these letters reveals how the imagined communities attempt to align their audiences around distinctive couplings of interpersonal and ideational meaning. Such couplings represent the bonds around which community identities are co-constructed through affiliation and are evidence of the shared feelings that unite the communities of readership. Inferences drawn from this APPRAISAL information allow for a comparison of the natures of the two communities in terms of how they view their agency and group cohesion. Central to the analysis and interpretation of the data is the letters’ evaluative prosody, traced in order to determine the polarity of readers’ stances over four weeks. Asymmetrical prosodies are construed as pointing to the validity of ‘linguistic ventriloquism’, a term whose definition is refined and used as a diagnostic for whether the newspapers use their readers’ letters to promote their own stances on controversial matters. Principal findings show that both communities affiliate around the value of education, and dissatisfaction with the country’s political leaders, however The Times’ readers are more individualistic than the Daily Sun’s community members, who are concerned with the wellbeing of the group. The analysis highlights limitations to the application of the APPRAISAL framework, the value of subjectivity in the analytical process, and adds a new dimension to South African media studies, as it provides linguistic insights into the construction of imagined communities of newspaper readership.
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- Date Issued: 2013
Brain drain, exodus and chicken run : media discourses on emigration
- Authors: Bright, Sue-Ann
- Date: 2005
- Subjects: Mass media and language -- South Africa , Mass media criticism -- South Africa , Discourse analysis -- Social aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3163 , http://hdl.handle.net/10962/d1007672 , Mass media and language -- South Africa , Mass media criticism -- South Africa , Discourse analysis -- Social aspects
- Description: This paper explores the discourses of emigration in a South African daily newspaper from 1988 to 2001, and discusses the implications of these discourses on the way in which emigration is constructed within South African society In this paper, Potter and Wetherell 's (1987) approach to discourse analysis is utilized. It makes use of interpretative repertoires, to explore the functions and consequences of the discourses. The discursive framework thereby reveals the different subject positions related to nationalism, race and class. It is argued that economics and notions of culture and social class, do more than provide a useful medium through which the phenomenon of emigration can be understood. They also support the affirmations of certain groups of people above others, by claiming that emigration is unpatriotic and disloyal. This paper concludes by identifying the negative connotations of media discourses in the construction of emigration and acknowledges that many alternate constructions are silenced in this matter.
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- Date Issued: 2005
Struggle in discourse the International's discourse against racism in the labour-movement in South Africa (1915-1919)
- Authors: Caldwell, Marc Anthony
- Date: 1997
- Subjects: International (Johannesburg, South Africa) -- History , International Socialist League (S.A.) -- History , South African newspapers -- Language , Mass media and race relations -- South Africa , Mass media and language -- South Africa , Labor unions and mass media -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3419 , http://hdl.handle.net/10962/d1002872 , International (Johannesburg, South Africa) -- History , International Socialist League (S.A.) -- History , South African newspapers -- Language , Mass media and race relations -- South Africa , Mass media and language -- South Africa , Labor unions and mass media -- South Africa
- Description: The International, as the weekly newspaper of the International Socialist League, articulated from 1915 to 1919 an ideology which stood opposed both to organised labour and nationalist movements in South Africa. This situation reflected significant historical struggles during this period, which constitutes essential background to the discourse of the International. The International's writers opposed the institution of trade unionism in the labour movement because it was fragmented on the lines of skill and race. They opposed both the National Party and the South African Native National Congress because they advocated racial (and national) rather than working class interests. Instead, these writers, according to their international socialist paradigm, advocated a working class united irrespective of race and skill at the level of industry. To analyse these ideological positions, discourse analysis provides a fruitful method for locating its dynamics in relation to other positions and extra-ideological (contextual) practices: The International's writers g~nerated a socialist position against racism by engaging in an ideological struggle in discourse. They articulated their anti-racist position from international socialism's critique of the 'languages' of both militarism and trade unionism in the discourse of labour. Within the discourse of militarism, the working class was signified as divided between hostile nations. These writers applied this as a metaphor to the division of the local labour movement and criticised the latter accordingly. In their view, just as workers were divided between the nations (nationalism), so they were divided within the nation (racism) in South Africa. One context cohered with the other, and both agreed with imperatives of international capitalism. This was fundamentally opposed to the principles of international socialism which characterised the International's discourse. Within the dominant discourse oflabour, workers were signified as divided between different trade unions on the basis of skills. Furthermore, in the South African context, trade unions organised only white workers, and ignored the far larger proportion of black labour. In this context, the International advocated industrial unionism, and criticised the narrow base of the white trade unions for fragmenting and weakening the working class in South African. The International's writers were thus led by the discourse of international socialism to a new discourse, whereby not white workers alone, but a racially-united working class movement would be the key to a socialist future in South Africa. Their struggle entailed a bid in and over discourse to rearticulate the sign of the 'native worker' within their own discourse as the dominant discourse type. Underpinning their struggle was a fundamental opposition to capitalist class relations.
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- Date Issued: 1997