Exploring the political economy of the broadcast and distribution of the Mzansi Super League in South Africa
- Authors: Pettitt, Stephen John
- Date: 2021-10-29
- Subjects: Cricket Political aspects South Africa , Discrimination in sports South Africa , South Africa Social conditions , South Africa Economic conditions , Broadcasting South Africa , Cricket South Africa (Organization) , Television broadcasting of sports , Free-to-air broadcasting (FTA) South Africa , Mzansi Super League
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10962/192308 , vital:45215
- Description: This thesis is a critical political economy analysis of the role played by the broadcast and distribution of the Mzansi Super League (MSL), a T20 cricket tournament in South Africa, in the transformation project of Cricket South Africa (CSA). The case study methodology is based on the four-leaf clover framework developed by Ruth Teer-Tomaselli. Cricket in South Africa is often viewed as a white and middle-class dominated sport, and CSA has been mandated to redress the historical racially segregated sport through a transformation agenda that focuses on changing the demographics of cricket. This paper investigates how the broadcast of a cricket tournament like the MSL on a Public Service Broadcaster (PSB) can have a positive effect on transformation due to the increased access and wider distribution. The broadcast regulations acknowledge this, as is seen in the introduction of ICASA draft regulations seeking to make more sport available on PSBs. The South African sports broadcast landscape is dominated by MultiChoice’s SuperSport, which has acquired a monopoly on sports broadcasting. The South African Broadcast Corporation (SABC) cannot compete, given its financial difficulties. A fall-out between CSA and SuperSport meant the SABC broadcast the MSL tournament, which lost CSA revenue but gained it a bigger audience. This thesis uses lived experiences and examples to illustrate that despite a financial loss, the wider media distribution of cricket will have positive effects on transformation that could counter the financial loss, especially if CSA creates new streams of income so that it relies less on broadcast revenue. In the current climate, however, compounded by internal financial and management issues, CSA cannot afford to forego the revenue from a private broadcaster and thus has no choice but to pursue a deal with a private broadcaster and lose out on the potential benefits of a wider audience. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2021
- Full Text:
- Date Issued: 2021-10-29
- Authors: Pettitt, Stephen John
- Date: 2021-10-29
- Subjects: Cricket Political aspects South Africa , Discrimination in sports South Africa , South Africa Social conditions , South Africa Economic conditions , Broadcasting South Africa , Cricket South Africa (Organization) , Television broadcasting of sports , Free-to-air broadcasting (FTA) South Africa , Mzansi Super League
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10962/192308 , vital:45215
- Description: This thesis is a critical political economy analysis of the role played by the broadcast and distribution of the Mzansi Super League (MSL), a T20 cricket tournament in South Africa, in the transformation project of Cricket South Africa (CSA). The case study methodology is based on the four-leaf clover framework developed by Ruth Teer-Tomaselli. Cricket in South Africa is often viewed as a white and middle-class dominated sport, and CSA has been mandated to redress the historical racially segregated sport through a transformation agenda that focuses on changing the demographics of cricket. This paper investigates how the broadcast of a cricket tournament like the MSL on a Public Service Broadcaster (PSB) can have a positive effect on transformation due to the increased access and wider distribution. The broadcast regulations acknowledge this, as is seen in the introduction of ICASA draft regulations seeking to make more sport available on PSBs. The South African sports broadcast landscape is dominated by MultiChoice’s SuperSport, which has acquired a monopoly on sports broadcasting. The South African Broadcast Corporation (SABC) cannot compete, given its financial difficulties. A fall-out between CSA and SuperSport meant the SABC broadcast the MSL tournament, which lost CSA revenue but gained it a bigger audience. This thesis uses lived experiences and examples to illustrate that despite a financial loss, the wider media distribution of cricket will have positive effects on transformation that could counter the financial loss, especially if CSA creates new streams of income so that it relies less on broadcast revenue. In the current climate, however, compounded by internal financial and management issues, CSA cannot afford to forego the revenue from a private broadcaster and thus has no choice but to pursue a deal with a private broadcaster and lose out on the potential benefits of a wider audience. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2021
- Full Text:
- Date Issued: 2021-10-29
Exploring socialities on Black Twitter: an ethnographic study of everyday concerns of South African users in 2018 and 2019
- Authors: Adebayo, Binwe
- Date: 2020
- Subjects: Twitter (Firm) , Social media South Africa , Social media and society South Africa , Black people and mass media South Africa , Language and the Internet South Africa , Mass media and culture South Africa , Race in mass media , Ethnicity in mass media , Mass media and minorities South Africa , Mass media Social aspects South Africa , Sex differences in mass media , Social media Political aspects South Africa , South Africa Social conditions , Finance In mass media , Intersectionality (Sociology) South Africa , Black Twitter
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/140575 , vital:37900
- Description: In this thesis, I examine the phenomenon of Black Twitter, as it exists in South Africa. Drawing on its socio-cultural and linguistic elements, I analyse the kinds of socialities which are constituted on the platform. In the study, I do this by focusing on the key issues which drive the space by evaluating the key everyday concerns as expressed by its users. As such, the overarching lens focuses on three elements: Firstly, the idea of socialities and the way in which they manifest in online spaces; a focus on the everyday as an important site for social inquiry; and lastly the issue of ‘blackness’, in terms of the way it is used and understood in the South African Black Twitter context. Historically, the Black Twitter space has been linked almost exclusively to its broad base of African American users, who are significant both in terms of their numbers, and their impact on online social culture. However, in this study I engage with the ways in which Black Twitter has been adopted, co-opted and used by young South Africans. As a bona fide ‘member’ of South African Black Twitter, my approach to the study was cyberethnographic. Drawing on my access to the space, my knowledge of many of its members and dynamics, I engaged in participant observation as my primary methodology. My discussion focuses on three areas of everyday concerns, namely: gender and sexuality; race and politics; finances and the economy. These three areas emerge both as prominent sites of discussion, but also give the best insight into the ways in which young South Africans are grappling with these issues. My analysis focuses on how everyday concerns are handled on the platform, and I focus on the deployment of solidarity, formal language, platform-based language and the invocation of blackness. I argue in my conclusion that while the structure of the broad Black Twitter space reflects a leaning towards a digital public sphere, that the process and construction of Black Twitter’s ideas and content are approached via an incomplete, fluid convivial approach.
- Full Text:
- Date Issued: 2020
- Authors: Adebayo, Binwe
- Date: 2020
- Subjects: Twitter (Firm) , Social media South Africa , Social media and society South Africa , Black people and mass media South Africa , Language and the Internet South Africa , Mass media and culture South Africa , Race in mass media , Ethnicity in mass media , Mass media and minorities South Africa , Mass media Social aspects South Africa , Sex differences in mass media , Social media Political aspects South Africa , South Africa Social conditions , Finance In mass media , Intersectionality (Sociology) South Africa , Black Twitter
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/140575 , vital:37900
- Description: In this thesis, I examine the phenomenon of Black Twitter, as it exists in South Africa. Drawing on its socio-cultural and linguistic elements, I analyse the kinds of socialities which are constituted on the platform. In the study, I do this by focusing on the key issues which drive the space by evaluating the key everyday concerns as expressed by its users. As such, the overarching lens focuses on three elements: Firstly, the idea of socialities and the way in which they manifest in online spaces; a focus on the everyday as an important site for social inquiry; and lastly the issue of ‘blackness’, in terms of the way it is used and understood in the South African Black Twitter context. Historically, the Black Twitter space has been linked almost exclusively to its broad base of African American users, who are significant both in terms of their numbers, and their impact on online social culture. However, in this study I engage with the ways in which Black Twitter has been adopted, co-opted and used by young South Africans. As a bona fide ‘member’ of South African Black Twitter, my approach to the study was cyberethnographic. Drawing on my access to the space, my knowledge of many of its members and dynamics, I engaged in participant observation as my primary methodology. My discussion focuses on three areas of everyday concerns, namely: gender and sexuality; race and politics; finances and the economy. These three areas emerge both as prominent sites of discussion, but also give the best insight into the ways in which young South Africans are grappling with these issues. My analysis focuses on how everyday concerns are handled on the platform, and I focus on the deployment of solidarity, formal language, platform-based language and the invocation of blackness. I argue in my conclusion that while the structure of the broad Black Twitter space reflects a leaning towards a digital public sphere, that the process and construction of Black Twitter’s ideas and content are approached via an incomplete, fluid convivial approach.
- Full Text:
- Date Issued: 2020
A thematic analysis of the challenges experienced by those living with tuberculosis
- Authors: Walaza, Robert Letsholo
- Date: 2018
- Subjects: Tuberculosis Patients South Africa , Tuberculosis Social aspects , South Africa Social conditions , Poor Health and hygiene South Africa , Poor Medical care South Africa , Social medicine South Africa
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/61850 , vital:28068
- Description: Friedrich Engels (1820-1895) in his study, The condition of the working class in England, argued that the cause of illness and death amongst the working class was due to their living conditions such as poor housing, over-crowding, poor sanitation, food shortage, low paying jobs and a lack of material resources. The objective of the study was to understand the experiences of six South African individuals who have shared their experiences and challenges of living with TB on the TB&ME blog, and to show how TB is linked to the living conditions of these individuals. The study found that the challenges experienced by TB patient bloggers are of a social nature and confirms Engel’s study findings on the conditions of the working class in England. For example, a disease such as TB has a direct association with the living conditions of people, especially the poor. Thus, socio economic status of TB patient bloggers plays a role in the escalation of their ill health. Further, the study found that gender is central in understanding non-compliance to treatment. This is significant as it highlights the need to not only focus on issues of socioeconomics, but gender issues in fighting TB. Despite the negative consequences associated with living with TB, the bloggers have noted that the support from loved ones and other stakeholders in the fight against TB alleviates the challenges inherent in living with TB.
- Full Text:
- Date Issued: 2018
- Authors: Walaza, Robert Letsholo
- Date: 2018
- Subjects: Tuberculosis Patients South Africa , Tuberculosis Social aspects , South Africa Social conditions , Poor Health and hygiene South Africa , Poor Medical care South Africa , Social medicine South Africa
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/61850 , vital:28068
- Description: Friedrich Engels (1820-1895) in his study, The condition of the working class in England, argued that the cause of illness and death amongst the working class was due to their living conditions such as poor housing, over-crowding, poor sanitation, food shortage, low paying jobs and a lack of material resources. The objective of the study was to understand the experiences of six South African individuals who have shared their experiences and challenges of living with TB on the TB&ME blog, and to show how TB is linked to the living conditions of these individuals. The study found that the challenges experienced by TB patient bloggers are of a social nature and confirms Engel’s study findings on the conditions of the working class in England. For example, a disease such as TB has a direct association with the living conditions of people, especially the poor. Thus, socio economic status of TB patient bloggers plays a role in the escalation of their ill health. Further, the study found that gender is central in understanding non-compliance to treatment. This is significant as it highlights the need to not only focus on issues of socioeconomics, but gender issues in fighting TB. Despite the negative consequences associated with living with TB, the bloggers have noted that the support from loved ones and other stakeholders in the fight against TB alleviates the challenges inherent in living with TB.
- Full Text:
- Date Issued: 2018
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