The factors that contribute to students’ positive perceptions towards service quality in selected off-campus residences in Nelson Mandela Bay
- Authors: Adeleke, Thobile
- Date: 2021-04
- Subjects: SERVQUAL (Service quality framework) , Student housing -- Resident satisfaction -- South Africa , Consumer satisfaction -- South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/50922 , vital:43172
- Description: Post 1994 in South Africa there has been a notable increase in the number of students enrolled at different universities which offer student accommodation. Unfortunately, only 20% of the students can be accommodated in on-campus university accommodation, which results in most students seeking accommodation in off-campus student residences many of whom do not meet the quality requirements stipulated by the Department of Higher Education. This is what prompted this research study, whose aim was to investigate the perceptions of NMU students residing in off-campus residence, towards service quality. A literature review was conducted and focused on the service quality construct, delved into the definitions of services and quality and their benefits in all industries as well as within the student housing context. The different theoretical models used in the evaluation of service quality i.e., SERVQUAL, SERVPERF, the Gaps Model and Gronroos Model were discussed. A questionnaire based on the modified SERVQUAL tool was utilized in the evaluation of service quality levels in accredited NMU off-campus residences in Nelson Mandela Bay. Statistical evaluations were conducted on the five dimensions of SERVQUAL, namely, reliability; responsiveness; assurance; empathy and tangibles/physical attributes. The primary objective of this research was achieved, as the perceptions of students towards service quality in off-campus student accommodation were successfully measured using the SERVQUAL tool. Three service quality dimensions, namely, assurance, empathy and tangibles received positive assessments. On the other hand, the empirical research results clearly demonstrated two factors that scored low i.e., reliability and responsiveness, which reflects the respondents’ negative perceptions towards these two factors. Practical steps must be taken by off-campus residence management to ensure that the expectations versus perception service gap highlighted by the empirical findings of this study are addressed in order to keep their customers satisfied and remain competitive. Cronbach alpha coefficients above 0.80 were obtained for all the five variables, proving the SERVQUAL instrument’s internal consistency and reliability to be very good. , Thesis (MBA) -- Faculty of Business and Economic Science, Business Administration, 2021
- Full Text:
- Date Issued: 2021-04
- Authors: Adeleke, Thobile
- Date: 2021-04
- Subjects: SERVQUAL (Service quality framework) , Student housing -- Resident satisfaction -- South Africa , Consumer satisfaction -- South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/50922 , vital:43172
- Description: Post 1994 in South Africa there has been a notable increase in the number of students enrolled at different universities which offer student accommodation. Unfortunately, only 20% of the students can be accommodated in on-campus university accommodation, which results in most students seeking accommodation in off-campus student residences many of whom do not meet the quality requirements stipulated by the Department of Higher Education. This is what prompted this research study, whose aim was to investigate the perceptions of NMU students residing in off-campus residence, towards service quality. A literature review was conducted and focused on the service quality construct, delved into the definitions of services and quality and their benefits in all industries as well as within the student housing context. The different theoretical models used in the evaluation of service quality i.e., SERVQUAL, SERVPERF, the Gaps Model and Gronroos Model were discussed. A questionnaire based on the modified SERVQUAL tool was utilized in the evaluation of service quality levels in accredited NMU off-campus residences in Nelson Mandela Bay. Statistical evaluations were conducted on the five dimensions of SERVQUAL, namely, reliability; responsiveness; assurance; empathy and tangibles/physical attributes. The primary objective of this research was achieved, as the perceptions of students towards service quality in off-campus student accommodation were successfully measured using the SERVQUAL tool. Three service quality dimensions, namely, assurance, empathy and tangibles received positive assessments. On the other hand, the empirical research results clearly demonstrated two factors that scored low i.e., reliability and responsiveness, which reflects the respondents’ negative perceptions towards these two factors. Practical steps must be taken by off-campus residence management to ensure that the expectations versus perception service gap highlighted by the empirical findings of this study are addressed in order to keep their customers satisfied and remain competitive. Cronbach alpha coefficients above 0.80 were obtained for all the five variables, proving the SERVQUAL instrument’s internal consistency and reliability to be very good. , Thesis (MBA) -- Faculty of Business and Economic Science, Business Administration, 2021
- Full Text:
- Date Issued: 2021-04
Students' perceptions of service quality levels of students housing at the large metropolitan university
- Authors: Elie, Sammy Abraham
- Date: 2013
- Subjects: SERVQUAL (Service quality framework) , Student housing -- Resident satisfaction -- South Africa , Consumer satisfaction -- South Africa , Nelson Mandela Metropolitan University -- Student housing
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8869 , http://hdl.handle.net/10948/d1020297
- Description: The increasing attention to the provision of accessible, decent, safe and academically appropriate student housing in South Africa has led to a closer investigation of the nature and levels of quality in both on-campus and off-campus student accommodation. Nationwide, student housing management recognises that quality student housing is of great importance to both the quality of the higher education system and the success of students. In recent years, many studies in the field of service quality have been conducted within higher education. However, fewer studies have focused specifically on service quality in student housing. The purpose of this study was to evaluate the perceptions of students with regard to service quality levels in on-campus and off-campus student housing at NMMU, and to identify those service quality dimensions that need attention. A literature review was conducted to explore the meaning and nature of service and quality in student housing. It was concluded that from the different facets of service that quality, customer expectations, customer perception and customer satisfaction are important constructs in evaluating fully the levels of service quality. An amended SERVQUAL instrument comprising 41 items was used for students, in order to evaluate the service quality at on-campus and accredited off-campus student housing at NMMU. The results showed that there are significant differences in the service quality dimensions of on-campus student housing and off-campus student housing. Oncampus student housing gleaned a positive assessment for the dimensions of reliability, responsiveness, empathy and assurance. However, negative perceptions prevail with regard to on-campus infrastructural/tangible issues. The off-campus student housing fell short in a number of service-quality dimensions, including reliability, empathy, responsiveness and infrastructural/tangible issues. The assurance dimension received positive assessments for both on-campus and off-campus student housing. The study proposes that the NMMU student housing management pay attention to the shortcomings and make the desired improvements. The findings of this treatise have practical implications for student-housing managers, as they could direct their resources to improving poor service dimensions, and similarly refine marketing strategies, so that students’ needs are met in an exceptional and satisfactory manner.
- Full Text:
- Date Issued: 2013
- Authors: Elie, Sammy Abraham
- Date: 2013
- Subjects: SERVQUAL (Service quality framework) , Student housing -- Resident satisfaction -- South Africa , Consumer satisfaction -- South Africa , Nelson Mandela Metropolitan University -- Student housing
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8869 , http://hdl.handle.net/10948/d1020297
- Description: The increasing attention to the provision of accessible, decent, safe and academically appropriate student housing in South Africa has led to a closer investigation of the nature and levels of quality in both on-campus and off-campus student accommodation. Nationwide, student housing management recognises that quality student housing is of great importance to both the quality of the higher education system and the success of students. In recent years, many studies in the field of service quality have been conducted within higher education. However, fewer studies have focused specifically on service quality in student housing. The purpose of this study was to evaluate the perceptions of students with regard to service quality levels in on-campus and off-campus student housing at NMMU, and to identify those service quality dimensions that need attention. A literature review was conducted to explore the meaning and nature of service and quality in student housing. It was concluded that from the different facets of service that quality, customer expectations, customer perception and customer satisfaction are important constructs in evaluating fully the levels of service quality. An amended SERVQUAL instrument comprising 41 items was used for students, in order to evaluate the service quality at on-campus and accredited off-campus student housing at NMMU. The results showed that there are significant differences in the service quality dimensions of on-campus student housing and off-campus student housing. Oncampus student housing gleaned a positive assessment for the dimensions of reliability, responsiveness, empathy and assurance. However, negative perceptions prevail with regard to on-campus infrastructural/tangible issues. The off-campus student housing fell short in a number of service-quality dimensions, including reliability, empathy, responsiveness and infrastructural/tangible issues. The assurance dimension received positive assessments for both on-campus and off-campus student housing. The study proposes that the NMMU student housing management pay attention to the shortcomings and make the desired improvements. The findings of this treatise have practical implications for student-housing managers, as they could direct their resources to improving poor service dimensions, and similarly refine marketing strategies, so that students’ needs are met in an exceptional and satisfactory manner.
- Full Text:
- Date Issued: 2013
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