Sustainable competitive tourism in South Africa
- Authors: Ferreira, Daniel Petrus
- Date: 2018
- Subjects: Tourism -- South Africa , Sustainable development Competition -- South Africa
- Language: English
- Type: Thesis , Doctoral , DPhil
- Identifier: http://hdl.handle.net/10948/22464 , vital:29972
- Description: Tourism is one of the major economic industries in the world and is one of the main income sources for many developing countries such as South Africa (SA). The South African tourism industry contributes approximately R309 billion to the country‘s Gross Domestic Product, and is considered the country‘s fastest growing industry. Although, in comparison to 2016 SA experienced a 2% growth rate of international tourist arrivals in 2014, the increase is considerably lower than the global average of 7%. In 2018, SA also dropped five rankings to number 61, as compared to the previous year according to the Global Competitiveness 2017 to 2018 report. Consequently, SA is not considered a competitive global tourism economy. To increase the country‘s position in the global ranking, it must develop policies and marketing strategies that include both competitive and sustainable aspects. The primary objective of this study is to develop a sustainable- and competitive tourism model for SA. The study investigated and analysed how the independent variables (tourism driving forces) influence sustainable- and competitive tourism (dependent variables). From a comprehensive literature review, a hypothetical model was developed to determine tourism driving forces that might influence sustainable- and competitive tourism. Twenty-two hypotheses were formulated to test the relationships between the eleven tourism driving forces and two dependent variables, namely sustainable- and competitive tourism. This quantitative research approach study sought the perceptions of various tourism stakeholders in SA. A survey was conducted with the aid of a structured web-based questionnaire, distributed via e-mail, and posted on various tourism-specific Facebook pages. A combination of convenience- and snowball sampling was utilised. A final sample of 512 respondents was obtained. The items in the questionnaire were validated by conducting exploratory factor analysis, thereafter the Cronbach‘s alpha values were calculated for each of the valid constructs to confirm inter-item reliability. The results of the Pearson product-moment correlation tests between the various independent and dependent variables revealed mostly moderate to strong correlations. For this reason, multi-collinearity diagnostics testing was conducted prior to multiple regression analysis to confirm that there is no evidence of collinearity between the tourism driving forces, as well as between the dependent variables. The multiple regression analysis reveals three statistically significant relationships between the enabling country conditions (market conditions, technological conditions and tourism policy development) and sustainable tourism. In addition, four statistically significant relationships were found between the destination appeal forces (enablers, enhancers, infrastructure and political conditions) and competitive tourism. The empirical findings further confirmed natural attraction promotional tactics as a destination appeal driving force had a statistically significant relationship with both competitive tourism and sustainability tourism. The inter-relationship between sustainable- and competitive tourism was also confirmed, however, competitive tourism was shown to influence sustainable tourism to a larger extent. Multivariate analysis of variance calculations was used to identify whether the demographic profiles of respondents (classification data) occupy a role in how they view the tourism forces (destination appeal and enabling country conditions) important to create tourism demand in South Africa. A total of 69 statistically significant relationships were found between the classification data and the tourism forces. Post-hoc Tukey tests identified numerous significant means differences within the different classification data categories. The Cohen‘s D analysis revealed 135 practically significant relationships, of which twenty had large practical significance. The five key aspects relevant to increase tourism demand were to have a discrimination-free country regarding race, religion and sexual preference, as well as a safe and stable tourism environment without xenophobic violence. For this reason, the SA government must work actively towards providing a peaceful, safe and discrimination-free tourism environment to attract tourists. Based on the multiple regression results, the marketing of SA‘s natural attractions as a destination appeal factor is essential for competitive tourism to enhance the tourism experience, while it is also imperative for sustainable tourism to increase tourism demand. It is thus suggested that SA Tourism update relevant information regarding the country‘s wildlife and national parks monthly to remain competitive in its quest to towards sustainability. As the destination appeal factors (enablers, enhancers, infrastructure and political conditions) had statistically significant relationships with competitive tourism, these destination appeal factors require consideration. It is therefore recommended that SA should ensure its visa regulations are easily understood, and consider introducing a Tourist Visa On Arrival system to increase the country‘s global tourism competitiveness. In addition, SA should consider creating business- and paleo-tourism niche markets for tourism sustainability. Furthermore, the marketing material must outline the favourable infrastructure available and contain visuals to capture the tourists‘ experiences when selecting SA as a travel destination. The SA government should act responsibly in addressing politically-related unrest through public condemnation of xenophobic violence and showing the severe consequences to those involved in it. Based on the empirical results, enabling country condition factors such as market- and technological conditions, as well as paying attention to the development of the tourism policy, are essential in striving towards sustainable tourism in SA. It is thus suggested that tourism companies promote SA‘s current (2018) favourable exchange rate to potential foreign tourists originating from developed countries. Furthermore, the SA government should adopt globally acceptable online travel application technology to provide travellers with access to reliable and accurate information and enable easy and swift online bookings. This study can be considered one of the first in SA to compile a comprehensive model to confirm empirically which tourism driving forces bring about sustainable- and competitive tourism in the country. This model can now be used by other researchers as a framework for further testing within their respective countries. The study is also the first to identify the major role the demographic profiles of tourists can play in how they view the tourism forces by clearly indicating the differences in thinking of the different demographic groups. The recommendations are tailored for different stakeholder groups such as the government, SA Tourism and travel companies to market SA aptly in their quest towards increasing the country‘s tourism competitiveness and striving towards sustainable tourism.
- Full Text:
- Date Issued: 2018
Value delivered by private game reserves in South Africa : a comparison of visitors' and managers' perceptions
- Authors: Theron, Elizna
- Date: 2012
- Subjects: Tourism -- South Africa , Ecotourism -- South Africa
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9374 , http://hdl.handle.net/10948/d1019980
- Description: The uniqueness of the wildlife and the luxurious nature of South African private game reserves could be seen as a valuable niche in the South African tourism market and for this reason make South Africa a desired destination. Due to complex visitor needs and demands regarding price, service, social connection, authenticity, quality or image, value perceptions will differ in terms of visitors’ experiences. If managers do not understand these value requirements, differences might exist between consumers’ and service providers’ perceptions of value. To maintain visitor satisfaction, loyalty and intention for return to the reserves, managers should continue to provide valued offerings and improve their visitors’ wildlife experience. This research investigated visitors’ perceptions of the value delivered by private game reserves in South Africa and compared these with reserve managers’ perceptions of the value delivered. The results of this research study could contribute to a better understanding of perceived value, which in turn could enhance the success of the private game reserves. The literature contextualised the South African private game reserve as part of wildlife tourism, the wildlife tourism offering and the characteristics of wildlife visitors. An overview of customer value, customer value models showing their development over time, and the conceptual framework of the current study was provided. The resulting conceptual model was used to evaluate managers’ and visitors’ perceptions of Quality, Monetary price, Behavioural price, Reputation, Emotional response, Social value and Novelty value delivered by South African private game reserves. The empirical data was collected by means of a survey, using two structured self-administered electronic questionnaires administered to the managers of, and the visitors to, private game reserves. One hundred and sixty two visitors and 30 managers participated in the survey. By performing exploratory factor analysis it was found that the seven value factors were consistent with the value dimensions reported in the literature. These were labelled as Quality, Emotional response, Monetary price, Reputation, Novelty value, Social value and Behavioural price. Most of managers’ perceptions of value provided exceeded visitors’ perceptions of value received. Both managers and visitors rated value items related to Emotional response highly. Considerably more managers (17 percent) thought that the reserve experience can be associated with good service, opposed to only 4 percent of visitors who perceived the service to be good. On the other hand, a larger proportion of visitors (29%) than the managers (20 percent) perceived the reserve experience as relaxing. Managers rated eleven of the thirteen game reserve attributes more positively than what the visitors did. Of these attributes, accommodation services, protection of the natural environment, game drives and service delivery, showed significant differences. It is recommended that South African private game reserve managers: • conduct market research to get a better understanding of what delights visitors. Research should be conducted on a regular basis to ensure management stays current with visitors’ changing needs; • determine whether the prices charged reflect the quality of the physical offerings, service delivery and the time and effort visitors spent to obtain the offering; • use the adventurous activities offered at the reserves as part of their promotional campaigns to attract adventure tourists; • train service delivery staff and game drive guides to educate visitors on the history, culture and eco-friendly practices related to their reserve; • always deliver superior service to ensure memorable wildlife experiences, value for money and exceed visitors’ expectations; • continue using websites, social media and magazines to inform the target market about the reserve offerings; and • stay in regular contact with visitors through social media, newsletters, blogs, follow up emails/calls or face to face discussions at the reserve.
- Full Text:
- Date Issued: 2012
The Influence of stakeholder orientation and entrepreneurial orientation on the performance of small tourism businesses in the Eastern Cape Province
- Authors: Maseko, Ian https://orcid.org/0000-0003-1374-1660
- Date: 2010-12
- Subjects: Small business -- South Africa , Tourism -- South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/25937 , vital:64635
- Description: Small businesses have been identified as a catalyst for the growth and expansion of both developed and developing economies. In South Africa, tourism is an important element of the economy and small tourism businesses play an integral role in this sector. However, the success of these firms is influenced by the business orientation adopted. In this regard, entrepreneurial orientation and stakeholder orientation are considered key factors in ensuring enterprise performance and longevity. The main objective of this research is to establish the relationship between stakeholder orientation, entrepreneurial orientation and the performance of small tourism businesses. In order to accomplish this purpose, the reliability and validity of the instrument was assessed, followed by a multiple regression analysis and a Pearson correlation analysis to test the proposed hypotheses. Overall findings from this study suggest that one dimension of stakeholder orientation and entrepreneurial orientation has a positive significant relationship with small firm performance. The results also confirm that stakeholder orientation dimensions and entrepreneurial orientation are positively correlated. , Thesis (MCom) -- Faculty of Management and Commerce, 2010
- Full Text:
- Date Issued: 2010-12
Small hospitality enterprises and the internet: an IT governance model for conducting business online
- Authors: Ngoqo, Bukelwa
- Date: 2010
- Subjects: Hospitality industry -- South Africa , Tourism -- South Africa , Organizational effectiveness -- South Africa , Electronic commerce , Internet , Risk management , Electronic data processing
- Language: English
- Type: Thesis , Masters , MCom (Information Systems)
- Identifier: vital:11133 , http://hdl.handle.net/10353/382 , Hospitality industry -- South Africa , Tourism -- South Africa , Organizational effectiveness -- South Africa , Electronic commerce , Internet , Risk management , Electronic data processing
- Description: The Internet has made a considerable impact on how business is conducted. Empowered by technology consumers are using the Internet as a tool to communicate and transact online. E-commerce (electronic commerce) presents opportunities for business to gain a competitive advantage, however it also posses certain challenges. Small and Medium Hospitality Enterprises (SMHEs) sector within the tourism industry, is one of the sectors which stands to benefit from using the Internet for business. Researchers agree that the contribution made by the tourism sector in developing economies is substantial. However, SMHEs are noted for their failure to derive optimal benefits from using the Internet for business to improve their competitiveness. This study which seeks to develop a model for use by SMHEs as a guide when making the decision to adopt technology was necessitated by the importance of SMHE’s contribution in the economy of developing countries. This model is based on the examination of existing theories and models such as; the Delone and McLean IS success model (2004), and the ITGI’s (2007) IT governance focus areas model. To elicit the desired outcomes, additional data was collected using questionnaires, interviews, and observations. The collected data was analysed and resulted in the development of a model that can be used by SMHEs in order to derive value from IT and to gain a competitive advantage.
- Full Text:
- Date Issued: 2010
The perceptions of Chinese tourists of the Western Cape Region travel destination
- Authors: Hu, Jiang
- Date: 2008
- Subjects: Chinese -- Travel -- South Africa -- Western Cape -- Attitudes , Tourism -- South Africa -- Marketing , Tourism -- South Africa
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9365 , http://hdl.handle.net/10948/967 , Chinese -- Travel -- South Africa -- Western Cape -- Attitudes , Tourism -- South Africa -- Marketing , Tourism -- South Africa
- Description: As a result of significantly improving relationship between South Africa and China, Chinese tourists traveling to South Africa have become a more noticeable group of travelers. More and more Chinese tourists choose South Africa as a tourism destination; especially Cape Town in the Western Cape region for a variety purposes such as relaxation, business and/or shopping. This research investigates the perceptions and motivation of Chinese tourists coming to the Western Cape region of South Africa. The proposed strategy of promoting the Western Cape region as a travel destination can be made based on the perceptions and motivation of Chinese tourists to the Western Cape. The study focuses on clearly understanding the perception of Chinese tourists by studying tourist behaviour and consumer motivation. The process of decision making and factors impacting on decision making are addressed in the research. A survey questionnaire was administered to Chinese tourists visiting South Africa. The primary data received by questionnaire was analyzed to show what actually Chinese tourists consider Western Cape as a travel destination. The Statistical Package of Social Science (SPSS) was utilized for analysis of data collected by the questionnaire. These general groups of data are discussed in the research. There are personal information, the motivation for travelling, and perceptions of respondents in the Western Cape region in South Africa.
- Full Text:
- Date Issued: 2008
A study of the development of partner relationships associated with the chinese travel trade to South Africa
- Authors: Lin, Bin
- Date: 2006
- Subjects: Travel agents -- South Africa , Tourism -- China , Travel agents -- China , Tourism -- South Africa , Relationship marketing
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9336 , http://hdl.handle.net/10948/414 , Travel agents -- South Africa , Tourism -- China , Travel agents -- China , Tourism -- South Africa , Relationship marketing
- Description: The Chinese inbound tourism market to SA has been acknowledged as an emerging market. However, South African tour operators experience difficulties in establishing and developing viable partner relationships with Chinese travel agents. Recognizing the size, importance and complexity of this market, the major purpose of this research is to explore and investigate the crucial process of developing Sino-South African partnership relationships in the tourism industry, to facilitate the establishment of business relationships with Chinese travel agents. This study is draws on applied marketing, management and cross-cultural theories on networking to explore the process of developing partnership relationships in the Chinese inbound tourism market to SA. The literature on networking, the development of networking relationships, and the effect of guanxi (connection), a key feature of Chinese business networking on partnership relations are reviewed. Given the limited research conducted on this topic and its cross-country nature, a quantitative research method was adopted for this study. Specifically, this study utilized e-mail survey techniques to explore the relationships between South African inbound tour operators and Chinese travel agents. This study identifies that the process of developing partnership relationships between Chinese travel agents and South African inbound tour operators is culturally embedded. They are giving rise to communication problems that affect partnership relationships. A new stage model of the development of partnership relationships between South African inbound tour operators and Chinese travel agents is therefore developed. In particular, the study identifies important factors in the process of developing business relationships. For example, mutual commitment, the pricing issue, word-of-mouth, and quality of services are all considered crucial in attaining long-term stable partnership relationships. Guanxi plays a significant, but not decisive role in the process of developing partnership relationships between Chinese travel agents and South African inbound tour operators. However, guanxi relationships can provide added value to the partnership relationships.
- Full Text:
- Date Issued: 2006
An investigation into the coverage of diverse forms of tourism in South African travel magazines
- Authors: Kotzé, Louis Jacobus Daniël
- Date: 2004
- Subjects: Tourism -- South Africa , South Africa -- Description and travel Periodicals -- Research
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:10992 , http://hdl.handle.net/10948/339 , Tourism -- South Africa , South Africa -- Description and travel Periodicals -- Research
- Description: There have been several changes in tourism in South Africa since 1994. During apartheid, black people were not allowed to become involved in important aspects of tourism, particularly at management level. However, this situation is changing and all cultures are gradually becoming engaged in th e tourism industry. The economic progress of the black community has resulted in the materialization of cultural villages, tourism projects to give rural people jobs, and an increase in township tourist attractions, heritage tours, etc. These initiatives have led to the establishment of certain types of tourism such as cultural tourism, urban tourism and community-based tourism. It could be said without hesitation, at the prescientific level, that the diversity in cultures, for one, is a major attraction of this country. Another change has been the increase in tourism from countries which have been excluded from South Africa in the past. Examples of these are African countries such as Kenya and Nigeria, as well as countries on other continents, including India, Bangladesh and the East-European bloc. Up to 2003/4, South Africa experienced the longest uninterrupted period of economic growth in its history. This resulted in people being able to afford a higher standard of living and therefore having more money to spend on travelling. as the economic growth stimulated the growth of tourism, both local and foreign, in the country. Seen from the perspective of the tourism industry, it is important to keep the public informed and up to date about what a country has to offer in order to maintain the increase in tourism. The media assist in this process. The travelling public is informed by word of mouth, but also through newspapers, magazines, television and radio. Information about the different attractions, whether cultures, wildlife or sport, et cetera, would not always be easy to find, were it not for the media. As tourism grows, more tourist attractions will develop, with a bigger need for tourists to be informed as an immediate result. The role of the media in this information giving is th erefore constantly on the increase.
- Full Text:
- Date Issued: 2004