A discourse analysis of media representation of women political leaders in Uganda
- Authors: Kemirembe, Grace
- Date: 2023-03-30
- Subjects: Discourse analysis , Media representation , Representation (Philosophy) , Women in mass media , Women politicians Uganda
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/408908 , vital:70536
- Description: This study is a qualitative desktop research project. The study employed a Feminist Critical Discourse Analysis to analyse and unpack the discursive ways in which female politicians are discussed and talked about in Ugandan online media. This study was a response to the realisation that online media portrayals of female politicians in Uganda remain largely unexplored. Additionally, the study discovered that the Daily Monitor and The Observer, the two newspapers that this thesis researched, often employ gender stereotypes and sexist coverage of female politicians in Uganda using personalisation, trivialisation and demonisation frames. The study illustrates that these misogynistic frames are intended to diminish women’s importance in the political sphere. Moreover, women who do not conform to the gender stereotypes are portrayed as social deviants. This work concludes that one of the challenges faced by women politicians in Uganda, and in Africa as a whole, is how to exploit online media’s productive capacity while, at the same time, resisting its use as an instrument that undermines them. Given the limited scope of the study using only two media organisations, future studies on media representation of female politicians could expand the range to include print and visual sources to provide generalisable results. , Thesis (MA) -- Faculty of Humanities, Political and International Studies, 2023
- Full Text:
- Date Issued: 2023-03-30
- Authors: Kemirembe, Grace
- Date: 2023-03-30
- Subjects: Discourse analysis , Media representation , Representation (Philosophy) , Women in mass media , Women politicians Uganda
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/408908 , vital:70536
- Description: This study is a qualitative desktop research project. The study employed a Feminist Critical Discourse Analysis to analyse and unpack the discursive ways in which female politicians are discussed and talked about in Ugandan online media. This study was a response to the realisation that online media portrayals of female politicians in Uganda remain largely unexplored. Additionally, the study discovered that the Daily Monitor and The Observer, the two newspapers that this thesis researched, often employ gender stereotypes and sexist coverage of female politicians in Uganda using personalisation, trivialisation and demonisation frames. The study illustrates that these misogynistic frames are intended to diminish women’s importance in the political sphere. Moreover, women who do not conform to the gender stereotypes are portrayed as social deviants. This work concludes that one of the challenges faced by women politicians in Uganda, and in Africa as a whole, is how to exploit online media’s productive capacity while, at the same time, resisting its use as an instrument that undermines them. Given the limited scope of the study using only two media organisations, future studies on media representation of female politicians could expand the range to include print and visual sources to provide generalisable results. , Thesis (MA) -- Faculty of Humanities, Political and International Studies, 2023
- Full Text:
- Date Issued: 2023-03-30
The meanings of the social media practices of African women engaged in multi-level marketing in Makhanda
- Authors: Tembani, Khuselwa Anda
- Date: 2022-10-14
- Subjects: Neoliberalism South Africa Makhanda , Humanism , Social media and society South Africa Makhanda , Discourse analysis , Precarity , Subjectivity , Multi-level marketing
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/365588 , vital:65762
- Description: In their efforts for a place in the economy, many South African women have embraced opportunities in the informal sector such as selling products for big Multi-Level Marketers (MLMs), who generally operate on a pyramid structure of commissions. This qualitative study investigates the meanings African women engaged in MLMs in Makhanda make of such work and examines how they construct notions of progress and success through their social media practices. The study was conducted in the strictest lockdown period and pioneered a research method that used Zoom to facilitate screen sharing on mobile phones to create an online version of the scroll-back method for Facebook. As expected for women working in a society increasingly integrated in a global neoliberal order, many of the meanings the women construct are rooted in neoliberal discourses that celebrate hyper-individualism and competition. This firstly includes constructing success through personal stories of self-appreciation, through which these women embody the MLM’s brand, while simultaneously improving their position in the market as sellers. Secondly, the women invest considerable effort on social media in constructing MLM work as epitomising stability in the context of the growing precarity that characterises their everyday lives. However, other meanings draw on the local African context. Here the women make sense of the inequalities that characterise the MLM pyramid structures, by constructing top players in the upline as a symbolic vanguard trailblazing freedom from a racist past through showcasing paths out of poverty. More interestingly, success is constructed as both resulting from and serving collective ways of being rooted in the discourse of African humanism. Here success is recognised as emerging from dense place-based networks in the neighbourhood built on trust and obligation, now replicated on social media. In conclusion, the study speculates that the worlds of meaning facilitated by MLMs might provide ways for neoliberal and traditional discourses to find points of synergy, and so serve as entry points into a neoliberal order that interestingly nevertheless draws on communal cultures of obligation and patronage. , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2022
- Full Text:
- Date Issued: 2022-10-14
- Authors: Tembani, Khuselwa Anda
- Date: 2022-10-14
- Subjects: Neoliberalism South Africa Makhanda , Humanism , Social media and society South Africa Makhanda , Discourse analysis , Precarity , Subjectivity , Multi-level marketing
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/365588 , vital:65762
- Description: In their efforts for a place in the economy, many South African women have embraced opportunities in the informal sector such as selling products for big Multi-Level Marketers (MLMs), who generally operate on a pyramid structure of commissions. This qualitative study investigates the meanings African women engaged in MLMs in Makhanda make of such work and examines how they construct notions of progress and success through their social media practices. The study was conducted in the strictest lockdown period and pioneered a research method that used Zoom to facilitate screen sharing on mobile phones to create an online version of the scroll-back method for Facebook. As expected for women working in a society increasingly integrated in a global neoliberal order, many of the meanings the women construct are rooted in neoliberal discourses that celebrate hyper-individualism and competition. This firstly includes constructing success through personal stories of self-appreciation, through which these women embody the MLM’s brand, while simultaneously improving their position in the market as sellers. Secondly, the women invest considerable effort on social media in constructing MLM work as epitomising stability in the context of the growing precarity that characterises their everyday lives. However, other meanings draw on the local African context. Here the women make sense of the inequalities that characterise the MLM pyramid structures, by constructing top players in the upline as a symbolic vanguard trailblazing freedom from a racist past through showcasing paths out of poverty. More interestingly, success is constructed as both resulting from and serving collective ways of being rooted in the discourse of African humanism. Here success is recognised as emerging from dense place-based networks in the neighbourhood built on trust and obligation, now replicated on social media. In conclusion, the study speculates that the worlds of meaning facilitated by MLMs might provide ways for neoliberal and traditional discourses to find points of synergy, and so serve as entry points into a neoliberal order that interestingly nevertheless draws on communal cultures of obligation and patronage. , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2022
- Full Text:
- Date Issued: 2022-10-14
Land expropriation without compensation: a study of constructions of the Parliamentary process in selected mainstream and “ground-up” media from 27 February – 12 August 2018
- Authors: Jacobs, Luzuko G
- Date: 2022-10
- Subjects: Discourse analysis , Communication Political aspects South Africa , Land reform Press coverage South Africa , Land reform Government policy South Africa , Communication in mass media , Frames (Sociology) South Africa , Journalism Political aspects South Africa , Moneyweb Holdings Ltd. , City Press (South Africa) , Afriforum (South Africa) , African Farmers’ Association of South Africa (AFASA)
- Language: English
- Type: Academic theses , Doctoral theses , text
- Identifier: http://hdl.handle.net/10962/297807 , vital:57630 , DOI 10.21504/10962/297807
- Description: This study investigates the constructions of land expropriation without compensation (LEwC) in the discourses of two mainstream media, Moneyweb and City Press, and two ground-up platforms, Afriforum and the African Farmers’ Association of South Africa (AFASA). It follows the February 2018 adoption by Parliament, of LEwC as a policy to reorder the country’s unequal and racially bifurcated economy. The motivations for, and opposition to the policy locate land as ‘the issue’ in conquest and capitalism. How land is signified therefore, is important to the understandings of ‘restitution’ and/or ‘resolution’. The news platforms selected here are diverse: Moneyweb focuses on investments. City Press concerns itself with politics. Afriforum and AFASA are alternative sphericules linked to ethnically- polarised quotidian concerns with land as a key focus. Discourses are central to how citizens see and construct themselves and one another as subjects. As such, media frames can be connected to justice and inter-‘race’ complexities. This is a study of media influences in cultivating certain meanings and understandings of tenuous and fractious political situations characterised by inequality and interracial enmity. The thesis draws from the Epistemologies of the South as well as Marxism to constitute the locus of its enunciation of colonisation, liberal capitalism, land question, justice, ideology, discourse, and framing. This framework is geared towards emic understanding of interrelated local and global contexts of the land question. Conceptual clarity is key to the development of an emancipatory imagination. Qualitative framing analysis and critical discourse analysis are used in this study to examine a diachronic corpus of 124 articles from the four platforms covering 167-days, from the adoption of the LEwC motion through the initial round of public hearings. The findings suggest a strong influence of the structures of coloniality in discourses across a wide political spectrum. The frames and counter-frames in the four platforms are simultaneously divergent and similar. Some are reactionary and conservative, others are liberal-transformational and even radical-prefigurative. All however, orbit around abyssal, North-centric, liberal capitalist normativity as the centripetal centre. The study proposes rethinking of the land question, a radical exorcism from land discourses, of structures of coloniality of power, knowledge, and being. Their mobilisation, predominance and naturalisation in political communication is anti-transformation and helps keep Black South Africans to this day, under the heavy yoke of an oppressive colonial and Apartheid reality as perpetual economic slaves. , Thesis (PhD) -- Faculty of Humanities, Journalism and Media Studies, 2022
- Full Text:
- Date Issued: 2022-10
- Authors: Jacobs, Luzuko G
- Date: 2022-10
- Subjects: Discourse analysis , Communication Political aspects South Africa , Land reform Press coverage South Africa , Land reform Government policy South Africa , Communication in mass media , Frames (Sociology) South Africa , Journalism Political aspects South Africa , Moneyweb Holdings Ltd. , City Press (South Africa) , Afriforum (South Africa) , African Farmers’ Association of South Africa (AFASA)
- Language: English
- Type: Academic theses , Doctoral theses , text
- Identifier: http://hdl.handle.net/10962/297807 , vital:57630 , DOI 10.21504/10962/297807
- Description: This study investigates the constructions of land expropriation without compensation (LEwC) in the discourses of two mainstream media, Moneyweb and City Press, and two ground-up platforms, Afriforum and the African Farmers’ Association of South Africa (AFASA). It follows the February 2018 adoption by Parliament, of LEwC as a policy to reorder the country’s unequal and racially bifurcated economy. The motivations for, and opposition to the policy locate land as ‘the issue’ in conquest and capitalism. How land is signified therefore, is important to the understandings of ‘restitution’ and/or ‘resolution’. The news platforms selected here are diverse: Moneyweb focuses on investments. City Press concerns itself with politics. Afriforum and AFASA are alternative sphericules linked to ethnically- polarised quotidian concerns with land as a key focus. Discourses are central to how citizens see and construct themselves and one another as subjects. As such, media frames can be connected to justice and inter-‘race’ complexities. This is a study of media influences in cultivating certain meanings and understandings of tenuous and fractious political situations characterised by inequality and interracial enmity. The thesis draws from the Epistemologies of the South as well as Marxism to constitute the locus of its enunciation of colonisation, liberal capitalism, land question, justice, ideology, discourse, and framing. This framework is geared towards emic understanding of interrelated local and global contexts of the land question. Conceptual clarity is key to the development of an emancipatory imagination. Qualitative framing analysis and critical discourse analysis are used in this study to examine a diachronic corpus of 124 articles from the four platforms covering 167-days, from the adoption of the LEwC motion through the initial round of public hearings. The findings suggest a strong influence of the structures of coloniality in discourses across a wide political spectrum. The frames and counter-frames in the four platforms are simultaneously divergent and similar. Some are reactionary and conservative, others are liberal-transformational and even radical-prefigurative. All however, orbit around abyssal, North-centric, liberal capitalist normativity as the centripetal centre. The study proposes rethinking of the land question, a radical exorcism from land discourses, of structures of coloniality of power, knowledge, and being. Their mobilisation, predominance and naturalisation in political communication is anti-transformation and helps keep Black South Africans to this day, under the heavy yoke of an oppressive colonial and Apartheid reality as perpetual economic slaves. , Thesis (PhD) -- Faculty of Humanities, Journalism and Media Studies, 2022
- Full Text:
- Date Issued: 2022-10
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