The analysis of social networking sites usage by the public relations management students from Walter Sisulu University: Buffalo city campus (Chiselhurst site)
- Authors: Kwinana, Zingisa. N
- Date: 2023-04
- Subjects: Grahamstown (South Africa) , Eastern Cape (South Africa) , South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/27589 , vital:69318
- Description: This study analysed the use of social networking sites by undergraduate Public Relations Management students from Walter Sisulu University, Chiselhurst site. The reason for this study was to seek student’s opinions on what drove them to open SNs accounts, use social networking sites and examine these motivations in relationship to the building blocks of the uses and gratification theory, which are information search or education, selfactualization, socializing and entertainment. A qualitative online questionnaire was employed in this study. 218 questionnaires were sent through to the participants WhatsApp class groups, 168 questionnaires were answered and returned back to the researcher. The discovery of the study was that the participants are diverse in many different ways and made use of social networking sites for many various reasons. Furthermore, this study indicated that the participants were motivated to use social networking sites because they wanted to interact and stay connected with their family, peers and loved ones, and to meet people or create connections. The study argued that the participants’ reasons for use of social networking sites was not only for socialising but also for entertainment, self-actualization get academic and general information. This study concluded that SNs have a meaningful role in the life of a student’s life doing public relations management from Walter Sisulu University, Chiselhurst site. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2023
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- Authors: Kwinana, Zingisa. N
- Date: 2023-04
- Subjects: Grahamstown (South Africa) , Eastern Cape (South Africa) , South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/27589 , vital:69318
- Description: This study analysed the use of social networking sites by undergraduate Public Relations Management students from Walter Sisulu University, Chiselhurst site. The reason for this study was to seek student’s opinions on what drove them to open SNs accounts, use social networking sites and examine these motivations in relationship to the building blocks of the uses and gratification theory, which are information search or education, selfactualization, socializing and entertainment. A qualitative online questionnaire was employed in this study. 218 questionnaires were sent through to the participants WhatsApp class groups, 168 questionnaires were answered and returned back to the researcher. The discovery of the study was that the participants are diverse in many different ways and made use of social networking sites for many various reasons. Furthermore, this study indicated that the participants were motivated to use social networking sites because they wanted to interact and stay connected with their family, peers and loved ones, and to meet people or create connections. The study argued that the participants’ reasons for use of social networking sites was not only for socialising but also for entertainment, self-actualization get academic and general information. This study concluded that SNs have a meaningful role in the life of a student’s life doing public relations management from Walter Sisulu University, Chiselhurst site. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2023
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An evaluation of intercultural communication challenges and their impacts on academic performance of the University of Fort Hare students
- Mgogo, Quatro https://orcid.org/0000-0003-3041-9753
- Authors: Mgogo, Quatro https://orcid.org/0000-0003-3041-9753
- Date: 2015-07
- Subjects: Intercultural communication--South Africa , Academic achievement , Communication--South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/25151 , vital:63982
- Description: This study aims to evaluate intercultural communication challenges and their impact on the academic performance of University of Fort Hare students. Intercultural communication has been an issue ever since nations started to link together, particularly in trading and job market. However, people have been looking at ways of fitting in and being able to meet halfway with regards to accommodating one another’s culture during the process of intercultural communication. Many scholars have given explicit definitions on intercultural communication, but some are not deep enough to make it clearer and more understandable. Scholars like Pinto (2000) define intercultural communication as communication between individuals or groups from distinctive cultures. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2015
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- Authors: Mgogo, Quatro https://orcid.org/0000-0003-3041-9753
- Date: 2015-07
- Subjects: Intercultural communication--South Africa , Academic achievement , Communication--South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/25151 , vital:63982
- Description: This study aims to evaluate intercultural communication challenges and their impact on the academic performance of University of Fort Hare students. Intercultural communication has been an issue ever since nations started to link together, particularly in trading and job market. However, people have been looking at ways of fitting in and being able to meet halfway with regards to accommodating one another’s culture during the process of intercultural communication. Many scholars have given explicit definitions on intercultural communication, but some are not deep enough to make it clearer and more understandable. Scholars like Pinto (2000) define intercultural communication as communication between individuals or groups from distinctive cultures. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2015
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An evaluation of the impact of communication on service delivery and customer satisfaction in selected municipalities, Eastern Cape, South Africa
- Authors: Tyembile, Sandiso
- Date: 2015-01
- Subjects: Community development -- South Africa , Human services , Political participation -- South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/26270 , vital:65226
- Description: Local government has a legal obligation and a political responsibility to ensure regular and effective communication with the community. The Constitution of the Republic of South Africa Act 1996 and other statutory enactments all impose an obligation on local government communicators and require high levels of transparency, accountability, openness, participatory democracy and direct communication with the communities to improve service delivery and the lives of all. However, this study was to assess the impact of communication on service delivery and customer satisfaction in the selected municipalities in Eastern Cape Province of South Africa. The research involved the collection of qualitative and quantitative data through simple random and convenience samplings. The data were collected using survey questionnaires, focus groups and in-depth interviews at two municipalities namely; Lukhanji local municipality and Intsika Yethu local municipality. Subsequently, data were analysed using descriptive and Statistical Package for Social Science (SPSS) and through thematic analysis. The findings of this study showed that municipal executive, management, supervisors and the citizens or customers value communication in government because it gives support to service delivery and most of the communication programmes are effective. Nevertheless, the findings showed that a lot still needs to be done to improve municipal communication and also ensure more direct engagements and feedback with the communities. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2015
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- Authors: Tyembile, Sandiso
- Date: 2015-01
- Subjects: Community development -- South Africa , Human services , Political participation -- South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/26270 , vital:65226
- Description: Local government has a legal obligation and a political responsibility to ensure regular and effective communication with the community. The Constitution of the Republic of South Africa Act 1996 and other statutory enactments all impose an obligation on local government communicators and require high levels of transparency, accountability, openness, participatory democracy and direct communication with the communities to improve service delivery and the lives of all. However, this study was to assess the impact of communication on service delivery and customer satisfaction in the selected municipalities in Eastern Cape Province of South Africa. The research involved the collection of qualitative and quantitative data through simple random and convenience samplings. The data were collected using survey questionnaires, focus groups and in-depth interviews at two municipalities namely; Lukhanji local municipality and Intsika Yethu local municipality. Subsequently, data were analysed using descriptive and Statistical Package for Social Science (SPSS) and through thematic analysis. The findings of this study showed that municipal executive, management, supervisors and the citizens or customers value communication in government because it gives support to service delivery and most of the communication programmes are effective. Nevertheless, the findings showed that a lot still needs to be done to improve municipal communication and also ensure more direct engagements and feedback with the communities. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2015
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The effects of social media on relationship patterns among adolescents: A study of students in three selected high schools of Alice in Eastern Cape, South Africa
- Kalasaru, Onai Ronald https://orcid.org/0000-0002-4984-4250
- Authors: Kalasaru, Onai Ronald https://orcid.org/0000-0002-4984-4250
- Date: 2014-11
- Subjects: Online social networks , Mass media and children
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/25085 , vital:63966
- Description: Technology with the aid of the internet and social media has brought so much into the world, it has managed to reach and develop almost the entire world and this includes remote areas of Sub-Saharan countries like South Africa. These are the least developed and usually the last regions of the world to receive technology. It should be noted that most of the times, technology is bound to make an impact as people use it and this was the motive behind this study which aimed at assessing the effects of socialised media on adolescents who are the future of South Africa. In the study, the researcher aims at discovering whether the use of social media engines among adolescents affects the ways with which they relate with one another. The study which adopted a quantitative methodology was conducted on matriculating students from three randomly selected schools from within and surrounding town of Alice in Eastern Cape South Africa. Respondents were sampled conveniently and data was collected through self-administered questionnaires. From the results and conclusions, it showed that technology has reached South Africa’s remote areas and young people like adolescents have many uses for it. However, they proved that even though they now have technology in form of the internet and social media, it does not affect the ways with which they form and maintained social relations. This means that technology does not have a significant impact in the relationship patterns of adolescents in remote areas of South Africa. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2014
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- Authors: Kalasaru, Onai Ronald https://orcid.org/0000-0002-4984-4250
- Date: 2014-11
- Subjects: Online social networks , Mass media and children
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/25085 , vital:63966
- Description: Technology with the aid of the internet and social media has brought so much into the world, it has managed to reach and develop almost the entire world and this includes remote areas of Sub-Saharan countries like South Africa. These are the least developed and usually the last regions of the world to receive technology. It should be noted that most of the times, technology is bound to make an impact as people use it and this was the motive behind this study which aimed at assessing the effects of socialised media on adolescents who are the future of South Africa. In the study, the researcher aims at discovering whether the use of social media engines among adolescents affects the ways with which they relate with one another. The study which adopted a quantitative methodology was conducted on matriculating students from three randomly selected schools from within and surrounding town of Alice in Eastern Cape South Africa. Respondents were sampled conveniently and data was collected through self-administered questionnaires. From the results and conclusions, it showed that technology has reached South Africa’s remote areas and young people like adolescents have many uses for it. However, they proved that even though they now have technology in form of the internet and social media, it does not affect the ways with which they form and maintained social relations. This means that technology does not have a significant impact in the relationship patterns of adolescents in remote areas of South Africa. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2014
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Sources of advertisement messages and their impacts on purchasing behaviour: a case study of Walter Sisulu University students
- Oladimeji, Olawumi Kate https://orcid.org/0000-0002-6577-0140
- Authors: Oladimeji, Olawumi Kate https://orcid.org/0000-0002-6577-0140
- Date: 2013-11
- Subjects: Mass media -- Social aspects , Advertising -- Social aspects
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/24824 , vital:63599
- Description: The purpose of this research was to investigate the sources of advertisement messages and the impacts they have on the buying behaviour of students of Walter Sisulu University (WSU), and examine whether traditional mass media advertising still influences the students’ decision to buy and whether advancement in communication technology affects how the students receive information. This study also investigated the impact of traditional mass media advertising in comparison to new media advertising. Questionnaires were administered to students of WSU, Mthatha campus. The survey was conducted within the period of February 2013 – March 2013. The desired sample size was 270 students. A final sample of 220 valid responses was analysed, representing 81percent of the desired sample. The study revealed that majority are aware of television while billboards and direct mails have the least awareness. The results also revealed that 78percent of the respondents felt that traditional mass media still influences their buying behaviour, (90percent) of the respondents prefer the traditional mass media advertising. This study demonstrated that the students of WSU are aware and exposed to the various sources of advertisement messages. In addition, existing literature and this research report have shown that the various mediums have distinctive characteristics which make them unique. In spite of the advent of modern technology, the traditional mass media still influences buying behaviour with television being the most influential media. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2013
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- Authors: Oladimeji, Olawumi Kate https://orcid.org/0000-0002-6577-0140
- Date: 2013-11
- Subjects: Mass media -- Social aspects , Advertising -- Social aspects
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/24824 , vital:63599
- Description: The purpose of this research was to investigate the sources of advertisement messages and the impacts they have on the buying behaviour of students of Walter Sisulu University (WSU), and examine whether traditional mass media advertising still influences the students’ decision to buy and whether advancement in communication technology affects how the students receive information. This study also investigated the impact of traditional mass media advertising in comparison to new media advertising. Questionnaires were administered to students of WSU, Mthatha campus. The survey was conducted within the period of February 2013 – March 2013. The desired sample size was 270 students. A final sample of 220 valid responses was analysed, representing 81percent of the desired sample. The study revealed that majority are aware of television while billboards and direct mails have the least awareness. The results also revealed that 78percent of the respondents felt that traditional mass media still influences their buying behaviour, (90percent) of the respondents prefer the traditional mass media advertising. This study demonstrated that the students of WSU are aware and exposed to the various sources of advertisement messages. In addition, existing literature and this research report have shown that the various mediums have distinctive characteristics which make them unique. In spite of the advent of modern technology, the traditional mass media still influences buying behaviour with television being the most influential media. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2013
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