A critical analysis of the role of effective communication in enhancing employee performance and service delivery at Ingwe Technical Vocational Educational Training
- Authors: Mgedezi, Yoliswa
- Date: 2018
- Subjects: Communication in personnel management Communication in organizations
- Language: English
- Type: Thesis , Masters , MSoc
- Identifier: http://hdl.handle.net/10353/10724 , vital:35722
- Description: This study seeks to critically analyse the role of effective communication in enhancing employee performance and service delivery at Ingwe TVET College. This study made use of qualitative research method. Five focus group discussions and nine interviews were successfully conducted. In each focus group discussions, both the academic and administrative employees were presented. The nine interviews conducted consisted of senior management only. The aim of this study was to ascertain the role of effective communication on employee performance and service delivery at Ingwe TVET College. Findings of this study suggest that there are communication challenges at Ingwe TVET College such as lack of communication policy, ineffective communication methods, and perceptual barriers. Some of the recommendations of this study suggest that Ingwe TVET College should develop and implement a communication policy and that there should be marketing and communications department to develop communication strategies of the organisation under study. The recommended suggestions will help to improve communication challenges, and enhance employee performance and service delivery at Ingwe TVET College.
- Full Text:
- Date Issued: 2018
- Authors: Mgedezi, Yoliswa
- Date: 2018
- Subjects: Communication in personnel management Communication in organizations
- Language: English
- Type: Thesis , Masters , MSoc
- Identifier: http://hdl.handle.net/10353/10724 , vital:35722
- Description: This study seeks to critically analyse the role of effective communication in enhancing employee performance and service delivery at Ingwe TVET College. This study made use of qualitative research method. Five focus group discussions and nine interviews were successfully conducted. In each focus group discussions, both the academic and administrative employees were presented. The nine interviews conducted consisted of senior management only. The aim of this study was to ascertain the role of effective communication on employee performance and service delivery at Ingwe TVET College. Findings of this study suggest that there are communication challenges at Ingwe TVET College such as lack of communication policy, ineffective communication methods, and perceptual barriers. Some of the recommendations of this study suggest that Ingwe TVET College should develop and implement a communication policy and that there should be marketing and communications department to develop communication strategies of the organisation under study. The recommended suggestions will help to improve communication challenges, and enhance employee performance and service delivery at Ingwe TVET College.
- Full Text:
- Date Issued: 2018
Participatory development communication and the sustainability of poverty alleviation projects in Lesotho : a case of Lifajaneng
- Authors: Ntobo-Letsie, Hlompho
- Date: 2018
- Subjects: Communication in economic development Communication in rural development Economic assistance, Domestic
- Language: English
- Type: Thesis , Masters , MSoc
- Identifier: http://hdl.handle.net/10353/10244 , vital:35384
- Description: This study aimed at assessing the impact of communication on the sustainability of poverty alleviation programmes established for selected beneficiaries in the rural community of Lifajaneng. This is conducted with the purpose of understanding how the Mafeteng community engages in the poverty alleviation projects carried out within their area of residence, so as to encourage more commitment in participation. The conceptual framework for this study is the empowerment approach and the study is informed by two theories; the participatory communication theory and the diffusion of innovation theory. The study employed the mixed method approach to gather and analyze the data; that is using questionnaires, focus group discussions and face to face interviews to solicit for information from project participants and project managers. The quantitative data was presented and analyzed through charts and graphs buttressed with themes that emerged in the qualitative data. The study revealed that the sustainability of the poverty alleviation projects remains questionable due to a number of challenges. The results reflect that communities are more comfortable when the mother language (Sesotho) is used predominantly as the medium of communication. The results also reflected that meetings had a higher attendance rate if called for by local leaders through word of mouth followed by communications done telephonically. Mainstream media such as radio and newspapers were the least effective when mobilizing the communities for meetings related to the poverty alleviation projects in the poor community. The study also unfolded the following issues; lack of full participation and commitment of the beneficiaries, inadequate funding to allow sufficient training of the beneficiaries. This is because the funds had some strings attached and the beneficiaries had their own expectations of the funds, therefore the objectives and the limits of the funder did not match the objectives and the limitations of the beneficiaries. Hence, the end results are lack of motivation for the beneficiaries.
- Full Text:
- Date Issued: 2018
- Authors: Ntobo-Letsie, Hlompho
- Date: 2018
- Subjects: Communication in economic development Communication in rural development Economic assistance, Domestic
- Language: English
- Type: Thesis , Masters , MSoc
- Identifier: http://hdl.handle.net/10353/10244 , vital:35384
- Description: This study aimed at assessing the impact of communication on the sustainability of poverty alleviation programmes established for selected beneficiaries in the rural community of Lifajaneng. This is conducted with the purpose of understanding how the Mafeteng community engages in the poverty alleviation projects carried out within their area of residence, so as to encourage more commitment in participation. The conceptual framework for this study is the empowerment approach and the study is informed by two theories; the participatory communication theory and the diffusion of innovation theory. The study employed the mixed method approach to gather and analyze the data; that is using questionnaires, focus group discussions and face to face interviews to solicit for information from project participants and project managers. The quantitative data was presented and analyzed through charts and graphs buttressed with themes that emerged in the qualitative data. The study revealed that the sustainability of the poverty alleviation projects remains questionable due to a number of challenges. The results reflect that communities are more comfortable when the mother language (Sesotho) is used predominantly as the medium of communication. The results also reflected that meetings had a higher attendance rate if called for by local leaders through word of mouth followed by communications done telephonically. Mainstream media such as radio and newspapers were the least effective when mobilizing the communities for meetings related to the poverty alleviation projects in the poor community. The study also unfolded the following issues; lack of full participation and commitment of the beneficiaries, inadequate funding to allow sufficient training of the beneficiaries. This is because the funds had some strings attached and the beneficiaries had their own expectations of the funds, therefore the objectives and the limits of the funder did not match the objectives and the limitations of the beneficiaries. Hence, the end results are lack of motivation for the beneficiaries.
- Full Text:
- Date Issued: 2018
Assessing the role of the community radio stations in facilitating development : a case study of Forte FM in the Eastern Cape Province
- Authors: Mawokomayi, Betina
- Date: 2017
- Subjects: Radio in community development -- South Africa -- Eastern Cape Community radio -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MSoc
- Identifier: http://hdl.handle.net/10353/5462 , vital:29259
- Description: Community radio stations play an important role in the development of their communities. Forte FM is a community radio station located at University of Fort Hare Alice campus and was established to facilitate development in communities within the Amathole district municipality. Alice, a small rural town under Raymond Mhlaba Municipality, is one of the communities under the coverage of Forte FM. This study assessed the role that Forte FM plays in facilitating the development of Alice community. The study adopted a mixed method design in which questionnaires and interviews were used to collect primary data. The study findings show that although Forte FM is faced with serious financial challenges, it contributes to the development of Alice in various ways which includes providing the community with agricultural information, health information, promoting local culture, equipping the community with skills, promote local artists and sports personnel and educational programmes. The findings also revealed that the community is involved in the management of some aspects of the station’s operations through a board which is elected annually by the community itself. The results indicate that the radio station involve some community members in programming as experts on some topics or as people who have experienced an ordeal so they could share their experiences and advice other people how to manage similar situations. However, there is need to involve the community in the whole production process. The respondents’ attributed poor levels of community participation in programming to insufficient funds. The study recommends that Forte FM should lobby members of the community to fund the production of programmes since the station belongs to the community. This will enhance the sense of community ownership towards the radio station.
- Full Text:
- Date Issued: 2017
- Authors: Mawokomayi, Betina
- Date: 2017
- Subjects: Radio in community development -- South Africa -- Eastern Cape Community radio -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MSoc
- Identifier: http://hdl.handle.net/10353/5462 , vital:29259
- Description: Community radio stations play an important role in the development of their communities. Forte FM is a community radio station located at University of Fort Hare Alice campus and was established to facilitate development in communities within the Amathole district municipality. Alice, a small rural town under Raymond Mhlaba Municipality, is one of the communities under the coverage of Forte FM. This study assessed the role that Forte FM plays in facilitating the development of Alice community. The study adopted a mixed method design in which questionnaires and interviews were used to collect primary data. The study findings show that although Forte FM is faced with serious financial challenges, it contributes to the development of Alice in various ways which includes providing the community with agricultural information, health information, promoting local culture, equipping the community with skills, promote local artists and sports personnel and educational programmes. The findings also revealed that the community is involved in the management of some aspects of the station’s operations through a board which is elected annually by the community itself. The results indicate that the radio station involve some community members in programming as experts on some topics or as people who have experienced an ordeal so they could share their experiences and advice other people how to manage similar situations. However, there is need to involve the community in the whole production process. The respondents’ attributed poor levels of community participation in programming to insufficient funds. The study recommends that Forte FM should lobby members of the community to fund the production of programmes since the station belongs to the community. This will enhance the sense of community ownership towards the radio station.
- Full Text:
- Date Issued: 2017
Perspectives of social media's influence on university students' social lives : a case study of the University of Fort Hare, Alice campus
- Mazaiwana, Tanyaradza Sandra
- Authors: Mazaiwana, Tanyaradza Sandra
- Date: 2017
- Subjects: University of Fort Hare Social media Universities and colleges
- Language: English
- Type: Thesis , Masters , MSoc
- Identifier: http://hdl.handle.net/10353/13128 , vital:39467
- Description: The main purpose of this study was to explore the perspectives of social media‘s influence on students‘ social life and the study made use of the University of Fort Hare Alice Campus as a case study. The internet and new media technology has brought about communication systems such as social media which has taken over the communication media world and is seen as an important socializing agent that students make use of. The study was therefore based on the premise that social media is enhancing the social interaction of people. It has become clear that most studies look at how social media enrich the life of students but little information is there on the kind of influence that it has on their social life. The study employed a quantitative approach to find out the effects of social media on social lives. The population was drawn from the four faculties at the University of Fort Hare, Alice campus and the sample size was 190. The data was collected using a standardized questionnaire and proportioned stratified random sampling was used to ensure a representative sample. The data was analysed using the Statistical Package for Social Sciences (SPSS) and descriptive statistics was used to analyse the demographical and general factors on the perceptions of students‘ social life. The perceptions of the respondents about social media and their social life was that it plays a great role in improving their social life as they are able to maintain relationships, they are always up to date with what is going on in their environment and it makes communication a lot more easier. In addition the results and discussion of this study confirmed that there is another dark side of social media which is hardly acknowledged by most scholars. Social media has a negative side towards students‘ social life which include isolation, depression, and distraction from reality, cyberbullying and low self- esteem. The study confirmed that students spent most of their time on social media and that their social life is affected as they have little or no time to socialise.
- Full Text:
- Date Issued: 2017
- Authors: Mazaiwana, Tanyaradza Sandra
- Date: 2017
- Subjects: University of Fort Hare Social media Universities and colleges
- Language: English
- Type: Thesis , Masters , MSoc
- Identifier: http://hdl.handle.net/10353/13128 , vital:39467
- Description: The main purpose of this study was to explore the perspectives of social media‘s influence on students‘ social life and the study made use of the University of Fort Hare Alice Campus as a case study. The internet and new media technology has brought about communication systems such as social media which has taken over the communication media world and is seen as an important socializing agent that students make use of. The study was therefore based on the premise that social media is enhancing the social interaction of people. It has become clear that most studies look at how social media enrich the life of students but little information is there on the kind of influence that it has on their social life. The study employed a quantitative approach to find out the effects of social media on social lives. The population was drawn from the four faculties at the University of Fort Hare, Alice campus and the sample size was 190. The data was collected using a standardized questionnaire and proportioned stratified random sampling was used to ensure a representative sample. The data was analysed using the Statistical Package for Social Sciences (SPSS) and descriptive statistics was used to analyse the demographical and general factors on the perceptions of students‘ social life. The perceptions of the respondents about social media and their social life was that it plays a great role in improving their social life as they are able to maintain relationships, they are always up to date with what is going on in their environment and it makes communication a lot more easier. In addition the results and discussion of this study confirmed that there is another dark side of social media which is hardly acknowledged by most scholars. Social media has a negative side towards students‘ social life which include isolation, depression, and distraction from reality, cyberbullying and low self- esteem. The study confirmed that students spent most of their time on social media and that their social life is affected as they have little or no time to socialise.
- Full Text:
- Date Issued: 2017
Sources of advertisement messages and their impacts on purchasing behaviour: a case study of Walter Sisulu University students
- Authors: Oladimeji, Olawumi Kate
- Date: 2014
- Language: English
- Type: Thesis , Masters , M Soc Sc (Com)
- Identifier: vital:11371 , http://hdl.handle.net/10353/d1015413
- Description: The purpose of this research was to investigate the sources of advertisement messages and the impacts they have on the buying behaviour of students of Walter Sisulu University (WSU), and examine whether traditional mass media advertising still influences the students’ decision to buy and whether advancement in communication technology affects how the students receive information. This study also investigated the impact of traditional mass media advertising in comparison to new media advertising. Questionnaires were administered to students of WSU, Mthatha campus. The survey was conducted within the period of February 2013 – March 2013. The desired sample size was 270 students. A final sample of 220 valid responses was analysed, representing 81% of the desired sample. The study revealed that majority are aware of television while billboards and direct mails have the least awareness. The results also revealed that 78% of the respondents felt that traditional mass media still influences their buying behaviour, (90%) of the respondents prefer the traditional mass media advertising. This study demonstrated that the students of WSU are aware and exposed to the various sources of advertisement messages. In addition, existing literature and this research report have shown that the various mediums have distinctive characteristics which make them unique. In spite of the advent of modern technology, the traditional mass media still influences buying behaviour with television being the most influential media.
- Full Text:
- Date Issued: 2014
- Authors: Oladimeji, Olawumi Kate
- Date: 2014
- Language: English
- Type: Thesis , Masters , M Soc Sc (Com)
- Identifier: vital:11371 , http://hdl.handle.net/10353/d1015413
- Description: The purpose of this research was to investigate the sources of advertisement messages and the impacts they have on the buying behaviour of students of Walter Sisulu University (WSU), and examine whether traditional mass media advertising still influences the students’ decision to buy and whether advancement in communication technology affects how the students receive information. This study also investigated the impact of traditional mass media advertising in comparison to new media advertising. Questionnaires were administered to students of WSU, Mthatha campus. The survey was conducted within the period of February 2013 – March 2013. The desired sample size was 270 students. A final sample of 220 valid responses was analysed, representing 81% of the desired sample. The study revealed that majority are aware of television while billboards and direct mails have the least awareness. The results also revealed that 78% of the respondents felt that traditional mass media still influences their buying behaviour, (90%) of the respondents prefer the traditional mass media advertising. This study demonstrated that the students of WSU are aware and exposed to the various sources of advertisement messages. In addition, existing literature and this research report have shown that the various mediums have distinctive characteristics which make them unique. In spite of the advent of modern technology, the traditional mass media still influences buying behaviour with television being the most influential media.
- Full Text:
- Date Issued: 2014
- «
- ‹
- 1
- ›
- »