Leisure time and holiday aspirations of black upper middle class in East London
- Authors: Ngozwana, Baselwa
- Date: 2016
- Subjects: Social classes -- South Africa -- Eastern Cape Lifestyles -- South Africa
- Language: English
- Type: Thesis , Masters , MSoc
- Identifier: http://hdl.handle.net/10353/6380 , vital:29600
- Description: This study examined the holiday and leisure aspirations of the new upper black middle class in East London using qualitative approach. The study investigated aspirations of the black middle class on international travels through the lens of Veblen’s (2002) conspicuous consumption theory which entails that black middle class citizens spend in order to assert their status and belongingness to the middle class. The aim of the study was to understand their holiday and leisure aspirations, what the idea is behind or what motivates their international travels, their travel experiences and class affirmations. This exploration included the challenges and frustrations such as Ebola scare, racism, issues with foreign exchange and variations from these international visits. Data was collected through interviews with upper black middle class who are based in the Buffalo City Metro Municipality in East London, Eastern Cape. Findings from this study revealed that consumption patterns of the emerging black middle class to diverge substantially from the other groups, in terms of greater signalling of social status via visible consumption and preoccupation with reducing an historical asset deficit. Various themes emerged as meanings attached to international travelling and leisure by those black middle class international travellers. These are sense of wealth, status, religion, self-esteem, sense of reward, bonding with friends and conspicuous/visible consumption.
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- Date Issued: 2016
Post-2008 voter apathy among the youth in the Eastern Cape : a comparative study of urban and rural municipalities
- Authors: Peter, Bongeka
- Date: 2016
- Subjects: Youth -- Political activity -- South Africa -- Eastern Cape Political participation -- South Africa -- Eastern Cape Apathy -- South Africa Municipal government -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , M Soc Sci
- Identifier: http://hdl.handle.net/10353/630 , vital:26475
- Description: This dissertation deals with the nature of the black middle-class assimilation in the South African suburban space, a space that was the sole preserve of the white middle-class during apartheid. It explores the relationship between these races as they come to meet in this space and what new identities are being formed. It also explores the relationship between both the black and white suburbanites and the urban poor who stay in an adjacent area to the suburb. The study uses the Beacon Bay area, which is constituted by one of East London’s most affluent suburbs and a poor township, Nompumelelo, to show how the emergent black middle-class has managed to enter this space in the post-apartheid era. Previous studies by Richard Ballard (2004) and Grant Saff (2001) have shown how the white middle-class has always been against any form of race or class mixing. Within the suburb, the new black suburbanites in Beacon Bay appear to have been welcomed but with conditions by their fellow white counterparts. The relationship between these two races does not stretch beyond meet and greets and it is only in the second generation black middle-class that you find better and non-superficial relations with fellow white suburbanites. In the older generation, the generation that experienced apartheid, the relationship between these two races has been that of tolerance and serious escape of contact unless when necessary. The children of both white and black families, though, have a far better relationship in school and in sport than their parents. This has created another area of contact for both these races and it bears potential for meaningful integration in the suburban space. Externally as it relates to relations between the black middle-class and the urban poor, the findings show that these new black suburbanites express a similar discomfort as the white suburbanites about the urban poor’s presence in the area. This shows that the evolution of the Beacon Bay suburb, with its deep-rooted discourse of white middle-class exclusivity, has not been entirely about hatred of the urban poor necessarily but about an identity ascription of what it means to live in a suburb. Despite these realities traditional ceremonies organised by the black middle-class in the suburbs and the church appear to be playing a role in creating relations between these suburbanites and the Nompumelelo residents. This is why we have decided to use the conceptualisation of the 18th century frontier zone as the borders of segregation within the suburb and between the suburban residents and those of the township can be crossed and re-crossed.
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- Date Issued: 2016