Cultural and linguistic localization of the virtual shop owner interfaces of e commerce platforms for rural development
- Authors: Dyakalashe, Siyabulela
- Date: 2009
- Subjects: User interfaces (Computer systems) , Electronic commerce -- South Africa -- Eastern Cape , Rural development projects -- South Africa -- Eastern Cape , Rural development -- South Africa -- Eastern Cape , Computer architecture -- Design and construction
- Language: English
- Type: Thesis , Masters , MSc (Computer Science)
- Identifier: vital:11379 , http://hdl.handle.net/10353/276 , User interfaces (Computer systems) , Electronic commerce -- South Africa -- Eastern Cape , Rural development projects -- South Africa -- Eastern Cape , Rural development -- South Africa -- Eastern Cape , Computer architecture -- Design and construction
- Description: The introduction of Information and Communication Technologies (ICTs) for rural development in rural marginalized societies is vastly growing. However, the success of developing and deploying ICT related services is still in question as influential factors such as adaptability, scalability, sustainability, and usability have great effect on the rate of growth of ICTs in rural environments. The problem is that these ICT services should be maintained and sustained by the targeted communities. The main cause for rural marginalization is the fact that some communities situated in rural settings are educationally challenged and computer illiterate or semiliterate in comparison with urban communities. An ICT for development (ICT4D) intervention in the form of an e-Commerce platform that targets the social and economic growth of rural marginalized communities has been developed and field tested at Dwesa, a rural community located on the Wild Coast of the former homeland of Transkei in the Eastern Cape Province. The e-Commerce platform is known as “buy at Dwesa” and can be visited at this URL, http://www.dwesa.com. The aim of the e-Commerce platform is to motivate small entrepreneurs in rural areas to market their products and themselves to the global market as they lack the skills and resources for marketing their art and crafts. Virtual stores are created for a small group of entrepreneurs who will maintain and sustain the stores on their own. These entrepreneurs are often elderly women with limited education and little to no computer literacy - meaning that sustaining the stores may prove difficult for them. In this research we discuss the re-design and re-development of the virtual shop-owner interfaces of the e-Commerce platform to make them more culturally and linguistically localized. The virtual shops allow shop-owners to upload their artifacts to advertise and sell on the customer’s end of the e-Commerce platform. For multilingual and multicultural communities, adoption of the software interfaces to the user’s cultural and linguistic needs and modes of expression is important as failure to do so may reduce the level of benefits of e-Commerce initiatives.
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Implementation of a rewards based negotiation module for an e commerce platform
- Authors: Jere, Nobert Rangarirai
- Date: 2009
- Subjects: Computer network architecture -- South Africa -- Design and construction , Internet in public administration -- South Africa -- Eastern Cape , Electronic commerce -- South Africa -- Eastern Cape , Business enterprises -- South Africa -- Eastern Cape , Rural development -- South Africa -- Eastern Cape , Rural development projects -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MSc (Computer Science)
- Identifier: vital:11378 , http://hdl.handle.net/10353/267 , Computer network architecture -- South Africa -- Design and construction , Internet in public administration -- South Africa -- Eastern Cape , Electronic commerce -- South Africa -- Eastern Cape , Business enterprises -- South Africa -- Eastern Cape , Rural development -- South Africa -- Eastern Cape , Rural development projects -- South Africa -- Eastern Cape
- Description: Information and Communication Technologies (ICTs) have been widely deployed in developmental programs and this has lead to the creation of a new field – ICT for Development (ICT4D). Within the context of ICT4D, various e-services are being developed, including e-Commerce, e-Government, e-Health and e-Judiciary. ICT4D projects allow Small, Medium and Micro Enterprises (SMMEs) in rural areas to increase sales and gain a market share in the global market. However, many of these ICT4D projects do not succeed, because they fail to bring enough financial value to SMMEs due to the form they currently have. An obvious example is e-Commerce, which should be a source of revenue for business organizations, but most often is not. This thesis presents the design and implementation of a rewarding and negotiation application for a shopping portal to improve the marketing of products for rural entrepreneurs. The shopping portal has been set up for the Dwesa community, a marginalized area in the Eastern Cape province of South Africa. The proposed system, called the Dwesa Rewarding Program (DRP) enables customers buying online to get points for some of the activities carried out on the shopping portal. It also allows customers to negotiate and make offers whilst purchasing and get rewarded for buying online. The novelty of the system is in its flexibility and adaptability. One achievement of this system is the establishment of negotiation rules which allows fairness in rewarding customers. This should in turn lead to increased sales on the e-Commerce platform in marginalized areas and subsequently increased effectiveness of ICT4D for socio-economic development
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