The effectiveness of agricultural extension as perceived by small scale farm holders
- Authors: Olufayo, Ayowumi Motunrayo
- Date: 2012
- Subjects: Agricultural extension work -- South Africa , Agriculture -- South Africa
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10592 , http://hdl.handle.net/10948/d1019765
- Description: Empirical studies have suggested that agricultural extension can increase agricultural productivity. However, the increase in productivity is dependent on a number of issues. As a result, this particular study was conducted among farmers in order to examine the relationship between the provision of extension services and increased productivity in a regional context. The perceptions of vegetable home gardeners resident in the Nelson Mandela Metropolitan area, who participated in the Siyazondla Homestead Production Programme, formed the source of the primary data. The views of these farmers were analysed to determine how extension services affected their performance. The findings revealed that the farmers have a good perception of the extension services, although this negatively correlates with their level of performance. In addition, the data indicate that farmers who had a poor perception of extension services tend to achieve high production while those with a good impression of services had a poor performance. It was however observed that level of education, farming experience and exposure to print media influenced the responses that were captured in the study.
- Full Text:
- Date Issued: 2012
The impact of customer relationship management on retail banking using self-service channels
- Authors: Bothma, Tracy
- Date: 2012
- Subjects: Banks and banking -- Customer services , Service industries -- Technological innovations , Customer relations -- Management , Consumer satisfaction
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9346 , http://hdl.handle.net/10948/d1013654
- Description: If you do not own the latest technology today it is thought that you are left behind in this technology driven age. More businesses use Self- Service channels to accommodate the increasing demands of customers. It has been said that the use of self-service channels can reduce input costs, increase efficiency and improve customer service. Unfortunately, many customers are left unsatisfied because retail banks are moving away from the human interaction when visiting a branch or advise customers to use their self-service channels, sometimes without any assistance. This causes customers to move banks, complain and in so doing reduce profits and customer relationships with their banks.This research’s main objective was to determine the impact of customer relationship management on retail banks that make use of self-service channels. A theoretical overview of self-service channels and customer relationship management was given. Advantages and disadvantages of each option were explored. The researcher wanted to explore the relation between customers using self-service channels and the assistance and protection provided by retail banks. The customer experience questionnaire used in this research asked retail banking customers from the South African population to determine how customers perceive and experience their banks’ self-service channels and customer service. Many questions relating to their needs and wants with regards to banking have been explored. The results show that most customers are satisfied with their banks in general but do feel that the banks can improve their customer service and assistance with regards to using self-service channels like ATM’s, online and telephone banking and E-Wallet. It has concluded that most customers choose their banks based on advertisements and other media, not customer service, product range or word-of-mouth. The general perception is that customers say that their bank charges do justify the customer service received.
- Full Text:
- Date Issued: 2012
The influence of persons and marketing related variables on consumers purchasing of environmentally-friendly products
- Authors: Jonas, Altouise Glowdean
- Date: 2012
- Subjects: Consumer behavior , Marketing research , Natural resources , Human ecology
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9368 , http://hdl.handle.net/10948/d1011098 , Consumer behavior , Marketing research , Natural resources , Human ecology
- Description: The human environment is under serious threat as natural resources such as air, water and forests are being overused. Worldwide, people have become more aware of the threatening situation and consequently many more individuals are showing concern for the environment. Often this concern is not displayed in consumers’ purchasing behaviour, as consumers who claim to be concerned about the environment are not necessarily consuming or showing a preference for environmentally–friendly products. This study examined two sets of variables, namely, person related and marketing related factors, and determined the extent to which these factors influence consumers’ behaviour when buying environmentallyfriendly products. The empirical data was collected by means of a survey, using self-administered questionnaires distributed to adult employed consumers residing in Port Elizabeth. Two hundred usable questionnaires were received. Three person related factors, namely, norms, environmental concern and environmental knowledge, and four marketing related factors, namely, price, product, place and promotion - were found to influence respondents’ behaviour when purchasing environmentally-friendly products. Environmental concern explained the largest portion of variation in purchase behaviour, while promotion explained the smallest portion of variation. Significant differences in the influence of age were found for norms, nvironmental concern, environmental knowledge and price. It is recommended that suppliers of environmentally-friendly products should ensure that these products are located at outlets which are convenient to consumers; more should be done by the relevant stakeholders to increase environmental knowledge and educate South Africans about the benefits of leading a more environmentally-friendly lifestyle; marketers find more innovative methods to convince consumers to act on their environmental concern; further attempts be made to minimise the price difference between environmentally-friendly products and traditional products; marketers should pay more attention to advertisements promoting environmentally-friendly products to ensure that these appeal to their target markets; and the performance of environmentally-friendly products should be on a par with the performance of traditional products.
- Full Text:
- Date Issued: 2012
User experience metrics for Dr Math
- Authors: Ngaye, Zonke
- Date: 2012
- Subjects: Mathematics -- Data processing , Mathematical models , Mathematics -- Study and teaching , Numerical analysis
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9799 , http://hdl.handle.net/10948/d1012036 , Mathematics -- Data processing , Mathematical models , Mathematics -- Study and teaching , Numerical analysis
- Description: The purpose of this research study is to propose guidelines for providing a positive user experience for pupils using Dr Math®. User experience was found to have a positive impact on the acceptance and adoption of a product. Thus the proposed guidelines contribute in maximizing the adoption and acceptance of Dr Math® among pupils. This study begins with an introductory chapter that describes the problem that forms the basis for this research. The chapter defines the objectives that this study is intended to achieve in order to accomplish its ultimate goal. The methodology followed to conduct this research study as well as its scope are also defined here. The results from a preliminary survey revealed that despite its potential accessibility, Dr Math® has a low adoption rate. However, when compared to other mobile learning (m-learning) applications for mathematics learning, Dr Math® is more popular. Thus Dr Math® was selected as a case for study. Chapter 2 of this study provides a detailed description of Dr Math® as a local mobile application for mathematics learning. It was found that the affordability and accessibility of Dr Math® did not necessarily imply a high adoption rate. There are various possible barriers to its low adoption. User experience (UX), which is the focus of this study, is one of them. Thus, a subsequent chapter deals with UX. Chapter 3 discusses UX, its scope, components and definition and places particular emphasis on its significance in the success of any product. The chapter also highlights the characteristics of a positive UX and the importance of designing for this outcome. In Chapter 4, a discussion and justification of the methodology used to conduct this research is discussed. This study primarily employs a qualitative inductive approach within an interpretivism paradigm. An exploratory single case study was used to obtain an in-depth analysis of the case. Data was collected using Dr Math® log files as a documentary source. Gathered data was then analysed and organized into themes and categories using qualitative content analysis as outlined in Chapter 5. Also the findings obtained from the results, which are mainly the factors that were found to have an impact on the user interaction with Dr Math®, are presented here. The identified factors served as a basis from which the guidelines presented in Chapter 6 were developed. Chapter 7 presents the conclusions and recommendations of the research. From both theoretical and empirical work, it was concluded that Dr Math® has the potential to improve mathematics learning in South Africa. Its adoption rate, however, is not satisfying: hence, the investigation of the factors impacting on the user interaction with Dr Math®, from which the proposed guidelines are based.
- Full Text:
- Date Issued: 2012
Value delivered by private game reserves in South Africa : a comparison of visitors' and managers' perceptions
- Authors: Theron, Elizna
- Date: 2012
- Subjects: Tourism -- South Africa , Ecotourism -- South Africa
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9374 , http://hdl.handle.net/10948/d1019980
- Description: The uniqueness of the wildlife and the luxurious nature of South African private game reserves could be seen as a valuable niche in the South African tourism market and for this reason make South Africa a desired destination. Due to complex visitor needs and demands regarding price, service, social connection, authenticity, quality or image, value perceptions will differ in terms of visitors’ experiences. If managers do not understand these value requirements, differences might exist between consumers’ and service providers’ perceptions of value. To maintain visitor satisfaction, loyalty and intention for return to the reserves, managers should continue to provide valued offerings and improve their visitors’ wildlife experience. This research investigated visitors’ perceptions of the value delivered by private game reserves in South Africa and compared these with reserve managers’ perceptions of the value delivered. The results of this research study could contribute to a better understanding of perceived value, which in turn could enhance the success of the private game reserves. The literature contextualised the South African private game reserve as part of wildlife tourism, the wildlife tourism offering and the characteristics of wildlife visitors. An overview of customer value, customer value models showing their development over time, and the conceptual framework of the current study was provided. The resulting conceptual model was used to evaluate managers’ and visitors’ perceptions of Quality, Monetary price, Behavioural price, Reputation, Emotional response, Social value and Novelty value delivered by South African private game reserves. The empirical data was collected by means of a survey, using two structured self-administered electronic questionnaires administered to the managers of, and the visitors to, private game reserves. One hundred and sixty two visitors and 30 managers participated in the survey. By performing exploratory factor analysis it was found that the seven value factors were consistent with the value dimensions reported in the literature. These were labelled as Quality, Emotional response, Monetary price, Reputation, Novelty value, Social value and Behavioural price. Most of managers’ perceptions of value provided exceeded visitors’ perceptions of value received. Both managers and visitors rated value items related to Emotional response highly. Considerably more managers (17 percent) thought that the reserve experience can be associated with good service, opposed to only 4 percent of visitors who perceived the service to be good. On the other hand, a larger proportion of visitors (29%) than the managers (20 percent) perceived the reserve experience as relaxing. Managers rated eleven of the thirteen game reserve attributes more positively than what the visitors did. Of these attributes, accommodation services, protection of the natural environment, game drives and service delivery, showed significant differences. It is recommended that South African private game reserve managers: • conduct market research to get a better understanding of what delights visitors. Research should be conducted on a regular basis to ensure management stays current with visitors’ changing needs; • determine whether the prices charged reflect the quality of the physical offerings, service delivery and the time and effort visitors spent to obtain the offering; • use the adventurous activities offered at the reserves as part of their promotional campaigns to attract adventure tourists; • train service delivery staff and game drive guides to educate visitors on the history, culture and eco-friendly practices related to their reserve; • always deliver superior service to ensure memorable wildlife experiences, value for money and exceed visitors’ expectations; • continue using websites, social media and magazines to inform the target market about the reserve offerings; and • stay in regular contact with visitors through social media, newsletters, blogs, follow up emails/calls or face to face discussions at the reserve.
- Full Text:
- Date Issued: 2012
VoIP : a corporate governance approach to avoid the risk of civil liability
- Authors: Gerber, Tian Johannes
- Date: 2012
- Subjects: Internet telephony -- Security measures , Telecommunication policy -- South Africa , Computer network protocols -- South Africa
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9812 , http://hdl.handle.net/10948/d1016272
- Description: Since the deregulation of Voice over Internet Protocol (VoIP) in 2005, many South African organizations are now attempting to leverage its cost saving and competitive values. However, it has been recently cited that VoIP is one of the greatest new risks to organizations and this risk is cited to increase Information Security insurance premiums in the near future. Due to the dynamic nature of the VoIP technology, regulatory and legislative concerns such as lawful interception of communications and privacy may also contribute to business risk. In order to leverage value from the VoIP implementation, an organization should implement the technology with knowledge of the potential risk of civil liability. This is further highlighted by the King III Report which indicates that the Directors of an organization should be ultimately responsible for Corporate Governance and, therefore, IT Governance and Information Security Governance. The report goes further to say that any newly implemented technology, such as VoIP, should comply with all South African legislation and regulations. This responsibility encourages the practice of both due care and due diligence. However, recent trends exercised by Information Security professionals, responsible for drafting Information Security policies and related procedures, often neglect the regulatory requirements and choose to only implement international best practices with no consideration of the risk of civil liability. Although these best practice frameworks may inadvertently comply with existing local legislation, a chance of an oversight is possible. Oversights may not only result in criminal sanctions, but also civil action due to losses or damages suffered. With regard to implementing VoIP, good Corporate Governance could potentially be ensured through the use of both identified regulations and relevant international best practices. This dissertation aims to aid organizations in avoiding or at least mitigating the risk of civil liability to better leverage VoIP’s value, through good Corporate Governance practices. This should aid in the exercise of due care and due diligence when implementing VoIP as a means of conducting business communication.
- Full Text:
- Date Issued: 2012