An evaluation of the effectiveness of organisational communication : a case of student-directed communication strategies at University of Fort Hare, Alice Campus
- Authors: Ncube, Sizalobuhle
- Date: 2015
- Subjects: Communication in organizations--South Africa--Eastern Cape
- Language: English
- Type: Thesis , Masters , Communication
- Identifier: http://hdl.handle.net/10353/17395 , vital:40964
- Description: Organisational communication entails the interaction that the management has with its stakeholders. Communication is never complete if the message sent has not been fully understood by the receiver. Hence, for communication to be effective, the sender has to provide two-way open channels of communication as it allows dialogue which stimulates reaching a consensus. Thus, this study was done to find out about the effectiveness of organisational communication in relation to the student-directed communication strategies at University of Fort hare, Alice campus. Data were collected from the participants through four focus groups consisting of ten randomly picked students, and in-depth interviews with five SRC members and five University management staff. A qualitative methodological approach was therefore used in this study for data collection and analysis. Furthermore, the data analysed were categorised into different themes. The findings of this study indicate that the right communication messages and channel must always be used by organisations when communicating with stakeholders. The study also found out that communication will be effective if messages are received as intended by the sender. Conclusively, the study notes that stakeholders should be included in decision making processes in the organisation and that if their needs are also catered for, this will make them to be fully involved in understanding organisational concerns positively.
- Full Text:
- Date Issued: 2015
- Authors: Ncube, Sizalobuhle
- Date: 2015
- Subjects: Communication in organizations--South Africa--Eastern Cape
- Language: English
- Type: Thesis , Masters , Communication
- Identifier: http://hdl.handle.net/10353/17395 , vital:40964
- Description: Organisational communication entails the interaction that the management has with its stakeholders. Communication is never complete if the message sent has not been fully understood by the receiver. Hence, for communication to be effective, the sender has to provide two-way open channels of communication as it allows dialogue which stimulates reaching a consensus. Thus, this study was done to find out about the effectiveness of organisational communication in relation to the student-directed communication strategies at University of Fort hare, Alice campus. Data were collected from the participants through four focus groups consisting of ten randomly picked students, and in-depth interviews with five SRC members and five University management staff. A qualitative methodological approach was therefore used in this study for data collection and analysis. Furthermore, the data analysed were categorised into different themes. The findings of this study indicate that the right communication messages and channel must always be used by organisations when communicating with stakeholders. The study also found out that communication will be effective if messages are received as intended by the sender. Conclusively, the study notes that stakeholders should be included in decision making processes in the organisation and that if their needs are also catered for, this will make them to be fully involved in understanding organisational concerns positively.
- Full Text:
- Date Issued: 2015
Film as an agent of cultural transmission : a study of Nollywood films
- Onyenankeya, Oluwayemisi Mary
- Authors: Onyenankeya, Oluwayemisi Mary
- Date: 2015
- Subjects: Video recordings--Social aspects--Nigeria Motion pictures--Africa, West Digital video--Production and direction--Nigeria
- Language: English
- Type: Thesis , Masters , Communication
- Identifier: http://hdl.handle.net/10353/11685 , vital:39096
- Description: The popularity and viewership of Nollywood films have expanded across African countries as well as European and American cities especially those with considerable Diaspora population. This appears to underscore the assumption that Nollywood films not only project or transmit the embedded Nigerian cultural values to audience members but also actually make appreciable impression on those audience members. This study sought to ascertain the role of Nollywood film in the transference of Nigerian cultural heritage across other cultures using students at the University of Fort Hare as a case study. This study sought to determine if audience members learn, imbibe or manifest any behavioural tendencies that can be ascribed to the influence of watching Nollywood films. Specifically the study sought to establish the aspect of Nigerian culture that Nollywood films transmit to audience members. The survey research method was used while data was analysed using descriptive statistics. In all, 400 questionnaires were distributed while 370 were returned. Results show that students who were exposed to Nollywood film could mimic some common Nigerian expressions and exclamations. A small percentage of viewers could actually speak a smattering of some Nigerian language while a few have bought or made dresses in the pattern of what they saw in the films. It could be concluded that Nollywood films do exert significant influence on the viewers in the University of Fort Hare.
- Full Text:
- Date Issued: 2015
- Authors: Onyenankeya, Oluwayemisi Mary
- Date: 2015
- Subjects: Video recordings--Social aspects--Nigeria Motion pictures--Africa, West Digital video--Production and direction--Nigeria
- Language: English
- Type: Thesis , Masters , Communication
- Identifier: http://hdl.handle.net/10353/11685 , vital:39096
- Description: The popularity and viewership of Nollywood films have expanded across African countries as well as European and American cities especially those with considerable Diaspora population. This appears to underscore the assumption that Nollywood films not only project or transmit the embedded Nigerian cultural values to audience members but also actually make appreciable impression on those audience members. This study sought to ascertain the role of Nollywood film in the transference of Nigerian cultural heritage across other cultures using students at the University of Fort Hare as a case study. This study sought to determine if audience members learn, imbibe or manifest any behavioural tendencies that can be ascribed to the influence of watching Nollywood films. Specifically the study sought to establish the aspect of Nigerian culture that Nollywood films transmit to audience members. The survey research method was used while data was analysed using descriptive statistics. In all, 400 questionnaires were distributed while 370 were returned. Results show that students who were exposed to Nollywood film could mimic some common Nigerian expressions and exclamations. A small percentage of viewers could actually speak a smattering of some Nigerian language while a few have bought or made dresses in the pattern of what they saw in the films. It could be concluded that Nollywood films do exert significant influence on the viewers in the University of Fort Hare.
- Full Text:
- Date Issued: 2015
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