The interface between financial management and marketing management in South African businesses
- Authors: McLaren, Joseph Ignatius
- Date: 2013
- Subjects: Marketing -- South Africa -- Management , Finance -- South Africa -- Management , Business enterprises -- South Africa -- Finance
- Language: English
- Type: Thesis , Doctoral , DPhil
- Identifier: vital:9331 , http://hdl.handle.net/10948/d1021111
- Description: This study investigates the interface between financial and marketing management in South African businesses by investigating the financial and marketing-management processes. This process orientation highlighted important interactions between the two functions. A critical analysis of secondary resources produced a clear theoretical foundation on which the development of the proposed interface framework was based. The critical literature analysis indicates four steps in the financial management process, namely, financial analysis, financial decision-making, financial planning and financial control (independent variables) and five steps in the marketing management process, namely, understanding the marketplace as well as customer needs and wants, designing a customer-driven marketing strategy, constructing an integrated marketing programme, building profitable relationships and capturing value from customers in the form of profits and customer equity. These steps were used to derive a proposed theoretical framework that shows how the steps in the financial-management process relate to those in the marketing-management process. The framework also indicates the perceptions of managers on the interface between the two functions. The perceptions on the interface include aspects such as the level of communication between the two departments, the understanding of each other‟s function and the flow of information between the two departments. From this framework, the six hypotheses were formulated to test the proposed relationships. The focus of the study is on the interface between financial management and marketing management; therefore, the population of this study comprised of financial and marketing managers in South Africa. The primary data relating to the interface between financial management and marketing management was acquired by means of an on-line web-based survey. Descriptive statistics was used to present, analyse and interpret the results of the data analysis. Various inferential statistical techniques (T-tests and chi-squared tests) were employed to determine whether respondents‟ perceptions of the items in the measuring instrument differed as result of whether they were employed in the finance or marketing sections of the business. Correlations (Pearson Product Moment correlations) were calculated for the purpose of investigating the relationships between the financial and marketing management variables used in this study. Factor analysis showed that financial management consisted of four factors that corresponded with the steps in the process, and marketing management produced five factors that related to the steps in the marketing management process. Lastly, statistical tests (MANOVA) were conducted to determine whether the perceptions of respondents, with regard to the financial and marketing management variables, were influenced by selected demographic variables. The results of the empirical study indicated positive relationships between all the variables in the framework. The marketing management factors, namely, mix and profit, reported the lowest correlations compared to the financial management factors. It was also found that financial and marketing managers had different perceptions of the steps in the financial-management process but that they did not have different views of the steps in the marketing-management process. Furthermore, financial and marketing managers had different opinions about the long-term perspective of the business as well as conflicting views with regard to the flow of information from finance to marketing. Financial managers were of the opinion that marketing managers did not understand financial methods and procedures and were unable to specify their requirements to finance. The proposed framework could be seen as the start of marketing theory development on finance interaction as it showed that interface relationships could be further explored.
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- Date Issued: 2013
The redemptive life story of Glenda Watson-Kahlenberg: a psychobiography
- Authors: Connelly, Ruth Ellen
- Date: 2013
- Subjects: Watson-Kahlenberg, Glenda -- Psychology , Redemption , Meaning (Psychology) , Well-being , Forgiveness
- Language: English
- Type: Thesis , Doctoral , DPhil
- Identifier: vital:9956 , http://hdl.handle.net/10948/d1019690
- Description: This psychobiography is focused on the life of Glenda Watson-Kahlenberg, whose life history epitomises the redemptive theme of triumph over tragedy. A phenomenological approach to the study allowed the researcher to observe the participant‟s lived experience through the theoretical lens of Frankl‟s conceptualization of a meaningful and full existence. A holistic perspective of factors contributing to redemption was accommodated by the Biopsychosocial-spiritual Model. The aim of this longitudinal revelatory study was to illuminate the process of redemption in a life, which leads to restoration and wholeness. This study breaks with traditional psychobiography – in that a life in progress has been selected; and personality development is not the key focus. This psychobiographical undertaking was anchored in qualitative research in the form of a single case study. Four types of triangulation were utilized, namely: data, investigators, theory and methodological triangulation. In addition, Alexander‟s identifiers of saliency, Miles and Huberman‟s data-management guidelines, Schultz‟s prototypical scenes, and Guba‟s criteria for trustworthiness, guided the methodology to ensure reliable data extraction and interpretation. The present researcher was in search of a deeper understanding of the enabling factors facilitating a restorative process in a life that was challenged by setbacks. Given the increasing pressures facing individuals in this modern era, the redemptive theme holds particular relevance, and was graphically demonstrated in the life of the participant who experienced trauma, widowhood, divorce, single parenthood, and a spate of medical and psychological setbacks. The findings suggest that the mental health clinician‟s utilisation of Frankl‟s conceptualisation of meaning in the most challenging circumstances, proffers itself as an all-purpose life-tool which enables individuals to overcome their challenges. The study demonstrated that gaining meaning in life is inextricably tied to an implicit legacy-oriented worldview. Of significance, is the role of forgiveness which emerged as the central redemptive catalyst. In this study, the resolution of past hurts through forgiveness, and the search for meaning, merge, forming an arterial theme in the life story of the participant. The dual impact of these factors not only reversed contaminated life-scripts, it also birthed a new calling in life which set the participant on a generative life course. The findings related to a redemptive life not only confirms existing theory, but also adds perspectives not previously considered. In addition, the findings related to the role of forgiveness has positive implications for the individual‟s physical and psychological wellbeing. Greater intentionality on the part of therapists to thread forgiveness into their practice, remains invitational in the light of the eugraphic impact demonstrated in this study.
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- Date Issued: 2013
Track-one diplomacy and post-conflict reconstruction : Kenya's mediation of Somali conflict and strategic intervention avenues
- Authors: Mwanika, Philip Arthur Njuguna
- Date: 2013
- Subjects: Mediation -- Somalia , Mediation -- Kenya , Diplomacy
- Language: English
- Type: Thesis , Doctoral , DPhil
- Identifier: vital:8338 , http://hdl.handle.net/10948/d1020628
- Description: This study focuses on the Kenyan mediation of the Somali conflict and strategic intervention engagement between 2002 and 2012. The core aim of the study was to establish and evaluate the role and effects of track-one diplomacy on conflict management and post-conflict reconstruction as pertains to the Somali conflict and on the basis of the Kenyan experience. A qualitative approach was followed in this study. It employed a descriptive, explanatory and analytical case-study method. The data were collected through interviews and documentary analysis. The twenty-two participants in the study were drawn from the Kenyan Foreign Ministry, the Inter-Governmental Authority on Development (IGAD), the Regional Centre on Small Arms and Light Weapons (RECSA), the International Peace Support Training Centre (IPSTC), the East African Standby Force Co-ordination Mechanism (EASFCOM), the African Union Mission in Somalia (AMISOM), the United Nations Political Office for Somalia (UNPOS), the African Peace Forum Organization (APFO), and selected respondents representing the Somali people. The documents comprised policy treatises, protocols, treaties, and communiqués highlighting the actions of the Kenyan government and other track-one actors in the Somali peace endeavour. Other scholarly research on official diplomacy, soft-power and conflict management by small States – in particular African case studies – were also utilised. The study revealed that Kenya’s diplomatic and stabilisation efforts had their own dynamics and challenges. This is especially so with regard to the preferred policy option of exercising diplomacy that utilises soft-power resources. This diplomacy had to contend with the challenges of dealing with sensitive aspects of the process. These sensitive aspects involved a recognition of and complicated engagement with the Somali conflict-constituencies, and a complex mapping of various actors and their respective interests. Contrary to the expected outcomes, interests and issues 17 proliferated, and the original peace-making agenda was consistently slowed down and complicated. The study also revealed that Kenya ought to have exercised a non-directive role in dealing with the different Somali conflict players. This role provides that such an “interested mediator” ought to exercise some considerable influence over the mediation environment. It also emerged from the study that as pertains to the current peace-making developments in Somalia that began in 2005 onwards to 2012, it is important that different intermediary co-operative roles be recognized and utilised. Towards this end, the study recommends that Kenya’s diplomacy should adopt a strategy of co-operation with those regional regimes that it helped to establish. A case in reference is the diplomatic opportunity of utilising regional arms control and disarmament diplomacy. This is Kenya’s intermediary co-operative role with RECSA, which is mandated to support arms control and disarmament implementation efforts in the East African region. The study also recommends that strategic foreign policy and regional actions by Kenya should be taken up given its new lease of engagement, noting that it was officially integrated into AMISOM in 2012. The study posited that in the ongoing engagement environment there would be a ‘revisiting’ of the experiences and complexities of the first phase of engagement (2002-2004). It is, therefore, recommended that Kenya should seize this opportunity and continue with its ‘facilitative and enabling role’ in its peace diplomacy, while utilising the lessons learnt in past engagements.
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- Date Issued: 2013