Billing system, communication strategies, and organisation change in Zimbabwe: the case of telone customers’ postpaid to prepaid migration
- Authors: Dube, Sizalobuhle
- Date: 2023-04
- Subjects: Communication , Organizational change , Organizational change -- Management
- Language: English
- Type: Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/27336 , vital:66942
- Description: This study investigated the effectiveness of the communication strategies used to implement the migration of telephone services from post-paid to prepaid billing at TelOne Zimbabwe. This study adopted the Freeman‟s stakeholder theory and the Lewin‟s change model to analyse the factors that influenced the effectiveness of the communication strategies used by TelOne before, during and after the change implementation as a way to communicate the initiative with its stakeholders. A qualitative approach was utilised and the key research methods used included document analysis, participant observation, as well as 21 face-to-face and 79 telephonic semi-structured interviews conducted with respondents from among TelOne managers, employees and the customers. The documents and respondents were purposively sampled based on the researcher‟s knowledge of their relevance in the study. The findings revealed several factors that mired effective change communication strategies such as company image, stakeholder recognition and communication centralisation. To curb these communication challenges, the study proposes Thrive organisational communication change model TOCC that encourages organisations to communicate the initiative to its relevant internal and external stakeholders considering their views and addressing factors that might hinder effective communication as a strategy to enhance successful change management. , Thesis (PhD) -- Faculty of Social Sciences and Humanities, 2023
- Full Text:
- Authors: Dube, Sizalobuhle
- Date: 2023-04
- Subjects: Communication , Organizational change , Organizational change -- Management
- Language: English
- Type: Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/27336 , vital:66942
- Description: This study investigated the effectiveness of the communication strategies used to implement the migration of telephone services from post-paid to prepaid billing at TelOne Zimbabwe. This study adopted the Freeman‟s stakeholder theory and the Lewin‟s change model to analyse the factors that influenced the effectiveness of the communication strategies used by TelOne before, during and after the change implementation as a way to communicate the initiative with its stakeholders. A qualitative approach was utilised and the key research methods used included document analysis, participant observation, as well as 21 face-to-face and 79 telephonic semi-structured interviews conducted with respondents from among TelOne managers, employees and the customers. The documents and respondents were purposively sampled based on the researcher‟s knowledge of their relevance in the study. The findings revealed several factors that mired effective change communication strategies such as company image, stakeholder recognition and communication centralisation. To curb these communication challenges, the study proposes Thrive organisational communication change model TOCC that encourages organisations to communicate the initiative to its relevant internal and external stakeholders considering their views and addressing factors that might hinder effective communication as a strategy to enhance successful change management. , Thesis (PhD) -- Faculty of Social Sciences and Humanities, 2023
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The analysis of social networking sites usage by the public relations management students from Walter Sisulu University: Buffalo city campus (Chiselhurst site)
- Authors: Kwinana, Zingisa. N
- Date: 2023-04
- Subjects: Grahamstown (South Africa) , Eastern Cape (South Africa) , South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/27589 , vital:69318
- Description: This study analysed the use of social networking sites by undergraduate Public Relations Management students from Walter Sisulu University, Chiselhurst site. The reason for this study was to seek student’s opinions on what drove them to open SNs accounts, use social networking sites and examine these motivations in relationship to the building blocks of the uses and gratification theory, which are information search or education, selfactualization, socializing and entertainment. A qualitative online questionnaire was employed in this study. 218 questionnaires were sent through to the participants WhatsApp class groups, 168 questionnaires were answered and returned back to the researcher. The discovery of the study was that the participants are diverse in many different ways and made use of social networking sites for many various reasons. Furthermore, this study indicated that the participants were motivated to use social networking sites because they wanted to interact and stay connected with their family, peers and loved ones, and to meet people or create connections. The study argued that the participants’ reasons for use of social networking sites was not only for socialising but also for entertainment, self-actualization get academic and general information. This study concluded that SNs have a meaningful role in the life of a student’s life doing public relations management from Walter Sisulu University, Chiselhurst site. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2023
- Full Text:
- Authors: Kwinana, Zingisa. N
- Date: 2023-04
- Subjects: Grahamstown (South Africa) , Eastern Cape (South Africa) , South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/27589 , vital:69318
- Description: This study analysed the use of social networking sites by undergraduate Public Relations Management students from Walter Sisulu University, Chiselhurst site. The reason for this study was to seek student’s opinions on what drove them to open SNs accounts, use social networking sites and examine these motivations in relationship to the building blocks of the uses and gratification theory, which are information search or education, selfactualization, socializing and entertainment. A qualitative online questionnaire was employed in this study. 218 questionnaires were sent through to the participants WhatsApp class groups, 168 questionnaires were answered and returned back to the researcher. The discovery of the study was that the participants are diverse in many different ways and made use of social networking sites for many various reasons. Furthermore, this study indicated that the participants were motivated to use social networking sites because they wanted to interact and stay connected with their family, peers and loved ones, and to meet people or create connections. The study argued that the participants’ reasons for use of social networking sites was not only for socialising but also for entertainment, self-actualization get academic and general information. This study concluded that SNs have a meaningful role in the life of a student’s life doing public relations management from Walter Sisulu University, Chiselhurst site. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2023
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Unleashing the nexus between climate change and food security in rural South Africa: role of three community radio stations in the Eastern Cape Province
- Authors: Bamigboye, Foluke Bosede
- Date: 2023-04
- Subjects: Climatic changes , Food security , South Africa -- Rural conditions
- Language: English
- Type: Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/27325 , vital:66939
- Description: This study investigates the role of Forte FM, Mdantsane FM and Rhodes Music Community Radios in disseminating the different kinds of messages on the nexus between the impacts of climate change and food security in the Eastern Cape Province, South Africa. Therefore, the study aims to investigate how these community radio stations play their informative, educative and entertainment roles regarding climate change and food security awareness programmes to their listeners. The study employed the qualitative research approach and convenience, and non-probability samplings techniques were subsequently used to select samples for this study. In-depth interviews were conducted individually for Forte FM, Mdantsane FM and Rhodes Music community radio programme managers respectively, who serve as the key informants. One focus group discussion each was held with residents of Golf Course, Mdantsane and Grahamstown areas where these radio stations broadcast from, with eight participants in each focus group. The total number of participants for the focus group discussions was 24 participants. The collected data were coded into themes using NVivo 12 software to generate the theme nodes and case nodes as key findings, analysis and then interpreted. The findings of this study confirmed that these three community radio stations do contribute to climate change communication through their programmes that focus on climate change and food security related issues. Another vital finding from the study showed that listeners do benefit immensely from these climate change and food security related programmes of the under-study community radio stations. Hence, listeners physical, social, and cognitive well-being of their climatic environment have been greatly impacted. In the same vein, the findings of this study further revealed that the rural communities who are mostly affected by the impacts of climate change on food security have been well informed and enlightened on the suitable ways to enhance a sustainable food security and climate adaptation system through Forte FM, Mdantsane FM, and Rhodes Music community radio stations. Significantly, this study has been able to come up with two suggested models and the conceptual frameworks, which are the Local Action Adaptive Communication (LAAC) Model and the Indigenous Behavioral Change Conceptual (IBCC) Model. These models are focused on increasing listeners interests, adaptation, and behavioral change on climate change issues. The models are also aimed at ensuring better climate change and food security communication Author. , Thesis (PhD) -- Faculty of Social Sciences and Humanities, 2023
- Full Text:
- Authors: Bamigboye, Foluke Bosede
- Date: 2023-04
- Subjects: Climatic changes , Food security , South Africa -- Rural conditions
- Language: English
- Type: Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/27325 , vital:66939
- Description: This study investigates the role of Forte FM, Mdantsane FM and Rhodes Music Community Radios in disseminating the different kinds of messages on the nexus between the impacts of climate change and food security in the Eastern Cape Province, South Africa. Therefore, the study aims to investigate how these community radio stations play their informative, educative and entertainment roles regarding climate change and food security awareness programmes to their listeners. The study employed the qualitative research approach and convenience, and non-probability samplings techniques were subsequently used to select samples for this study. In-depth interviews were conducted individually for Forte FM, Mdantsane FM and Rhodes Music community radio programme managers respectively, who serve as the key informants. One focus group discussion each was held with residents of Golf Course, Mdantsane and Grahamstown areas where these radio stations broadcast from, with eight participants in each focus group. The total number of participants for the focus group discussions was 24 participants. The collected data were coded into themes using NVivo 12 software to generate the theme nodes and case nodes as key findings, analysis and then interpreted. The findings of this study confirmed that these three community radio stations do contribute to climate change communication through their programmes that focus on climate change and food security related issues. Another vital finding from the study showed that listeners do benefit immensely from these climate change and food security related programmes of the under-study community radio stations. Hence, listeners physical, social, and cognitive well-being of their climatic environment have been greatly impacted. In the same vein, the findings of this study further revealed that the rural communities who are mostly affected by the impacts of climate change on food security have been well informed and enlightened on the suitable ways to enhance a sustainable food security and climate adaptation system through Forte FM, Mdantsane FM, and Rhodes Music community radio stations. Significantly, this study has been able to come up with two suggested models and the conceptual frameworks, which are the Local Action Adaptive Communication (LAAC) Model and the Indigenous Behavioral Change Conceptual (IBCC) Model. These models are focused on increasing listeners interests, adaptation, and behavioral change on climate change issues. The models are also aimed at ensuring better climate change and food security communication Author. , Thesis (PhD) -- Faculty of Social Sciences and Humanities, 2023
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Impact of press freedom on reportage of corruption in the Nigerian oil and gas industry : a comparative content analysis of four Nigerian Newspapers
- Ayodeji-Falade, Monisola Bolajoko
- Authors: Ayodeji-Falade, Monisola Bolajoko
- Date: 2021-10
- Subjects: Newspapers -- Nigeria , Freedom of the press , Mass media -- Nigeria
- Language: English
- Type: Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/21805 , vital:51787
- Description: A free press is pivotal to eradication of corruption in the society as the press remains the most powerful channel of communication that cut across all publics. Thus, this study seeks to evaluate the impact of press freedom on reportage of corruption in the oil and gas industry through a content analysis of four Nigerian newspapers (The Punch, Vanguard, Guardian and Nigerian Tribune). The study adopted a mixed research method involving both quantitative and qualitative approaches. Quantitative data were collected and analysed through content analysis of the selected newspapers while the qualitative data collected through interview of the respective newspaper correspondents were analysed using thematic analysis. The study revealed that 534 stories were published on corruption in the Nigerian oil and gas sector by all the newspapers within the study period (July 2018-June 2019), with the Punch having the highest magnitude of stories (n = 196, 36.70percent) while Nigerian Tribune had the highest number of stories reported on its front and back pages (n = 143, 92.25percent). However, Guardian had the highest number of full-paged stories (n = 15, 20percent) whereas the Punch and Nigerian Tribune adopted the widest range of publication formats with news being the most dominant format employed by all the dailies (n = 462, 86.52percent). Although, all the newspapers employed more episodic frame (n = 432, 80.89percent) than thematic frame (n = 93,17.41percent), framing analysis revealed oil theft, vandalism, alleged-fraud, environmental consequences and economic consequences as the major frames used in the coverage of stories on corruption in the Nigerian oil and gas industry. Thematic analysis showed that the newspaper correspondents did not have access to adequate information on corruption in the sector while journalists in the country are still being subjected to intimidation, arrest and imprisonment. These findings suggest that the selected newspapers gave prominence to reportage of corruption in the oil and gas sector in country, which implies that the newspapers are fulfilling their agenda-setting roles and social responsibility in the society. Nevertheless, the level of press freedom in Nigeria has partly affected the reportage of corruption in the oil and gas sector of the country as this has restricted the use of investigative reporting occasioned by the lack of access to classified information on corruption and envisaged harm by potential sources and journalists. Nevertheless, this study proposes an anticorruption-media model, which focuses on the significance of the media as an anticorruption agent in a developing country. , Thesis (PhD) -- Faculty of Social Sciences and Humanities, 2021
- Full Text:
- Authors: Ayodeji-Falade, Monisola Bolajoko
- Date: 2021-10
- Subjects: Newspapers -- Nigeria , Freedom of the press , Mass media -- Nigeria
- Language: English
- Type: Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/21805 , vital:51787
- Description: A free press is pivotal to eradication of corruption in the society as the press remains the most powerful channel of communication that cut across all publics. Thus, this study seeks to evaluate the impact of press freedom on reportage of corruption in the oil and gas industry through a content analysis of four Nigerian newspapers (The Punch, Vanguard, Guardian and Nigerian Tribune). The study adopted a mixed research method involving both quantitative and qualitative approaches. Quantitative data were collected and analysed through content analysis of the selected newspapers while the qualitative data collected through interview of the respective newspaper correspondents were analysed using thematic analysis. The study revealed that 534 stories were published on corruption in the Nigerian oil and gas sector by all the newspapers within the study period (July 2018-June 2019), with the Punch having the highest magnitude of stories (n = 196, 36.70percent) while Nigerian Tribune had the highest number of stories reported on its front and back pages (n = 143, 92.25percent). However, Guardian had the highest number of full-paged stories (n = 15, 20percent) whereas the Punch and Nigerian Tribune adopted the widest range of publication formats with news being the most dominant format employed by all the dailies (n = 462, 86.52percent). Although, all the newspapers employed more episodic frame (n = 432, 80.89percent) than thematic frame (n = 93,17.41percent), framing analysis revealed oil theft, vandalism, alleged-fraud, environmental consequences and economic consequences as the major frames used in the coverage of stories on corruption in the Nigerian oil and gas industry. Thematic analysis showed that the newspaper correspondents did not have access to adequate information on corruption in the sector while journalists in the country are still being subjected to intimidation, arrest and imprisonment. These findings suggest that the selected newspapers gave prominence to reportage of corruption in the oil and gas sector in country, which implies that the newspapers are fulfilling their agenda-setting roles and social responsibility in the society. Nevertheless, the level of press freedom in Nigeria has partly affected the reportage of corruption in the oil and gas sector of the country as this has restricted the use of investigative reporting occasioned by the lack of access to classified information on corruption and envisaged harm by potential sources and journalists. Nevertheless, this study proposes an anticorruption-media model, which focuses on the significance of the media as an anticorruption agent in a developing country. , Thesis (PhD) -- Faculty of Social Sciences and Humanities, 2021
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Marketing the Pentecostal churches in Zimbabwe: A critical study of selected churches in Harare
- Hove, Charity https://orcid.org/0000-0001-5579-0992
- Authors: Hove, Charity https://orcid.org/0000-0001-5579-0992
- Date: 2021-05
- Subjects: Pentecostalism , Religion and sociology
- Language: English
- Type: Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/21167 , vital:47216
- Description: Pentecostalism has spread rapidly worldwide and continues to do so, thereby generating scholarly interest on how much church growth was attained through marketing. In Zimbabwe, it is evident that marketing communication has become an essential part of church activities to attract the society. In the case of Pentecostal churches, both church and marketing activities are interrelated, as seen through the increased usage of digital communication marketing strategies to attract followers, especially on social media. With effective marketing, people can be attached to a church, in the same way, they would be attached to a brand. In this regard, this study therefore examined whether fundamental marketing principles apply to the marketing of Pentecostal religiosity in Zimbabwe - focusing on how the churches, church services or products, and prophets are marketed. The study also explored how such church marketing attributes to the popularity of these churches and how ultimately the church marketing communication affects society. Theoretically, Pentecostal churches can utilise Porter’s Five Forces, Marketing Communication Mix, and AIDA Model to maintain a favourable marketing standing. With the presence of communication technologies and the media, the applicability of these marketing theories is effortless, hence the marketing of Pentecostal churches has flourished. This study used a qualitative research design and was conducted on three Pentecostal churches namely the Prophetic Healing and Deliverance Ministries, United Family International Church, and Spirit Embassy (The Good News Church) in Harare, Zimbabwe. The data was gathered from the churches’ Facebook pages, websites, and newspaper articles reporting about the churches. In addition, interviews with church marketing personnel from each church, 30 church members and focus group interviews with 30 non-church members residing close to the Pentecostal churches were conducted. The findings reveal that the Pentecostal churches in Zimbabwe are actively involved in church marketing and have various marketing strategies as any business entity would. However, the churches’ image and efforts aimed at fulfilling social mandates are tainted by several marketing strategies which are used, especially on digital media. In addition, church marketing has promoted commercialised religion and the Pentecostal fraternity is certainly morphing into businesses at the expense of spirituality and religiosity, which is simply an epitome of secularising the sacred. Furthermore, it was established that the marketing strategies used are influential to target markets, such as church members, and the effects are adverse. Hence, this study recommends regulation of Pentecostal churches and proposes three models that illustrate regulation at government level, collective level, and individual level through policy regulation, collective action, and self-regulation respectively. This will encourage churches to conduct ethical church marketing and protect religious consumers. , Thesis (PhD) -- Faculty of Social Science and Humanities, 2021
- Full Text:
- Authors: Hove, Charity https://orcid.org/0000-0001-5579-0992
- Date: 2021-05
- Subjects: Pentecostalism , Religion and sociology
- Language: English
- Type: Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/21167 , vital:47216
- Description: Pentecostalism has spread rapidly worldwide and continues to do so, thereby generating scholarly interest on how much church growth was attained through marketing. In Zimbabwe, it is evident that marketing communication has become an essential part of church activities to attract the society. In the case of Pentecostal churches, both church and marketing activities are interrelated, as seen through the increased usage of digital communication marketing strategies to attract followers, especially on social media. With effective marketing, people can be attached to a church, in the same way, they would be attached to a brand. In this regard, this study therefore examined whether fundamental marketing principles apply to the marketing of Pentecostal religiosity in Zimbabwe - focusing on how the churches, church services or products, and prophets are marketed. The study also explored how such church marketing attributes to the popularity of these churches and how ultimately the church marketing communication affects society. Theoretically, Pentecostal churches can utilise Porter’s Five Forces, Marketing Communication Mix, and AIDA Model to maintain a favourable marketing standing. With the presence of communication technologies and the media, the applicability of these marketing theories is effortless, hence the marketing of Pentecostal churches has flourished. This study used a qualitative research design and was conducted on three Pentecostal churches namely the Prophetic Healing and Deliverance Ministries, United Family International Church, and Spirit Embassy (The Good News Church) in Harare, Zimbabwe. The data was gathered from the churches’ Facebook pages, websites, and newspaper articles reporting about the churches. In addition, interviews with church marketing personnel from each church, 30 church members and focus group interviews with 30 non-church members residing close to the Pentecostal churches were conducted. The findings reveal that the Pentecostal churches in Zimbabwe are actively involved in church marketing and have various marketing strategies as any business entity would. However, the churches’ image and efforts aimed at fulfilling social mandates are tainted by several marketing strategies which are used, especially on digital media. In addition, church marketing has promoted commercialised religion and the Pentecostal fraternity is certainly morphing into businesses at the expense of spirituality and religiosity, which is simply an epitome of secularising the sacred. Furthermore, it was established that the marketing strategies used are influential to target markets, such as church members, and the effects are adverse. Hence, this study recommends regulation of Pentecostal churches and proposes three models that illustrate regulation at government level, collective level, and individual level through policy regulation, collective action, and self-regulation respectively. This will encourage churches to conduct ethical church marketing and protect religious consumers. , Thesis (PhD) -- Faculty of Social Science and Humanities, 2021
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Socio-cultural factors influencing the interpretation of public health communication of HIV/AIDS messages in selected villages in Lesotho
- Authors: Moqasa, Nketsi Abel
- Date: 2021-01
- Subjects: Mass media in health education , Communication in medicine
- Language: English
- Type: Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/21235 , vital:47431
- Description: HIV/AIDS remain a major public health concern in Lesotho. The spread of the virus has increased exponentially in recent years despite concerted efforts by government to combat the pandemic through public health communication. Both the literature in health and cultural communication attributes the failure of public health messages on HIV/AIDS to resonate with the target audience to several socio-cultural factors including norms, religion and poverty. Using a qualitative research approach within the theoretical framework of the Culturally Sensitive Model of Communicating Health messages, this study investigated the socio-cultural factors influencing the interpretation of public health communication of HIV/AIDS messages in selected villages in Lesotho. Data was collected through face-to-face interviews and focus group discussions involving participants from four villages namely, Ha-Makebe, Ha-Fusi, Ha-Foso and Maqhaka. Findings of the study revealed that various cultural factors including multiple sex partners, inconsistent use of condoms and lack of education contribute to the pervasiveness of HIV/AIDS in Lesotho. The influence of these socio-cultural factors on the understanding of public health communication varies among individuals. The results suggest that some certain socio-cultural factors prevalent in several Lesotho communities encourage people to practise unhealthy lifestyle that increases the chances of contracting HIV/AIDS. Although participants admitted that they were aware of HIV/AIDS messages, they were unanimous that they did not receive the messages as they were intended or expected suggesting that their understanding or interpretation of the messages was moderated by cultural factors. The comments provided by participants attest to the importance of culture in the acceptance and understanding of PHC messages by the target audience. The findings indicate that language and culture exert both positive and negative effects on the reception and acceptance of HIV/AIDS messages. It was also noted by chiefs that the factors aforementioned are not strongly emphasised in the public health communication campaigns aimed at eradication of HIV/AIDS in Lesotho hence, communities are severely impacted by the HIV/AIDS pandemic. Health workers on the other hand, confirmed that messages conveyed to communities are culturally sensitive because they consider the culture of the target audience which is Basotho.This study, therefore, recommends that public health communicators should also encourage other stakeholders who are working hard to combat the spread of HIV/AIDS to consider the implementation of socio-cultural factors when designing HIV/AIDS prevention strategies as this will allow the target audience to accept and interpret HIV/AIDS messages positively. Based on the data analysed, it was identified that there are no policies that link HIV/AIDS message design to the local culture which results in a lack of acceptance of PHC messages related to this pandemic. As noted by some participants, most HIV/AIDS messages reflect perspectives of western culture where unlike Lesotho society, some issues like language, age, poverty are not considered. Therefore, HIV/AIDS messages that reflect the culture of the target audience must be taken into consideration during the design and implementation of cultural policies and interventions. It further recommends that clear policies that deal with HIV/AIDS campaigns and culture in Lesotho be formulated. , Thesis (PhD) -- Faculty of Social Sciences and Humanities, 2021
- Full Text:
- Authors: Moqasa, Nketsi Abel
- Date: 2021-01
- Subjects: Mass media in health education , Communication in medicine
- Language: English
- Type: Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/21235 , vital:47431
- Description: HIV/AIDS remain a major public health concern in Lesotho. The spread of the virus has increased exponentially in recent years despite concerted efforts by government to combat the pandemic through public health communication. Both the literature in health and cultural communication attributes the failure of public health messages on HIV/AIDS to resonate with the target audience to several socio-cultural factors including norms, religion and poverty. Using a qualitative research approach within the theoretical framework of the Culturally Sensitive Model of Communicating Health messages, this study investigated the socio-cultural factors influencing the interpretation of public health communication of HIV/AIDS messages in selected villages in Lesotho. Data was collected through face-to-face interviews and focus group discussions involving participants from four villages namely, Ha-Makebe, Ha-Fusi, Ha-Foso and Maqhaka. Findings of the study revealed that various cultural factors including multiple sex partners, inconsistent use of condoms and lack of education contribute to the pervasiveness of HIV/AIDS in Lesotho. The influence of these socio-cultural factors on the understanding of public health communication varies among individuals. The results suggest that some certain socio-cultural factors prevalent in several Lesotho communities encourage people to practise unhealthy lifestyle that increases the chances of contracting HIV/AIDS. Although participants admitted that they were aware of HIV/AIDS messages, they were unanimous that they did not receive the messages as they were intended or expected suggesting that their understanding or interpretation of the messages was moderated by cultural factors. The comments provided by participants attest to the importance of culture in the acceptance and understanding of PHC messages by the target audience. The findings indicate that language and culture exert both positive and negative effects on the reception and acceptance of HIV/AIDS messages. It was also noted by chiefs that the factors aforementioned are not strongly emphasised in the public health communication campaigns aimed at eradication of HIV/AIDS in Lesotho hence, communities are severely impacted by the HIV/AIDS pandemic. Health workers on the other hand, confirmed that messages conveyed to communities are culturally sensitive because they consider the culture of the target audience which is Basotho.This study, therefore, recommends that public health communicators should also encourage other stakeholders who are working hard to combat the spread of HIV/AIDS to consider the implementation of socio-cultural factors when designing HIV/AIDS prevention strategies as this will allow the target audience to accept and interpret HIV/AIDS messages positively. Based on the data analysed, it was identified that there are no policies that link HIV/AIDS message design to the local culture which results in a lack of acceptance of PHC messages related to this pandemic. As noted by some participants, most HIV/AIDS messages reflect perspectives of western culture where unlike Lesotho society, some issues like language, age, poverty are not considered. Therefore, HIV/AIDS messages that reflect the culture of the target audience must be taken into consideration during the design and implementation of cultural policies and interventions. It further recommends that clear policies that deal with HIV/AIDS campaigns and culture in Lesotho be formulated. , Thesis (PhD) -- Faculty of Social Sciences and Humanities, 2021
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An analysis of intellectual property awareness among researchers at University of Fort Hare, Alice, South Africa
- Mawokomayi-Moffat, Betina https://orcid.org/0000-0002-7299-7327
- Authors: Mawokomayi-Moffat, Betina https://orcid.org/0000-0002-7299-7327
- Date: 2020-09
- Subjects: Intellectual property
- Language: English
- Type: Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/21224 , vital:47418
- Description: This study emerges in the period whereby innovation has become relevant in today’s society. Globally, universities are shifting from being merely centers of learning to becoming entrepreneurial universities as they are commercialising their intellectual property (IP). This study analyses IP awareness among researchers at University of Fort Hare (UFH). The study was informed by the pragmatic paradigm and a mixed-methods design was used to collect data. The study focuses on IP awareness activities conducted between 2016 and 2019, data was collected between January 2020 and November 2020 as there was need for collecting more data from the Innovation Office to supplement the data that was initially collected. Closed ended questionnaires were distributed to researchers at UFH since they are potential IP creators, an open-ended questionnaire was also used to collect data from one key informant from the Innovation Office, and a semi-structured interview was conducted with one key informant from the Innovation Office at UFH. Thematic analysis was used to analyse qualitative data from qualitative responses on questionnaires, interview responses and the UFH IP policy. Statistical Package for Social Sciences and Microsoft Excel were used to analyse quantitative data. The study revealed that the UFH Innovation Office employs various communication strategies to create awareness of IP among researchers and that the Office hosts at least three IP workshops each year. The study found out that methods used to create awareness include social media posts, email communication, distributing booklets and fliers that contain IP information, interactive discussions with IP experts, and small visits to faculty researchers, or research groups to conduct presentations on IP. However, despite these initiatives at the University, the study found out that researchers have a low level of IP awareness and this needs to be addressed by the Innovation Office. Interestingly, the results further indicated that UFH values IP and in responding to the requirements of the Intellectual Property Rights from Publicly Funded Research Act, of 2008, the University established its Technology Transfer Office that is responsible for facilitation of commercialisation of research outputs and creating awareness of IP among researchers. The study recommends the need to improve communication strategies for IP awareness and that the Office should employ diversified strategies to educate researchers about the importance of IP and its protection and that awareness activities should not be a once off activity but continuous. The study also recommends the University and the government to consider incorporating IP modules in the curriculum of all disciplines so that every student and researcher would have the knowledge of IP and how it affects people’s lives. The study also recommends that research and development should be prioritised as innovations emanate from research projects. , Thesis (PhD) -- Faculty of Social Sciences and Humanities, 2020
- Full Text:
- Authors: Mawokomayi-Moffat, Betina https://orcid.org/0000-0002-7299-7327
- Date: 2020-09
- Subjects: Intellectual property
- Language: English
- Type: Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/21224 , vital:47418
- Description: This study emerges in the period whereby innovation has become relevant in today’s society. Globally, universities are shifting from being merely centers of learning to becoming entrepreneurial universities as they are commercialising their intellectual property (IP). This study analyses IP awareness among researchers at University of Fort Hare (UFH). The study was informed by the pragmatic paradigm and a mixed-methods design was used to collect data. The study focuses on IP awareness activities conducted between 2016 and 2019, data was collected between January 2020 and November 2020 as there was need for collecting more data from the Innovation Office to supplement the data that was initially collected. Closed ended questionnaires were distributed to researchers at UFH since they are potential IP creators, an open-ended questionnaire was also used to collect data from one key informant from the Innovation Office, and a semi-structured interview was conducted with one key informant from the Innovation Office at UFH. Thematic analysis was used to analyse qualitative data from qualitative responses on questionnaires, interview responses and the UFH IP policy. Statistical Package for Social Sciences and Microsoft Excel were used to analyse quantitative data. The study revealed that the UFH Innovation Office employs various communication strategies to create awareness of IP among researchers and that the Office hosts at least three IP workshops each year. The study found out that methods used to create awareness include social media posts, email communication, distributing booklets and fliers that contain IP information, interactive discussions with IP experts, and small visits to faculty researchers, or research groups to conduct presentations on IP. However, despite these initiatives at the University, the study found out that researchers have a low level of IP awareness and this needs to be addressed by the Innovation Office. Interestingly, the results further indicated that UFH values IP and in responding to the requirements of the Intellectual Property Rights from Publicly Funded Research Act, of 2008, the University established its Technology Transfer Office that is responsible for facilitation of commercialisation of research outputs and creating awareness of IP among researchers. The study recommends the need to improve communication strategies for IP awareness and that the Office should employ diversified strategies to educate researchers about the importance of IP and its protection and that awareness activities should not be a once off activity but continuous. The study also recommends the University and the government to consider incorporating IP modules in the curriculum of all disciplines so that every student and researcher would have the knowledge of IP and how it affects people’s lives. The study also recommends that research and development should be prioritised as innovations emanate from research projects. , Thesis (PhD) -- Faculty of Social Sciences and Humanities, 2020
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A critical analysis of the role of effective communication in enhancing employee performance and service delivery at Ingwe Technical Vocational Educational Training
- Authors: Mgedezi, Yoliswa
- Date: 2018
- Subjects: Communication in personnel management Communication in organizations
- Language: English
- Type: Thesis , Masters , MSoc
- Identifier: http://hdl.handle.net/10353/10724 , vital:35722
- Description: This study seeks to critically analyse the role of effective communication in enhancing employee performance and service delivery at Ingwe TVET College. This study made use of qualitative research method. Five focus group discussions and nine interviews were successfully conducted. In each focus group discussions, both the academic and administrative employees were presented. The nine interviews conducted consisted of senior management only. The aim of this study was to ascertain the role of effective communication on employee performance and service delivery at Ingwe TVET College. Findings of this study suggest that there are communication challenges at Ingwe TVET College such as lack of communication policy, ineffective communication methods, and perceptual barriers. Some of the recommendations of this study suggest that Ingwe TVET College should develop and implement a communication policy and that there should be marketing and communications department to develop communication strategies of the organisation under study. The recommended suggestions will help to improve communication challenges, and enhance employee performance and service delivery at Ingwe TVET College.
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- Authors: Mgedezi, Yoliswa
- Date: 2018
- Subjects: Communication in personnel management Communication in organizations
- Language: English
- Type: Thesis , Masters , MSoc
- Identifier: http://hdl.handle.net/10353/10724 , vital:35722
- Description: This study seeks to critically analyse the role of effective communication in enhancing employee performance and service delivery at Ingwe TVET College. This study made use of qualitative research method. Five focus group discussions and nine interviews were successfully conducted. In each focus group discussions, both the academic and administrative employees were presented. The nine interviews conducted consisted of senior management only. The aim of this study was to ascertain the role of effective communication on employee performance and service delivery at Ingwe TVET College. Findings of this study suggest that there are communication challenges at Ingwe TVET College such as lack of communication policy, ineffective communication methods, and perceptual barriers. Some of the recommendations of this study suggest that Ingwe TVET College should develop and implement a communication policy and that there should be marketing and communications department to develop communication strategies of the organisation under study. The recommended suggestions will help to improve communication challenges, and enhance employee performance and service delivery at Ingwe TVET College.
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Participatory development communication and the sustainability of poverty alleviation projects in Lesotho : a case of Lifajaneng
- Authors: Ntobo-Letsie, Hlompho
- Date: 2018
- Subjects: Communication in economic development Communication in rural development Economic assistance, Domestic
- Language: English
- Type: Thesis , Masters , MSoc
- Identifier: http://hdl.handle.net/10353/10244 , vital:35384
- Description: This study aimed at assessing the impact of communication on the sustainability of poverty alleviation programmes established for selected beneficiaries in the rural community of Lifajaneng. This is conducted with the purpose of understanding how the Mafeteng community engages in the poverty alleviation projects carried out within their area of residence, so as to encourage more commitment in participation. The conceptual framework for this study is the empowerment approach and the study is informed by two theories; the participatory communication theory and the diffusion of innovation theory. The study employed the mixed method approach to gather and analyze the data; that is using questionnaires, focus group discussions and face to face interviews to solicit for information from project participants and project managers. The quantitative data was presented and analyzed through charts and graphs buttressed with themes that emerged in the qualitative data. The study revealed that the sustainability of the poverty alleviation projects remains questionable due to a number of challenges. The results reflect that communities are more comfortable when the mother language (Sesotho) is used predominantly as the medium of communication. The results also reflected that meetings had a higher attendance rate if called for by local leaders through word of mouth followed by communications done telephonically. Mainstream media such as radio and newspapers were the least effective when mobilizing the communities for meetings related to the poverty alleviation projects in the poor community. The study also unfolded the following issues; lack of full participation and commitment of the beneficiaries, inadequate funding to allow sufficient training of the beneficiaries. This is because the funds had some strings attached and the beneficiaries had their own expectations of the funds, therefore the objectives and the limits of the funder did not match the objectives and the limitations of the beneficiaries. Hence, the end results are lack of motivation for the beneficiaries.
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- Authors: Ntobo-Letsie, Hlompho
- Date: 2018
- Subjects: Communication in economic development Communication in rural development Economic assistance, Domestic
- Language: English
- Type: Thesis , Masters , MSoc
- Identifier: http://hdl.handle.net/10353/10244 , vital:35384
- Description: This study aimed at assessing the impact of communication on the sustainability of poverty alleviation programmes established for selected beneficiaries in the rural community of Lifajaneng. This is conducted with the purpose of understanding how the Mafeteng community engages in the poverty alleviation projects carried out within their area of residence, so as to encourage more commitment in participation. The conceptual framework for this study is the empowerment approach and the study is informed by two theories; the participatory communication theory and the diffusion of innovation theory. The study employed the mixed method approach to gather and analyze the data; that is using questionnaires, focus group discussions and face to face interviews to solicit for information from project participants and project managers. The quantitative data was presented and analyzed through charts and graphs buttressed with themes that emerged in the qualitative data. The study revealed that the sustainability of the poverty alleviation projects remains questionable due to a number of challenges. The results reflect that communities are more comfortable when the mother language (Sesotho) is used predominantly as the medium of communication. The results also reflected that meetings had a higher attendance rate if called for by local leaders through word of mouth followed by communications done telephonically. Mainstream media such as radio and newspapers were the least effective when mobilizing the communities for meetings related to the poverty alleviation projects in the poor community. The study also unfolded the following issues; lack of full participation and commitment of the beneficiaries, inadequate funding to allow sufficient training of the beneficiaries. This is because the funds had some strings attached and the beneficiaries had their own expectations of the funds, therefore the objectives and the limits of the funder did not match the objectives and the limitations of the beneficiaries. Hence, the end results are lack of motivation for the beneficiaries.
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Play as an indicator of public opinion in online political commentary : a content analysis of online news forums leading up to the 2014 South African General Elections
- Authors: Moyo, Lungisani
- Date: 2018
- Subjects: Online journalism Content analysis (Communication)
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10353/10678 , vital:35667
- Description: This study seeks to look at play as an indicator of public opinion in online political commentary of online news forums leading to the 2014 South African general elections. A qualitative content analysis was used to analyse viewers’s comments about 2014 South African general elections posted online. The concepts of critical discourse analysis, frame analysis play theory and network analysis were applied to extend and inform the study. A corpus of all commentary appended to 2014 South African general election news reports published online by Media24, Times Media Group, Mail &Guardian, Independent Newspapers, Caxton CTP, and TNA Media were selected. The study employed a purposive sampling technique and 1000 comments were extracted. The sample began four weeks before the election and ended two weeks after the event. NVIVO 11 was utilized to code these readers’ comments into their respective categories. The core findings of this thesis reflect that online readers do not just engage in play but are more interactive and participative on these online public forums and their political discourse echo political affiliations with different political parties, bearing in mind that South Africa has 13 political parties that participated and are represented in parliament. In addition, the findings revealed that, play cannot be parted with and remains inseparable with "what is real"; instead, play renews the real world by giving it sense and meaning. Play does not "re-present" nor falsify certainty but it enunciates certainty. The findings also revealed that most participants identify themselves with the ANC as the ruling party, the DA as the main opposition, the EFF as the most vocal party and then other parties. The findings further revealed that participants have different perspectives on different economic and socio-political matters such as, entertainment, slate politics, and political affiliation, cadre deployment, political bias, economic meltdown, diaspora, and western influence, abuse of power by those in high places, land reform programme, political power struggles, leadership change and corruption.
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- Authors: Moyo, Lungisani
- Date: 2018
- Subjects: Online journalism Content analysis (Communication)
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10353/10678 , vital:35667
- Description: This study seeks to look at play as an indicator of public opinion in online political commentary of online news forums leading to the 2014 South African general elections. A qualitative content analysis was used to analyse viewers’s comments about 2014 South African general elections posted online. The concepts of critical discourse analysis, frame analysis play theory and network analysis were applied to extend and inform the study. A corpus of all commentary appended to 2014 South African general election news reports published online by Media24, Times Media Group, Mail &Guardian, Independent Newspapers, Caxton CTP, and TNA Media were selected. The study employed a purposive sampling technique and 1000 comments were extracted. The sample began four weeks before the election and ended two weeks after the event. NVIVO 11 was utilized to code these readers’ comments into their respective categories. The core findings of this thesis reflect that online readers do not just engage in play but are more interactive and participative on these online public forums and their political discourse echo political affiliations with different political parties, bearing in mind that South Africa has 13 political parties that participated and are represented in parliament. In addition, the findings revealed that, play cannot be parted with and remains inseparable with "what is real"; instead, play renews the real world by giving it sense and meaning. Play does not "re-present" nor falsify certainty but it enunciates certainty. The findings also revealed that most participants identify themselves with the ANC as the ruling party, the DA as the main opposition, the EFF as the most vocal party and then other parties. The findings further revealed that participants have different perspectives on different economic and socio-political matters such as, entertainment, slate politics, and political affiliation, cadre deployment, political bias, economic meltdown, diaspora, and western influence, abuse of power by those in high places, land reform programme, political power struggles, leadership change and corruption.
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Assessing the role of the community radio stations in facilitating development : a case study of Forte FM in the Eastern Cape Province
- Authors: Mawokomayi, Betina
- Date: 2017
- Subjects: Radio in community development -- South Africa -- Eastern Cape Community radio -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MSoc
- Identifier: http://hdl.handle.net/10353/5462 , vital:29259
- Description: Community radio stations play an important role in the development of their communities. Forte FM is a community radio station located at University of Fort Hare Alice campus and was established to facilitate development in communities within the Amathole district municipality. Alice, a small rural town under Raymond Mhlaba Municipality, is one of the communities under the coverage of Forte FM. This study assessed the role that Forte FM plays in facilitating the development of Alice community. The study adopted a mixed method design in which questionnaires and interviews were used to collect primary data. The study findings show that although Forte FM is faced with serious financial challenges, it contributes to the development of Alice in various ways which includes providing the community with agricultural information, health information, promoting local culture, equipping the community with skills, promote local artists and sports personnel and educational programmes. The findings also revealed that the community is involved in the management of some aspects of the station’s operations through a board which is elected annually by the community itself. The results indicate that the radio station involve some community members in programming as experts on some topics or as people who have experienced an ordeal so they could share their experiences and advice other people how to manage similar situations. However, there is need to involve the community in the whole production process. The respondents’ attributed poor levels of community participation in programming to insufficient funds. The study recommends that Forte FM should lobby members of the community to fund the production of programmes since the station belongs to the community. This will enhance the sense of community ownership towards the radio station.
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- Authors: Mawokomayi, Betina
- Date: 2017
- Subjects: Radio in community development -- South Africa -- Eastern Cape Community radio -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MSoc
- Identifier: http://hdl.handle.net/10353/5462 , vital:29259
- Description: Community radio stations play an important role in the development of their communities. Forte FM is a community radio station located at University of Fort Hare Alice campus and was established to facilitate development in communities within the Amathole district municipality. Alice, a small rural town under Raymond Mhlaba Municipality, is one of the communities under the coverage of Forte FM. This study assessed the role that Forte FM plays in facilitating the development of Alice community. The study adopted a mixed method design in which questionnaires and interviews were used to collect primary data. The study findings show that although Forte FM is faced with serious financial challenges, it contributes to the development of Alice in various ways which includes providing the community with agricultural information, health information, promoting local culture, equipping the community with skills, promote local artists and sports personnel and educational programmes. The findings also revealed that the community is involved in the management of some aspects of the station’s operations through a board which is elected annually by the community itself. The results indicate that the radio station involve some community members in programming as experts on some topics or as people who have experienced an ordeal so they could share their experiences and advice other people how to manage similar situations. However, there is need to involve the community in the whole production process. The respondents’ attributed poor levels of community participation in programming to insufficient funds. The study recommends that Forte FM should lobby members of the community to fund the production of programmes since the station belongs to the community. This will enhance the sense of community ownership towards the radio station.
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Perspectives of social media's influence on university students' social lives : a case study of the University of Fort Hare, Alice campus
- Mazaiwana, Tanyaradza Sandra
- Authors: Mazaiwana, Tanyaradza Sandra
- Date: 2017
- Subjects: University of Fort Hare Social media Universities and colleges
- Language: English
- Type: Thesis , Masters , MSoc
- Identifier: http://hdl.handle.net/10353/13128 , vital:39467
- Description: The main purpose of this study was to explore the perspectives of social media‘s influence on students‘ social life and the study made use of the University of Fort Hare Alice Campus as a case study. The internet and new media technology has brought about communication systems such as social media which has taken over the communication media world and is seen as an important socializing agent that students make use of. The study was therefore based on the premise that social media is enhancing the social interaction of people. It has become clear that most studies look at how social media enrich the life of students but little information is there on the kind of influence that it has on their social life. The study employed a quantitative approach to find out the effects of social media on social lives. The population was drawn from the four faculties at the University of Fort Hare, Alice campus and the sample size was 190. The data was collected using a standardized questionnaire and proportioned stratified random sampling was used to ensure a representative sample. The data was analysed using the Statistical Package for Social Sciences (SPSS) and descriptive statistics was used to analyse the demographical and general factors on the perceptions of students‘ social life. The perceptions of the respondents about social media and their social life was that it plays a great role in improving their social life as they are able to maintain relationships, they are always up to date with what is going on in their environment and it makes communication a lot more easier. In addition the results and discussion of this study confirmed that there is another dark side of social media which is hardly acknowledged by most scholars. Social media has a negative side towards students‘ social life which include isolation, depression, and distraction from reality, cyberbullying and low self- esteem. The study confirmed that students spent most of their time on social media and that their social life is affected as they have little or no time to socialise.
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- Authors: Mazaiwana, Tanyaradza Sandra
- Date: 2017
- Subjects: University of Fort Hare Social media Universities and colleges
- Language: English
- Type: Thesis , Masters , MSoc
- Identifier: http://hdl.handle.net/10353/13128 , vital:39467
- Description: The main purpose of this study was to explore the perspectives of social media‘s influence on students‘ social life and the study made use of the University of Fort Hare Alice Campus as a case study. The internet and new media technology has brought about communication systems such as social media which has taken over the communication media world and is seen as an important socializing agent that students make use of. The study was therefore based on the premise that social media is enhancing the social interaction of people. It has become clear that most studies look at how social media enrich the life of students but little information is there on the kind of influence that it has on their social life. The study employed a quantitative approach to find out the effects of social media on social lives. The population was drawn from the four faculties at the University of Fort Hare, Alice campus and the sample size was 190. The data was collected using a standardized questionnaire and proportioned stratified random sampling was used to ensure a representative sample. The data was analysed using the Statistical Package for Social Sciences (SPSS) and descriptive statistics was used to analyse the demographical and general factors on the perceptions of students‘ social life. The perceptions of the respondents about social media and their social life was that it plays a great role in improving their social life as they are able to maintain relationships, they are always up to date with what is going on in their environment and it makes communication a lot more easier. In addition the results and discussion of this study confirmed that there is another dark side of social media which is hardly acknowledged by most scholars. Social media has a negative side towards students‘ social life which include isolation, depression, and distraction from reality, cyberbullying and low self- esteem. The study confirmed that students spent most of their time on social media and that their social life is affected as they have little or no time to socialise.
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An evaluation of intercultural communication challenges and their impacts on academic performance of the University of Fort Hare students
- Mgogo, Quatro https://orcid.org/0000-0003-3041-9753
- Authors: Mgogo, Quatro https://orcid.org/0000-0003-3041-9753
- Date: 2015-07
- Subjects: Intercultural communication--South Africa , Academic achievement , Communication--South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/25151 , vital:63982
- Description: This study aims to evaluate intercultural communication challenges and their impact on the academic performance of University of Fort Hare students. Intercultural communication has been an issue ever since nations started to link together, particularly in trading and job market. However, people have been looking at ways of fitting in and being able to meet halfway with regards to accommodating one another’s culture during the process of intercultural communication. Many scholars have given explicit definitions on intercultural communication, but some are not deep enough to make it clearer and more understandable. Scholars like Pinto (2000) define intercultural communication as communication between individuals or groups from distinctive cultures. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2015
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- Authors: Mgogo, Quatro https://orcid.org/0000-0003-3041-9753
- Date: 2015-07
- Subjects: Intercultural communication--South Africa , Academic achievement , Communication--South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/25151 , vital:63982
- Description: This study aims to evaluate intercultural communication challenges and their impact on the academic performance of University of Fort Hare students. Intercultural communication has been an issue ever since nations started to link together, particularly in trading and job market. However, people have been looking at ways of fitting in and being able to meet halfway with regards to accommodating one another’s culture during the process of intercultural communication. Many scholars have given explicit definitions on intercultural communication, but some are not deep enough to make it clearer and more understandable. Scholars like Pinto (2000) define intercultural communication as communication between individuals or groups from distinctive cultures. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2015
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An evaluation of the impact of communication on service delivery and customer satisfaction in selected municipalities, Eastern Cape, South Africa
- Authors: Tyembile, Sandiso
- Date: 2015-01
- Subjects: Community development -- South Africa , Human services , Political participation -- South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/26270 , vital:65226
- Description: Local government has a legal obligation and a political responsibility to ensure regular and effective communication with the community. The Constitution of the Republic of South Africa Act 1996 and other statutory enactments all impose an obligation on local government communicators and require high levels of transparency, accountability, openness, participatory democracy and direct communication with the communities to improve service delivery and the lives of all. However, this study was to assess the impact of communication on service delivery and customer satisfaction in the selected municipalities in Eastern Cape Province of South Africa. The research involved the collection of qualitative and quantitative data through simple random and convenience samplings. The data were collected using survey questionnaires, focus groups and in-depth interviews at two municipalities namely; Lukhanji local municipality and Intsika Yethu local municipality. Subsequently, data were analysed using descriptive and Statistical Package for Social Science (SPSS) and through thematic analysis. The findings of this study showed that municipal executive, management, supervisors and the citizens or customers value communication in government because it gives support to service delivery and most of the communication programmes are effective. Nevertheless, the findings showed that a lot still needs to be done to improve municipal communication and also ensure more direct engagements and feedback with the communities. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2015
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- Authors: Tyembile, Sandiso
- Date: 2015-01
- Subjects: Community development -- South Africa , Human services , Political participation -- South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/26270 , vital:65226
- Description: Local government has a legal obligation and a political responsibility to ensure regular and effective communication with the community. The Constitution of the Republic of South Africa Act 1996 and other statutory enactments all impose an obligation on local government communicators and require high levels of transparency, accountability, openness, participatory democracy and direct communication with the communities to improve service delivery and the lives of all. However, this study was to assess the impact of communication on service delivery and customer satisfaction in the selected municipalities in Eastern Cape Province of South Africa. The research involved the collection of qualitative and quantitative data through simple random and convenience samplings. The data were collected using survey questionnaires, focus groups and in-depth interviews at two municipalities namely; Lukhanji local municipality and Intsika Yethu local municipality. Subsequently, data were analysed using descriptive and Statistical Package for Social Science (SPSS) and through thematic analysis. The findings of this study showed that municipal executive, management, supervisors and the citizens or customers value communication in government because it gives support to service delivery and most of the communication programmes are effective. Nevertheless, the findings showed that a lot still needs to be done to improve municipal communication and also ensure more direct engagements and feedback with the communities. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2015
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The effects of social media on relationship patterns among adolescents: A study of students in three selected high schools of Alice in Eastern Cape, South Africa
- Kalasaru, Onai Ronald https://orcid.org/0000-0002-4984-4250
- Authors: Kalasaru, Onai Ronald https://orcid.org/0000-0002-4984-4250
- Date: 2014-11
- Subjects: Online social networks , Mass media and children
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/25085 , vital:63966
- Description: Technology with the aid of the internet and social media has brought so much into the world, it has managed to reach and develop almost the entire world and this includes remote areas of Sub-Saharan countries like South Africa. These are the least developed and usually the last regions of the world to receive technology. It should be noted that most of the times, technology is bound to make an impact as people use it and this was the motive behind this study which aimed at assessing the effects of socialised media on adolescents who are the future of South Africa. In the study, the researcher aims at discovering whether the use of social media engines among adolescents affects the ways with which they relate with one another. The study which adopted a quantitative methodology was conducted on matriculating students from three randomly selected schools from within and surrounding town of Alice in Eastern Cape South Africa. Respondents were sampled conveniently and data was collected through self-administered questionnaires. From the results and conclusions, it showed that technology has reached South Africa’s remote areas and young people like adolescents have many uses for it. However, they proved that even though they now have technology in form of the internet and social media, it does not affect the ways with which they form and maintained social relations. This means that technology does not have a significant impact in the relationship patterns of adolescents in remote areas of South Africa. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2014
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- Authors: Kalasaru, Onai Ronald https://orcid.org/0000-0002-4984-4250
- Date: 2014-11
- Subjects: Online social networks , Mass media and children
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/25085 , vital:63966
- Description: Technology with the aid of the internet and social media has brought so much into the world, it has managed to reach and develop almost the entire world and this includes remote areas of Sub-Saharan countries like South Africa. These are the least developed and usually the last regions of the world to receive technology. It should be noted that most of the times, technology is bound to make an impact as people use it and this was the motive behind this study which aimed at assessing the effects of socialised media on adolescents who are the future of South Africa. In the study, the researcher aims at discovering whether the use of social media engines among adolescents affects the ways with which they relate with one another. The study which adopted a quantitative methodology was conducted on matriculating students from three randomly selected schools from within and surrounding town of Alice in Eastern Cape South Africa. Respondents were sampled conveniently and data was collected through self-administered questionnaires. From the results and conclusions, it showed that technology has reached South Africa’s remote areas and young people like adolescents have many uses for it. However, they proved that even though they now have technology in form of the internet and social media, it does not affect the ways with which they form and maintained social relations. This means that technology does not have a significant impact in the relationship patterns of adolescents in remote areas of South Africa. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2014
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Sources of advertisement messages and their impacts on purchasing behaviour: a case study of Walter Sisulu University students
- Authors: Oladimeji, Olawumi Kate
- Date: 2014
- Language: English
- Type: Thesis , Masters , M Soc Sc (Com)
- Identifier: vital:11371 , http://hdl.handle.net/10353/d1015413
- Description: The purpose of this research was to investigate the sources of advertisement messages and the impacts they have on the buying behaviour of students of Walter Sisulu University (WSU), and examine whether traditional mass media advertising still influences the students’ decision to buy and whether advancement in communication technology affects how the students receive information. This study also investigated the impact of traditional mass media advertising in comparison to new media advertising. Questionnaires were administered to students of WSU, Mthatha campus. The survey was conducted within the period of February 2013 – March 2013. The desired sample size was 270 students. A final sample of 220 valid responses was analysed, representing 81% of the desired sample. The study revealed that majority are aware of television while billboards and direct mails have the least awareness. The results also revealed that 78% of the respondents felt that traditional mass media still influences their buying behaviour, (90%) of the respondents prefer the traditional mass media advertising. This study demonstrated that the students of WSU are aware and exposed to the various sources of advertisement messages. In addition, existing literature and this research report have shown that the various mediums have distinctive characteristics which make them unique. In spite of the advent of modern technology, the traditional mass media still influences buying behaviour with television being the most influential media.
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- Authors: Oladimeji, Olawumi Kate
- Date: 2014
- Language: English
- Type: Thesis , Masters , M Soc Sc (Com)
- Identifier: vital:11371 , http://hdl.handle.net/10353/d1015413
- Description: The purpose of this research was to investigate the sources of advertisement messages and the impacts they have on the buying behaviour of students of Walter Sisulu University (WSU), and examine whether traditional mass media advertising still influences the students’ decision to buy and whether advancement in communication technology affects how the students receive information. This study also investigated the impact of traditional mass media advertising in comparison to new media advertising. Questionnaires were administered to students of WSU, Mthatha campus. The survey was conducted within the period of February 2013 – March 2013. The desired sample size was 270 students. A final sample of 220 valid responses was analysed, representing 81% of the desired sample. The study revealed that majority are aware of television while billboards and direct mails have the least awareness. The results also revealed that 78% of the respondents felt that traditional mass media still influences their buying behaviour, (90%) of the respondents prefer the traditional mass media advertising. This study demonstrated that the students of WSU are aware and exposed to the various sources of advertisement messages. In addition, existing literature and this research report have shown that the various mediums have distinctive characteristics which make them unique. In spite of the advent of modern technology, the traditional mass media still influences buying behaviour with television being the most influential media.
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Sources of advertisement messages and their impacts on purchasing behaviour: a case study of Walter Sisulu University students
- Oladimeji, Olawumi Kate https://orcid.org/0000-0002-6577-0140
- Authors: Oladimeji, Olawumi Kate https://orcid.org/0000-0002-6577-0140
- Date: 2013-11
- Subjects: Mass media -- Social aspects , Advertising -- Social aspects
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/24824 , vital:63599
- Description: The purpose of this research was to investigate the sources of advertisement messages and the impacts they have on the buying behaviour of students of Walter Sisulu University (WSU), and examine whether traditional mass media advertising still influences the students’ decision to buy and whether advancement in communication technology affects how the students receive information. This study also investigated the impact of traditional mass media advertising in comparison to new media advertising. Questionnaires were administered to students of WSU, Mthatha campus. The survey was conducted within the period of February 2013 – March 2013. The desired sample size was 270 students. A final sample of 220 valid responses was analysed, representing 81percent of the desired sample. The study revealed that majority are aware of television while billboards and direct mails have the least awareness. The results also revealed that 78percent of the respondents felt that traditional mass media still influences their buying behaviour, (90percent) of the respondents prefer the traditional mass media advertising. This study demonstrated that the students of WSU are aware and exposed to the various sources of advertisement messages. In addition, existing literature and this research report have shown that the various mediums have distinctive characteristics which make them unique. In spite of the advent of modern technology, the traditional mass media still influences buying behaviour with television being the most influential media. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2013
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- Authors: Oladimeji, Olawumi Kate https://orcid.org/0000-0002-6577-0140
- Date: 2013-11
- Subjects: Mass media -- Social aspects , Advertising -- Social aspects
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/24824 , vital:63599
- Description: The purpose of this research was to investigate the sources of advertisement messages and the impacts they have on the buying behaviour of students of Walter Sisulu University (WSU), and examine whether traditional mass media advertising still influences the students’ decision to buy and whether advancement in communication technology affects how the students receive information. This study also investigated the impact of traditional mass media advertising in comparison to new media advertising. Questionnaires were administered to students of WSU, Mthatha campus. The survey was conducted within the period of February 2013 – March 2013. The desired sample size was 270 students. A final sample of 220 valid responses was analysed, representing 81percent of the desired sample. The study revealed that majority are aware of television while billboards and direct mails have the least awareness. The results also revealed that 78percent of the respondents felt that traditional mass media still influences their buying behaviour, (90percent) of the respondents prefer the traditional mass media advertising. This study demonstrated that the students of WSU are aware and exposed to the various sources of advertisement messages. In addition, existing literature and this research report have shown that the various mediums have distinctive characteristics which make them unique. In spite of the advent of modern technology, the traditional mass media still influences buying behaviour with television being the most influential media. , Thesis (MSoc) -- Faculty of Social Sciences and Humanities, 2013
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