Impact of internet marketing on the profitability of the hospitality sector in the Eastern Cape Province, South Africa
- Authors: Matikiti, Rosemary
- Date: 2011
- Subjects: Internet marketing , Internet advertising , Hospitality industry -- South Africa -- Eastern Cape , Investment analysis -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape , Advertising -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , M Com (Business Management)
- Identifier: vital:11314 , http://hdl.handle.net/10353/570 , Internet marketing , Internet advertising , Hospitality industry -- South Africa -- Eastern Cape , Investment analysis -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape , Advertising -- South Africa -- Eastern Cape
- Description: The application of internet marketing techniques has been widespread in the hospitality sector worldwide, with many hotels crafting websites for marketing purposes. However, there is still a debate and speculation on the impact of internet marketing on business performance and profitability. Given the well-recognised value of internet marketing in the hospitality and tourism industry, this study sought to examine the impact of internet marketing on the profitability of the hospitality sector in South Africa and to establish factors which influence internet marketing usage. In order to achieve these objectives, a perceptual survey was conducted in graded hotels and lodges in the Eastern Cape province of South Africa. Multiple linear regression analysis and hierarchical regression analysis were used to determine the relationship between internet marketing and business profitability as well as the relationship between organisational and environmental factors and internet marketing usage. Based on the findings of this study, it is concluded that the use of internet marketing can positively influence business profitability. It is also concluded that internet marketing experience moderates the relationship between internet marketing usage and business profitability. The results also indicate that factors such as technological competence, managerial support, level of star grading and alliances significantly influence internet marketing usage. Thus, from the findings of this study, it was concluded that hotels and lodges can enhance their profitability through internet marketing usage.
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- Authors: Matikiti, Rosemary
- Date: 2011
- Subjects: Internet marketing , Internet advertising , Hospitality industry -- South Africa -- Eastern Cape , Investment analysis -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape , Advertising -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , M Com (Business Management)
- Identifier: vital:11314 , http://hdl.handle.net/10353/570 , Internet marketing , Internet advertising , Hospitality industry -- South Africa -- Eastern Cape , Investment analysis -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape , Advertising -- South Africa -- Eastern Cape
- Description: The application of internet marketing techniques has been widespread in the hospitality sector worldwide, with many hotels crafting websites for marketing purposes. However, there is still a debate and speculation on the impact of internet marketing on business performance and profitability. Given the well-recognised value of internet marketing in the hospitality and tourism industry, this study sought to examine the impact of internet marketing on the profitability of the hospitality sector in South Africa and to establish factors which influence internet marketing usage. In order to achieve these objectives, a perceptual survey was conducted in graded hotels and lodges in the Eastern Cape province of South Africa. Multiple linear regression analysis and hierarchical regression analysis were used to determine the relationship between internet marketing and business profitability as well as the relationship between organisational and environmental factors and internet marketing usage. Based on the findings of this study, it is concluded that the use of internet marketing can positively influence business profitability. It is also concluded that internet marketing experience moderates the relationship between internet marketing usage and business profitability. The results also indicate that factors such as technological competence, managerial support, level of star grading and alliances significantly influence internet marketing usage. Thus, from the findings of this study, it was concluded that hotels and lodges can enhance their profitability through internet marketing usage.
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Cultural villages inherited tradition and "African culture": a case study of Mgwali Cultural Village in the Eastern Cape
- Authors: Bovana, Solomzi Victor
- Date: 2010
- Subjects: Tourism -- South Africa -- Eastern Cape , Heritage tourism -- South Africa -- Eastern Cape , Culture and tourism -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MA (History)
- Identifier: vital:11537 , http://hdl.handle.net/10353/552 , Tourism -- South Africa -- Eastern Cape , Heritage tourism -- South Africa -- Eastern Cape , Culture and tourism -- South Africa -- Eastern Cape
- Description: A growing number of studies concerning cultural villages have in most instances tended to focus on the cultural village as almost legitimately self-explanatory and have not been particularly concerned with either how a particular history is produced in and through these villages, or with the ways that particular discourses and practices associated with heritage, tourism, community and development intersect in the production of these meanings. As such Mgwali Cultural Village seemed to promise something different in the form of cultural villages. The thesis argues that Mgwali Cultural Village is unique in the history of cultural villages in that it moves away from presenting a cultural village in Africa as tribal and primitive. It does this by opening up spaces for other aspects such as Christianity and resistance politics, story of Tiyo Soga rather than focusing and confining itself only to aspects cultural portraying Africans and traditional. It is imperative that cultural villages ought to be understood within a broader framework and context where its definition and presentation is not trapped into an anthropological paradigm thinking of exploring and discovering something new by tourists which they are not familiar with. However, the thesis also argues that much as Mgwali Cultural Village promised something new from the known through depiction of other aspects, those histories seem to be absent or marginal at the Cultural Village. The only aspects that are fore grounded are traditions and culture thus freezing Mgwali as a village and its people in time as if they have not evolved and its cultures are static and not dynamic. The thesis therefore explores all those contradictions, silences, or absence thereof of other stories and histories.
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- Authors: Bovana, Solomzi Victor
- Date: 2010
- Subjects: Tourism -- South Africa -- Eastern Cape , Heritage tourism -- South Africa -- Eastern Cape , Culture and tourism -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MA (History)
- Identifier: vital:11537 , http://hdl.handle.net/10353/552 , Tourism -- South Africa -- Eastern Cape , Heritage tourism -- South Africa -- Eastern Cape , Culture and tourism -- South Africa -- Eastern Cape
- Description: A growing number of studies concerning cultural villages have in most instances tended to focus on the cultural village as almost legitimately self-explanatory and have not been particularly concerned with either how a particular history is produced in and through these villages, or with the ways that particular discourses and practices associated with heritage, tourism, community and development intersect in the production of these meanings. As such Mgwali Cultural Village seemed to promise something different in the form of cultural villages. The thesis argues that Mgwali Cultural Village is unique in the history of cultural villages in that it moves away from presenting a cultural village in Africa as tribal and primitive. It does this by opening up spaces for other aspects such as Christianity and resistance politics, story of Tiyo Soga rather than focusing and confining itself only to aspects cultural portraying Africans and traditional. It is imperative that cultural villages ought to be understood within a broader framework and context where its definition and presentation is not trapped into an anthropological paradigm thinking of exploring and discovering something new by tourists which they are not familiar with. However, the thesis also argues that much as Mgwali Cultural Village promised something new from the known through depiction of other aspects, those histories seem to be absent or marginal at the Cultural Village. The only aspects that are fore grounded are traditions and culture thus freezing Mgwali as a village and its people in time as if they have not evolved and its cultures are static and not dynamic. The thesis therefore explores all those contradictions, silences, or absence thereof of other stories and histories.
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