Factors influencing parents’ decisions when choosing a private school
- Authors: Arendse, David
- Date: 2019
- Subjects: School choice -- South Africa -- Case studies , Competition -- South Africa , Private schools -- South Africa , Consumer behavior , VRIO framework (Valuable, Rare, Imitable and Organized) , St. Stithians College
- Language: English
- Type: text , Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10962/92628 , vital:30738
- Description: Purpose: Consumers make decisions based on multiple factors that influence their decision-making process. These decisions can be influenced by deep personal reflection to the simple impulsive purchase done to fulfil a need or want. This research study explored the relationship between the resource-based view and the factors considered by parents when selecting a school for their child/children. The Valuable, Rare, Imitable and Organized (VRIO) framework as developed by Barney, J. (1991) outlines the framework through which an organisations resources can be assessed in terms of their potential competitive advantage. The research study was interested in understanding how an educational institution can identify and then leverage its resources to create a competitive advantage. Methodology: Each family that has one or more child enrolled at St Stithians College, which is a private school in Gauteng, South Africa, was invited to participate in the study. This represented a potential population size of 1 700 families, however a sample of 334 was used. The educational institution caters to both boys and girls from Grade R to 12 (Matric). Each family was requested to participate in the study as they had already chosen to have at least one child enrolled. A self-administered close-ended questionnaire was used as the instrument for data collection and the questionnaire was broken into two sections. Section A focused on building a profile of the respondent while section B assessed the level of influence the factors had on a parent’s decision. Section B’s questions were structured as Likert-Scale questions requiring a response between 1 and 5, with 5 being the highest influence, and 1 being the lowest. The responses to the questions were then grouped into the factors they spoke to and the average results per factor were assessed via an ANOVA table to test the null hypothesis that parents do not consider factors when choosing a school for their children. Findings: As a paper, this study set out to discover what the competitive advantage was of a private education institution in South Africa. It did so by identifying what the key factors were when parents selected the school of their choice and then analysed these findings against the resources of the given institution. The ANOVA table analysis of the responses identified that parents do consider factors and that the factor that they were most influenced by was convenience factor, represented by location of the institution and the distance to it. While there are multiple private education suppliers in South Africa, no other provider has the location that St Stithians College has, and as such, its location is its competitive advantage. Significant: This research study will expand the existing but limited competitive advantage body of knowledge in the South African education sector. South African educational institutions will be able to develop similar studies which will then assist in identifying their own competitive advantages. This can better enable education providers to entice consumers to their education services.
- Full Text:
- Date Issued: 2019
- Authors: Arendse, David
- Date: 2019
- Subjects: School choice -- South Africa -- Case studies , Competition -- South Africa , Private schools -- South Africa , Consumer behavior , VRIO framework (Valuable, Rare, Imitable and Organized) , St. Stithians College
- Language: English
- Type: text , Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10962/92628 , vital:30738
- Description: Purpose: Consumers make decisions based on multiple factors that influence their decision-making process. These decisions can be influenced by deep personal reflection to the simple impulsive purchase done to fulfil a need or want. This research study explored the relationship between the resource-based view and the factors considered by parents when selecting a school for their child/children. The Valuable, Rare, Imitable and Organized (VRIO) framework as developed by Barney, J. (1991) outlines the framework through which an organisations resources can be assessed in terms of their potential competitive advantage. The research study was interested in understanding how an educational institution can identify and then leverage its resources to create a competitive advantage. Methodology: Each family that has one or more child enrolled at St Stithians College, which is a private school in Gauteng, South Africa, was invited to participate in the study. This represented a potential population size of 1 700 families, however a sample of 334 was used. The educational institution caters to both boys and girls from Grade R to 12 (Matric). Each family was requested to participate in the study as they had already chosen to have at least one child enrolled. A self-administered close-ended questionnaire was used as the instrument for data collection and the questionnaire was broken into two sections. Section A focused on building a profile of the respondent while section B assessed the level of influence the factors had on a parent’s decision. Section B’s questions were structured as Likert-Scale questions requiring a response between 1 and 5, with 5 being the highest influence, and 1 being the lowest. The responses to the questions were then grouped into the factors they spoke to and the average results per factor were assessed via an ANOVA table to test the null hypothesis that parents do not consider factors when choosing a school for their children. Findings: As a paper, this study set out to discover what the competitive advantage was of a private education institution in South Africa. It did so by identifying what the key factors were when parents selected the school of their choice and then analysed these findings against the resources of the given institution. The ANOVA table analysis of the responses identified that parents do consider factors and that the factor that they were most influenced by was convenience factor, represented by location of the institution and the distance to it. While there are multiple private education suppliers in South Africa, no other provider has the location that St Stithians College has, and as such, its location is its competitive advantage. Significant: This research study will expand the existing but limited competitive advantage body of knowledge in the South African education sector. South African educational institutions will be able to develop similar studies which will then assist in identifying their own competitive advantages. This can better enable education providers to entice consumers to their education services.
- Full Text:
- Date Issued: 2019
Factors that influence consumers’ buying behaviour for particular vehicle brands
- Authors: Bosman, Brendan
- Date: 2019
- Subjects: Consumer behavior -- South Africa , Consumer profiling Advertising -- South Africa , Purchasing -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/37742 , vital:34233
- Description: The motor industry is a critical component of South Africa’s economy. It is also an industry that has become intensely competitive with a large variety of vehicle brands on offer for buyers to choose from. Given the competitive nature of this environment, Original Equipment Manufacturers (OEM’s) are constantly under pressure and have to consistently review and develop new strategies to keep their brands relevant in the market. The purpose of the study was to gain insight into customer preferences and specifically vehicle purchasing behaviour, and to establish if brand factors and personal factors influence consumer buying behaviour for particular vehicle brands. An empirical investigation was embarked on using a self-administered questionnaire with a seven-point Likert scale. Convenience sampling was used and resulted in the return of 215 usable questionnaires. The reliability of the measuring instrument was confirmed via acceptable Cronbach’s alpha coefficients. Descriptive statistics were used to analyse the data collected. The main findings indicate that numerous factors influence buyers’ behaviour when purchasing a vehicle. However, Quality, Safety and Price had the biggest influence on the buyer’s decision making when choosing a particular vehicle brand. Based on the findings, recommendations are made to dealers and OEM’s. These recommendations are practical and also linked to previous research as presented in the literature. Dealerships and OEMs should therefore take cognizance of these results and improve on these factors to influence vehicle buying behaviour. These factors should also be used as strong marketing components when advertising and selling vehicles. The value for money provided by vehicles should be emphasised. The link between Quality, Safety, and Price should therefore be accentuated.
- Full Text:
- Date Issued: 2019
- Authors: Bosman, Brendan
- Date: 2019
- Subjects: Consumer behavior -- South Africa , Consumer profiling Advertising -- South Africa , Purchasing -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/37742 , vital:34233
- Description: The motor industry is a critical component of South Africa’s economy. It is also an industry that has become intensely competitive with a large variety of vehicle brands on offer for buyers to choose from. Given the competitive nature of this environment, Original Equipment Manufacturers (OEM’s) are constantly under pressure and have to consistently review and develop new strategies to keep their brands relevant in the market. The purpose of the study was to gain insight into customer preferences and specifically vehicle purchasing behaviour, and to establish if brand factors and personal factors influence consumer buying behaviour for particular vehicle brands. An empirical investigation was embarked on using a self-administered questionnaire with a seven-point Likert scale. Convenience sampling was used and resulted in the return of 215 usable questionnaires. The reliability of the measuring instrument was confirmed via acceptable Cronbach’s alpha coefficients. Descriptive statistics were used to analyse the data collected. The main findings indicate that numerous factors influence buyers’ behaviour when purchasing a vehicle. However, Quality, Safety and Price had the biggest influence on the buyer’s decision making when choosing a particular vehicle brand. Based on the findings, recommendations are made to dealers and OEM’s. These recommendations are practical and also linked to previous research as presented in the literature. Dealerships and OEMs should therefore take cognizance of these results and improve on these factors to influence vehicle buying behaviour. These factors should also be used as strong marketing components when advertising and selling vehicles. The value for money provided by vehicles should be emphasised. The link between Quality, Safety, and Price should therefore be accentuated.
- Full Text:
- Date Issued: 2019
Fintech and the financial services industry in South Africa
- Authors: Crouse, Johann Jacques
- Date: 2019
- Subjects: Banks and banking -- Data processing , Banks and banking -- Technological innovations , Financial services industry -- Information technology , Banks and banking
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/38046 , vital:34311
- Description: A preliminary literature review indicated that little to no research exists on the Fintech phenomena in the South African context. The purpose of this study is to gain the perceptions of South African bankers on the Fintech phenomena and to develop a deeper understanding of the Fintech phenomena in the South African context. An empirical exploratory qualitative approach was employed and an interpretivism research paradigm was utilised. A detailed literature review was conducted into the Fintech phenomena as well as the financial services sector in South Africa. The use of purposive sampling was initiated, and the sample of the study consisted of five individuals who work for the largest South African banks. The data was gathered through in-depth structured interviews which consisted of ten predetermined research questions. Rich data was obtained which was then analysed through the use of content analysis and coding. This enabled the transcription of data and the extraction of codes which assisted in obtaining findings that answered the research question. Authenticity, rigor, trustworthiness and credibility criteria was applied from the onset and throughout the research study. The themes that emerged from the data analysis process were navigated so that findings could be reached by comparing the themes to previous literature. In conclusion, six themes emerged from the data analysis, namely; collaboration can create new markets and create market share, investing in Fintech to overcome legacy infrastructure by going digital, Fintech companies are more customer focused, balance regulation between protecting the industry and creating an innovative environment competition in future will be fiercer, competition is good for the performance of the financial services industry and the Fintech phenomena is positive for the banking industry. Certain findings and conclusions were drawn; regulations in South Africa do allow for innovation, regulation is not biased towards banks, banks innovate and collaborate through Fintech, Fintech is positive for the banking industry, South African banks are investing in preparation for Fintech, South African banks have limited budgets, there is no significant loss of market share for banks due to Fintech companies, market share can be gained by banks partnering with Fintech companies and the future of the financial services industry in South Africa.
- Full Text:
- Date Issued: 2019
- Authors: Crouse, Johann Jacques
- Date: 2019
- Subjects: Banks and banking -- Data processing , Banks and banking -- Technological innovations , Financial services industry -- Information technology , Banks and banking
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/38046 , vital:34311
- Description: A preliminary literature review indicated that little to no research exists on the Fintech phenomena in the South African context. The purpose of this study is to gain the perceptions of South African bankers on the Fintech phenomena and to develop a deeper understanding of the Fintech phenomena in the South African context. An empirical exploratory qualitative approach was employed and an interpretivism research paradigm was utilised. A detailed literature review was conducted into the Fintech phenomena as well as the financial services sector in South Africa. The use of purposive sampling was initiated, and the sample of the study consisted of five individuals who work for the largest South African banks. The data was gathered through in-depth structured interviews which consisted of ten predetermined research questions. Rich data was obtained which was then analysed through the use of content analysis and coding. This enabled the transcription of data and the extraction of codes which assisted in obtaining findings that answered the research question. Authenticity, rigor, trustworthiness and credibility criteria was applied from the onset and throughout the research study. The themes that emerged from the data analysis process were navigated so that findings could be reached by comparing the themes to previous literature. In conclusion, six themes emerged from the data analysis, namely; collaboration can create new markets and create market share, investing in Fintech to overcome legacy infrastructure by going digital, Fintech companies are more customer focused, balance regulation between protecting the industry and creating an innovative environment competition in future will be fiercer, competition is good for the performance of the financial services industry and the Fintech phenomena is positive for the banking industry. Certain findings and conclusions were drawn; regulations in South Africa do allow for innovation, regulation is not biased towards banks, banks innovate and collaborate through Fintech, Fintech is positive for the banking industry, South African banks are investing in preparation for Fintech, South African banks have limited budgets, there is no significant loss of market share for banks due to Fintech companies, market share can be gained by banks partnering with Fintech companies and the future of the financial services industry in South Africa.
- Full Text:
- Date Issued: 2019
Future scenarios in the automotive industry as a result of the social impact of industry 4.0 in the period up to 2033
- Authors: Nongendzi, Siyabonga
- Date: 2019
- Subjects: Automobile industry and trade -- South Africa , Technological innovations -- Economic aspects Labor supply -- Effect of technological innovations on Information technology -- Economic aspects
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/42836 , vital:36698
- Description: With increasing human population growth, rising GDP levels, and more affluent lifestyles, the human race is progressively consuming, leading to an ever-increasing demand for renewable and non- renewable resources. The problem of resource scarcity is, therefore, emerging because it is questionable whether economic growth in a world with finite natural resources can be sustained. One of the objectives of this work is to analyse the potential of industrial 4.0 applications to achieve a more sustainable South African automotive industry. Even if the economy is still locked up in a system that favours the linear traditional production model, stricter environmental standards, a scarcity of resources and changing consumer expectations will force entities to find alternatives. New technologies can be used to trace materials through the value chain and to track the status of the product during its life cycle. Companies are beginning to capitalize on the potential of emerging technologies to more sustainably reorganise production, services, business models or entire organizations. What is certain is that many expect that the fourth industrial revolution will have a substantial effect on jobs worldwide as advanced robotics, artificial intelligence and automation are becoming more influential. Digitisation has a full impact on both the automotive industry and society. Automation we’ve seen in the past has intensified. Digitisation has an ongoing and unprecedented effect on the operation of firms. It impacts all aspects from development to manufacturing and logistics and challenges business models and changes the place of work and the way we work. For this reason, a well- developed infrastructure and skilled workforce are key factors in transforming the industry successfully. From a South African point of view, qualification is a key challenge for industry 4.0 and requires decisive action. The challenge of skills in the manufacturing sector is growing as the industry becomes more digital. The plans of manufacturers to drive productivity improvements and capitalise on the fourth industrial revolution could be eroded because the education system is struggling to provide the right quantity and quality of skills to meet the needs of the sector. Manufacturers will need to keep investing in training current employees to keep up with new processes in line with company needs. One major challenge is to increase the digital skills of current and, in particular, older workers, by creating an offer of digital training. The research study aimed to develop insights into the future of the South African automotive industry by constructing two scenarios towards 2033: Worst case; South African automotive industry did little to change current linear traditional production mode trends in 2033; This narrative has seen the sector fall into the nightmare of its own dystonia. Best case; South African automotive is a success in 2033; The South African automotive industry finds its competitive global niche. And even with breakthroughs in robotics and artificial intelligence, there is a major disruption in employment throughout the world, South Africa has succeeded in creating a small but intelligent base for youth who can recognise and exploit opportunities on the global market. Industry 4.0 has a high potential to ensure more sustainable production methods.
- Full Text:
- Date Issued: 2019
- Authors: Nongendzi, Siyabonga
- Date: 2019
- Subjects: Automobile industry and trade -- South Africa , Technological innovations -- Economic aspects Labor supply -- Effect of technological innovations on Information technology -- Economic aspects
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/42836 , vital:36698
- Description: With increasing human population growth, rising GDP levels, and more affluent lifestyles, the human race is progressively consuming, leading to an ever-increasing demand for renewable and non- renewable resources. The problem of resource scarcity is, therefore, emerging because it is questionable whether economic growth in a world with finite natural resources can be sustained. One of the objectives of this work is to analyse the potential of industrial 4.0 applications to achieve a more sustainable South African automotive industry. Even if the economy is still locked up in a system that favours the linear traditional production model, stricter environmental standards, a scarcity of resources and changing consumer expectations will force entities to find alternatives. New technologies can be used to trace materials through the value chain and to track the status of the product during its life cycle. Companies are beginning to capitalize on the potential of emerging technologies to more sustainably reorganise production, services, business models or entire organizations. What is certain is that many expect that the fourth industrial revolution will have a substantial effect on jobs worldwide as advanced robotics, artificial intelligence and automation are becoming more influential. Digitisation has a full impact on both the automotive industry and society. Automation we’ve seen in the past has intensified. Digitisation has an ongoing and unprecedented effect on the operation of firms. It impacts all aspects from development to manufacturing and logistics and challenges business models and changes the place of work and the way we work. For this reason, a well- developed infrastructure and skilled workforce are key factors in transforming the industry successfully. From a South African point of view, qualification is a key challenge for industry 4.0 and requires decisive action. The challenge of skills in the manufacturing sector is growing as the industry becomes more digital. The plans of manufacturers to drive productivity improvements and capitalise on the fourth industrial revolution could be eroded because the education system is struggling to provide the right quantity and quality of skills to meet the needs of the sector. Manufacturers will need to keep investing in training current employees to keep up with new processes in line with company needs. One major challenge is to increase the digital skills of current and, in particular, older workers, by creating an offer of digital training. The research study aimed to develop insights into the future of the South African automotive industry by constructing two scenarios towards 2033: Worst case; South African automotive industry did little to change current linear traditional production mode trends in 2033; This narrative has seen the sector fall into the nightmare of its own dystonia. Best case; South African automotive is a success in 2033; The South African automotive industry finds its competitive global niche. And even with breakthroughs in robotics and artificial intelligence, there is a major disruption in employment throughout the world, South Africa has succeeded in creating a small but intelligent base for youth who can recognise and exploit opportunities on the global market. Industry 4.0 has a high potential to ensure more sustainable production methods.
- Full Text:
- Date Issued: 2019
Government support and sustainable small, medium enterprises (SMEs) in the ocean economy: a case of Eastern Cape
- Authors: Zilimbola, Mlungiseleli
- Date: 2019
- Subjects: Small business -- South Africa -- Eastern Cape , Marine resources -- Economic aspects Shipping -- Economic aspects Sustainable development -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/44291 , vital:37149
- Description: In the past few years, South Africa has started to follow other developing countries, such as Japan and Greece, in pursuit of oceans economy. The presidency launched operation phakisa in Port Elizabeth in 2016 with the hope that it would contribute greatly to job creation and economic development in South Africa. It has been noted that oceans economy is a wide concept and covers a number of activities/sectors in the oceans. This study will focus on different economic is a wide concept and covers a number of activities, such as transport, fishing, bunkering and many other economic activities. This study seeks to investigate the strategic role of SMEs in the oceans economy. In accordance with the report drafted by the small enterprise development agency (seda) in 2016, which was commissioned by the department of trade and industry , the report show that SMMEs are struggling because of access to finance and markets, poor infrastructure, labour laws, crime, skills shortages.
- Full Text: false
- Date Issued: 2019
- Authors: Zilimbola, Mlungiseleli
- Date: 2019
- Subjects: Small business -- South Africa -- Eastern Cape , Marine resources -- Economic aspects Shipping -- Economic aspects Sustainable development -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/44291 , vital:37149
- Description: In the past few years, South Africa has started to follow other developing countries, such as Japan and Greece, in pursuit of oceans economy. The presidency launched operation phakisa in Port Elizabeth in 2016 with the hope that it would contribute greatly to job creation and economic development in South Africa. It has been noted that oceans economy is a wide concept and covers a number of activities/sectors in the oceans. This study will focus on different economic is a wide concept and covers a number of activities, such as transport, fishing, bunkering and many other economic activities. This study seeks to investigate the strategic role of SMEs in the oceans economy. In accordance with the report drafted by the small enterprise development agency (seda) in 2016, which was commissioned by the department of trade and industry , the report show that SMMEs are struggling because of access to finance and markets, poor infrastructure, labour laws, crime, skills shortages.
- Full Text: false
- Date Issued: 2019
Happiness in the South African construction industry
- Authors: Damba, Wayne
- Date: 2019
- Subjects: Happiness , Work -- Psychological aspects Psychology, Industrial Construction industry -- Psychological aspects Construction workers -- Psychological aspects
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/38068 , vital:34313
- Description: Studies on Happiness, commonly referred to as Subjective Wellbeing studies, have gained much attention in the past few years. Happiness has been measured from a national level to specific areas or industry. Happiness generally refers to the positive state of wellbeing. Happiness has a positive effect on individuals and society at large. Research has shown that happy employees are purpose driven and productive. They are self-motivated and influence other employees positively. Happiness contributes significantly to economic growth and development. This has resulted in countries and many large institutions being interested in the happiness levels of the citizens and employees. This study focuses on Happiness in the South African Construction industry. South Africa is a developing country; thus, there are many infrastructure development projects. The construction industry is an important industry in the South African economy because of its contribution to employment and infrastructure development. Improving the happiness levels of the construction workers will improve the quality of work produced in the industry as well as reduce the costs that are associated with unproductive employees. Happy employees are innovative and engaged in work. The primary data were collected from a Construction Company in Cape Town. The Questionnaire was developed from the literature on happiness studies. Questionnaires were printed from Question Pro and circulated to the employees. 165 employees successfully completed the survey. A conceptual model was developed and exploratory factor analysis was used to test the model. The results indicate that influence in the workplace, workplace relationships, satisfaction with work-life balance, purpose, optimism, work satisfaction, leisure, SA Pride and trust were some of the variables which positively influences Happiness in the construction industry. The results of this study further indicate that South African construction workers are generally happy. Construction workers generally do not trust the government and management.
- Full Text:
- Date Issued: 2019
- Authors: Damba, Wayne
- Date: 2019
- Subjects: Happiness , Work -- Psychological aspects Psychology, Industrial Construction industry -- Psychological aspects Construction workers -- Psychological aspects
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/38068 , vital:34313
- Description: Studies on Happiness, commonly referred to as Subjective Wellbeing studies, have gained much attention in the past few years. Happiness has been measured from a national level to specific areas or industry. Happiness generally refers to the positive state of wellbeing. Happiness has a positive effect on individuals and society at large. Research has shown that happy employees are purpose driven and productive. They are self-motivated and influence other employees positively. Happiness contributes significantly to economic growth and development. This has resulted in countries and many large institutions being interested in the happiness levels of the citizens and employees. This study focuses on Happiness in the South African Construction industry. South Africa is a developing country; thus, there are many infrastructure development projects. The construction industry is an important industry in the South African economy because of its contribution to employment and infrastructure development. Improving the happiness levels of the construction workers will improve the quality of work produced in the industry as well as reduce the costs that are associated with unproductive employees. Happy employees are innovative and engaged in work. The primary data were collected from a Construction Company in Cape Town. The Questionnaire was developed from the literature on happiness studies. Questionnaires were printed from Question Pro and circulated to the employees. 165 employees successfully completed the survey. A conceptual model was developed and exploratory factor analysis was used to test the model. The results indicate that influence in the workplace, workplace relationships, satisfaction with work-life balance, purpose, optimism, work satisfaction, leisure, SA Pride and trust were some of the variables which positively influences Happiness in the construction industry. The results of this study further indicate that South African construction workers are generally happy. Construction workers generally do not trust the government and management.
- Full Text:
- Date Issued: 2019
Identify strategies that tourism entrepreneurs can utilise to tap into the growing Eastern Cape tourism industry through exploration of craft beer tourism in Eastern Cape South Africa
- Authors: Matiti, Dibakazi
- Date: 2019
- Subjects: Tourism industry -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/44545 , vital:38135
- Description: The Eastern Cape is regarded as one of the poorest provinces in South Africa. This has resulted in the province experiencing high unemployment rates. Small Micro and Medium Enterprises (SMMEs) have an important role to play in the creation of employment to alleviate the population’s dependence on government and to grow the economy of the Province of the Eastern Cape. Recent years have seen the growth of new registrations of micro manufactures. These businesses are independently owned and are appearing in all areas of the Eastern Cape. The Eastern Cape has also experienced growth in the tourism industry. Given the growth in these industries, gave rise to the objective of the study which was to formulate strategies that can be used by tourism entrepreneurs to tap into the growing Eastern Cape tourism industry through exploration of craft beer tourism in the Eastern Cape. To achieve the objective a review of the literature found that little has been done in the field of craft beer research. A further review of the literature showed that the Western Cape had a successful wine route and a craft beer route. Both were studied to determine the framework used in establishing the routes in order to liken it to what can be similarly applied to the Eastern Cape. A comparison was drawn between the craft-beer tourism in other parts of South Africa and the establishment and sustainability techniques employed in the South African wine tourism industry. The study followed an exploratory approach and data collection was carried out by taking the whole population of micro manufacturers. The insights of micro manufacturers were deemed crucial in the process of formulating the necessary strategies for the industry. Although there is growth in the number of craft-brewers registered with the Eastern Cape Liquor Board, the number is still very small and necessitated the use of the qualitative method in data collection. The feedback from the interviews was used to outline the strategy that can be used to ensure that craft brewers can enter the tourism industry and remain sustainable. Recommendations from the study show that the craft beer route and tourism can merge and create a profitable market for the Eastern Cape.
- Full Text:
- Date Issued: 2019
- Authors: Matiti, Dibakazi
- Date: 2019
- Subjects: Tourism industry -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/44545 , vital:38135
- Description: The Eastern Cape is regarded as one of the poorest provinces in South Africa. This has resulted in the province experiencing high unemployment rates. Small Micro and Medium Enterprises (SMMEs) have an important role to play in the creation of employment to alleviate the population’s dependence on government and to grow the economy of the Province of the Eastern Cape. Recent years have seen the growth of new registrations of micro manufactures. These businesses are independently owned and are appearing in all areas of the Eastern Cape. The Eastern Cape has also experienced growth in the tourism industry. Given the growth in these industries, gave rise to the objective of the study which was to formulate strategies that can be used by tourism entrepreneurs to tap into the growing Eastern Cape tourism industry through exploration of craft beer tourism in the Eastern Cape. To achieve the objective a review of the literature found that little has been done in the field of craft beer research. A further review of the literature showed that the Western Cape had a successful wine route and a craft beer route. Both were studied to determine the framework used in establishing the routes in order to liken it to what can be similarly applied to the Eastern Cape. A comparison was drawn between the craft-beer tourism in other parts of South Africa and the establishment and sustainability techniques employed in the South African wine tourism industry. The study followed an exploratory approach and data collection was carried out by taking the whole population of micro manufacturers. The insights of micro manufacturers were deemed crucial in the process of formulating the necessary strategies for the industry. Although there is growth in the number of craft-brewers registered with the Eastern Cape Liquor Board, the number is still very small and necessitated the use of the qualitative method in data collection. The feedback from the interviews was used to outline the strategy that can be used to ensure that craft brewers can enter the tourism industry and remain sustainable. Recommendations from the study show that the craft beer route and tourism can merge and create a profitable market for the Eastern Cape.
- Full Text:
- Date Issued: 2019
Improving organisational effectiveness through employee engagement: a proposed framework
- Authors: Mabasa, Jerry Mandla
- Date: 2019
- Subjects: Organisational effectiveness -- South Africa -- Nelson Mandela Bay Municipality , Employee motivation Organizational behavior Work environment -- Employees
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/40657 , vital:36207
- Description: South African-based automotive industry firms have been largely characterised by fierce competition at the global level. In order to compete effectively, business leaders have to align business strategies and adopt the best practice approach to gain a competitive advantage among rivals. The majority of this practice requires a high level of employee buy-in to ensure effective, sustainable and successful implementation. Hence, employees become a key stakeholder for improving the organisational competitive advantage and the business leader must continuously find sustainable methods for engaging their employees in order to raise the effectiveness of the organisation. In view of these notions, this study was grounded in the social exchange theory. Against this background, the main objective of this study was to evaluate the levels of several Employee Engagement drivers, namely Positive Mood, Personal Vision, Compensation, Team and Co-worker Relationships, Organisational Support and Leadership and to investigate their influence on the levels of Employee Engagement and Organisational Effectiveness to businesses in the automotive industry in Nelson Mandela Bay, Eastern Cape. To evaluate the conceptual framework suggested by this study based on the literature review, an empirical assessment was performed amongst the employees of Nelson Mandela Bay‟s automotive sector manufacturers through the application of an electronically distributed questionnaire. The selection of the sample was performed using convenience sampling. A total of 135 usable questionnaires were returned with which to undertake the statistical analysis. The findings showed that the demographic variables investigated in this study had no influence on the way in which employees‟ perceived engagement in the workplace. In order to assess the validity of the dependent variables successfully, namely employee engagement and organisational effectiveness, inferential statistics were performed. Inferential statistics commenced by investigating the reliability of the empirical data. It was concluded that all variables returned Cronbach‟s alpha coefficients greater than 0.7, except for the Team and Co-Worker Relationships independent variable. Hence, sufficient evidence of reliability and validity for the items measuring the dependent and the independent variables was provided. The items intended to measure Team and Co-Worker Relationships did not load as expected and the variable was subsequently eliminated from further analysis, resulting in the revised conceptual framework. Correlation analysis revealed that none of the variables were strongly correlated. The subsequent multiple regression analyses revealed that only the Organisational Support variable investigated in this study had a significant positive influence on both the Employee Engagement and Organisational Effectiveness variables. On the other hand, Leadership only had a significant positive influence on Organisational Effectiveness, while positive emotions (measured by the Positive Mood and Personal Vision variables) had a significant positive influence on Employee Engagement. In addition, the results of this study showed that the Employee Engagement variable mediates the relationship between the Positive Mood, Personal Vision and Organisational Support and Organisational Effectiveness variables. However, it does not mediate the relationship between the Leadership and Organisational Effectiveness variables. Given the findings of this study, a number of recommendations are put forward to enhance the levels of Positive Mood, Personal Vision, Organisational Support and Leadership qualities among employees, and to ultimately enhance the levels of Employee engagement and Organisational Effectiveness.
- Full Text:
- Date Issued: 2019
- Authors: Mabasa, Jerry Mandla
- Date: 2019
- Subjects: Organisational effectiveness -- South Africa -- Nelson Mandela Bay Municipality , Employee motivation Organizational behavior Work environment -- Employees
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/40657 , vital:36207
- Description: South African-based automotive industry firms have been largely characterised by fierce competition at the global level. In order to compete effectively, business leaders have to align business strategies and adopt the best practice approach to gain a competitive advantage among rivals. The majority of this practice requires a high level of employee buy-in to ensure effective, sustainable and successful implementation. Hence, employees become a key stakeholder for improving the organisational competitive advantage and the business leader must continuously find sustainable methods for engaging their employees in order to raise the effectiveness of the organisation. In view of these notions, this study was grounded in the social exchange theory. Against this background, the main objective of this study was to evaluate the levels of several Employee Engagement drivers, namely Positive Mood, Personal Vision, Compensation, Team and Co-worker Relationships, Organisational Support and Leadership and to investigate their influence on the levels of Employee Engagement and Organisational Effectiveness to businesses in the automotive industry in Nelson Mandela Bay, Eastern Cape. To evaluate the conceptual framework suggested by this study based on the literature review, an empirical assessment was performed amongst the employees of Nelson Mandela Bay‟s automotive sector manufacturers through the application of an electronically distributed questionnaire. The selection of the sample was performed using convenience sampling. A total of 135 usable questionnaires were returned with which to undertake the statistical analysis. The findings showed that the demographic variables investigated in this study had no influence on the way in which employees‟ perceived engagement in the workplace. In order to assess the validity of the dependent variables successfully, namely employee engagement and organisational effectiveness, inferential statistics were performed. Inferential statistics commenced by investigating the reliability of the empirical data. It was concluded that all variables returned Cronbach‟s alpha coefficients greater than 0.7, except for the Team and Co-Worker Relationships independent variable. Hence, sufficient evidence of reliability and validity for the items measuring the dependent and the independent variables was provided. The items intended to measure Team and Co-Worker Relationships did not load as expected and the variable was subsequently eliminated from further analysis, resulting in the revised conceptual framework. Correlation analysis revealed that none of the variables were strongly correlated. The subsequent multiple regression analyses revealed that only the Organisational Support variable investigated in this study had a significant positive influence on both the Employee Engagement and Organisational Effectiveness variables. On the other hand, Leadership only had a significant positive influence on Organisational Effectiveness, while positive emotions (measured by the Positive Mood and Personal Vision variables) had a significant positive influence on Employee Engagement. In addition, the results of this study showed that the Employee Engagement variable mediates the relationship between the Positive Mood, Personal Vision and Organisational Support and Organisational Effectiveness variables. However, it does not mediate the relationship between the Leadership and Organisational Effectiveness variables. Given the findings of this study, a number of recommendations are put forward to enhance the levels of Positive Mood, Personal Vision, Organisational Support and Leadership qualities among employees, and to ultimately enhance the levels of Employee engagement and Organisational Effectiveness.
- Full Text:
- Date Issued: 2019
Improving the business success of SMMEs in the South African construction industry: the case of SMMEs in the city of Port Elizabeth
- Authors: Swapi, Sibongiseni
- Date: 2019
- Subjects: Success in business -- South Africa -- Port Elizabeth , Small business -- South Africa -- Port Elizabeth Construction industry -- South Africa -- Port Elizabeth
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/43934 , vital:37085
- Description: This research has aimed at designing a framework for effective management of different Small Medium and Micro Enterprises (SMMEs) in the construction industry of South Africa. The research is derived from the SMMEs in Port Elizabeth. The research adopted a descriptive design and qualitative research methodology in order to achieve the research objectives. The research population of this research covered fifty (50) professional employees of SMMEs in the construction industry of Port Elizabeth, South Africa. It has been revealed in this research that there is a significant lack of management skills and training in the industry. Many construction SMMEs are also unable to access sufficient financial resources and government support for their operations. In this regard, the most important requirement has been found to be education and training for the employees working in the South African SMMEs in the construction industry. Along with this, government support and intervention is also required so that the SMMEs in the construction industry are able to access sufficient financial resources for building proper infrastructure. This research has also proposed an effective management framework that may include contract management, asset management as well as risk management of the South African SMMEs in the construction industry.
- Full Text:
- Date Issued: 2019
- Authors: Swapi, Sibongiseni
- Date: 2019
- Subjects: Success in business -- South Africa -- Port Elizabeth , Small business -- South Africa -- Port Elizabeth Construction industry -- South Africa -- Port Elizabeth
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/43934 , vital:37085
- Description: This research has aimed at designing a framework for effective management of different Small Medium and Micro Enterprises (SMMEs) in the construction industry of South Africa. The research is derived from the SMMEs in Port Elizabeth. The research adopted a descriptive design and qualitative research methodology in order to achieve the research objectives. The research population of this research covered fifty (50) professional employees of SMMEs in the construction industry of Port Elizabeth, South Africa. It has been revealed in this research that there is a significant lack of management skills and training in the industry. Many construction SMMEs are also unable to access sufficient financial resources and government support for their operations. In this regard, the most important requirement has been found to be education and training for the employees working in the South African SMMEs in the construction industry. Along with this, government support and intervention is also required so that the SMMEs in the construction industry are able to access sufficient financial resources for building proper infrastructure. This research has also proposed an effective management framework that may include contract management, asset management as well as risk management of the South African SMMEs in the construction industry.
- Full Text:
- Date Issued: 2019
Influence of destination familiarity and destination image on the intention to revisit East London
- Authors: Nyezwa, Abegail Noluthando
- Date: 2019
- Subjects: Tourism -- South Africa -- East London -- Marketing , Tourism -- South Africa -- East London
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/42781 , vital:36691
- Description: Tourists have a tendency of revisiting a destination when they are pleased with certain features encountered during their first visit. In some cases, even though the visitors are happy, they do not return to the same destination because they want to discover other destinations, whereas fewer satisfied tourists do return to the same destination and become repeat visitors. In order to remain internationally competitive, it is essential for destinations to design and implement marketing strategies which will assist in attracting the preferred product positioning in target markets. Destinations should always distinguish themselves from their competitors. The aim of this study was to investigate the extent to which destination familiarity and destination image influence the intention to revisit East London. A quantitative research method was adopted in order to test the relationships depicted in the hypothesised model. A sample was drawn using convenience sampling techniques. In total, 62 questionnaires were distributed to tourists who had revisited East London. The study discovered that most of the respondents were employed and educated. The study made use of the survey methodology and a structured questionnaire was used in order to collect data from respondents. All the questionnaires were returned. Cronbach’s alpha coefficient was used to test reliability of multiple-item scales. Only two variables had Cronbach’s alpha scores above 0.60. and one had a score of 0.40 and that is unacceptable. The study revealed that a majority of respondents strongly agree that quality beaches, entertainment and sport are factors which will encourage them to revisit East London. This study revealed that there is a significant relationship between Destination Familiarity and Traveller’s Attitude. The study revealed that only few respondents viewed East London as expensive. The study recommended that the city examine its natural attractions, upgrade the shopping facilities and continuously maintain the qualities of beaches, initiating new fairs and festivals, making sure that local transport is reliable and safe. In order to be globally competitive, management need to gather intelligence in terms of how other countries globally use to attract repeat tourist visitation.
- Full Text:
- Date Issued: 2019
- Authors: Nyezwa, Abegail Noluthando
- Date: 2019
- Subjects: Tourism -- South Africa -- East London -- Marketing , Tourism -- South Africa -- East London
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/42781 , vital:36691
- Description: Tourists have a tendency of revisiting a destination when they are pleased with certain features encountered during their first visit. In some cases, even though the visitors are happy, they do not return to the same destination because they want to discover other destinations, whereas fewer satisfied tourists do return to the same destination and become repeat visitors. In order to remain internationally competitive, it is essential for destinations to design and implement marketing strategies which will assist in attracting the preferred product positioning in target markets. Destinations should always distinguish themselves from their competitors. The aim of this study was to investigate the extent to which destination familiarity and destination image influence the intention to revisit East London. A quantitative research method was adopted in order to test the relationships depicted in the hypothesised model. A sample was drawn using convenience sampling techniques. In total, 62 questionnaires were distributed to tourists who had revisited East London. The study discovered that most of the respondents were employed and educated. The study made use of the survey methodology and a structured questionnaire was used in order to collect data from respondents. All the questionnaires were returned. Cronbach’s alpha coefficient was used to test reliability of multiple-item scales. Only two variables had Cronbach’s alpha scores above 0.60. and one had a score of 0.40 and that is unacceptable. The study revealed that a majority of respondents strongly agree that quality beaches, entertainment and sport are factors which will encourage them to revisit East London. This study revealed that there is a significant relationship between Destination Familiarity and Traveller’s Attitude. The study revealed that only few respondents viewed East London as expensive. The study recommended that the city examine its natural attractions, upgrade the shopping facilities and continuously maintain the qualities of beaches, initiating new fairs and festivals, making sure that local transport is reliable and safe. In order to be globally competitive, management need to gather intelligence in terms of how other countries globally use to attract repeat tourist visitation.
- Full Text:
- Date Issued: 2019
Investigating COBIT 5 implementation in the public TVET college sector in South Africa
- Authors: Zulu, Motlalepule Jacobeth
- Date: 2019
- Subjects: Information technology -- Management , Computer security Education, Higher -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/44246 , vital:37142
- Description: The purpose of this study was to investigate whether the COBIT 5 ICT governance framework has been implemented successfully in the public TVET sector. The study clarifies that ICT governance is not only about satisfying audit requirements; the core of ICT governance based on Cobit 5 is alignment between business and ICT. The study proposed a theoretical framework whereby the perceived benefits of implementing COBIT 5 in the public TVET college sector in South Africa was the dependent variable. The proposed independent variables were namely; Training, Adoption, Leadership, Value in IT Investment and Risk Management. The study infers that the board and/or council within an organisation need to lead the process in relation to the governance of ICT. Moreover, the study takes cognisance that ICT is a strategic enabler and thus the board or council ought to play their role of oversight, monitoring and ensuring optimal utilisation of IT resources. The study challenges the perception that IT is a mere operational functional and deduces that top management ought to incorporate IT when formulating and/or reviewing the business strategy. IT ought to be included in any strategic related activity in the organisation. IT should not be left out of the boardroom if management envisage to derive value from ICT investment.
- Full Text:
- Date Issued: 2019
- Authors: Zulu, Motlalepule Jacobeth
- Date: 2019
- Subjects: Information technology -- Management , Computer security Education, Higher -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/44246 , vital:37142
- Description: The purpose of this study was to investigate whether the COBIT 5 ICT governance framework has been implemented successfully in the public TVET sector. The study clarifies that ICT governance is not only about satisfying audit requirements; the core of ICT governance based on Cobit 5 is alignment between business and ICT. The study proposed a theoretical framework whereby the perceived benefits of implementing COBIT 5 in the public TVET college sector in South Africa was the dependent variable. The proposed independent variables were namely; Training, Adoption, Leadership, Value in IT Investment and Risk Management. The study infers that the board and/or council within an organisation need to lead the process in relation to the governance of ICT. Moreover, the study takes cognisance that ICT is a strategic enabler and thus the board or council ought to play their role of oversight, monitoring and ensuring optimal utilisation of IT resources. The study challenges the perception that IT is a mere operational functional and deduces that top management ought to incorporate IT when formulating and/or reviewing the business strategy. IT ought to be included in any strategic related activity in the organisation. IT should not be left out of the boardroom if management envisage to derive value from ICT investment.
- Full Text:
- Date Issued: 2019
Job embeddedness and employee retention in higher education
- Authors: Esterhuizen, Christa
- Date: 2019
- Subjects: Employee retention -- South Africa , Organizational behavior -- South Africa Work -- Psychological aspects Employee morale -- South Africa Universities and colleges -- Employees
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/39852 , vital:35483
- Description: The only sustainable competitive advantage for organisations worldwide, including higher education institutions, is their human resources. Therefore, to acquire and maintain a sustainable competitive advantage, the ability to effectively retain knowledge employees has become high-priority. The job embeddedness model presents an alternative approach to the traditional constructs of job satisfaction, organisational commitment and job involvement, for understanding the retention concept. The aim of the research was to determine the interaction effect of job embeddedness on retention, which could be used to intensify the attachment of academic staff in a higher education institution and to dissuade turnover cognitions. An empirical study consisting of a web-based questionnaire was conducted amongst 100 academic staff members across all campuses of Nelson Mandela University. The purpose of the survey was to measure job embeddedness, retention, and the relationship between job embeddedness and retention. The results indicated that organisational embeddedness, rather than community embeddedness, influenced the intention to leave. Employees that had a positive experience with the organisation in terms of fit, links and sacrifice, were less likely to leave the organisation. It is recommended that job embeddedness should form the basis for the development of an effective integrated human resource management retention strategy to attract, retain, motivate and develop employees, to improve organisational performance and achieve organisational goals and objectives. The implication is that recruitment and selection should be done carefully to create a fit between the employee and the organisation. Talent should be fully used in an environment that fosters autonomy and teamwork should be crafted and encouraged.
- Full Text:
- Date Issued: 2019
- Authors: Esterhuizen, Christa
- Date: 2019
- Subjects: Employee retention -- South Africa , Organizational behavior -- South Africa Work -- Psychological aspects Employee morale -- South Africa Universities and colleges -- Employees
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/39852 , vital:35483
- Description: The only sustainable competitive advantage for organisations worldwide, including higher education institutions, is their human resources. Therefore, to acquire and maintain a sustainable competitive advantage, the ability to effectively retain knowledge employees has become high-priority. The job embeddedness model presents an alternative approach to the traditional constructs of job satisfaction, organisational commitment and job involvement, for understanding the retention concept. The aim of the research was to determine the interaction effect of job embeddedness on retention, which could be used to intensify the attachment of academic staff in a higher education institution and to dissuade turnover cognitions. An empirical study consisting of a web-based questionnaire was conducted amongst 100 academic staff members across all campuses of Nelson Mandela University. The purpose of the survey was to measure job embeddedness, retention, and the relationship between job embeddedness and retention. The results indicated that organisational embeddedness, rather than community embeddedness, influenced the intention to leave. Employees that had a positive experience with the organisation in terms of fit, links and sacrifice, were less likely to leave the organisation. It is recommended that job embeddedness should form the basis for the development of an effective integrated human resource management retention strategy to attract, retain, motivate and develop employees, to improve organisational performance and achieve organisational goals and objectives. The implication is that recruitment and selection should be done carefully to create a fit between the employee and the organisation. Talent should be fully used in an environment that fosters autonomy and teamwork should be crafted and encouraged.
- Full Text:
- Date Issued: 2019
Job performance and the relationship between employee engagement, goal setting, training, job fit and trust
- Authors: Brood, Ayoob
- Date: 2019
- Subjects: Performance -- Management , Job satisfaction -- South Africa Employee motivation -- South Africa Labor productivity -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/37846 , vital:34253
- Description: Every business has a goal of being profitable which relies on employee job performance. To determine the relationship employee engagement, trust, goal setting, job fit and training had on job performance surveys was sent to 8 MTN Branded retail stores within the Eastern Cape to gather data. Each survey once completed would then be dropped off and the MTN head office in Cape Road. Previous work has looked at these independent variables and how they affect job performance separately and not as a whole. Contrary to the literature, goal settings were the only variable that had a significant influence according to the findings of this study. The statistical results of this study revealed that goal settings influenced job performance with a p-value of 0.010 (p<0.05) and had a positive relationship, indicating that the respondent’s goal settings had an influence on their job performance. The mean values indicated that the respondents agreed that the independent variables would affect the performance. Thus, it is highly recommended that management investigates the requirements of implementing strategies of these variables to improve job performance.
- Full Text:
- Date Issued: 2019
- Authors: Brood, Ayoob
- Date: 2019
- Subjects: Performance -- Management , Job satisfaction -- South Africa Employee motivation -- South Africa Labor productivity -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/37846 , vital:34253
- Description: Every business has a goal of being profitable which relies on employee job performance. To determine the relationship employee engagement, trust, goal setting, job fit and training had on job performance surveys was sent to 8 MTN Branded retail stores within the Eastern Cape to gather data. Each survey once completed would then be dropped off and the MTN head office in Cape Road. Previous work has looked at these independent variables and how they affect job performance separately and not as a whole. Contrary to the literature, goal settings were the only variable that had a significant influence according to the findings of this study. The statistical results of this study revealed that goal settings influenced job performance with a p-value of 0.010 (p<0.05) and had a positive relationship, indicating that the respondent’s goal settings had an influence on their job performance. The mean values indicated that the respondents agreed that the independent variables would affect the performance. Thus, it is highly recommended that management investigates the requirements of implementing strategies of these variables to improve job performance.
- Full Text:
- Date Issued: 2019
Job satisfaction of lecturers at TVET colleges in Buffalo City Metropolitan Municipal region in the context of organisational culture
- Authors: Jegels, Unity Christine
- Date: 2019
- Subjects: Job satisfaction , Corporate culture Organizational change Vocational education -- Employees Technical education
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/40039 , vital:35739
- Description: One of the most widely researched job attitudes and extensively investigated topics in the history of industrial and organisational psychology is job satisfaction. The primary objective of this study was to investigate the attributes of organisational culture that impact the levels of employee job satisfaction. This study explored the experience of job satisfaction in the context of the organisational culture at TVET colleges. The current research investigated the correlation between organisational culture and the prevalence of job satisfaction. A descriptive-analytical study was conducted on sixty-one (61) lecturers selected using convenience sampling. A valid and reliable questionnaire, based on a five-point Likert scale, was used as a measuring instrument. The questionnaire surveyed the sample demographics and statements on organisational culture as designated by organisational leadership style and supervision, working conditions, promotion and job security, organisational communication, remuneration and employee benefits. SPSS software, Version 25, was used to analyse the data sets that were collected. Research findings indicated a significant relationship between job satisfaction and the organisational culture elements of remuneration and employee benefits and organisational communication.
- Full Text:
- Date Issued: 2019
- Authors: Jegels, Unity Christine
- Date: 2019
- Subjects: Job satisfaction , Corporate culture Organizational change Vocational education -- Employees Technical education
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/40039 , vital:35739
- Description: One of the most widely researched job attitudes and extensively investigated topics in the history of industrial and organisational psychology is job satisfaction. The primary objective of this study was to investigate the attributes of organisational culture that impact the levels of employee job satisfaction. This study explored the experience of job satisfaction in the context of the organisational culture at TVET colleges. The current research investigated the correlation between organisational culture and the prevalence of job satisfaction. A descriptive-analytical study was conducted on sixty-one (61) lecturers selected using convenience sampling. A valid and reliable questionnaire, based on a five-point Likert scale, was used as a measuring instrument. The questionnaire surveyed the sample demographics and statements on organisational culture as designated by organisational leadership style and supervision, working conditions, promotion and job security, organisational communication, remuneration and employee benefits. SPSS software, Version 25, was used to analyse the data sets that were collected. Research findings indicated a significant relationship between job satisfaction and the organisational culture elements of remuneration and employee benefits and organisational communication.
- Full Text:
- Date Issued: 2019
Leadership influence on organisational performance at Eskom
- Authors: Xawuka, Asanda
- Date: 2019
- Subjects: Leadership -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/42433 , vital:36655
- Description: The role and the impact of leadership in business and society is a topic of interest to many in business. This is evident by the increase in the number of studies on the topic of leadership. Organisational leaders are responsible to oversee the company’s operations including the allocation of resources, people management and to facilitate process integration to enable the organisation to achieve its stated objectives. State-Owned Enterprises (SOEs) such as Eskom has a mandate to provide infrastructure services to improve the country’s economic conditions. In particular, Eskom is responsible for electricity generation, transmission and distribution in South Africa and other neighbouring counties. Infrastructure development is much needed in South Africa (SA) to enable the country to attract investors and to grow local businesses, as its economy was downgraded to one notch above‘junk status’ in June 2017 (Mutize & Gossel, 2017). Apart from social responsibility, SOEs are required to operate efficiently in line with good corporate governance and become self-sufficient to fund their own future growth plans. Hence, the importance of SOEs to improve their own performance and efficiencies. In the past few years, Eskom has underperformed in meeting its key deliverables as stipulated in the shareholder compact. These include the electrification of households, maintenance of the current infrastructure and the building of excess electricity capacity. The poor performance has negatively affected the country economy due to planned outages when trying to balance electricity demand and supply. It has further contributed to ongoing community service delivery protests, which costs the country millions of rands (Kekana, 2017; Nyembezi, 2015). In the same period, the company faced many leadership changes which partly contribute to its not fully implementing its strategic plans. The objective of this study was to contribute to a possible improvement in Eskom’s performance by examining the influence of leadership on organisational performance, using the independent variables of the leadership conduct (authenticity), work support and performance determinants (culture, communication, change management, strategy implementation and talent management) and further to add to the current literature in explaining how leadership influences performance. The research design was positivistic asthe relationship amongst the above-mentioned variables was statistically tested. The sample consisted of 111 managerial and non-managerial employees in Eskom, across the nine provinces in South Africa. The empirical results were reported and interpreted. The results revealed that the talent management process, work support, effective communication and strategy implementation have a positive influence on employee performance, which in turn has a positive influence on organisational performance. These results were discussed in terms of the implications they hold for the leadership at Eskom. The limitations are reported, thereby providing areas for possible future research.
- Full Text:
- Date Issued: 2019
- Authors: Xawuka, Asanda
- Date: 2019
- Subjects: Leadership -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/42433 , vital:36655
- Description: The role and the impact of leadership in business and society is a topic of interest to many in business. This is evident by the increase in the number of studies on the topic of leadership. Organisational leaders are responsible to oversee the company’s operations including the allocation of resources, people management and to facilitate process integration to enable the organisation to achieve its stated objectives. State-Owned Enterprises (SOEs) such as Eskom has a mandate to provide infrastructure services to improve the country’s economic conditions. In particular, Eskom is responsible for electricity generation, transmission and distribution in South Africa and other neighbouring counties. Infrastructure development is much needed in South Africa (SA) to enable the country to attract investors and to grow local businesses, as its economy was downgraded to one notch above‘junk status’ in June 2017 (Mutize & Gossel, 2017). Apart from social responsibility, SOEs are required to operate efficiently in line with good corporate governance and become self-sufficient to fund their own future growth plans. Hence, the importance of SOEs to improve their own performance and efficiencies. In the past few years, Eskom has underperformed in meeting its key deliverables as stipulated in the shareholder compact. These include the electrification of households, maintenance of the current infrastructure and the building of excess electricity capacity. The poor performance has negatively affected the country economy due to planned outages when trying to balance electricity demand and supply. It has further contributed to ongoing community service delivery protests, which costs the country millions of rands (Kekana, 2017; Nyembezi, 2015). In the same period, the company faced many leadership changes which partly contribute to its not fully implementing its strategic plans. The objective of this study was to contribute to a possible improvement in Eskom’s performance by examining the influence of leadership on organisational performance, using the independent variables of the leadership conduct (authenticity), work support and performance determinants (culture, communication, change management, strategy implementation and talent management) and further to add to the current literature in explaining how leadership influences performance. The research design was positivistic asthe relationship amongst the above-mentioned variables was statistically tested. The sample consisted of 111 managerial and non-managerial employees in Eskom, across the nine provinces in South Africa. The empirical results were reported and interpreted. The results revealed that the talent management process, work support, effective communication and strategy implementation have a positive influence on employee performance, which in turn has a positive influence on organisational performance. These results were discussed in terms of the implications they hold for the leadership at Eskom. The limitations are reported, thereby providing areas for possible future research.
- Full Text:
- Date Issued: 2019
Lean leadership behaviours required for employee engagement
- Authors: Grewan, Symone
- Date: 2019
- Subjects: Leadership , Management -- South Africa Employee motivation -- South Africa Employees -- Attitudes
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/39665 , vital:35345
- Description: The study highlighted the importance of leadership and employee engagement in LEAN manufacturing. Dombrowski and Mielke emphasised the critical importance of leadership as a cornerstone for stimulating employee engagement in continuous improvement systems. It was also noted that leadership was listed as either the key failure factor or key success factor for LEAN Implementation. This study confirmed that LEAN Leadership behaviours have a definite effect on employee engagement. The LEAN Leadership Model was tested on employee engagement in a Fast Moving Consumer Goods (FMCG) confectionery plant in Port Elizabeth, South Africa. Two mail surveys were used. The first survey was directed towards shop-floor factory operators, which included 141 respondents. This figure was greater than 50% of the target population. The survey tested for employee engagement (dependent variable) and the operator’s perception of their line manager behaviours (independent variables). The second survey was directed towards line managers, which included 8 respondents, providing 100% of the desired population. The survey for the line managers requested them to respond to their own engagement, as well as their perception of their own leadership behaviours. The study aimed to answer three research questions related to: The effect of LEAN Leadership behaviours on employee engagement. The suitability of the LEAN Leadership Model for promoting employee engagement. Whether or not the perception of shop-floor employees met the perception of line managers on leadership behaviours. In answering the first research question, the descriptive statistical analysis showed that LEAN Leadership behaviours have a positive influence on employee engagement. This was confirmed using a Pearson Correlation Test and the ANOVA Test amongst the different line managers. The findings correlated with studies reviewed in the literature chapter. The second research question asked whether the LEAN Leadership Model was a suitable framework for employee engagement or not. It was found that the hypothesised framework was not validated. Through conducting an EFA and mediating variable test, a new model i.e. The LEAN Leadership – Employee Engagement Model was constructed. The model comprised of two independent variables (Authentic Improvement Culture and Hoshin Kanri), one mediating variable (Gemba Qualification) and one dependent variable (Employee Engagement). Overall, the LEAN Leadership - Employee Engagement Model suggested that line managers were able to promote employee engagement by spending time with employees and recognising them on the shop-floor. The model also showed that Authentic Improvement Culture leadership behaviours and strategic management behaviours (Hoshin Kanri) had a direct positive influence on employee engagement, while they also indirectly worked through the Gemba Qualification to positively influence engagement. It is worth mentioning that the role of the Team is the centre of the LEAN Leadership Model, from which the LEAN Leadership – Employee Engagement Model was derived. It is important that the role of the team in LEAN methodologies, and the behaviours that promote teamwork amongst the shop-floor employees, does not lose focus. The final research question on whether or not shop-floor perceptions met line manager perceptions regarding line manager behaviours was also answered through a Two Sample T-Test. Large effects in perception were not apparent regarding Authentic Improvement Culture behaviours. With regard to the Gemba Qualification and Hoshin Kanri, line managers felt that they displayed more of these behaviours than what was perceived by their shop-floor employees. Overall, large effects showed that in some cases, perceptions differed. This had the potential to influence shop-floor employee engagement. The findings from this research study provided a management solution and an academic contribution to influence and correct leadership behaviours to aid sustainable LEAN Implementation. In addition, the findings could be used to troubleshoot stagnations in LEAN phase executions from a possible lack of employee engagement.
- Full Text:
- Date Issued: 2019
- Authors: Grewan, Symone
- Date: 2019
- Subjects: Leadership , Management -- South Africa Employee motivation -- South Africa Employees -- Attitudes
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/39665 , vital:35345
- Description: The study highlighted the importance of leadership and employee engagement in LEAN manufacturing. Dombrowski and Mielke emphasised the critical importance of leadership as a cornerstone for stimulating employee engagement in continuous improvement systems. It was also noted that leadership was listed as either the key failure factor or key success factor for LEAN Implementation. This study confirmed that LEAN Leadership behaviours have a definite effect on employee engagement. The LEAN Leadership Model was tested on employee engagement in a Fast Moving Consumer Goods (FMCG) confectionery plant in Port Elizabeth, South Africa. Two mail surveys were used. The first survey was directed towards shop-floor factory operators, which included 141 respondents. This figure was greater than 50% of the target population. The survey tested for employee engagement (dependent variable) and the operator’s perception of their line manager behaviours (independent variables). The second survey was directed towards line managers, which included 8 respondents, providing 100% of the desired population. The survey for the line managers requested them to respond to their own engagement, as well as their perception of their own leadership behaviours. The study aimed to answer three research questions related to: The effect of LEAN Leadership behaviours on employee engagement. The suitability of the LEAN Leadership Model for promoting employee engagement. Whether or not the perception of shop-floor employees met the perception of line managers on leadership behaviours. In answering the first research question, the descriptive statistical analysis showed that LEAN Leadership behaviours have a positive influence on employee engagement. This was confirmed using a Pearson Correlation Test and the ANOVA Test amongst the different line managers. The findings correlated with studies reviewed in the literature chapter. The second research question asked whether the LEAN Leadership Model was a suitable framework for employee engagement or not. It was found that the hypothesised framework was not validated. Through conducting an EFA and mediating variable test, a new model i.e. The LEAN Leadership – Employee Engagement Model was constructed. The model comprised of two independent variables (Authentic Improvement Culture and Hoshin Kanri), one mediating variable (Gemba Qualification) and one dependent variable (Employee Engagement). Overall, the LEAN Leadership - Employee Engagement Model suggested that line managers were able to promote employee engagement by spending time with employees and recognising them on the shop-floor. The model also showed that Authentic Improvement Culture leadership behaviours and strategic management behaviours (Hoshin Kanri) had a direct positive influence on employee engagement, while they also indirectly worked through the Gemba Qualification to positively influence engagement. It is worth mentioning that the role of the Team is the centre of the LEAN Leadership Model, from which the LEAN Leadership – Employee Engagement Model was derived. It is important that the role of the team in LEAN methodologies, and the behaviours that promote teamwork amongst the shop-floor employees, does not lose focus. The final research question on whether or not shop-floor perceptions met line manager perceptions regarding line manager behaviours was also answered through a Two Sample T-Test. Large effects in perception were not apparent regarding Authentic Improvement Culture behaviours. With regard to the Gemba Qualification and Hoshin Kanri, line managers felt that they displayed more of these behaviours than what was perceived by their shop-floor employees. Overall, large effects showed that in some cases, perceptions differed. This had the potential to influence shop-floor employee engagement. The findings from this research study provided a management solution and an academic contribution to influence and correct leadership behaviours to aid sustainable LEAN Implementation. In addition, the findings could be used to troubleshoot stagnations in LEAN phase executions from a possible lack of employee engagement.
- Full Text:
- Date Issued: 2019
Loyalty programmes for low cost retailers
- Authors: Nkomo, Clement
- Date: 2019
- Subjects: Customer loyalty programs -- South Africa , Customer clubs -- South Africa Retail trade -- South Africa Chain stores -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/42869 , vital:36701
- Description: Loyalty programmes have become a popular marketing tool in the market place that is highly competitive and where differentiation is difficult. Although they are not new they continue to grow in popularity in South Africa. While there has been significant research on loyalty programmes in the last two decades little has been done on low cost retailers. An in depth literature review was conducted which examined the mediating Influence of socio-demographic characteristics, purchase behaviour, trust, communication personalisation, flexibility, rewards and method of participation in relation to loyalty programmes. The study further explored the attitudinal and behavioural factors as determinants of perceptions of loyalty programmes and membership. Behavioural loyalty explained customers’ actions, which included repeat purchases, their proneness to be attracted by competitors as well as their willingness to engage in word of mouth. Attitudinal loyalty, which relates to emotional engagement by customers, was explored. The study design was based on a quantitative approach. The methodology involved a self-administered questionnaire adapted from previous studies. Data were collected from 265 respondents at three different Ackermans stores and analysed through various descriptive and inferential statistical tests. The proposed model to measure loyalty programmes was constructed. The model related the independent variables to the dependant variables through the use of the additional factors (A) Attitude and (B) Behaviour, to highlight the influence the independent variables may have on the functionality, uptake and overall success of Loyalty Programmes. The findings indicated that the Attitudinal and Behavioural factors are strong determinants of loyal programmes and membership. The findings indicate that participating in the loyalty programme has a positive but minor overall influence on customer behaviour. Factors such purchase behaviour, trust, communication, personalisation, flexibility, rewards and method of participation were highlighted as key determinants of the loyalty programmes in this study. Loyalty programmes increase the spending and frequency of low and moderate buyers, this affirms that low cost retailers like Ackermans should launch and benefit from a loyalty programme. To be sustainable loyalty programmes must reinforce the attitudinal loyalty (attachment) of customers in addition to behavioural loyalty. The results from this study add to the body of research in the field, yielding both significant theoretical and practical contributions to the field of loyalty programmes, relationship quality and loyalty research, particularly in the low cost retailing. Limitations and future research are discussed.
- Full Text:
- Date Issued: 2019
- Authors: Nkomo, Clement
- Date: 2019
- Subjects: Customer loyalty programs -- South Africa , Customer clubs -- South Africa Retail trade -- South Africa Chain stores -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/42869 , vital:36701
- Description: Loyalty programmes have become a popular marketing tool in the market place that is highly competitive and where differentiation is difficult. Although they are not new they continue to grow in popularity in South Africa. While there has been significant research on loyalty programmes in the last two decades little has been done on low cost retailers. An in depth literature review was conducted which examined the mediating Influence of socio-demographic characteristics, purchase behaviour, trust, communication personalisation, flexibility, rewards and method of participation in relation to loyalty programmes. The study further explored the attitudinal and behavioural factors as determinants of perceptions of loyalty programmes and membership. Behavioural loyalty explained customers’ actions, which included repeat purchases, their proneness to be attracted by competitors as well as their willingness to engage in word of mouth. Attitudinal loyalty, which relates to emotional engagement by customers, was explored. The study design was based on a quantitative approach. The methodology involved a self-administered questionnaire adapted from previous studies. Data were collected from 265 respondents at three different Ackermans stores and analysed through various descriptive and inferential statistical tests. The proposed model to measure loyalty programmes was constructed. The model related the independent variables to the dependant variables through the use of the additional factors (A) Attitude and (B) Behaviour, to highlight the influence the independent variables may have on the functionality, uptake and overall success of Loyalty Programmes. The findings indicated that the Attitudinal and Behavioural factors are strong determinants of loyal programmes and membership. The findings indicate that participating in the loyalty programme has a positive but minor overall influence on customer behaviour. Factors such purchase behaviour, trust, communication, personalisation, flexibility, rewards and method of participation were highlighted as key determinants of the loyalty programmes in this study. Loyalty programmes increase the spending and frequency of low and moderate buyers, this affirms that low cost retailers like Ackermans should launch and benefit from a loyalty programme. To be sustainable loyalty programmes must reinforce the attitudinal loyalty (attachment) of customers in addition to behavioural loyalty. The results from this study add to the body of research in the field, yielding both significant theoretical and practical contributions to the field of loyalty programmes, relationship quality and loyalty research, particularly in the low cost retailing. Limitations and future research are discussed.
- Full Text:
- Date Issued: 2019
Loyalty programmes in the medical aid and insurance sector in South Africa
- Authors: Mafa, Linda
- Date: 2019
- Subjects: Customer loyalty programs -- South Africa , Insurance companies -- South Africa Health insurance -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/40757 , vital:36233
- Description: This treatise covers customer loyalty from the perspective of medical aid and insurance loyalty programmes. Previous work indicates that the healthcare sector does not have a strong consumer focus. As such, loyalty in this sphere is not strong and has not been explored as a means to enhance customer loyalty. The problem statement for this study states that loyalty programmes in the medical aid and insurance sector in South Africa have not been adequately assessed. While customer loyalty has been viewed from a generic marketing perspective, previous work has failed to address the critical factors that influence customer loyalty in medical aid and insurance loyalty programmes. A review of literature focuses on the definitions of customer loyalty in general and as it pertains to loyalty programmes, with attitudes and behaviours identified and common customer loyalty dimensions. This study has approached the assessment of customer loyalty in the healthcare sector by exploring the factors that influence customer loyalty in medical aid and insurance loyalty programmes in South Africa. The study was conducted using exploratory factor analysis of loyalty programme measurement items that evaluated attitudes and behaviours related to customer loyalty. The factor analysis was undertaken using data gathered from a self-administered online questionnaire. This treatise is part of a bigger study of loyalty programmes and customer loyalty in different sectors. The sample for this study was randomly selected using probability and convenience sampling. A sample size of n = 386 is applicable to this study. As part of the data analysis, descriptive statistics were used to compress and organise the sample data. Inferential statistics were used to project the findings of the sample data into the full population. The key impact of the research was the presentation and statistical assessment of an exploratory factor analysis of medical aid and insurance loyalty programme factors. The study concluded that attitudes related to the general assessment, trust, communication, personalisation, flexibility and rewards are relevant factors to consider in medical aid and insurance loyalty programmes. The study also concluded that behaviours related to the general assessment, purchase behaviour, communication, personalisation, flexibility and rewards are relevant factors to consider in medical aid and insurance loyalty programmes. Demographics variables, which were an overarching variable to the factors, were found to not show significant differences in the attitudes and behaviours of loyalty programme participants towards the loyalty programme factors. Repeat purchase behaviour is not necessarily influenced by loyalty programme participation. Perceived value has been found to be a more important consideration in influencing purchase behaviours of loyalty programme participants. The level of trust participants place on loyalty programmes is not confirmed by programme membership. To maintain programme credibility, loyalty programmes must gain the trust of participants. The study also found that there is no strong indication that loyalty programme communication currently enhances repeat purchase behaviour implying that communication strategies of medical aid and insurance loyalty programmes are not effective. Personalisation approaches are more focused on product personalisation than on service personalisation. The availability of points/rewards on different platforms is an important feature to programme participants. Non-reward related value-added services like priority service and exclusive access to products are not a preferred form of reward in medical aid and insurance loyalty programmes. The study contributed to the body of knowledge on the statistical assessment of an exploratory factor analysis approach to evaluate customer loyalty in medical aid and insurance loyalty programmes in SA.
- Full Text:
- Date Issued: 2019
- Authors: Mafa, Linda
- Date: 2019
- Subjects: Customer loyalty programs -- South Africa , Insurance companies -- South Africa Health insurance -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/40757 , vital:36233
- Description: This treatise covers customer loyalty from the perspective of medical aid and insurance loyalty programmes. Previous work indicates that the healthcare sector does not have a strong consumer focus. As such, loyalty in this sphere is not strong and has not been explored as a means to enhance customer loyalty. The problem statement for this study states that loyalty programmes in the medical aid and insurance sector in South Africa have not been adequately assessed. While customer loyalty has been viewed from a generic marketing perspective, previous work has failed to address the critical factors that influence customer loyalty in medical aid and insurance loyalty programmes. A review of literature focuses on the definitions of customer loyalty in general and as it pertains to loyalty programmes, with attitudes and behaviours identified and common customer loyalty dimensions. This study has approached the assessment of customer loyalty in the healthcare sector by exploring the factors that influence customer loyalty in medical aid and insurance loyalty programmes in South Africa. The study was conducted using exploratory factor analysis of loyalty programme measurement items that evaluated attitudes and behaviours related to customer loyalty. The factor analysis was undertaken using data gathered from a self-administered online questionnaire. This treatise is part of a bigger study of loyalty programmes and customer loyalty in different sectors. The sample for this study was randomly selected using probability and convenience sampling. A sample size of n = 386 is applicable to this study. As part of the data analysis, descriptive statistics were used to compress and organise the sample data. Inferential statistics were used to project the findings of the sample data into the full population. The key impact of the research was the presentation and statistical assessment of an exploratory factor analysis of medical aid and insurance loyalty programme factors. The study concluded that attitudes related to the general assessment, trust, communication, personalisation, flexibility and rewards are relevant factors to consider in medical aid and insurance loyalty programmes. The study also concluded that behaviours related to the general assessment, purchase behaviour, communication, personalisation, flexibility and rewards are relevant factors to consider in medical aid and insurance loyalty programmes. Demographics variables, which were an overarching variable to the factors, were found to not show significant differences in the attitudes and behaviours of loyalty programme participants towards the loyalty programme factors. Repeat purchase behaviour is not necessarily influenced by loyalty programme participation. Perceived value has been found to be a more important consideration in influencing purchase behaviours of loyalty programme participants. The level of trust participants place on loyalty programmes is not confirmed by programme membership. To maintain programme credibility, loyalty programmes must gain the trust of participants. The study also found that there is no strong indication that loyalty programme communication currently enhances repeat purchase behaviour implying that communication strategies of medical aid and insurance loyalty programmes are not effective. Personalisation approaches are more focused on product personalisation than on service personalisation. The availability of points/rewards on different platforms is an important feature to programme participants. Non-reward related value-added services like priority service and exclusive access to products are not a preferred form of reward in medical aid and insurance loyalty programmes. The study contributed to the body of knowledge on the statistical assessment of an exploratory factor analysis approach to evaluate customer loyalty in medical aid and insurance loyalty programmes in SA.
- Full Text:
- Date Issued: 2019
Loyalty programmes in the South African airline industry
- Authors: Manunga, Ayanda
- Date: 2019
- Subjects: Customer loyalty programs -- South Africa , Customer clubs -- South Africa Airlines -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/40911 , vital:36267
- Description: While there has been substantial research on Loyalty Programmes in the last two decades, little has been done in the South African Airline Industry. This study uses the Social exchange theory, Relationship marketing theory and Commitment-trust theory to provide an understanding of the factors, which influence loyalty programmes in the South African Airline Industry. The methodology used involved a self-administrated on-line questionnaire from the sample, which comprised of 1090 respondents. From the total respondents, 172 belonged to one or more Airline Loyalty Programmes. This study focused on the latter. An email containing a Universal Resource Link (URL) to the survey was sent to the Nelson Mandela University Business School‟s Marketing Department to distribute to current first-year MBA students, who also had to circulate the survey to at least ten other people. A proposed conceptual model was compiled and tested using exploratory factor analysis. The result of the study confirmed that the measurement instrument is in order and that attitude and behaviour are strong determinants of the loyalty programme. Communication, flexibility, general assessment, rewards personal, rewards tangible, rewards monetary and trust are factors that influence the loyalty programme, which are driven by the attitude of the participant in the programme. On the other hand, communication, flexibility, general assessment, rewards personalisation, purchase behaviour and trust are factors that influence the loyalty programme, which are driven by the behaviour of the participant in the programme. This study concludes with managerial recommendations that will enable managers to identify factors which influence loyalty programmes in the South African Airline Industry. This will enable managers to make informed decisions when formulating and implementing successful programmes. Some of the recommendations call for a review and repositioning of the value proposition for the existing loyalty programmes. It is also recommended that loyalty programmes are value-based in order to convert loyalty programme customers to loyal customers. In addition, majority of the loyalty programme customers call for loyalty programmes that offer programmes that non-expiry points with personalised service offering. The organisations that offer loyalty programmes in the Airline Industry also need to design clear communication strategies that will provide a holistic and targeted approach to customer engagement.
- Full Text:
- Date Issued: 2019
- Authors: Manunga, Ayanda
- Date: 2019
- Subjects: Customer loyalty programs -- South Africa , Customer clubs -- South Africa Airlines -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/40911 , vital:36267
- Description: While there has been substantial research on Loyalty Programmes in the last two decades, little has been done in the South African Airline Industry. This study uses the Social exchange theory, Relationship marketing theory and Commitment-trust theory to provide an understanding of the factors, which influence loyalty programmes in the South African Airline Industry. The methodology used involved a self-administrated on-line questionnaire from the sample, which comprised of 1090 respondents. From the total respondents, 172 belonged to one or more Airline Loyalty Programmes. This study focused on the latter. An email containing a Universal Resource Link (URL) to the survey was sent to the Nelson Mandela University Business School‟s Marketing Department to distribute to current first-year MBA students, who also had to circulate the survey to at least ten other people. A proposed conceptual model was compiled and tested using exploratory factor analysis. The result of the study confirmed that the measurement instrument is in order and that attitude and behaviour are strong determinants of the loyalty programme. Communication, flexibility, general assessment, rewards personal, rewards tangible, rewards monetary and trust are factors that influence the loyalty programme, which are driven by the attitude of the participant in the programme. On the other hand, communication, flexibility, general assessment, rewards personalisation, purchase behaviour and trust are factors that influence the loyalty programme, which are driven by the behaviour of the participant in the programme. This study concludes with managerial recommendations that will enable managers to identify factors which influence loyalty programmes in the South African Airline Industry. This will enable managers to make informed decisions when formulating and implementing successful programmes. Some of the recommendations call for a review and repositioning of the value proposition for the existing loyalty programmes. It is also recommended that loyalty programmes are value-based in order to convert loyalty programme customers to loyal customers. In addition, majority of the loyalty programme customers call for loyalty programmes that offer programmes that non-expiry points with personalised service offering. The organisations that offer loyalty programmes in the Airline Industry also need to design clear communication strategies that will provide a holistic and targeted approach to customer engagement.
- Full Text:
- Date Issued: 2019
Loyalty programmes in the South African health and beauty industry
- Authors: Snyman, Carl Petrus
- Date: 2019
- Subjects: Customer loyalty programs -- South Africa , Customer clubs -- South Africa Beauty shops -- South Africa Cosmetics industry -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/44056 , vital:37097
- Description: This treatise will investigate Loyalty Programmes within the South African Health and Beauty Industry. The most used Loyalty Programmes within South Africa fall into this industry, with Clicks being the most popular programme. The factors that influence success of these Loyalty Programmes is yet to be established. Previous work on customer loyalty has focused on generic factors influencing loyalty, but not on Loyalty Programmes in the Health and Beauty Industry. The review of the literature concentrates on defining customer loyalty and what factors contribute to the success of Loyalty Programmes. This study assessed the success of Loyalty Programmes within the South African Health and Beauty Industry. This study was done using exploratory factor analysis of Loyalty Programme measurement items that looked at attitudes and behaviours influencing customer loyalty. Factor analysis was done using data gathered from an online questionnaire. The sample of this study was selected at random using convenience and snowball sampling. A sample size of n = 603 is used in this study. Descriptive statistics were used to organise the data. Inferential statistics were used to project the findings onto the full population. The biggest contribution of this study was the presentation and statistical assessment of an exploratory factor analysis of factors influencing Loyalty Programmes in the Health and Beauty Industry. The study found that attitudes regarding general assessment, communication, personalisation, trust, flexibility and rewards are factors to consider in Health and Beauty Industry Loyalty Programmes. The study also found factors related to behaviours influencing general assessment, communication, purchase behaviour, flexibility, rewards and personalisation are factors to consider for Loyalty Programmes in the Health and Beauty Industry. The variables pertaining to demographics were found not to have a significant influence on the difference in the attitudes and behaviour of Loyalty Programme participants towards taking part in Loyalty Programmes. Loyalty Programme participation was not found to necessarily influence Loyalty Programmes. Apparent value was found to be an important factor in influencing purchase behaviour of Loyalty Programme participants. Trust towards Loyalty Programmes is not confirmed by Loyalty Programme participation. In order to maintain the credibility of the programme, Loyalty Programmes must gain participants’ trust. The study found no strong indication that Loyalty Programme communication at the moment increases repeat purchase behaviour indicating that communication strategies are not effective in the Health and Beauty Industry Loyalty Programmes. The personalisation approach is more focused on the personalisation of products than services. The ability of participants to use points/rewards on different platforms is important to Loyalty Programme participants. Non-reward value added services such as priority service and limited access to products are not a popular type of reward in the Health and Beauty Industry Loyalty Programmes. The study added to the body of knowledge on the statistical analysis approach to assess customer loyalty in the South African Health and Beauty Industry.
- Full Text:
- Date Issued: 2019
- Authors: Snyman, Carl Petrus
- Date: 2019
- Subjects: Customer loyalty programs -- South Africa , Customer clubs -- South Africa Beauty shops -- South Africa Cosmetics industry -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/44056 , vital:37097
- Description: This treatise will investigate Loyalty Programmes within the South African Health and Beauty Industry. The most used Loyalty Programmes within South Africa fall into this industry, with Clicks being the most popular programme. The factors that influence success of these Loyalty Programmes is yet to be established. Previous work on customer loyalty has focused on generic factors influencing loyalty, but not on Loyalty Programmes in the Health and Beauty Industry. The review of the literature concentrates on defining customer loyalty and what factors contribute to the success of Loyalty Programmes. This study assessed the success of Loyalty Programmes within the South African Health and Beauty Industry. This study was done using exploratory factor analysis of Loyalty Programme measurement items that looked at attitudes and behaviours influencing customer loyalty. Factor analysis was done using data gathered from an online questionnaire. The sample of this study was selected at random using convenience and snowball sampling. A sample size of n = 603 is used in this study. Descriptive statistics were used to organise the data. Inferential statistics were used to project the findings onto the full population. The biggest contribution of this study was the presentation and statistical assessment of an exploratory factor analysis of factors influencing Loyalty Programmes in the Health and Beauty Industry. The study found that attitudes regarding general assessment, communication, personalisation, trust, flexibility and rewards are factors to consider in Health and Beauty Industry Loyalty Programmes. The study also found factors related to behaviours influencing general assessment, communication, purchase behaviour, flexibility, rewards and personalisation are factors to consider for Loyalty Programmes in the Health and Beauty Industry. The variables pertaining to demographics were found not to have a significant influence on the difference in the attitudes and behaviour of Loyalty Programme participants towards taking part in Loyalty Programmes. Loyalty Programme participation was not found to necessarily influence Loyalty Programmes. Apparent value was found to be an important factor in influencing purchase behaviour of Loyalty Programme participants. Trust towards Loyalty Programmes is not confirmed by Loyalty Programme participation. In order to maintain the credibility of the programme, Loyalty Programmes must gain participants’ trust. The study found no strong indication that Loyalty Programme communication at the moment increases repeat purchase behaviour indicating that communication strategies are not effective in the Health and Beauty Industry Loyalty Programmes. The personalisation approach is more focused on the personalisation of products than services. The ability of participants to use points/rewards on different platforms is important to Loyalty Programme participants. Non-reward value added services such as priority service and limited access to products are not a popular type of reward in the Health and Beauty Industry Loyalty Programmes. The study added to the body of knowledge on the statistical analysis approach to assess customer loyalty in the South African Health and Beauty Industry.
- Full Text:
- Date Issued: 2019