An evaluation of a bank’s clients’ preference for particular communication channels
- Authors: Chapwanya, Marvelous
- Date: 2021-04
- Subjects: Communication , Mass media
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/26615 , vital:65663
- Description: This study aims to establish clients’ preference for particular communication channels of a particular bank in Alice. The study, focusing on marketing communication, was guided by the tenets of media richness theory. The study employed both quantitative and qualitative research methods. This particular bank is one of the biggest banks in South Africa and it has many branches across the country and abroad. However, this study only focused on clients in the small town of Alice in the Eastern Cape. Alice has three major groups of clients: those who are highly educated, those who are illiterate and those who fall in between. This diversity in the demographics of the clients affects the way people react to the communication channels used by this bank including modern communication channels and traditional channels. It was discovered that education level, age (as related to literacy level), language, geographical location and access to computers and the internet have an impact on the way the clients evaluate the preference for particular communication channels of this bank. The results of the study show that the majority of the clients prefer communication channels that are interactive like face-to-face communication and cell phone calls. The other channels at the clients’ disposal are television, radio, newspapers, printed mail, internet and emails. However, some of these channels are not regarded as very effective by the clients in Alice for several reasons such as the rural nature of Alice, lack of access and resources, being illiterate, and a lack of education. The clients suggested that the bank make use of other communication channels that suit a rural and less developed area in order to effectively communicate with the clients. The study also brought to light that the use of the new ICTs in Alice is still lagging, resulting in many customers experiencing problems when they want to use some of the communication channels offered by the bank. , Thesis (MSoc ) -- Faculty of Social Sciences & Humanities, 2021
- Full Text:
- Date Issued: 2021-04
- Authors: Chapwanya, Marvelous
- Date: 2021-04
- Subjects: Communication , Mass media
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/26615 , vital:65663
- Description: This study aims to establish clients’ preference for particular communication channels of a particular bank in Alice. The study, focusing on marketing communication, was guided by the tenets of media richness theory. The study employed both quantitative and qualitative research methods. This particular bank is one of the biggest banks in South Africa and it has many branches across the country and abroad. However, this study only focused on clients in the small town of Alice in the Eastern Cape. Alice has three major groups of clients: those who are highly educated, those who are illiterate and those who fall in between. This diversity in the demographics of the clients affects the way people react to the communication channels used by this bank including modern communication channels and traditional channels. It was discovered that education level, age (as related to literacy level), language, geographical location and access to computers and the internet have an impact on the way the clients evaluate the preference for particular communication channels of this bank. The results of the study show that the majority of the clients prefer communication channels that are interactive like face-to-face communication and cell phone calls. The other channels at the clients’ disposal are television, radio, newspapers, printed mail, internet and emails. However, some of these channels are not regarded as very effective by the clients in Alice for several reasons such as the rural nature of Alice, lack of access and resources, being illiterate, and a lack of education. The clients suggested that the bank make use of other communication channels that suit a rural and less developed area in order to effectively communicate with the clients. The study also brought to light that the use of the new ICTs in Alice is still lagging, resulting in many customers experiencing problems when they want to use some of the communication channels offered by the bank. , Thesis (MSoc ) -- Faculty of Social Sciences & Humanities, 2021
- Full Text:
- Date Issued: 2021-04
Investigating the manufacturing of consent and democratic resistance through legacy and new media, in relation to fracking
- Authors: Roodt, Jean-Pierre
- Date: 2016
- Subjects: Press and propaganda , Press and politics , Mass media
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/3665 , vital:20451
- Description: This dissertation concerns the extent to which the propaganda model advanced by Noam Chomsky and Edward Herman in their Manufacturing Consent: The Political Economy of the Mass Media is still applicable to the current media ecosystem, where both legacy and new media converge, especially given the emergence of global democratic resistance both to the excesses of neoliberalism in general, and to the problems associated with shale gas mining through hydraulic fracturing (or fracking) in particular. In this regard, firstly, the tensions between the views of seminal propaganda theorists and of critical theorists opposed to propaganda will be thematized in relation to Chomsky and Herman’s propaganda model, through which they sought to account for the negative impact of neoliberalism on journalistic freedom. Secondly, the primary features of neoliberalism will be considered in relation to the advent of the Internet, which has helped spread laissez-faire capitalism globally, both through integrating financial markets and augmenting consumerism, and through facilitating new practises of consent engineering via digital forms of censorship and surveillance. Thirdly, the correlative emergence around the world of digital democratic resistance on the part of new social movements and through both new and legacy media means, to the excesses of neoliberalism in general, will be investigated. Fourthly, the corporate underpinning of fracking in the United States will be explored, along with the media strategy by which anti-fracking groups – following Vera Scroggins’s activism – have contested government endorsement of such resource extraction. Fifthly, the resonances/dissonances between the media strategies of the American anti-fracking movement and the South African anti-fracking movement – most notably the Treasure the Karoo Action Group (TKAG) – along with the different contexts out of which they emerged and their respective efficacy, will be examined. Finally, some potential deficits in the TKAG media strategy will be identified, and appropriate recommendations will be made.
- Full Text:
- Date Issued: 2016
- Authors: Roodt, Jean-Pierre
- Date: 2016
- Subjects: Press and propaganda , Press and politics , Mass media
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/3665 , vital:20451
- Description: This dissertation concerns the extent to which the propaganda model advanced by Noam Chomsky and Edward Herman in their Manufacturing Consent: The Political Economy of the Mass Media is still applicable to the current media ecosystem, where both legacy and new media converge, especially given the emergence of global democratic resistance both to the excesses of neoliberalism in general, and to the problems associated with shale gas mining through hydraulic fracturing (or fracking) in particular. In this regard, firstly, the tensions between the views of seminal propaganda theorists and of critical theorists opposed to propaganda will be thematized in relation to Chomsky and Herman’s propaganda model, through which they sought to account for the negative impact of neoliberalism on journalistic freedom. Secondly, the primary features of neoliberalism will be considered in relation to the advent of the Internet, which has helped spread laissez-faire capitalism globally, both through integrating financial markets and augmenting consumerism, and through facilitating new practises of consent engineering via digital forms of censorship and surveillance. Thirdly, the correlative emergence around the world of digital democratic resistance on the part of new social movements and through both new and legacy media means, to the excesses of neoliberalism in general, will be investigated. Fourthly, the corporate underpinning of fracking in the United States will be explored, along with the media strategy by which anti-fracking groups – following Vera Scroggins’s activism – have contested government endorsement of such resource extraction. Fifthly, the resonances/dissonances between the media strategies of the American anti-fracking movement and the South African anti-fracking movement – most notably the Treasure the Karoo Action Group (TKAG) – along with the different contexts out of which they emerged and their respective efficacy, will be examined. Finally, some potential deficits in the TKAG media strategy will be identified, and appropriate recommendations will be made.
- Full Text:
- Date Issued: 2016
Media convergence : an analysis of consumer engagement
- Authors: Muwanga-Zake, Semeyi
- Date: 2010
- Subjects: Mass media , Journalism
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8612 , http://hdl.handle.net/10948/1557 , Mass media , Journalism
- Description: Media convergence has meant that the traditional separations between the various media industries, such as the internet, broadcasting and telephone networks are slowly collapsing due to the growing use and influence of digital electronics - in effect, morphing or transforming the media landscape. A fundamental change in today's media landscape has been the shift in control over media content, consumer consumption patterns as well as the manner and level at which consumers interact. Thus, the extent to which success is achieved now depends on a customer centric engagement strategy that can be implemented across converged platforms. This study considers the challenges posed by media convergence. It also investigates how organisations adjusted strategies to mitigate these challenges.
- Full Text:
- Date Issued: 2010
- Authors: Muwanga-Zake, Semeyi
- Date: 2010
- Subjects: Mass media , Journalism
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8612 , http://hdl.handle.net/10948/1557 , Mass media , Journalism
- Description: Media convergence has meant that the traditional separations between the various media industries, such as the internet, broadcasting and telephone networks are slowly collapsing due to the growing use and influence of digital electronics - in effect, morphing or transforming the media landscape. A fundamental change in today's media landscape has been the shift in control over media content, consumer consumption patterns as well as the manner and level at which consumers interact. Thus, the extent to which success is achieved now depends on a customer centric engagement strategy that can be implemented across converged platforms. This study considers the challenges posed by media convergence. It also investigates how organisations adjusted strategies to mitigate these challenges.
- Full Text:
- Date Issued: 2010
An investigation into the representation of the mentally ill in popular film
- Authors: Vermeulen, Monique
- Date: 2008
- Subjects: Mental illness in motion pictures , Mental illness , Mass media
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8403 , http://hdl.handle.net/10948/800 , Mental illness in motion pictures , Mental illness , Mass media
- Description: There is a common perception that media depiction of mental health and illness is overwhelmingly negative and inaccurate. Media portrayal of mental illness is also viewed as an important element in forming and influencing society’s attitudes towards mental health issues, although there is no causal link to prove this. People with mental illness are most commonly shown as being violent and aggressive. Movie stereotypes that contribute to the stigmatisation of mentally ill persons include the mental patient as rebellious free spirit, homicidal maniac, seductress, enlightened member of society, narcissistic parasite, and zoo specimen. The profession of psychiatry is, has always been, and will likely continue to be a much enjoyed subject among filmmakers and their audiences, as it tends to provide exciting and emotionally compelling opportunities to portray personal struggles feared by most of humanity. This research will analyse the entertainment media in an attempt to provide evidence to support the above statement. The research will, furthermore, analyse the manner in which entertainment media represent the mentally ill with reference to popular films invariably produced in the US
- Full Text:
- Date Issued: 2008
- Authors: Vermeulen, Monique
- Date: 2008
- Subjects: Mental illness in motion pictures , Mental illness , Mass media
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8403 , http://hdl.handle.net/10948/800 , Mental illness in motion pictures , Mental illness , Mass media
- Description: There is a common perception that media depiction of mental health and illness is overwhelmingly negative and inaccurate. Media portrayal of mental illness is also viewed as an important element in forming and influencing society’s attitudes towards mental health issues, although there is no causal link to prove this. People with mental illness are most commonly shown as being violent and aggressive. Movie stereotypes that contribute to the stigmatisation of mentally ill persons include the mental patient as rebellious free spirit, homicidal maniac, seductress, enlightened member of society, narcissistic parasite, and zoo specimen. The profession of psychiatry is, has always been, and will likely continue to be a much enjoyed subject among filmmakers and their audiences, as it tends to provide exciting and emotionally compelling opportunities to portray personal struggles feared by most of humanity. This research will analyse the entertainment media in an attempt to provide evidence to support the above statement. The research will, furthermore, analyse the manner in which entertainment media represent the mentally ill with reference to popular films invariably produced in the US
- Full Text:
- Date Issued: 2008
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