Enterpreneurial orientation at Nelson Mandela Metropolitan University
- Fadairo, Feyisara Olufunmilayo
- Authors: Fadairo, Feyisara Olufunmilayo
- Date: 2014
- Subjects: Entrepreneurship -- South Africa , University-based new business enterprises -- South Africa , Nelson Mandela Metropolitan University
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9348 , http://hdl.handle.net/10948/d1020293
- Description: In the knowledge world into which mankind has progressed, universities are engines of economic growth. Their role has changed from producers of labour force to equal contributors - along with government and industry- in regional and national economic and social growth and development. Universities that will survive and succeed in this new climate must embrace entrepreneurship - become entrepreneurially oriented. As in any other organisation corporate entrepreneurship processes explain how entrepreneurship is implemented and diffused throughout a university, and its members must perceive the internal organisational culture as innovation supporting for entrepreneurship to flourish. Hence, the importance of studying internal environmental conditions that influence / enable corporate entrepreneurship. This study investigated NMMU’s entrepreneurial orientation by first determining what an entrepreneurial university is and its key attributes. Next it identified the key structural factors influencing university entrepreneurship and enquired how these structural factors can be influenced to enhance entrepreneurship at NMMU. To this end, survey method was used to sample perception of the university middle managers. The study first determined the level of entrepreneurship in NMMU by measuring its entrepreneurial intensity and then attempted to locate its position on the entrepreneurial grid. Next the level of the university’s internal environmental support for entrepreneurship was determined. The university’s culture was found to be the key factor influencing entrepreneurship with time availability and work discretion as key internal factors through which NMMU’s entrepreneurial culture could be improved. Proactivity and frequency dimensions of entrepreneurship were found to lead to significant improvement in the university’s entrepreneurial output and based on the outcome of the study; suggestions were made on ways of incorporating findings to better improve entrepreneurial orientation.
- Full Text:
- Date Issued: 2014
- Authors: Fadairo, Feyisara Olufunmilayo
- Date: 2014
- Subjects: Entrepreneurship -- South Africa , University-based new business enterprises -- South Africa , Nelson Mandela Metropolitan University
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9348 , http://hdl.handle.net/10948/d1020293
- Description: In the knowledge world into which mankind has progressed, universities are engines of economic growth. Their role has changed from producers of labour force to equal contributors - along with government and industry- in regional and national economic and social growth and development. Universities that will survive and succeed in this new climate must embrace entrepreneurship - become entrepreneurially oriented. As in any other organisation corporate entrepreneurship processes explain how entrepreneurship is implemented and diffused throughout a university, and its members must perceive the internal organisational culture as innovation supporting for entrepreneurship to flourish. Hence, the importance of studying internal environmental conditions that influence / enable corporate entrepreneurship. This study investigated NMMU’s entrepreneurial orientation by first determining what an entrepreneurial university is and its key attributes. Next it identified the key structural factors influencing university entrepreneurship and enquired how these structural factors can be influenced to enhance entrepreneurship at NMMU. To this end, survey method was used to sample perception of the university middle managers. The study first determined the level of entrepreneurship in NMMU by measuring its entrepreneurial intensity and then attempted to locate its position on the entrepreneurial grid. Next the level of the university’s internal environmental support for entrepreneurship was determined. The university’s culture was found to be the key factor influencing entrepreneurship with time availability and work discretion as key internal factors through which NMMU’s entrepreneurial culture could be improved. Proactivity and frequency dimensions of entrepreneurship were found to lead to significant improvement in the university’s entrepreneurial output and based on the outcome of the study; suggestions were made on ways of incorporating findings to better improve entrepreneurial orientation.
- Full Text:
- Date Issued: 2014
Social media use among NMMU students
- Authors: Mohamed, Hassan
- Date: 2011
- Subjects: Nelson Mandela Metropolitan University , Social media -- South Africa -- Port Elizabeth , Online social networks -- South Africa -- Port Elizabeth , Social networks -- Computer network resources , College students -- Social networks -- South Africa -- Port Elizabeth , Universities and colleges -- South Africa -- Port Elizabeth
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9274 , http://hdl.handle.net/10948/1636 , Nelson Mandela Metropolitan University , Social media -- South Africa -- Port Elizabeth , Online social networks -- South Africa -- Port Elizabeth , Social networks -- Computer network resources , College students -- Social networks -- South Africa -- Port Elizabeth , Universities and colleges -- South Africa -- Port Elizabeth
- Description: This research provides insight into the use of social networks and social media by students at the Nelson Mandela Metropolitan University. The primary purpose of this research is to investigate student social media practices at NMMU to establish the reasons for students engaging in social media. A growing number of educators acknowledge the potential of social networking to (re)engage learners with their studies, while others fear that such practices compromise and disrupt student engagement with traditional education provision (Selwyn, 2009). This study, therefore, aims to identify how and for what reasons students use social networks and social media. This study attempts to provide answers to the following research questions: For which social networking sites do students register and actively engage in? What is the most popular social networking site for students? How often do students engage in social media practices? What is the main purpose for students engaging in social media practices? How do students gain access to social media? For what educational purposes can social media be used? For which business purposes can social media be used? Do students use social media to collaborate with peers and lecturers? Do students use social media to make buying decisions? The literature overview was conducted on social media and social networks from journals and books published between the periods 2003 to 2011 as the popularity of social media came to the forefront during this period. Topics researched included social networks and libraries, educational and business uses of social networking and social media. A quantitative study was considered to be most appropriate to conduct the research for this study; and non-probability sampling was the most appropriate given the size of the population and the nature of this research. xiv Students were invited to participate in the research by completing and submitting a survey questionnaire at the conclusion of their lectures in the second semester during the month of September. The data collected was then analysed using descriptive and inferential statistics to provide insight into student use of social media. The results would determine if relationships exist between the independent variables from the questionnaire, namely, age, gender, campus and course enrolment and the dependent factors, namely, usage, information exchange and security. This relationship would be determined for both the perceptions of social networking in general and the perceptions of NMMU social networking. These results are then used to identify further areas of research in the future. The majority of the population sample was between the ages of 17 and 21 and primarily females. The sample typically became aware of social media by means of word-of-mouth and accesses their social networking site/s more than five times a day. The main reason for registering and joining social networking sites was for social purposes. Furthermore, the sample used social networking sites for entertainment, social involvement, meeting new friends and maintaining relationships. The sample agreed that social networking makes information searching easier. The majority of the sample indicated that they were not registered on any NMMU Social Networking sites of the university or any faculty, department or unit social networking sites at the NMMU. However, it was clear that the majority of students was registered on social networking sites of some sort and would continue to use social networking and social media. The results from the study indicated that the mean value for the perceptions of social media in general were greater than that of the perceptions of NMMU social media in terms of usage. Likewise, the mean value for the perceptions of social networking in general was also greater than that of the perceptions of NMMU Social Networking for information exchange but the difference were very small. However, the mean value for the perceptions of NMMU Social Networking showed a greater mean value than that of the perceptions of social networking in general in terms of security. This means that respondents used social networking in general more than NMMU Social Networking. xv However, the respondents perceived NMMU Social Networking sites to be more secure than social networking sites in general. The results of this study could provide Higher Education Institutions in South Africa with the impetus to use social networks and social media to enhance students‟ learning experiences.
- Full Text:
- Date Issued: 2011
- Authors: Mohamed, Hassan
- Date: 2011
- Subjects: Nelson Mandela Metropolitan University , Social media -- South Africa -- Port Elizabeth , Online social networks -- South Africa -- Port Elizabeth , Social networks -- Computer network resources , College students -- Social networks -- South Africa -- Port Elizabeth , Universities and colleges -- South Africa -- Port Elizabeth
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9274 , http://hdl.handle.net/10948/1636 , Nelson Mandela Metropolitan University , Social media -- South Africa -- Port Elizabeth , Online social networks -- South Africa -- Port Elizabeth , Social networks -- Computer network resources , College students -- Social networks -- South Africa -- Port Elizabeth , Universities and colleges -- South Africa -- Port Elizabeth
- Description: This research provides insight into the use of social networks and social media by students at the Nelson Mandela Metropolitan University. The primary purpose of this research is to investigate student social media practices at NMMU to establish the reasons for students engaging in social media. A growing number of educators acknowledge the potential of social networking to (re)engage learners with their studies, while others fear that such practices compromise and disrupt student engagement with traditional education provision (Selwyn, 2009). This study, therefore, aims to identify how and for what reasons students use social networks and social media. This study attempts to provide answers to the following research questions: For which social networking sites do students register and actively engage in? What is the most popular social networking site for students? How often do students engage in social media practices? What is the main purpose for students engaging in social media practices? How do students gain access to social media? For what educational purposes can social media be used? For which business purposes can social media be used? Do students use social media to collaborate with peers and lecturers? Do students use social media to make buying decisions? The literature overview was conducted on social media and social networks from journals and books published between the periods 2003 to 2011 as the popularity of social media came to the forefront during this period. Topics researched included social networks and libraries, educational and business uses of social networking and social media. A quantitative study was considered to be most appropriate to conduct the research for this study; and non-probability sampling was the most appropriate given the size of the population and the nature of this research. xiv Students were invited to participate in the research by completing and submitting a survey questionnaire at the conclusion of their lectures in the second semester during the month of September. The data collected was then analysed using descriptive and inferential statistics to provide insight into student use of social media. The results would determine if relationships exist between the independent variables from the questionnaire, namely, age, gender, campus and course enrolment and the dependent factors, namely, usage, information exchange and security. This relationship would be determined for both the perceptions of social networking in general and the perceptions of NMMU social networking. These results are then used to identify further areas of research in the future. The majority of the population sample was between the ages of 17 and 21 and primarily females. The sample typically became aware of social media by means of word-of-mouth and accesses their social networking site/s more than five times a day. The main reason for registering and joining social networking sites was for social purposes. Furthermore, the sample used social networking sites for entertainment, social involvement, meeting new friends and maintaining relationships. The sample agreed that social networking makes information searching easier. The majority of the sample indicated that they were not registered on any NMMU Social Networking sites of the university or any faculty, department or unit social networking sites at the NMMU. However, it was clear that the majority of students was registered on social networking sites of some sort and would continue to use social networking and social media. The results from the study indicated that the mean value for the perceptions of social media in general were greater than that of the perceptions of NMMU social media in terms of usage. Likewise, the mean value for the perceptions of social networking in general was also greater than that of the perceptions of NMMU Social Networking for information exchange but the difference were very small. However, the mean value for the perceptions of NMMU Social Networking showed a greater mean value than that of the perceptions of social networking in general in terms of security. This means that respondents used social networking in general more than NMMU Social Networking. xv However, the respondents perceived NMMU Social Networking sites to be more secure than social networking sites in general. The results of this study could provide Higher Education Institutions in South Africa with the impetus to use social networks and social media to enhance students‟ learning experiences.
- Full Text:
- Date Issued: 2011
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